wholesale catalog S P R I N G / S U M M E R 2 0 2 2
From drab to fab, W E TA K E YO U R FAVO R I T E T H I N G S TO
new heights. the darling effect.
W E C A L L I T,
My passion and love for packaging design and the sourcing process grew more than I could’ve imagined after starting my first company, a jewelry brand. From concept and design to final execution, seeing a product come to life is a process I never would’ve thought I'd love as much as I do. My husband often refers to me as an “idea machine," and this is when I knew I needed to create a space to let these ideas flourish and come to life. Growing up in a family of all girls, my mom could often be heard saying, “That’s so darling,” and that’s where I found my inspiration! Regardless of what product is developed next by The Darling Effect, you’ll be sure to find yourself thinking,
“oh my gosh, that’s absolutely darling!” -Elsa Vos, CEO + Founder
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C A R R Y - I T - A L L
T O T E
B A G S
F U N C T I O N
M E E T S
T R U E
product details
S T Y L E
C A R R Y - I T - A L L
LARGE SIZE- 12” X 18” X 20” THICK EVA FOAM MATERIAL WASHABLE + DURABLE REMOVABLE HANDLES
T O T E B A G S
$25 l retai value HELLO DARLING ZIPPERED POUCH
included free with every tote bag!
y a d ll a dainty
WSDE-CAT-ADD ALL DAY DAINT Y C A R RY-I T-A L L T O T E
C U R R E N T LY MU ST B E P R E- O R D E R E D I N A L L ST YL E B U N D L E S
$8 0.0 0 E A | $16 9.0 0 MSR P
WSDE-CAT-BDLE C A R R Y- I T-A L L TOTE BAG BUNDLE
be must by red orde dle bun
TOTA L- $ 7 2 0.0 0
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P REORD ER- AVA I L A BL E T O SHI P : EN D OF F EBRUA RY
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C A R R Y - I T - A L L
T O T E
B A G S
F U N C T I O N
M E E T S
T R U E
product details
S T Y L E
C A R R Y - I T - A L L
LARGE SIZE- 12” X 18” X 20” THICK EVA FOAM MATERIAL WASHABLE + DURABLE REMOVABLE HANDLES
T O T E B A G S
$25 l retai value HELLO DARLING ZIPPERED POUCH
included free with every tote bag!
l a r o l f lil t deligh
WSDE-CAT-LFD LIL FLORAL DELIGHT C A R RY-I T-A L L T O T E
C U R R E N T LY MU ST B E P R E- O R D E R E D I N A L L ST YL E B U N D L E S
$8 0.0 0 E A | $16 9.0 0 MSR P
WSDE-CAT-BDLE C A R R Y- I T-A L L TOTE BAG BUNDLE
be must by red orde dle bun
TOTA L- $ 7 2 0.0 0
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P REORD ER- AVA I L A BL E T O SHI P : EN D OF F EBRUA RY
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C A R R Y - I T - A L L
T O T E
B A G S
F U N C T I O N
M E E T S
T R U E
product details
S T Y L E
C A R R Y - I T - A L L
LARGE SIZE- 12” X 18” X 20” THICK EVA FOAM MATERIAL WASHABLE + DURABLE REMOVABLE HANDLES
T O T E B A G S
$25 l retai value HELLO DARLING ZIPPERED POUCH
included free with every tote bag!
