verdepietro@gmail.com
TIME FOR CHANGE.
WOR K PORTFOLIO 2018 Pietro Paolo Verde Store Designer
Work and Design Portfolio 2018
pietropverde.tumblr.com
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TA B LE OF CON T E N T PROJEC T # 0 1 / J U N _ 2017 Get People into the Store
PROJEC T # 0 2 / A PR _ 2017 From Big Boxes to Urban Store
PROJEC T # 0 3 / M A R _ 2017 Visual inspiration and In-Store comunication
PROJEC T # 0 4 / SEP T_ 2014 Ezhou Firmiana Simplex Village - China
PROJEC T # 0 5 / J U L _ 2014 Budapest museum of ethnography
PROJEC T # 0 6 / G I U _ 2014 OneXone Concept Store - Shanghai
PROJEC T # 0 7 / A PR _ 2015
CONTENT
Content Marketing - APAC editorial calendar
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PROJEC T # 0 8 / SEP_ 2017 Diesel Living Pop-Up Store - K11 Shanghai
PROJEC T # 0 9 / F EB _ 2017 Palazzo Massaini - Bottega Verde
PROJEC T # 10/ O C T_ 2013 Social Housing & Quality of Living
PROJEC T # 11 / O C T_ 2 0 13 Interior Design Apartment #149
Work and Design Portfolio 2018
Pietro Paolo Verde _Project Portfolio 2018
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A DEEPER LOOK
RETAIL DESIGN
W E LCOME TO M Y P OR T FOLIO I see shopping as an activity that is
Our task, as Designers, is to combine
part of our everyday lives. Whether
elements of psychology, technology
we are shopping to feed ourselves,
and ergonomics with the retailers’
clothe ourselves or simply out of
knowledge of the market to develop
enjoyment, the places we choose to
an interior which is most likely to fit
shop say something about our life-
consumer profile. The challenge is
style, culture and interests. We create
to invent new kinds of retail environ-
a relationship with the retail environ-
ments which are both efficient (in
ment we feel comfortable with and
terms of space, flexibility and cost)
reject spaces that do not match our
and effective (to communicate the
image.
retailer’s brand values and encourage consumer activity), in order to meet
Retail Design is a creative and com-
ever-tougher consumer demands.
mercial discipline that combines several different areas of expertise
Design thinking doesn’t necessar-
together in the design and construc-
ily mean design as such but rather
tion of retail space. Is primarily a
the thought process and the ap-
specialized practice of architecture
proach needed to achieve new
and interior design, however it also
insights,innovations and successful
incorporates elements of product
solutions. The store Formula has to
design, graphic design, furniture de-
be able to seduce customers into
sign, exhibition design, ergonomics,
purchasing as much as possible.
photography & advertising. Pietro Paolo Verde Store Designer
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CHALLENGING EXPE
Pietro Paolo Ve
3D ARCHITECTURAL DESIGN
CROSS-CULUTRAL COMPETENCES
CONSTRUCTION MANAGEMENT
APTITUDE TO NEW PERSPECTIVES
STRUCTURES AND MATERIALS
RESILIENCE ATTITUDE
Minimalist Utopia
LIGET Budapest competition
59 spontaneous interventions to live the public space This work tells about how citizens want to participate actively in decisions regarding urban spaces as they demand urgent attention to live their places more socially and accessible, in one word: better.
Københavns
Concept design development for the new museum of Ethnography in Budapest [Jr. Project Architect at Mars Architects - Shanghai]
Shanghai
2010-2011
2013-2014
Erasmus programme in Denmark: exams held in English
One year experience in China dealing with the design development of various architectural projects.
[student at KEA - Copenhagen University of Design and Technology, København]
[ Jr. Project Architect at Mars Architects ] [ Intern Architect DC Alliance ]
URBAN RESEARCH
ARCHITECTURAL DESIGN
SOCIOLOGY
PROJECT MANAGEMENT
GRAPHIC DESIGN
SUSTAINABILITY
Timeline challenging experiences
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Work and Design Portfolio 2018
Pietro Paolo Verde _Project Portfolio 2018
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ERIENCES
erde
MARKETING STRATEGY
STORE DESIGN
PRESENTATION SKILLS
RETAIL PLANNING
TEAM WORK
MERCHANDISING
Pop-up Store Diesel Living Design and execution of “Diesel Living - Machine Collection” Pop-Up-Store at K11 Art Mall [Pr & Marketing Assistant Seletti - Shanghai]
Project Work
Retail [FMCG] 2015-on going
Project Work devised by Yamamay. Underwear industry analysis, market research and development of a new brand equity strategy.
