Work Portfolio 2018

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verdepietro@gmail.com

TIME FOR CHANGE.

WOR K PORTFOLIO 2018 Pietro Paolo Verde Store Designer

Work and Design Portfolio 2018

pietropverde.tumblr.com


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TA B LE OF CON T E N T PROJEC T # 0 1 / J U N _ 2017 Get People into the Store

PROJEC T # 0 2 / A PR _ 2017 From Big Boxes to Urban Store

PROJEC T # 0 3 / M A R _ 2017 Visual inspiration and In-Store comunication

PROJEC T # 0 4 / SEP T_ 2014 Ezhou Firmiana Simplex Village - China

PROJEC T # 0 5 / J U L _ 2014 Budapest museum of ethnography

PROJEC T # 0 6 / G I U _ 2014 OneXone Concept Store - Shanghai

PROJEC T # 0 7 / A PR _ 2015

CONTENT

Content Marketing - APAC editorial calendar

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PROJEC T # 0 8 / SEP_ 2017 Diesel Living Pop-Up Store - K11 Shanghai

PROJEC T # 0 9 / F EB _ 2017 Palazzo Massaini - Bottega Verde

PROJEC T # 10/ O C T_ 2013 Social Housing & Quality of Living

PROJEC T # 11 / O C T_ 2 0 13 Interior Design Apartment #149

Work and Design Portfolio 2018


Pietro Paolo Verde _Project Portfolio 2018

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A DEEPER LOOK

RETAIL DESIGN

W E LCOME TO M Y P OR T FOLIO I see shopping as an activity that is

Our task, as Designers, is to combine

part of our everyday lives. Whether

elements of psychology, technology

we are shopping to feed ourselves,

and ergonomics with the retailers’

clothe ourselves or simply out of

knowledge of the market to develop

enjoyment, the places we choose to

an interior which is most likely to fit

shop say something about our life-

consumer profile. The challenge is

style, culture and interests. We create

to invent new kinds of retail environ-

a relationship with the retail environ-

ments which are both efficient (in

ment we feel comfortable with and

terms of space, flexibility and cost)

reject spaces that do not match our

and effective (to communicate the

image.

retailer’s brand values and encourage consumer activity), in order to meet

Retail Design is a creative and com-

ever-tougher consumer demands.

mercial discipline that combines several different areas of expertise

Design thinking doesn’t necessar-

together in the design and construc-

ily mean design as such but rather

tion of retail space. Is primarily a

the thought process and the ap-

specialized practice of architecture

proach needed to achieve new

and interior design, however it also

insights,innovations and successful

incorporates elements of product

solutions. The store Formula has to

design, graphic design, furniture de-

be able to seduce customers into

sign, exhibition design, ergonomics,

purchasing as much as possible.

photography & advertising. Pietro Paolo Verde Store Designer

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CHALLENGING EXPE

Pietro Paolo Ve

3D ARCHITECTURAL DESIGN

CROSS-CULUTRAL COMPETENCES

CONSTRUCTION MANAGEMENT

APTITUDE TO NEW PERSPECTIVES

STRUCTURES AND MATERIALS

RESILIENCE ATTITUDE

Minimalist Utopia

LIGET Budapest competition

59 spontaneous interventions to live the public space This work tells about how citizens want to participate actively in decisions regarding urban spaces as they demand urgent attention to live their places more socially and accessible, in one word: better.

Københavns

Concept design development for the new museum of Ethnography in Budapest [Jr. Project Architect at Mars Architects - Shanghai]

Shanghai

2010-2011

2013-2014

Erasmus programme in Denmark: exams held in English

One year experience in China dealing with the design development of various architectural projects.

[student at KEA - Copenhagen University of Design and Technology, København]

[ Jr. Project Architect at Mars Architects ] [ Intern Architect DC Alliance ]

URBAN RESEARCH

ARCHITECTURAL DESIGN

SOCIOLOGY

PROJECT MANAGEMENT

GRAPHIC DESIGN

SUSTAINABILITY

Timeline challenging experiences

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Work and Design Portfolio 2018


Pietro Paolo Verde _Project Portfolio 2018

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ERIENCES

erde

MARKETING STRATEGY

STORE DESIGN

PRESENTATION SKILLS

RETAIL PLANNING

TEAM WORK

MERCHANDISING

Pop-up Store Diesel Living Design and execution of “Diesel Living - Machine Collection” Pop-Up-Store at K11 Art Mall [Pr & Marketing Assistant Seletti - Shanghai]

Project Work

Retail [FMCG] 2015-on going

Project Work devised by Yamamay. Underwear industry analysis, market research and development of a new brand equity strategy.