g n i t s a everl blooms
WSDE-CAT-EB EVERLASTING BLOOMS C A R RY-I T-A L L T O T E
C U R R E N T LY MU ST B E P R E- O R D E R E D I N A L L ST YL E B U N D L E S
$8 0.0 0 E A | $16 9.0 0 MSR P
WSDE-CAT-BDLE C A R R Y- I T-A L L TOTE BAG BUNDLE
be must by red orde dle bun
TOTA L- $ 7 2 0.0 0
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P REORD ER- AVA I L A BL E T O SHI P : EN D OF F EBRUA RY
T A K E
A
S I P
and keep it cool
brand new 8
F L O R A
d bran nt pri new n! desig
I N S U L A T E D
lively
D R I N K W A R E
all insulated drinkware product details
W SD E-W T-L F
W SD E-SCC-L F
L I V E LY F LO R A 12OZ WINE TUMBLER
L I V E LY F LO R A 12 OZ SKINNY CAN COOLER
$12. 5 0 E A MI N O F 4 - $5 0.0 0
$12. 5 0 E A MI N O F 4 - $5 0.0 0
DOUBLE-WALLED STAINLESS STEEL P REORD ER- AVA I L A BL E T O SHI P - M A RC H 2 0 2 2 ! SKINNY CANS- EASY GRIP COPPER LINING BPA FREE
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D A I N T Y
I N S U L A T E D
D R I N K W A R E
all day
W SD E-W T-A D D
WS D E-S CC-A D D
ALL DAY DAINT Y WINE TUMBLER
ALL DAY DAINT Y 12 OZ SKINNY CAN COOLER
$12. 5 0 E A MI N O F 4 - $5 0.0 0
$ 1 2 . 50 E A M I N OF 4 - $ 50.0 0
WS D E-W T-B D LE WINE TUMBLER BUNDLE
r by orde e! l bund
TOTA L- $ 1 50.0 0
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B L O O M S I N S U L A T E D
everlasting
D R I N K W A R E
W SD E-W T-EB
WS D E-S CC-E B
EVERLASTING BLOOMS 12OZ WINE TUMBLER
EVERLASTING BLOOMS 12 OZ SKINNY CAN COOLER
$12. 5 0 E A MI N O F 4 - $5 0.0 0
$ 1 2 . 50 E A M I N OF 4 - $ 50.0 0
W S D E-S CC-B D LE SKINNY CAN COOLER BUNDLE
r by orde e! l bund
TOTA L- $ 1 50.0 0
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D E L I G H T
I N S U L A T E D
D R I N K W A R E
lil floral
W SD E-W T-L F D
WS D E-S CC-LF D
LIL FLORAL DELIGHT 12OZ WINE TUMBLER
LIL FLORAL DELIGHT 12 OZ SKINNY CAN COOLER
$12. 5 0 E A MI N O F 4 - $5 0.0 0
$ 1 2 . 50 E A M I N OF 4 - $ 50.0 0
r by orde e! l bund 12
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W SD E-W T-B D LE
WS D E-S CC-B D LE
WINE TUMBLER BUNDLE
SKINNY CAN COOLER BUNDLE
TOTA L- $ 1 50.0 0
TOTA L- $ 1 50.0 0
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glass drinkware
brand new
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glass drinkware
C O L L E C T I O N
P RE O RD E R- AVA I L A B LE T O S H I P : A P RI L 2 0 2 2
G L A S S
D R I N K W A R E
F L O R A L
WS DE-GL AS S -FLO G
W SD E- G L A SS-F L P K
WS D E- G L A S S -F LB L
FLORAL ORANGE GLASS DRINKWARE
FLORAL PINK GLASS DRINKWARE
FLORAL BLUE GLASS DRINKWARE
$ 11.00 E A MIN O F 4 - $ 44.00
$11.0 0 E A MI N O F 4 - $44.0 0
$ 1 1 .0 0 E A M I N OF 4 - $ 4 4.0 0
product details WS D E- G L A S S -F LB D LE
LIBBEY GLASS STYLE 20 OZ. FOR COLD BEVERAGES BAMBOO WOOD LID + GLASS STRAW
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GLASS IS DISHWASHER SAFE
