NOVEMBER 2018
Volume 3
How High 2 Bad Boys 3 Tory Lanez Album Review Reminiscin’ on the 90’s Arizona 100 Hottest Contest Julz
The 90’s Issue
AND
The Birth of
92.9 FM
GOYA HONEY
SPONSORED BY
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S T O R I E S
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BAD BOYS 3: IS IT OFFICIAL?
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Formerly known as Dawn Gun, the owner of Prettty iLL Entertainment and Pretty iLL Vintage breaks down her recent journey, where it’s taken her, why she had to sever the umbilical cord to hip-hop, her new transformation into GOYA HONEY, and why she retired Dawn Gun
How High 2 is finally seeing the light, but without Red & Meth??? Say whaaaaa? What’s up with the new film and if Red & Meth aren’t going to be in it, then who’s going to fill the roles of these two hiphop iconic legends?
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Check out the P.I.F.F. Review on Tory Lanez new album, LoVE mE NOw
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politickin’
snaps
“Hip hop speaks dirty words and POLITICS is the dirtiest word of them all.”
cover
vent CHECK OUT THE MAKE IT IN THE 90’S CHALLENGE
Cover & This Page: Goya Honey
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Photo Credit: JonArthur @eyemjonarthur
departments EDITORIAL Positive Influence For the Future [Editor’s Note]
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Politickin’ w/ Bliss Bindope
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MODELING Snaps Model Life
25 36
ENTERTAINMENT Real Talk w/ Taj “Real Talk” Thomas
Who’s That Chick? V.E.N.T. P.I.F.F. Review P.I.F.F. Poetry
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(volume Founding Editor
Xavier “CompleX” Prue
Assistant Editor
Ri Royal
Legal Consultant
Malissa Hurry
Public Relations & Operations Manager Brand Ambassador Promotions Manager
Ana “MzGotti” Montes Shawn Smith Brenda “Mzz BK” Lowery
Associate Director, Content Development
Taj “Real Talk” Thomas
Graphic Designer
Xavier “CompleX” Prue
Bloggers Writers Photographers
Natalee Gilbert; Bliss Bindope Malissa Hurry; Taj Thomas; Xavier Prue; Natalee Gilbert; Bliss Bindope NeVaughn Brown; Edward “Trey Photo” Louis Smith
Copyright © 2018 P.I.F.F. Magazine. All Rights Reserved.
NOVEMBER 2018
three) Music Review Manager Contributors
Xavier “CompleX” Prue Goya Honey; JonArthur; East Coast Killa Beez; Legal Mobb Entertainment; Heather “Honeydip” Henry; Undadawg Entertainment; Dionne Baldwin; 92.9 FM; Starving Artists Creations; Trey Photo; Julz; Vett Adams; Miech NL
Contact us to get involved with P.I.F.F. E-mail: editor@piffmag.com Twitter: @piffmag Facebook: facebook.com/piffmagz Instagram: @piffmag www.piffmag.com
Positive Influence For the Future out here. I’ve been wanting to put together this 90’s issue for some time now and finally, here it is. Bringing you on a trip down memory lane and all that good stuff, as we reminisce on our favorite past-times and everything retro.