Ensure a smooth concept-to-delivery store planning project, on-site supervision for openings and remodeling, store layout, fixture procurement, store front and window display design.

[Master student at “Business School - Il Sole 24 Ore”, Milano]

[Stpre Designer @Bricocenter - ADEO Group]

BRAND MANAGEMENT VISUAL MERCHANDISING LEADERSHIP

TIMELINE

2013-2014

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PROJEC T # 0 1 / JUN _ 2 0 17

GET PEOPLE INTO THE STOR E Date: June 2016

NEW STATEMENT STOREFRONT

Location: Milano _Viale Certosa

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Pietro Paolo Verde _Project Portfolio 2018

The shopfront’s main task is to communicate to potential customers the essence of the interior and to display a glimpse of what can be found on the other side of the glass. In most cases, the shopfront is a draw to buyers to make them feel comfortable when approaching the store and venturing over the threshold. Oher times, it is an opportunity to window-shop and aspire to buy into the lifestyle on view.

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PROJEC T # 02 / A PR _ 2 0 17

FROM BIG BOXES Bricocenter local stores

shopping habits. We

save customers time,

provide shoppers

make shopping easy

with an offer focused

and deliver quality of

on home decoration,

service. After concen-

repair and maintenance

trating on improving

as well as having a click

out-of-town ‘Big Box’

and collect options

stores, in April 2017

which will allow shop-

we changed course

pers access to its full

and launched a small-

35,000 references.

format store in a residential area in Rome

We really does fo-

targeted at a more local

cus attention on the

and inner-city popula-

added value proposi-

tion.

tion: in this ‘City’ store you have key cutting,

The small 800 m² shop

click’n’collect, paint

in Trionfale neighbor-

mixing, rental machine

hood, is part of a trial

service and van hire.

to adapt to changing

Date: April 2017

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Location: Roma _Trionfale

MAKE SURE SHOPPERS ARE COMFORTABLE

TO UR BAN STOR ES.

Work and Design Portfolio 2018


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Pietro Paolo Verde _Project Portfolio 2018

Image description: CAD drawings and 3D model give an accurate count for all cabinetry fixtures, lighting fixtures, equipment, and inventory space.

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a

area casse

lavagna “LA SCUOLA DEL FARE

pannello “carrello spesa” 66,5 x 120 cm

vista su esterno

poster volantino 70x100

pannello “MDH” 160 x 120 cm

pannello “MDH” 240 x 120 cm

c “I N

pannello “Carta”

---}80 x 120 cm

coglienza i nostrii nostri servizi servizi

i nostri marchi

consegna a domicilio centro colore

taglio legno

duplicazione chiavi e telecomandi

pagamento bollette

posa

carico merci voluminose taglio crilex

zione ADRA”

comunicazione “CARTA”

uscita casse e senza acquisti è semplice se

vetro su misura

noleggio attrezzi

fotocopie e fax

ricariche telefoniche

stampa fotografie

wi-fi gratuito

prenota e ritira

comunicazione “MESTIERE” reso merce

gratuito per i possessori della Carta Bricocenter

finanziamenti

“L

!

lo fai con noi

I NOSTRI LABORATORI DEL FARE

“operazione zanzariere detto fatto”

Sabato 21 ore 15:00

(Chiedi al box informazioni e ritira una copia del nostro quaderno del fare)

uscita

uscita

richiedi la tua

Carta Bricocenter

space that’s located just inside

è gratis è subito attiva

your front door. Its purpose is to

non è necessario averla con te

comunicazione comunicazione give shoppers a chance to transition from whatever happened in “MESTIERE” “LA SCUOLA DEL FARE” the parking lot, to your store -- it accumuli 1 punto per ogni € speso

ottieni punti anche partecipando a Casa Bricocenter e ai nosti eventi

su carta.bricocenter.it puoi richiederla e consultare il tuo profilo

6

vista su box accoglienza

area di decompressione

refocuses the customer on shopping. Your DZ needs to be open, inviting and easy to navigate.

5

7

just past your Decompression

accoglienza

Wall and it’s another one of those

prenota & ritira

& ritira fax & fotocopie

fermopoint

because it’s the wall shoppers

8

perception builder.

prenota

reso merci

key merchandising areas. And see first after turning right, it’s a

3

Walk inside your front door, stop

azioneZone, and look to your right. The wall you see is called a Power ADRA”

fare comincia iso.

4

i

The Decompression Zone is the

6b

i fare comincia riso.

4b

147

ra

la scuola del Fare Ti aiutiamo a prenderti cura della casa offrendoti risposte chiare e soluzioni semplici da realizzare!