FLORAL GLASS DRINKWARE BUNDLE
r by orde e! l bund
TOTA L- $ 1 32 .0 0
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drinkware
C I T R U S
C O L L E C T I O N
P RE O RD E R- AVA I L A B LE T O S H I P : A P RI L 2 0 2 2
G L A S S
glass
D R I N K W A R E
WS DE-GL AS S -GF
W SD E- G L A SS-K W
WS D E- G L A S S -LM
CITRUS GRAPEFRUIT GLASS DRINKWARE
CITRUS KIWI GLASS DRINKWARE
CITRUS LEMON GLASS DRINKWARE
$ 11.00 E A MIN O F 4 - $ 44.00
$11.0 0 E A MI N O F 4 - $44.0 0
$ 1 1 .0 0 E A M I N OF 4 - $ 4 4.0 0
WS D E- G L A S S - CT B D LE CITRUS GLASS DRINKWARE BUNDLE
r by orde e! l bund
TOTA L- $ 1 32 .0 0
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M E L A M I N E
P L A T E
C O L L E C T I O N
brand new
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PREORDER- AVA IL A BL E TO S HIP : APRIL 2022
W S D E-PL AT-SM-LM
$ 2 .50 E A MIN O F 8 - $ 2 0.00
WS DE-PL AT-LG -L M CITRUS LEMON MEL AMINE PL ATE 9IN
$3.0 0 E A MI N O F 8 - $24.0 0
W SD E-T RAY-L M CITRUS LEMON SERVING TRAY
$7.0 0 E A MI N O F 4 - $ 2 8.0 0
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C O L L E C T I O N
CITRUS LEMON MEL AMINE PL ATE 7IN
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P L A T E
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M E L A M I N E
r by orde e! l bund
WS D E-P L AT-S M B D LE 7IN. CITRUS MELAMINE PL ATE BUNDLE TOTA L- $ 60.0 0
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WS D E-P L AT-LG B D LE W S D E-PL AT-SM- GF CITRUS GRAPEFRUIT MEL AMINE PL ATE 7IN
$ 2 .5 0 E A MIN O F 8 - $ 2 0.00
WS DE-PL AT-LG - G F CITRUS GRAPEFRUIT MEL AMINE PL ATE 9IN
$3.0 0 E A MI N O F 8 - $24.0 0
W SD E-T RAY- G F CITRUS GRAPEFRUIT SERVING TRAY
$7.0 0 E A MI N O F 4 - $ 2 8.0 0
9IN. CITRUS MELAMINE PL ATE BUNDLE TOTA L- $ 7 2 .0 0
4 W S D E-PL AT-SM-KW CITRUS KIWI MEL AMINE PL ATE 7IN
$ 2 .50 E A MIN O F 8 - $ 2 0.00
WS DE-PL AT-LG -K W CITRUS KIWI MEL AMINE PL ATE 9IN
$3.0 0 E A MI N O F 8 - $24.0 0
W SD E-T RAY-K W CITRUS KIWI SERVING TRAY
$7.0 0 E A MI N OF 4 - $ 2 8.0 0
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WS D E-T R AY-B D LE MELAMINE SERVING TRAY BUNDLE TOTA L- 84.0 0
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N O T E B O O K
S E T S
brand new
notebook set
C O L L E C T I O N
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product details N O T E B O O K
SIZE : 8.5” X 6” 64 COLLEGE RULED PAGES SOLD IN SETS OF 3
S E T S
TWO DESIGN SETS AVAIL ABLE GOLD FOIL ACCENTS ON COVERS
WS DE-NS -FLO R AL FLORAL NOTEBOOKS SET OF 3 $ 7.5 0 E A MIN O F 6 - $ 46.00
W SD E-N S- C I T RU S CITRUS NOTEBOOKS SET OF 3 $7. 5 0 E A MI N O F 6 - $46.0 0
P RE O RD E R- AVA I L A B LE T O S H I P : M A RCH 2 0 2 2
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S U N
H A N D S - F R E E
W R I S T L E T S
free s d n a h in keycharistlets w