O
ctober was a long month and everyone inside the P.I.F.F. offices were going crazy. A writer quit. Then, I fired one. At the same time we lost 2 members, we gained another 1, so it’s just all about how you move and grind
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This month, I had the honor to interview and feature our cover model, GOYA HONEY, and it was one of the most amazing, deep, and touching interviews I’ve ever done. She touches on her entire career thus far and drops jewels on all you suckas lol. Actually, I lied... this was honestly our SECOND interview!! Why? Because the first one got lost in a computer crash. Damn technology. Speaking of which, what ever happened to the days we weren’t so dependent on technology and smartphones? Everywhere I go now, I see rooms full of people all with their heads down and their faces in their
phones... dominating social media with selfies and hashtags (yes, y’all know I’m guilty of it, too), but antisocial in real life. It’s definitely a different time than in the 90’s. So, why did we decide to do a 90’s theme issue? Cuz why not? Lately, the original Boom Bap Nation of hip-hop heads who want that raw, lyrical, substancefilled bars have been popping up all over the place and ever since Eminem dropped Kamikaze and Joyner Lucas has been slaughtering the competition with crazy, insane lyrical content, a lot of fans have been displaying that they are missing something from mainstream hip-hop today... an element that once existed in the 90’s, but no more now. It’s a lot going on with P.I.F.F. right now. P.I.F.F. Magazine and Trey Photos are on a model search for the Arizona 100 Hottest models. Think you got what it takes to enter the competition? Hit us up today... doesn’t cost to enter, so what are you waiting for? Also, Miech from New London, CT, has
started a “Make It In the 90’s” rap freestyle challenge? I dare you to try the challenge, but I know most of you rappers out there won’t because there’s no more substance these days. I could tell you so much, but I won’t ruin it all for you and give away the whole mag before you get to read it. So, let’s stop wasting time and get to it. Let us take you back, waaaaaay back.... back into time... (remember that?) It’s the 90’s issue. It’s P.I.F.F. Mag. Tell a friend. We here. Get familiar!!! -- Xavier
“CompleX” Prue
Editor-in-Chief
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POLITICKIN’ 16 P.I.F.F. 2018
Artworx: Martin Lab Ridgway
with Bliss Bindope nOVEMBER 17
DIRTY WORDS by BLISS BINDOPE
The harsh realities of life are portrayed in rap music with no filter. NWA’s “F**k The Police” is still relevant today, with the police brutality looming in daily headlines. Hip hop is the youth’s CNN. It is a mirror of how many people feel, but cannot express it for fear of retribution from their peers and family members. There is something about rap music that offers a window into lives that some may never have to experience. The spectrum of emotions conveyed through their lyrics are as broad as the Earth herself.
Politics is a dirty 90’s was a time of extreme politiword. How fitting is it that from The cal unrest throughout America and the
Hip Hop’s inception, it has been the procurer of many dirty words. Politics and Hip Hop have a filthy marriage. Rap as a mode of expression has become the platform from which many have stood to make their vows known. As long as artists have had the freedom of speech on beats, they have used hip hop as a platform for expressing their political opinions. With songs like “Changes” (Tupac), “Fight The Power” (Public Enemy), and “Police State” (Dead Prez), hip hop is an obvious method of protest for despondent youth and a tool for manifesting art through frustration.
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world. As the U.S. government fought wars abroad, there were simultaneous wars being fought right on American soil. It is hard to forget racially charged violence, like the beating of Rodney King that lit a fire that almost burned down all of southern California. Let’s not forget the anti-drug campaign propagated and perpetuated by Reagan’s reign. Or how about the negative impact of the failed drug war that has echoed an effect felt by babies raised throughout the millennium. Rappers have touched on the most brutal subjects.
Rap would not be what it is today, were it not for it’s willingness to say what others won’t say. Honesty is the best policy or music. Forget about the flashy cars and fancy clothes. The songs that make the biggest impact holds the strongest opinions and truths, as told by the artists who go through hell and live to tell about it. After all, rappers are storytellers. These are not nursery rhymes though. These are horror stories. I have learned about so much through hip hop songs and then I do my own research. For instance, I learned about the Iran-Contra scandal through various mentions of the CIA selling crack during the Reagan administration. Mos Def hints at it in his “Mathematics” track, when he raps about Ricky Ross. The same is mentioned in the KRSONE and Zack dela Rocha song “C.I.A. (Criminals In Action)”, when they say, “you claim I’m selling crack but you be doin’ that. You know the cops they got a network for the toxic rock”. Rap forces people to pay attention to the social and political issues of the present. Rap does not sugar coat anything. The fact that we only have three verses and sixteen bars to say what we
POLITICKIN’ have to say, really allows us to cut to the good stuff. Facts and truth. Politically correct and hip hop do not get along. Someone will always be offended by what a rapper has to say. Not everyone has to agree, but anyone who listens cannot deny the impact that rap has on politics and vice versa. We have presidents who invite rappers to the White House. Former President Obama was known for being close with Jay-Z. Now we have President Trump, who invited Kanye West to the Oval Office. While some see these actions as political stunts and outright wreckless, I see it as progress. I do not want to be President. Do I want to have a voice that might be heard by the most powerful people on the planet? Sure. We are at a pivotal point where hip hop and politics are so close that they are inluencing the decision makers, and that is powerful. We went from a country who censored and shunned albums from store shelves to inviting rappers to state dinners. A revolution is taking place. We are living
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POLITICKIN’ in a time where a rapper can drop a song and change political voting habits. The political elite know this and that is why they are using it to their advantage. Now, more than ever hip hop and politics are intertwined. They are married on some “death do us part” s**t. Hip hop will never die, and as long as a mic and a pen exist, lines will be drawn. Opinions will be spoken and now, they are really being heard. Our future depends on it. Our freedom of speech depends on it. Hip hop is power. Power, by definition, is politics. Hip hop speaks dirty words and politics is the dirtiest word of them all.