I Quaderni del Fare

Laboratori del Fare

I nostri appuntamenti in negozio.

Le guide pratiche passo passo. Le trovi in negozio!

I tutorial on line.

I Video

del Fare

casabrico.bricocenter.it Se vuoi condividere la tua esperienza, cercare ispirazione o chiedere consigli, visita la nostra community online dove potrai guadagnare buoni sconto validi in tutti i negozi Bricocenter.

La community per condividere e fare insieme. casabrico.bricocenter.it

Date: March 2017 Location: Milano _Viale Corsica

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Work and Design Portfolio 2018

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Pietro Paolo Verde _Project Portfolio 2018

PROJEC T # 0 3 / M A R _ 2 0 17

VISUAL INSPIR ATION & CONSUMER PATHWAY.

Wall to display important departments, new and seasonal items, create vignettes, tell brand stories, and to feature high demand and high profit items.

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PROJEC T # 0 4 / S E P T_ 2 0 14

The site locates on the east side of Liangzi Lake of Ezhou, next to Lake Museum. The area is fully covered by wetland. As the response for the nature conditions, the aim of the project is to create a commercial street on wetland with water-town style. Imaged as five golden lotus floating on Liangzi Lakes, the project creates five islands, name by Five Elements which were held by the ancients to compose the physical universe: Quyuan (Metal), Zhuwu( Wood), Jinglu( Water), Huajie (Fire) and Lingzhou( Earth). Functionally, there will be entertainment, performance, teatasting, fishing, special living, special dining and tourist info center. Following the intention to create a new urbanity inserted in a natural space characteristic of the place, the project is organized in five different islands with different characters. Between the several islands, empty spaces of different dimensions are maintained, thus maintaining relations with the water in all the extensions of the same ones.

Client: Wuhan United Investment Real Estate Site area:210,000 sqm Floor area:120,000sqm Status: Under construction

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Work and Design Portfolio 2018


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Pietro Paolo Verde _Project Portfolio 2018

E Z HOU FIR MI A N A S IMPLE X V ILL AGE

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EZHOU FIR MIANA SIMPLEX VILLAGE

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Pietro Paolo Verde _Project Portfolio 2018

Secondary pathway were developed at different levels, building a network of routes and accesses between the various buildings and the natural spaces. Temporary and other private buildings are located in a denser green space but always related to the various water fronts.

A line crosses the various islands, defining a pedestrian path that unifies the whole project. Here are established all the commercial spaces, as well as a hotel, theater, urban market and other buildings of public character.

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PROJEC T # 0 5 / JUL _ 2 0 14

MUSEUM

OF ETHNOGR APHY The Liget Budapest

were submitted for

competition was

the building, and of

launched in the

those, Andrea Vattovani

interest of finding new

Architecture’s proposal

designs for planned

has taken third place.

cultural buildings in the

This gently curving

Hungarian capital.

and folding sculpture of a building aims to

One of these, the

present the history of

House of Hungarian

Hungarian music in

Music, is to be a

an engaging setting,

museum as well as a

while creating an iconic

performance space

landmark for the city of

set in Budapest City

Budapest.

Park. Over 170 entries

Status: competition

Location: New York City

Client: Canon 5D Mark III

Project Titel: Museum of Ethnography,

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LIGE T BUDA PE S T

The new functions and flexible spaces of the modern and state-of-the-art museum building will facilitate the understanding of the historical heritage embodied by the collection as well as the various aspects of contemporary society. The grass-covered roof area will be a pleasant community space awaiting visitors to Vรกrosliget.

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CORE 3 freight elevator

CORE 1 fire staircase

CORE 2 visitor staircase

CORE 4 fire staircase

EXHIBITION LOOP ARTEFACT ROUTING

underground parking

(EXH.)

CHILDREN MUSEUM

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(HOSP.)

EVENTS

(EXH.)

(EXH.)

MUSEUM TEMPORARY EXH. LEARNING

(HOSP.)

(EXH.)

PERMANENT EXH.

Work and Design Portfolio 2018 (HOSP.)