Ensure a smooth concept-to-delivery store planning project, on-site supervision for openings and remodeling, store layout, fixture procurement, store front and window display design.
[Master student at “Business School - Il Sole 24 Ore”, Milano]
[Stpre Designer @Bricocenter - ADEO Group]
BRAND MANAGEMENT VISUAL MERCHANDISING LEADERSHIP
TIMELINE
2013-2014
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PROJEC T # 0 1 / JUN _ 2 0 17
GET PEOPLE INTO THE STOR E Date: June 2016
NEW STATEMENT STOREFRONT
Location: Milano _Viale Certosa
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Pietro Paolo Verde _Project Portfolio 2018
The shopfront’s main task is to communicate to potential customers the essence of the interior and to display a glimpse of what can be found on the other side of the glass. In most cases, the shopfront is a draw to buyers to make them feel comfortable when approaching the store and venturing over the threshold. Oher times, it is an opportunity to window-shop and aspire to buy into the lifestyle on view.
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PROJEC T # 02 / A PR _ 2 0 17
FROM BIG BOXES Bricocenter local stores
shopping habits. We
save customers time,
provide shoppers
make shopping easy
with an offer focused
and deliver quality of
on home decoration,
service. After concen-
repair and maintenance
trating on improving
as well as having a click
out-of-town ‘Big Box’
and collect options
stores, in April 2017
which will allow shop-
we changed course
pers access to its full
and launched a small-
35,000 references.
format store in a residential area in Rome
We really does fo-
targeted at a more local
cus attention on the
and inner-city popula-
added value proposi-
tion.
tion: in this ‘City’ store you have key cutting,
The small 800 m² shop
click’n’collect, paint
in Trionfale neighbor-
mixing, rental machine
hood, is part of a trial
service and van hire.
to adapt to changing
Date: April 2017
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Location: Roma _Trionfale
MAKE SURE SHOPPERS ARE COMFORTABLE
TO UR BAN STOR ES.
Work and Design Portfolio 2018
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Pietro Paolo Verde _Project Portfolio 2018
Image description: CAD drawings and 3D model give an accurate count for all cabinetry fixtures, lighting fixtures, equipment, and inventory space.
Page 9 of 28
a
area casse
lavagna “LA SCUOLA DEL FARE
pannello “carrello spesa” 66,5 x 120 cm
vista su esterno
poster volantino 70x100
pannello “MDH” 160 x 120 cm
pannello “MDH” 240 x 120 cm
c “I N
pannello “Carta”
---}80 x 120 cm
coglienza i nostrii nostri servizi servizi
i nostri marchi
consegna a domicilio centro colore
taglio legno
duplicazione chiavi e telecomandi
pagamento bollette
posa
carico merci voluminose taglio crilex
zione ADRA”
comunicazione “CARTA”
uscita casse e senza acquisti è semplice se
vetro su misura
noleggio attrezzi
fotocopie e fax
ricariche telefoniche
stampa fotografie
wi-fi gratuito
prenota e ritira
comunicazione “MESTIERE” reso merce
gratuito per i possessori della Carta Bricocenter
finanziamenti
“L
!
lo fai con noi
I NOSTRI LABORATORI DEL FARE
“operazione zanzariere detto fatto”
Sabato 21 ore 15:00
(Chiedi al box informazioni e ritira una copia del nostro quaderno del fare)
uscita
uscita
richiedi la tua
Carta Bricocenter
space that’s located just inside
è gratis è subito attiva
your front door. Its purpose is to
non è necessario averla con te
comunicazione comunicazione give shoppers a chance to transition from whatever happened in “MESTIERE” “LA SCUOLA DEL FARE” the parking lot, to your store -- it accumuli 1 punto per ogni € speso
ottieni punti anche partecipando a Casa Bricocenter e ai nosti eventi
su carta.bricocenter.it puoi richiederla e consultare il tuo profilo
6
vista su box accoglienza
area di decompressione
refocuses the customer on shopping. Your DZ needs to be open, inviting and easy to navigate.
5
7
just past your Decompression
accoglienza
Wall and it’s another one of those
prenota & ritira
& ritira fax & fotocopie
fermopoint
because it’s the wall shoppers
8
perception builder.
prenota
reso merci
key merchandising areas. And see first after turning right, it’s a
3
Walk inside your front door, stop
azioneZone, and look to your right. The wall you see is called a Power ADRA”
fare comincia iso.