PIFF’s Top 10 Movies from the 90’s Ground Hog Day Home Alone Boys in the Hood Jurrasic Park BAD BOYS Forest Gump Independence Day Friday Terminator The Sixth Sense
BAD BOYS 3 CONFIRMED!!!
It was 1995
when the original Bad Boy film aired in theaters, starring comedian actors Will Smith and Martin Lawrence, the original host of Def Comedy Jam in the 90’s. Followed up 8 years later by Bad Boys 2 in 2003, fans have been awaiting a third installment to the Bad Boys franchise for over a decade and a half now. According to digitalspy.com amongst many other sources, it has been officially announced that Bad Boys 3, which will officially be titled ‘Bad Boys For Life’, has been confirmed and is set to begin production in January 2019.
At the moment, Sony has set a scheduled release date for January 17, 2020; so we still have to wait one more year before we can finally see Bad Boys For Life - AKA Bad Boys 3. We’ve already waited patiently and sometimes impatiently - for over 15 years to see this film; what’s one more year? Adil El Arbi and Bilall Fallah, who have directed episodes of FX’s ‘Snowfall’ and are also attached to ‘Beverly Hills Cop 4’, have jumped on board the project as directors. With a rumored budget of over $100 million dollars and two official directors on the project, this should be another classic movie in the Bad Boys franchise. We’ll keep you posted.
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HOW HIGH 2 !!
BUT WITHOUT RED & METH ??? It’s been almost 17 years since the release of How High, the iconic “stoner” movie starring 90’s hip hop icons, Method Man and Redman. Fans of the movie and the duo have been patiently awaiting the sequel and the latest stoner shenanigans of Silas and Jamal. Rumors of a sequel have been swirling since 2008, and anyone who has had the pleasure of attending a Meth and Red concert know the duo often promotes the long-awaited film. Finally, it appears the wait is over… but it might not be exactly what fans of the original movie have been waiting years for. Filming of How High 2
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by Malissa Hurry commenced in September in Atlanta, the setting for the new film, according to Universal 1440 Entertainment and MTV, producers of the film. However, if you are looking for Method Man and Redman to resume their roles, it doesn’t look like that will happen. Rapper/actor, Lil Yachty, and comedian/rapper/actor, DC Young Fly, have been cast for the main roles in the movie. According to the official MTV description, Lil Yachty will play the
role of Roger, the younger brother of one of the stars from the original film. Roger and his friend (DC Young Fly) look to fund an on-demand munchie delivery service and commence what is described as a “magical hash-fueled journey” to fund their new business. In a Grass Routes’ podcast telephone interview from October 17, Redman addressed the absence of Method Man and Redman from the longawaited sequel. Referring to the casting of Lil Yachty and DC Young Fly in the main roles, Redman explained “Why and how? Well that’s another whole story and long story short is me and Meth was not aware that they were doing this transaction with the movie.” During the interview, Redman also made it clear “I’m not mad at Lil Yachty or DC Young Fly-it has nothing to do with them” and further stated “but my thing is when you have a brand like Red and Meth that kind of helped build and created this entity of How High and shooting a movie on marijuana and being in college, those were all our ideas, and when the new deal came out, we wasn’t involved in it.” Whether or not Method Man and Redman appear anywhere in this film remains to be seen. There have been
POLITICKIN’ talks about cameo roles by the duo, but that was not addressed nor confirmed by Redman in his interview. In addition, the film will apparently not be scheduled for theatrical release and instead will be a PG-13 rated made-for-television movie. It is scheduled to debut on MTV sometime in 2019.