RECEPTION OFFICES CONSUMPTION


Pietro Paolo Verde _Project Portfolio 2018

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PROJEC T # 0 5 / JUL _ 2 0 14 Status: Competition Location: Budapest Project Title: LIGET

The new museum building has dynamic yet simple lines simultaneously harmonised with the park environment and communicating with the surrounding urban area. The Városliget is a familiar venue for the Museum of Ethnography: its collection debuted here at the 1896 Millennium Exhibition. The Museum of EthnogII/035 V/096

II/045

I/037 II/036 an all-round raphy will be finally given a new home in a truly modernII/033building of

V/101

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II/038

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V/094

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V/089

VI/046 VI/017

V/075 V/076 V/077 V/079

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V/080 V/081

III/054

III/061

V/087

VI/015

VI/018

III/056

V/085

VI/014

VI/020

II/093

VI/012 VI/011

II/090

III/051

VI/025 VI/027

II/089

VI/023 VI/024 VI/026

III/055

II/092

III/052

III/032

VI/007

VI/010

III/042 III/043

II/087

VI/006 VI/004

II/084

II/085 VI/001

II/077

II/079

II/086

VI/005 VI/008

VI/002

I/005

II/070 II/069 I/004

II/073

I/009

I/007 I/006

5

I/003

II/074

I/002

II/075 I/001

1. SHOP ENTRANCE 2. GRAND PLAZA 3. SUNKEN LAWN 4. URBAN SQUARE 5. OUTDOOR EVENT SPACE 6. BIKE LANE 7. SERVICE ENTRANCE 8. BAR

8

II/081 II/082

VI/003

I/014

I/008

II/080

II/083

VI/009

II/076

I/018 I/015

I/013 I/012 I/010

I/011

II/068

II/071

I/022

6

I/019

I/016 II/066

III/045

III/044 III/046 II/072

II/078

I/017

II/064

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III/033

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II/061 II/063

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III/039

III/050 III/047

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30

III/041

III/053

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III/038

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III/023 III/024

II/067

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III/040

III/059

II/091

VI/044

III/026 III/028

III/034

III/060

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V/083 V/084

II/056 II/058

III/018

III/019 III/022

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VI/016

29

III/017

III/029 V/073 V/074 V/078

I/023 II/055

NCE

NTRA

E MAIN

1

BIKE LANE

1 PEDESTRIAN ROUTE

2

4

SITE PLAN 1:500 N

V/068 69 V/072 V/071

II/054 II/053

III/020

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the needs of the collection III/003 and visitors alike. III/005 III/012

V/124

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II/046 world-class standard that willIII/006satisfy professional requirements, II/039 while cateringI/035to III/009

V/098

V/099

3 7 CAR ROUTE

DELIVERY

Dózsa György út

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MARS MARS architects architects project: project: one one xx one one scale scale 1:20 1:20

0.500

隔板 隔板 隔板

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CON

焊架

挂衣杆

0.025

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1.700 0.580

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0.004

0.590 0.400

铝板 PC板 :蓝色

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0.400

C16 B7

Work and Design Portfolio 2018


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Pietro Paolo Verde _Project Portfolio 2018

PROJEC T # 0 6 / GIU_ 2 0 14

CEPT STOR E ONEXONE

The design of the new OnexOne concept store breaks the traditional scheme where there are multiple furniture for the various products and is transformed into a single three-dimensional piece that generates spaces for living in a diverse collection and in constant interaction with people. The flagship store in located in Xintiandi and it’s based on a lailor-made modular display system of 24 showcases that rotate independently, creating an ever-evolving layout. Changeable sheets can be rearranged to emphasize certain products and create a fresh look.

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PROJEC T # 0 7 / A PR _ 2 0 15

The creation of an editorial board laid the foundation for a successful content marketing program. Holding weekly editorial reviews, managing editorial calendars, and sticking to journalistic principles can raise the marketing strategy. Analyzes and optimizes content performance: Amplifies content

DESKTRUCTUR E

that is working and stops content that isn’t working

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Image made by: Pietro Paolo Verde

Location: Shanghai

Client: Seletti Asia

Project Titel: Editorial calendar

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Pietro Paolo Verde _Project Portfolio 2018

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CONTENT M AR KETING

APAC EDITOR IAL CALENDAR

Image description: Mus et aut elende suntibus essimagnist, tem. Ceatio opta incima derehentia solupta deliqui utem andis num aut ipsaperae. Tota dolupti ad magnimodi am, simenisquas.

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PROJEC T # 0 7 / A PR _ 2 0 15

Pietro Paolo Verde _Project Portfolio 2018

Image made by: Pietro Paolo Verde Client: Seletti Asia Location: Shanghai

The editorial boards aren’t just for planning, they’re good for idea generation and the creative process, enabling participants to bounce ideas around. Editorial board brainstorming sessions are the best way to put a governance process in place and to make sure that “the right” content is being created. The editorial calendar content ideas and how they align to pillars, themes, and personas. Macro-moments: events or company launches impacting the audience that are going to happen in the current year.