+
S A N D
product details MADE OF SILICONE BEADS PACKAGED IN PLASTIC POUCH WON’T FALL OFF YOUR WRIST DURABLE + WASHABLE
ed ss i k n u s aches pe W S D E-HF KE Y-S P C H SUNKISSED PEACHES KEYCHAIN WRISTLET $ 1 0.0 0 E A M I N OF 4 - $ 4 0.0 0
just add your keys and go hands-free! 20
C O L L E C T I O N H A N D S - F R E E W R I S T L E T S
goldenning mor
l natura beauty
desertnset su
W S DE-HF K E Y-G M
WSD E-HFKEY-NB
W S D E-HF KE Y-D S
GOLDEN MORNING KEYCHAIN WRISTLET
NATURAL BEAUT Y KEYCHAIN WRISTLET
DESERT SUNSET KEYCHAIN WRISTLET
$ 10.00 E A M I N O F 4 - $ 40.00
$10.0 0 E A MI N O F 4 - $40.0 0
$ 1 0.0 0 E A M I N OF 4 - $ 4 0.0 0
WS D E-H F-S N S D B D LE SUN+SAND WRISTLET BUNDLE
r by orde e! l bund
TOTA L- $ 1 60.0 0
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+
C O A S T A L
C O L L E C T I O N
H A N D S - F R E E
W R I S T L E T S
C O O L
beachy keen
e seasidadise par
oatmilk latte
W S D E-HF K E Y-BK
WSD E-HFKEY-SP
BEACHY KEEN KEYCHAIN WRISTLET
SEASIDE PARADISE KEYCHAIN WRISTLET
W S D E-HF KE Y-O L
OATMILK L AT TE KEYCHAIN WRISTLET
$10.00 E A MI N O F 4 - $ 40.00
$10.0 0 E A MI N O F 4 - $40.0 0
$ 1 0.0 0 E A M I N OF 4 - $ 4 0.0 0
WS D E-H F- CS T B D LE COOL + COASTAL WRISTLET BUNDLE
r by orde e! l bund
TOTA L- $ 1 2 0.0 0
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S O O T H E
Y O U R
S O U L
C O L L E C T I O N H A N D S - F R E E W R I S T L E T S
le
k periwins skie
de lakesi ry luxu
sage y serenit
W SDE-HF K EY-P S
WSD E-HFKEY-SS
W S D E-HF KE Y-LL
PERIWINKLE SKIES KEYCHAIN WRISTLET
SAGE SERENITY KEYCHAIN WRISTLET
LAKESIDE LUXURY KEYCHAIN WRISTLET
$ 10.00 E A M I N O F 4 - $ 40.00
$10.0 0 E A MI N O F 4 - $40.0 0
$ 1 0.0 0 E A M I N OF 4 - $ 4 0.0 0
WS D E-H F-S YS B D LE SOOTHE YOUR SOUL WRISTLET BUNDLE
r by orde e! l bund
TOTA L- $ 1 2 0.0 0
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4
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D O L L E D
U P
C O L L E C T I O N
H A N D S - F R E E
W R I S T L E T S
A L L
ht midnig glam
n pretty pearl
rose ay all d
W S D E-HF K E Y-MG
WSD E-HFKEY-PRL
W S D E-HF KE Y-R AD
MIDNIGHT GLAM KEYCHAIN WRISTLET
PRETTY IN PEARL KEYCHAIN WRISTLET
ROSE ALL DAY KEYCHAIN WRISTLET
$10.00 E A MI N O F 4 - $ 40.00
$10.0 0 E A MI N O F 4 - $40.0 0
$ 1 0.0 0 E A M I N OF 4 - $ 4 0.0 0
WS D E-H F-A D U P B D LE ALL DOLLED UP WRISTLET BUNDLE
r by orde e! l bund
TOTA L- $ 1 2 0.0 0
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4
4
S A S S Y
N
C L A S S Y
C O L L E C T I O N H A N D S - F R E E W R I S T L E T S
urban s dream
pinky ise prom
honey gold
W S DE-HF K E Y-UD
WSD E-HFKEY-HG
W S D E-HF KE Y-P P
URBAN DREAMS KEYCHAIN WRISTLET
HONEY GOLD KEYCHAIN WRISTLET
PINKY PROMISE KEYCHAIN WRISTLET
$ 10.00 E A M I N O F 4 - $ 40.00
$10.0 0 E A MI N O F 4 - $40.0 0
$ 1 0.0 0 E A M I N OF 4 - $ 4 0.0 0