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MODEL LIFE PHOTO : Trey Photos
MODEL MAN by Xavier As a special dedication Magazine, I will include P.I.F.F. from my book ‘Model Life’. Stick with skills and learn the basics of industry.
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MODEL LIFE MODEL : Vett Adams
NAGEMENT 101 “CompleX” Prue to our relaunch of P.I.F.F. one chapter in every issue of on model management, titled, us each issue to pick up new managing people in the modeling
part 3 of 10
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MODEL MANAGEMENT 101 -- Xavier “CompleX” Prue
Model: Honeydip
E H T H S I L B A T S E in the agreement that was initially negotiated and they serve as written reminders of any agreedupon conditions, in case anyone ever forgets.
Upon gathering the models you My former Editor of Street Con- plan to manage, you must secure nfinement Magazine and a good your managerial agreement with friend of mine, Shireal Renee, once them so that everyone is aware of told me, “I don’t care how many peo- their roles and expectations and the ple you meet or friends you make in guidelines are established between this industry, always make sure you you and your models. There are sevget everything in writing.” As anyone eral factors to be covered and includconducting any business in the ined within your modeling contract. dustry and especially as a manager, this is pretty much the most impor- The first agenda of considertant golden rule of them all. Conation is to determine exactly which tracts protect everyone involved
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1
T C A R T N O
MODEL LIFE
expenses such as travel fees, hotel stays, food, etc. If a model pays me to become their manager, I’ll work the contract towards their favor. This could include a lower or zero comtype of contract it’s going to be. Will mission rate, the coverage of their it be a “free contract” where neiexpenses, and/ or allowing them certher you or the model are putting tain incentives such as owning their money up-front on the contract and material rights and/ or prior project are planning to share commissions? negotiations. I typically offer free Are you buying their contract out contracts to all of my models, which from a prior manager or company entails that for a set commission and taking a larger commission cut rate, I’ll cover everything for them, and incentives? Or, will the model be but I own the rights to their matebuying a contract from you and rerial. taining their commissions? When you figure out what for If I purchase a model’s conmat of a contract you’d like to pursue tract, I usually establish incentives with them, it’s time to set the comand commission rates that value the mission rates; which is your key to purchase amount. This can include payment, unless you plan to let them an above-average commission-rate, keep their commissions. Advanced company ownership of all work ma- experienced models who have alterial (photos videos, audio, etc), ready built up a career will usually and transfer of current project deals never settle for giving up more than and negotiations; as well as holding 8-9% of their payments. The average the model responsible for certain rate for beginners is averagely 15%
EC
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MODEL LIFE and 10-12% is common for anyone in-between. The factors that change these numbers up or down depend on the type of contract that will be established, such as discussed in the previous paragraph.
ally cover behavioral issues and consequences, sexual abuse issues, and model conduct. An example of policies I always outline include tardiness, social media presentation, and ownership of rights to material.
When configuring commission rates, don’t forget to include your talent scouts and agents. I usually assign 5% rates to scouts and 10% to agents and the remainder to the company. For instance: if a talent scout recruits a model and the commission would be 15%, I’ll take 10% and give the scout 5%. If I recruit a model where the contract would be 12%, I may assign it to an agent for 10% and keep 2%.
Incentives and responsibilities of parties should also be covered in the contract, usually following the policies. Things covered here can include coverage of expenses, communication procedures, and job submission guidelines. Again, as with the policies/ rules, these conditions can vary depending on what you choose to allow or not; but if you need assistance in drawing up the right contract, feel free to contact me via e-mail at: editor@piffmag.com
Payments arranged and settled, the next step is to establish your policies and rules. I won’t really tell you what these should be because it can vary depending on what type of manager you want to be and what you determine as acceptable and unacceptable, but good policies usu-
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The final touches of your modeling contract should spell out the length of the contract’s term and also the length of the term of any ownership of material rights. Generally, unless a model has paid for their
MODEL LIFE contract or purchased their rights back, I usually determine an ownership length of a lifetime, outside of materials and rights released back to the model. This means that even years after a model’s contract has expired, I still own any photo, video, audio, or other material created during my time as their manager. This protects you from a lawsuit if you decide to re-use material later on down the road. I tend to make the average length of my contracts no longer than 12 months, with an automatic renewal term unless canceled in writing before renewal date. I think 1 year is typically a decent amount of time to determine if you and a model are made to work together. However, if you decide you really want to hang on to a specific model, you may want to extend the term length; just as you may want to shorten it if you have doubts or are unsure about it.