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The pop-up store has been designed to showcase the Machine Collection by Diesel Living. The Machine Glassware Collection is a set of three drinking glasses designed by the Italian brands Diesel Living and Seletti. Inspired by industrial light fixtures, the matching glasses have a defined form and texture for a bold look and a strong grip. Each piece is made of solid glass and safe to be cleaned in the dishwasher. The glasses come in large and small sizes.

Date: April 2015 Location: K11 Mall - Shanghai

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Pietro Paolo Verde _Project Portfolio 2018

PROJEC T # 0 8 / S E P_ 2 0 17

DIESEL LIVING POP-UP STOR E

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PROJEC T # 0 9 / FE B _ 2 0 17

HEALTY FOOD & COSMETIC. Project Work devised by

tion and popularity of

Bottega Verde: beauty

the well-known brand

industry analysis, mar-

to increase demand

ket research and devel-

for new natural food

opment of a new brand

products.

extension strategy. Bottega Verde nestles

schemes that combined

among hills, vineyards

dark metal with a light

and wheat fields; was

touch of oak veneer

opened in 1972 as a

and strong branding

small herbalist shop

communication, all in

with a passion for

top-level quality work-

artisan production

manship. Additional

and sale of cosmet-

materials chosen were

ics based on natural

simple and durable,

ingredients. Brand

such as white ceramic

extension, also known

tiles, vinyl flooring and

as brand stretching,

stainless steel.

leverages the reputa-

Image: Pietro Paolo Verde

Client: Bottega Verde

Tech: renders

Title: Palazzo Massaini

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DEVELOPING BRAND EXTENSION

We used materials’

Work and Design Portfolio 2018


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Pietro Paolo Verde _Project Portfolio 2018

PA L A Z ZO M A S S A INI

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SOCIAL HOUSING & QUALITY OF LIV ING

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PROJEC T # 10/ OC T_ 2 0 13

Pietro Paolo Verde _Project Portfolio 2018

Status: Competition Location: Casorate Primo (PV) Project Titel: Quality of Living

How to develop new living modules, taking into account the social, cultural, demographic transformations that affect the new concept of living? In Casorate Primo (Pavia province) is planned a residential building of social housing and an area with green public spaces with facilities. The building has been planned using desiccant technology with prefabricated wall panels. The slogan is “Quality of living�, a particular attention will be given to build an ethical code in the future architect who will be able to recognize his own responsibility in affecting the community life.

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PROJEC T # 11 / OC T_ 2 0 13

02

INTE

The clients knew our style and approach. Usability and low budget were the main cappa condimenti bicchieri piatti da portata criteria we had to deal with.

ante scorrevoli in laccato opaco

blu: SIGMA PAG 145 S5020 R90B

30

88

30

45

30

azzurro: SIGMA PAG 145 S2020 R90B grigio: SIGMA PAG262 S2002B 15

171 20

70

30

45

70

15

blu: SIGMA PAG 145 S5020 R90B

10

33

grigio: SIGMA PAG262 S2002B

233

10 150

Client: 02Arch

90

Stauts: Constructed 411

The kitchen features laminated plywood cabinetry, coloured in a shade of blue, which “creates a delicate accent and revives the interior with colour.

Location: Milano

PROGETTO

NOME DISEGNO

SCALA

013 VIA VOLTA

prospetto cucina

1:20

COMMITTENTE

DATA

REVISIONE

MORGANTI MARCHESI

05.04.2011

00

12 NUMERO DISEGNO

note generali:Tutte le dimensioni riportate nei disegni devono essere verificate in loco. Eventuali errori riscontrati sulle tavole sono da riportare immediatamente al progettista incaricato. Da leggersi in correlazione con i disegni impiantistico-strutturali.

• • ••• ••• •• •• • •• •• • • • • • •• • • • •• •• • ••••• • •• •• • ••• •• ••• •••• •• ••• • •••• ••••• • •••• •• • • • •• • • •• • ••• •• • • • •• •• •• • • • • •• •• •• •• •• •• ••• •• •• ••• ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• legge senza la espressa preventiva autorizzazione di 02arch

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Pietro Paolo Verde _Project Portfolio 2018

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A PA R T ME N T # 14 9

ER IOR DESIGN

APARTMENT #149

A kitchen decked out with blue plywood cabinets and a shelving unit filled with plants add colour to this otherwise simple apartment in Milano by 02Arch. Apartment #149 is the home of a young couple, who asked for an inexpensive overhaul of their living spaces, to make it feel roomy.

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WOR K PORTFOLIO 018

verdepietro@gmail.com

PROJECT PORTFOLIO 2018

# 0 4 . 2 0 18

Pietro Paolo Verde Store Designer

pietropverde.tumblr.com


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