4
i
The Decompression Zone is the
6b
i fare comincia riso.
4b
147
ra
la scuola del Fare Ti aiutiamo a prenderti cura della casa offrendoti risposte chiare e soluzioni semplici da realizzare!
I Quaderni del Fare
Laboratori del Fare
I nostri appuntamenti in negozio.
Le guide pratiche passo passo. Le trovi in negozio!
I tutorial on line.
I Video
del Fare
casabrico.bricocenter.it Se vuoi condividere la tua esperienza, cercare ispirazione o chiedere consigli, visita la nostra community online dove potrai guadagnare buoni sconto validi in tutti i negozi Bricocenter.
La community per condividere e fare insieme. casabrico.bricocenter.it
Date: March 2017 Location: Milano _Viale Corsica
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Work and Design Portfolio 2018
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Pietro Paolo Verde _Project Portfolio 2018
PROJEC T # 0 3 / M A R _ 2 0 17
VISUAL INSPIR ATION & CONSUMER PATHWAY.
Wall to display important departments, new and seasonal items, create vignettes, tell brand stories, and to feature high demand and high profit items.
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PROJEC T # 0 4 / S E P T_ 2 0 14
The site locates on the east side of Liangzi Lake of Ezhou, next to Lake Museum. The area is fully covered by wetland. As the response for the nature conditions, the aim of the project is to create a commercial street on wetland with water-town style. Imaged as five golden lotus floating on Liangzi Lakes, the project creates five islands, name by Five Elements which were held by the ancients to compose the physical universe: Quyuan (Metal), Zhuwu( Wood), Jinglu( Water), Huajie (Fire) and Lingzhou( Earth). Functionally, there will be entertainment, performance, teatasting, fishing, special living, special dining and tourist info center. Following the intention to create a new urbanity inserted in a natural space characteristic of the place, the project is organized in five different islands with different characters. Between the several islands, empty spaces of different dimensions are maintained, thus maintaining relations with the water in all the extensions of the same ones.
Client: Wuhan United Investment Real Estate Site area:210,000 sqm Floor area:120,000sqm Status: Under construction
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E Z HOU FIR MI A N A S IMPLE X V ILL AGE
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EZHOU FIR MIANA SIMPLEX VILLAGE
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Work and Design Portfolio 2018
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Pietro Paolo Verde _Project Portfolio 2018
Secondary pathway were developed at different levels, building a network of routes and accesses between the various buildings and the natural spaces. Temporary and other private buildings are located in a denser green space but always related to the various water fronts.
A line crosses the various islands, defining a pedestrian path that unifies the whole project. Here are established all the commercial spaces, as well as a hotel, theater, urban market and other buildings of public character.
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PROJEC T # 0 5 / JUL _ 2 0 14
MUSEUM
OF ETHNOGR APHY The Liget Budapest
were submitted for
competition was
the building, and of
launched in the
those, Andrea Vattovani
interest of finding new
Architecture’s proposal
designs for planned
has taken third place.
cultural buildings in the
This gently curving
Hungarian capital.
and folding sculpture of a building aims to
One of these, the
present the history of
House of Hungarian
Hungarian music in
Music, is to be a
an engaging setting,
museum as well as a
while creating an iconic
performance space
landmark for the city of
set in Budapest City
Budapest.
Park. Over 170 entries
Status: competition
Location: New York City
Client: Canon 5D Mark III
Project Titel: Museum of Ethnography,
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LIGE T BUDA PE S T
The new functions and flexible spaces of the modern and state-of-the-art museum building will facilitate the understanding of the historical heritage embodied by the collection as well as the various aspects of contemporary society. The grass-covered roof area will be a pleasant community space awaiting visitors to Vรกrosliget.
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CORE 3 freight elevator
CORE 1 fire staircase
CORE 2 visitor staircase
CORE 4 fire staircase
EXHIBITION LOOP ARTEFACT ROUTING
underground parking
(EXH.)
CHILDREN MUSEUM
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(HOSP.)
EVENTS
(EXH.)
(EXH.)
MUSEUM TEMPORARY EXH. LEARNING
(HOSP.)
(EXH.)
PERMANENT EXH.
Work and Design Portfolio 2018 (HOSP.)