contract, you should include the “breach-of-contract” value. This is the value of the model’s contract and states that in the event that the contract is broken by either party without reasonable cause, the breaching party may be sued for financial damages up to said amount. This final clause of the contract serves as an insurance key that the consenting parties will stick to the agreement and helps ensure your models won’t skip out on you for another manager. At least if they do, the acquiring manager will be paying you for it! Contract established, the only thing left is for everyone to sign. But, don’t be a jerk – allow your models to take it home and look it over, have their lawyers or others look it over if they’d like – keep it honest and transparent. However, don’t start any work with them until they sign!
At the very end of the drawn
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She’s not just talking about making a difference, she’s doing it... running her own female-based record label, the owner of Pretty iLL Entertainment and Pretty iLL Vintage gives her first interview under her new identity GOYA HONEY and explains to the world her recent transformation into her season, why she’s letting go of Dawn Gun, and her divorce with Hip-Hop.
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SPECIAL SEASONING
introducing
GOYA HONEY interview by Xavier “CompleX” Prue photos by JonArthur (@eyemjonarthur)
Gun website? Yea. The last time that we spoke, you said that you were in the midst of changing it or removing it or something... I’m changing everything. That’s why the [first] interview we did was so perfect because I touched on everything, but I’m changing everything, so really, dawngun. com is about to be obsolete. It might be there because it’s part of history or whatever, but it won’t be updated. There is no more Dawn Gun. And when you say there is no more Dawn Gun, you’re introducing Goya Honey? PIFF: I was recently check- truly love the layout... Yes, I am. ing out your website again GOYA HONEY: The Dawn and I have to say that I And what does this transformation rep-
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resent for you? It pretty much represents my growth as a woman and as a woman in music. I been reppin hip hop since the day I heard it. I been the backpacker. I been the emcee. And the poet. Everything and anything that has to do with hip-hop has been my life. I’ve outgrown hiphop at this point. As a woman. Is there a particular reason or that’s just the point in life you’ve reached? That’s the point in life I’m at right now, where everything I’m doing needs to make sense. And coming to the full understanding that I’ve been outgrowing the s**t for a very long time and not wanting to let it go. So, in my last few releases, in my last few singles [such as] Painkillers and the Grudge, people tend to listen to it and think that I’m talking to a person, a man, a relationship with a man... and it does have those elements, but I’ve been talking to hip-hop. It’s me saying, ‘I been with you so long... what am I supposed to do? Just walk away from you?’ That’s crazy, but the more I stay, the more I
COVER FEATURE realize that this is not for me anymore. So, my interest has shifted, my being has grown, my mind has expanded, and it just doesn’t make sense for me to keep myself in this box anymore. I’ve always wanted to do more worldly music. I’m heavy into dancehall, reggae, house music, all that... my ears gravitate towards sonics. It doesn’t have to be just hip-hop. Someone told me recently that I bleed hiphop. I used to be like that. I’m not dying for this anymore. I been dying slowly, holding onto it, and I gotta let it go. And that’s hip-hop; not music. I still rap, but my sound has expanded as I’ve grown and that’s why I chose to finally step out of the hip-hop box and go into what makes me feel good. When I hear certain sounds, it makes me feel good, and I want to do ‘that kind of music’. So, Goya Honey came about from my Puerto Rican and Dominican roots and my love for Goya as a food brand and you know, it just being a part of everyday culture in the Hispanic house-
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holds. Goya Honey is a vibe and that’s what I am right now. It’s all vibrations coming from me.