CHEETAH BEADS ARE WOOD NOT SILICONE WS D E-H F- CY B D LE SASSY N CLASSY WRISTLET BUNDLE
r by orde e! l bund
TOTA L- $ 1 2 0.0 0
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greek wristlet collection
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H A N D S - F R E E
W R I S T L E T S
product details
10 SORORITIES AVAIL ABLE
COMES WITH GOLD LETTER CHARM
ORDER BY SORORITY
GREEK LICENSED PRODUCT H A N D S - F R E E W R I S T L E T S
W S D E-H F K E Y-A D P
W SDE-HF K E Y-AOII
WSD E-HFKEY-D G
WSD E-HF KE Y-D D D
W S D E-HF KE Y-DZ
A L P H A D E LTA P I KEYCHAIN WRISTLET
ALPHA OMICRON PI KEYCHAIN WRISTLET
D E LTA G A M M A KEYCHAIN WRISTLET
D E LTA D E LTA D E LTA KEYCHAIN WRISTLET
D E LTA Z E TA KEYCHAIN WRISTLET
$1 3.00 EA MI N OF 4 - $52.00
$ 13.00 E A MIN O F 4 - $ 52.0 0
$13.0 0 E A MI N O F 4 - $5 2.0 0
$ 1 3.0 0 E A MI N O F 4 - $ 52 .0 0
$ 1 3.0 0 E A M I N OF 4 - $ 52 .0 0
W S D E-H F K E Y-K KG
W SDE-HF K EY-KD
WSD E-HKEY-PM
WSD E-HF KE Y-P BP
W S D E-HKE Y-Z TA
KAPPA KAPPA GAMMA KEYCHAIN WRISTLET
K A P PA D E LTA KEYCHAIN WRISTLET
PHI MU KEYCHAIN WRISTLET
PI BETA PHI KEYCHAIN WRISTLET
ZETA TAU ALPHA KEYCHAIN WRISTLET
$1 3.00 EA MI N OF 4 - $52.00
$ 13.00 E A MIN O F 4 - $ 52.0 0
$13.0 0 E A MI N O F 4 - $5 2.0 0
$ 1 3.0 0 E A MI N O F 4 - $ 52 .0 0
$ 1 3.0 0 E A M I N OF 4 - $ 52 .0 0
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H A N D S - F R E E
W R I S T L E T S
r by orde e! l bund
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2 7 I N.
A LL S T Y LE S ! 64 P CS . T O TA L 11 I N. 11 I N. D I SP L AY H OL DS 4 W R I ST L E T S PE R H OOK W SD E-HF K E Y-S P I N B D LE
WS D E-H F KE Y-A LLB D LE
ALL STYLE WRISTLETS (64 PCS) WITH SPINNER DISPL AY
ALL STYLE WRISTLETS (64 PCS) NO DISPL AY
TOTA L- $ 685.0 0
TOTA L- $ 64 0.0 0
4 F REE WRI S T LE T S I N C LU D E D A S A N OF F S E T ! P O P D E-TA LL-S P I N N
your build ! own 28
WRISTLET SPINNNER (OFFSET OF 4 FREE WRISTLETS INCL.) TOTA L- $ 85.0 0
CUSTOM CHARM EXAMPLES
product details
FUNDRAISERS
STARTS AT $10.00 EA.
SCHOOL TEAMS
100 EA MINIMUM PER STYLE
CORPORATE EVENTS
how it works 1
EMAIL OUR DESIGN TEAM OR YOUR SALES REP WITH YOUR COLOR + CUSTOM CONCEPT
2
WE’LL PROVIDE IMAGES OF MOCK UP OPTIONS
3
YOU SELECT THE FINAL DESIGN AND WE MAKE YOUR VISION COME TO LIFE!
MADE OF SILICONE BEADS
EXCLUSIVE STYLES FOR YOUR STORE
PACKAGING CARD CAN BE CUSTOMIZED.
ANYTHING ELSE YOU CAN DREAM UP!
CUSTOM CHARMS AVAIL ABLE
W R I S T L E T S
think of all the possibilities...
only iece p 0 0 1 ! mum i n i m
H A N D S - F R E E
o d e w stom cu istlets wr
FOR CUSTOM WRISTLET REQUESTS EMAIL: ELSA@ELSACREATIVE.COM
3-4 WEEK LEAD TIME DEPENDING ON QTY
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K E Y C H A I N S
P O P
+
P R E S S
T H E
B U B B L E S
L I L
P O P P Y
stop stressin. start pressin.