RECEPTION OFFICES CONSUMPTION
Pietro Paolo Verde _Project Portfolio 2018
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PROJEC T # 0 5 / JUL _ 2 0 14 Status: Competition Location: Budapest Project Title: LIGET
The new museum building has dynamic yet simple lines simultaneously harmonised with the park environment and communicating with the surrounding urban area. The Városliget is a familiar venue for the Museum of Ethnography: its collection debuted here at the 1896 Millennium Exhibition. The Museum of EthnogII/035 V/096
II/045
I/037 II/036 an all-round raphy will be finally given a new home in a truly modernII/033building of
V/101
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VI/020
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VI/012 VI/011
II/090
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VI/025 VI/027
II/089
VI/023 VI/024 VI/026
III/055
II/092
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III/032
VI/007
VI/010
III/042 III/043
II/087
VI/006 VI/004
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II/086
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VI/002
I/005
II/070 II/069 I/004
II/073
I/009
I/007 I/006
5
I/003
II/074
I/002
II/075 I/001
1. SHOP ENTRANCE 2. GRAND PLAZA 3. SUNKEN LAWN 4. URBAN SQUARE 5. OUTDOOR EVENT SPACE 6. BIKE LANE 7. SERVICE ENTRANCE 8. BAR
8
II/081 II/082
VI/003
I/014
I/008
II/080
II/083
VI/009
II/076
I/018 I/015
I/013 I/012 I/010
I/011
II/068
II/071
I/022
6
I/019
I/016 II/066
III/045
III/044 III/046 II/072
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30
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29
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III/029 V/073 V/074 V/078
I/023 II/055
NCE
NTRA
E MAIN
1
BIKE LANE
1 PEDESTRIAN ROUTE
2
4
SITE PLAN 1:500 N
V/068 69 V/072 V/071
II/054 II/053
III/020
III/027
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III/016 III/021
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the needs of the collection III/003 and visitors alike. III/005 III/012
V/124
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II/046 world-class standard that willIII/006satisfy professional requirements, II/039 while cateringI/035to III/009
V/098
V/099
3 7 CAR ROUTE
DELIVERY
Dózsa György út
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MARS MARS architects architects project: project: one one xx one one scale scale 1:20 1:20
后
前
0.500
隔板 隔板 隔板
0.004
CON
焊架
挂衣杆
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焊架
1.700 0.580
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0.590 0.010
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0.600 0.600
0.004
0.590 0.400
铝板 PC板 :蓝色
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面
0.400
C16 B7
Work and Design Portfolio 2018
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Pietro Paolo Verde _Project Portfolio 2018
PROJEC T # 0 6 / GIU_ 2 0 14
CEPT STOR E ONEXONE
The design of the new OnexOne concept store breaks the traditional scheme where there are multiple furniture for the various products and is transformed into a single three-dimensional piece that generates spaces for living in a diverse collection and in constant interaction with people. The flagship store in located in Xintiandi and it’s based on a lailor-made modular display system of 24 showcases that rotate independently, creating an ever-evolving layout. Changeable sheets can be rearranged to emphasize certain products and create a fresh look.
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PROJEC T # 0 7 / A PR _ 2 0 15
The creation of an editorial board laid the foundation for a successful content marketing program. Holding weekly editorial reviews, managing editorial calendars, and sticking to journalistic principles can raise the marketing strategy. Analyzes and optimizes content performance: Amplifies content
DESKTRUCTUR E
that is working and stops content that isn’t working
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Image made by: Pietro Paolo Verde
Location: Shanghai
Client: Seletti Asia
Project Titel: Editorial calendar
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Pietro Paolo Verde _Project Portfolio 2018
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CONTENT M AR KETING
APAC EDITOR IAL CALENDAR
Image description: Mus et aut elende suntibus essimagnist, tem. Ceatio opta incima derehentia solupta deliqui utem andis num aut ipsaperae. Tota dolupti ad magnimodi am, simenisquas.
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PROJEC T # 0 7 / A PR _ 2 0 15
Pietro Paolo Verde _Project Portfolio 2018
Image made by: Pietro Paolo Verde Client: Seletti Asia Location: Shanghai
The editorial boards aren’t just for planning, they’re good for idea generation and the creative process, enabling participants to bounce ideas around. Editorial board brainstorming sessions are the best way to put a governance process in place and to make sure that “the right” content is being created. The editorial calendar content ideas and how they align to pillars, themes, and personas. Macro-moments: events or company launches impacting the audience that are going to happen in the current year.