I think I’ve spent a lot of time on the independent level. As an indie artist, I have a lot of experience with the ups and downs of the [independent] So, with this whole transformation, industry. Maneuvering through this, are you still keeping Pretty iLL Enter- I’ve had some bad experiences and tainment? it just put me on the path to say, ‘I gotta do this dolo’. Because relying on Absolutely. Pretty iLL stands as its other people doesn’t work. That s**t own movement. It has nothing to do will have you shelfed somewhere and with Dawn Gun as an artist. I am alyou’re not even with a major label. ways going to be Pretty iLL, regardless That s**t will have you waiting down of name changes or transformations. the line for their artists who they I run that and it’s my vision and I still prioritize over you; when they’re the have that vision where I provide this ones who begged you to be the girl of platform for female artists all over the the crew. I’ve been the girl on many planet who need to be heard and don’t crews. So, I actually got down with have a real true outlet. the (Sis)tem Crew who is an all-female collective made up of six emcees What is it you do to maintain your and one DJ. They come from Project grip in this industry? Blowed in Leimert Park, which is a legendary, historical Black neighborhood and community in South Central Los Angeles. Project Blowed is the longest-standing open-mic workshop in the history of the planet and they’ve birthed a lot of emcees out of there like the Black Eyes Peas and The Pharcyde. Eminem battled there before and he got his ass kicked, but they brought him there to battle seasoned emcees. So, this is a place of seasoned emcees and I happen to be a part of a whole group of woman who come from that. I was chosen and
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honored to be a part of the (Sis)tem Crew – all female emcees doing their thing independently and it really put my mind on the track of thinking that this could happen like... not only can we work separately, but when we come together, it’s unified, it’s love, it’s genuine. We’re not as active as we once were, but people were calling us the female Wu-Tang. They really inspired me to put together Pretty iLL Entertainment. Do you see yourself looking to sign a major deal or are you looking to keep it independent? I will tell you that I’m not in search of a major deal. If it came my way and it made sense and Pretty iLL Entertainment got what Pretty iLL Entertainment needs to be what it wants to be, then it’d be up for consideration; but Pretty iLL has to be at the forefront. I’m not just gonna close down business because a deal is on the table. If anything, we’re going to take that money and put it into the business. We need more dope women out here doing their thing. And Pretty iLL is in the eye of the beholder. What I mean by Pretty iLL is that there’s a whole package out there and I’m one
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“My
mom’s always taught me
to stand out, and if I have to ... stand alone.” -- Goya Honey nOVEMBER 49
of them. So, you don’t have to be one way – sexy, raunchy, nasty... and you don’t have to be the other thing: the homegirl, the lesbian, the tomboy either... there’s a lot of spectrums of women out there and we all need to be represented and I’m here for the variety of beauty and the definite genuine skills. We don’t have ghost writers at Pretty iLL.
work ethic and business mindedness, or at least a receptiveness to learning the business. Where were you in the 90’s when you fell in love with hip-hop?
I was living in California, but I was going back and forth to New York. I was rocking Tommy Hilfiger, Guess jeans, Polo, and Tims. Discovering my independence. And hip-hop was the perfect Ok, I respect that. So, if it were soundtrack to my life at that point. So, it possible that there was a female was cool because that was the era of the artist out there looking to get mixtape and I used to get madd mixdown with Pretty iLL, what’s the tapes, like real cassette mixtapes... like odds of them getting in or what is DJ Clue, Kid Capri... all the street mixthe procedure for that? tape DJs were breaking all the records to the newest hot hip-hop coming out. So, Well, they can contact me and I’ll I used to get my hands on all the mixgive them a listen. It’s pretty much tapes [in New York] and bring ‘em back that simple. If you catch my ear, I to Cali and expose all my peoples to might watch you for a little while; music they would’ve never heard ‘cause see what you’re doing, see what none of that was EVER going to get you’ve done, see if you’re serious. played out here and in the same right, A lot of people ain’t built for busi- I was taking West Coast music back to ness and once artists get involved New York as well. So, it was a fun time in the business, they see the shift for me and it was a fun time for hipand sometimes it’s just not as fun hop and that time is very endearing to as you think it is and it’s a lot of in- me and it shaped me – it shaped a lot of tricacies, so it’s not just about put- who I am today and my love for music. ting out your music and having a good time with it. So, I need to see When you look back at where you started from, are there any particular moments or choices you would’ve done
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over? If I could’ve done anything over, I think that I would’ve had a broader sound sooner. I want my culture and my upbringing to be evident in my music and it hasn’t been. It’s just been straight hip-hop – head-banging, head-nodding, ‘oooh, fire’... I’ve been doing that [as Dawn Gun] and now as Goya Honey, I’m using Latin music, Caribbean music, house music, EDM. It’s just such a spectrum of sounds and I been wanting to do it for so long. So, I think I would go back and start doing that a lot sooner. But... I had something to prove because people look at me, like, ‘you rap?’ And I’ve always been able to blow people’s minds because I am the truth; so I spent so much time being the truth and proving that I’m the truth, that I forgot to be a little more artistic and that’s what I wanna do now and what I am doing now, because I’m way more artistic than just sitting and writing lyrics to a dope beat. I’m very musically inclined and that needs to come out and my culture needs to shine. And I’m also West Indian, so I got a lot of spice to sprinkle into the pot and I should’ve been doing that a lot sooner.