WSD E-L IL PPY-D GNFL DARK GREEN LIL POPPY KEYCHAIN $7.0 0 E A MI N O F 6 - $42.0 0
W S D E-LI LP P Y-LBLF L LIGHT BLUE LIL POPPY KEYCHAIN $ 7.0 0 E A M I N OF 6 - $ 4 2 .0 0
W SDE-LILP P Y-LG N F L LIGHT GREEN LIL POPPY KEYCHAIN $ 7.00 E A MIN O F 6 - $ 42 .00
product details WS D E-LI LP P Y-F LB D LE
A D U LT F I D G E T T OY ! REUSABLE + WASHABLE COMES ON KEYRING WITH TASSEL
FLORAL LIL POPPY KEYCHAIN BUNDLE
r by orde e! l bund
TOTA L- $ 1 2 6.0 0
6 30
2”X 2” SIZE
6
6
T O
F O C U S
+
R E L I E V E
S T R E S S ! L I L P O P P Y K E Y C H A I N S
W S D E-L I L P P Y-LM
W S D E-LI LP P Y-O G
CITRUS LEMON LIL POPPY KEYCHAIN
CITRUS ORANGE LIL POPPY KEYCHAIN
$7.00 EA MI N OF 6 - $4 2 .00
$ 7.0 0 E A M I N OF 6 - $ 4 2 .0 0
LIL P OP P Y BUN D L E WITH SP IN N ER DISPL AY 1 BUNDLE O F C I T R U S 1 BUNDLE O F FLO R A L $ 2 76.00
WSD E-L IL PPY- GF CITRUS GRAPEFRUIT LIL POPPY KEYCHAIN $7.0 0 E A MI N O F 6 - $42.0 0
16 I N.
WS D E-LI LP P Y- CI T B D LE
SM A LL SP IN N ER D ISPL AY $ 45.00 O FFSE T O F 3 KE YCH A I N S
CITRUS LIL POPPY KEYCHAIN BUNDLE
r by orde e! l bund
TOTA L- $ 1 2 6.0 0
6 (HO LDS 3 KE YCHAINS P E R H O O K ) 1 1 I N.
6
6 31
our inbox is always open. Taking everyday products from drab to fab is just one of our specialties at The Darling Effect. We also want to collaborate directly with you like no other gift + lifestyle brand has done before. Running a successful store is no small task, so let us make it easier for you. Have a product in mind that you want to carry, but you can’t find a trusted brand to purchase from? We’ve got your back! We want to be there for you and your ideas because your success with our brand matters to us! Send us an email or give us a call anytime with the next hot product you want to carry or a customization you want to make to our existing line. We’d love to chat more with you about these ideas to see if together we can make your vision come to life!
xo, -Elsa Vos, ceo + designer
E L S A@E L S AC R E AT I V E .C O M
32
all the details. O R D E R
I N F O
• Opening order minimum- $250.00 | Re- order minimum- $150.00 • Retailers can place an order by emailing us at orders@elsacreative.com or placing their order online at: THEDARLINGEFFECT.PAPERFORM.CO From there we will connect you with a sales representative from your area if applicable • Orders can be expected to ship within 3 - 5 business days (longer during peak times) • If an item is not available we will notify the retailer and ship the item at no additional charge when it is back in stock so that ready-to -ship products are not held up. • Product will ship directly from our facility in Grand Rapids, Michigan • Prices are subject to change without notice
P A Y M E N T
I N F O
• All major credit cards will be accepted including: Visa, Master Card, Discover and American Express • Account information with be kept on file for all future orders, but will not be shared with third parties • If there is a delay in credit card processing due to being declined, order will not ship until new card information is obtained • Parent company- Elsa Creative LLC is likely what will be printed on your cc statement for The Darling Effect order charges • Wholesale Invoice will be included in every shipment. An electronic copy of an invoice may be requested by emailing: orders@elsacreative.com
R E T U R N • • • •
I N F O
We do not accept returns on wholesale orders with the exception of defective merchandise Any and all returns will be at the discretion of The Darling Effect Returns will not be processed until merchandise is received at The Darling Effect facility All return shipping charges incurred will be the responsibility of the retailer
S H I P P I N G
I N F O
• If the retailer has shipping carrier limitations or routing guide, it is their responsibility to notify their sales rep or The Darling Effect Team at the time of order placement. • 9% Shipping charge will be applied to all orders (with the exception of carry-it-all tote bag shipments) • 12% shipping charge will be applied to all carry-it-all tote bag orders
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ELSA CREATIVE LLC 1005 CL ANCY AVE. NE
E L S A C R E AT I V E L L C
STE. A GRAND RAPIDS, MI 49503 elsaleigh.com
thedarlingeffect.com
ready to place an order?
SIMPLY SCAN QR CODE OR USE THIS URL: THEDARLINGEFFECT.PAPERFORM.CO
or email your local sales rep! NOT SURE WHO IT IS? EMAIL US! WE’LL CONNECT YOU, AND HELP WITH YOUR FIRST ORDER! ORDERS@ELSACRE ATIVE.COM