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The pop-up store has been designed to showcase the Machine Collection by Diesel Living. The Machine Glassware Collection is a set of three drinking glasses designed by the Italian brands Diesel Living and Seletti. Inspired by industrial light fixtures, the matching glasses have a defined form and texture for a bold look and a strong grip. Each piece is made of solid glass and safe to be cleaned in the dishwasher. The glasses come in large and small sizes.
Date: April 2015 Location: K11 Mall - Shanghai
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PROJEC T # 0 8 / S E P_ 2 0 17
DIESEL LIVING POP-UP STOR E
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PROJEC T # 0 9 / FE B _ 2 0 17
HEALTY FOOD & COSMETIC. Project Work devised by
tion and popularity of
Bottega Verde: beauty
the well-known brand
industry analysis, mar-
to increase demand
ket research and devel-
for new natural food
opment of a new brand
products.
extension strategy. Bottega Verde nestles
schemes that combined
among hills, vineyards
dark metal with a light
and wheat fields; was
touch of oak veneer
opened in 1972 as a
and strong branding
small herbalist shop
communication, all in
with a passion for
top-level quality work-
artisan production
manship. Additional
and sale of cosmet-
materials chosen were
ics based on natural
simple and durable,
ingredients. Brand
such as white ceramic
extension, also known
tiles, vinyl flooring and
as brand stretching,
stainless steel.
leverages the reputa-
Image: Pietro Paolo Verde
Client: Bottega Verde
Tech: renders
Title: Palazzo Massaini
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DEVELOPING BRAND EXTENSION
We used materials’
Work and Design Portfolio 2018
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Pietro Paolo Verde _Project Portfolio 2018
PA L A Z ZO M A S S A INI
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SOCIAL HOUSING & QUALITY OF LIV ING
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Work and Design Portfolio 2018
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PROJEC T # 10/ OC T_ 2 0 13
Pietro Paolo Verde _Project Portfolio 2018
Status: Competition Location: Casorate Primo (PV) Project Titel: Quality of Living
How to develop new living modules, taking into account the social, cultural, demographic transformations that affect the new concept of living? In Casorate Primo (Pavia province) is planned a residential building of social housing and an area with green public spaces with facilities. The building has been planned using desiccant technology with prefabricated wall panels. The slogan is “Quality of living�, a particular attention will be given to build an ethical code in the future architect who will be able to recognize his own responsibility in affecting the community life.
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PROJEC T # 11 / OC T_ 2 0 13
02
INTE
The clients knew our style and approach. Usability and low budget were the main cappa condimenti bicchieri piatti da portata criteria we had to deal with.
ante scorrevoli in laccato opaco
blu: SIGMA PAG 145 S5020 R90B
30
88
30
45
30
azzurro: SIGMA PAG 145 S2020 R90B grigio: SIGMA PAG262 S2002B 15
171 20
70
30
45
70
15
blu: SIGMA PAG 145 S5020 R90B
10
33
grigio: SIGMA PAG262 S2002B
233
10 150
Client: 02Arch
90
Stauts: Constructed 411
The kitchen features laminated plywood cabinetry, coloured in a shade of blue, which “creates a delicate accent and revives the interior with colour.
Location: Milano
PROGETTO
NOME DISEGNO
SCALA
013 VIA VOLTA
prospetto cucina
1:20
COMMITTENTE
DATA
REVISIONE
MORGANTI MARCHESI
05.04.2011
00
12 NUMERO DISEGNO
note generali:Tutte le dimensioni riportate nei disegni devono essere verificate in loco. Eventuali errori riscontrati sulle tavole sono da riportare immediatamente al progettista incaricato. Da leggersi in correlazione con i disegni impiantistico-strutturali.
• • ••• ••• •• •• • •• •• • • • • • •• • • • •• •• • ••••• • •• •• • ••• •• ••• •••• •• ••• • •••• ••••• • •••• •• • • • •• • • •• • ••• •• • • • •• •• •• • • • • •• •• •• •• •• •• ••• •• •• ••• ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• legge senza la espressa preventiva autorizzazione di 02arch
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A PA R T ME N T # 14 9
ER IOR DESIGN
APARTMENT #149
A kitchen decked out with blue plywood cabinets and a shelving unit filled with plants add colour to this otherwise simple apartment in Milano by 02Arch. Apartment #149 is the home of a young couple, who asked for an inexpensive overhaul of their living spaces, to make it feel roomy.
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WOR K PORTFOLIO 018
verdepietro@gmail.com
PROJECT PORTFOLIO 2018
# 0 4 . 2 0 18
Pietro Paolo Verde Store Designer
pietropverde.tumblr.com