FOR MORE ON GOYA HONEY:
nOVEMBER 51
coming together and offering to help What do you think has been the small businesses that are female-based, most significant thing in your cafemale-owned. I see all this female emreer so far? powerment going on around me and I’m so happy to be a part of that because Starting Pretty iLL Entertainment it’s coming together and the more that has been the most significant thing we work together, the bigger it becomes I’ve done so far. And the reason and that’s the point. We need balance is because I’ve had a chance to ofin this world and most industries are fer opportunities to others. Being male-dominated. We’re not coming to able to be in a position to offer op- take over; we’re just coming to add balportunities to other female artists ance because it’s missing especially in especially... it just serves a huge the view of the public. It’s out there, it purpose to me. And that’s REjust needs to be brought to the forefront ALLY what I want to be known for of things and that’s where it’s moving to. – not just music, not just hip-hop, So, I’m grateful to be a part of that and not just dope lyrics, not just dope to have the idea I had to start this all beats, big catalog, whatever... I feel female-based record label and I started like it’s bigger than that, so my with some of the crew from (Sis)tem thing is all about service. I like to and then moved outside of that to other help people and I think that what artists I believed in who I was able to I’m doing with Pretty Ill is helping distribute their music as well and also people and it’s going to help other having the creative freedom to move as people indirectly. So, I’m happy I please as an artist myself.... that means that I could be at the forefront of the world to me. I also own an online this movement because I think it’s vintage shop called Pretty iLL Vintage, very important for music, for hip- which is where I share my steez, basicalhop, and just for the world in gen- ly. I been into vintage for a long time... eral. As we’re all doing this female- before there was songs about popping powered, girl-power... everybody’s tags at Goodwill... I started providing kind of coming together... I see vintage outfits to the world just in me corporations being started, I see rocking my own vintage styles of clothgrants being given, I see factions ing and having people impressed with my styles and asking me ‘how can I get an outfit like that?’
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that’s my way of making my shows How do you feel when you’re doing a genuine show every time. performances and shows for your audience? Are there any upcoming projects you would like to mention right Performing is always fun. I’ve alnow? ways performed as a kid. I was a dancer. I’ve never really been shy Well, the Dawn Gun catalog is out in crowds. Something in me just there, available online and that’s kinda turns on, so performing for always going to be there. Goya anybody is always a good time for Honey has some features. Right me. I love flexing on stage and I now, I’m on a feature with my love talking my s**t. I like to just partner Donald “XL” Robertson be on stage. I talk my s**t. I conwho actually provides my distrinect with the people. We have a bution for Pretty Ill Entertaingood time. What I like to do with ment. He’s an incredible artist. my audience is introduce myHe’s sick and he has a single out self properly with my creativity. right now called ‘Work’ and I’m Whether I got a DJ mixing or I’m featured on ‘Work’ as Goya Honey. throwing on some type of live faBesides that, I am in the process miliar track that I’m gonna rap on of creating the music for the Goya first, or if I kick a freestyle or if I Honey project. And I also have a tell a joke... I just make sure that friend and she’s an incredible artI connect with them first before I ist named Jimi James and she’s got just jump right into my music. As a CRAZY project coming out right an audience member, I’ve been to now and I’m a part of that project, so many shows that’s had a handtoo. The song that we have right ful of artists and when I’m watch- now is going to f**k people’s heads ing [most] artists, they’re just so up, for a lack of a more eloquent into themselves and they lose me way to say it. I’m really excited personally because I’m just not connected. In order to keep some- (continued on page 82) one attention especially when they don’t know you, you have to shake hands and introduce yourself and
nOVEMBER 53
REPRESENT
with
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54 P.I.F.F. 2018
PIFF’s Top 10 Songs from the 90’s No Diggity - Blackstreet Fantasy - Mariah Carey No Scrubs - TLC Killing me Softly With His Song - The Fugees This is How We Do It - Montell Jordan What is Love? - Haddaway Jump - Kriss Kross Kiss From a Rose - Seal UnBreak My Heart - Toni Braxton Gangstas Paradise - Coolio
"People look at me, like, ‘you rap?’ And I’ve always been able to blow people’s minds because I am the truth" - Goya Honey
ADVISORY
REAL
with Taj
NO TOPIC
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WARNING!!!
TALK
“Real Talk” Thomas
IS SAFE
nOVEMBER 59
REAL TALK Ahh...do you remember Nickelodeon? No, not Nickelode-
on now...do you REMEMBER Nickelodeon? Kenan & Kel? The Rugrats? The Kid’s Choice Awards? How about Sega Genesis? Or even remember Biggie rapping about Sega Genesis.... Do you remember when Biggie was on top? With Bad Boy and they can’t stop? Along with Tupac? Do you remember each day when each got shot? Back when Michael Jordan was in his prime? Back when Michael Jackson dyed himself blonde? DO YOU REMEMBER THE TIIIMMEEE?? A time when the President of The United States’s only worry was what room he wanted to receive fellatio from an intern in.
(at least mine....,) the 90’s. The music was better, the celebrities on TV looked better, more natural. The selection of TV was better. Sports were more exciting. Just about everything. “But what about our cellphones?” I get it. Today’s world is so full of technological advances, its hard to think back to a time when we had to run inside from playing outside to check a clock to get the time, instead of always having access to it (as well as other meaningful and meaningless apps and features always at instant disposal.)
And even as I typed that last paragraph, I realized that a lot of the words I used are also things of the past: “clock”...”play ing”...”outside.” Many of the kids of today have no idea what an analog clock is (the clock with the hands for you adults who don’t know either,) let alone, do they know how to read one. They have no desire to play in the great outWell, if you don’t remember, let’s take it doors, creating new adventures beyond back to the 90’s. the imagination of sitting behind a TV, watching YouTube videos of other kids Who would have thought that today’s having the time of their lives. times would be like this? With so much craziness going on, sometimes its hard But people were also getting shot in the to escape the pressures of today and 90’s. Crack was a thing of the 80’s, but think back to a better time in our lives still a thing in the 90’s. Jail sentences
60 P.I.F.F. 2018
for small infractions of weed were being handed down in double digits. Beef between artists in hip hop were real. We lost some of THE GREATEST artists ever to touch the game in the 90’s due to beef.
REAL TALK
The 90’s. It was the best of times and the worst of times. It was one of the rawest & realest eras of the modern age. It helped shape me to become the person I amtoday (aka One of the greatest to ever do this....) ....and that’s Real Talk.
PIFF’s Top 10 Hip-Hop Albums from the 90’s Dr. Dre - The Chronic Nas - Illmatic Notorious B.I.G - Ready To Die Bone Thugs n Harmony - Creepin On Ah Come Up
Tupac - All Eyez on Me Outkast - ATliens wu-Tang Clan - Enter The Wu-Tang: The 36 Chambers
Jay-Z - Reasonable Doubt Ice Cube - Death Certificate Fugees - The Score
WHO’S THAT CHICK? Julz
by Natalee Gilbert
Julz is a singer, songwriter, dancer and actress from PA that started her career at the age of 7 while climbing the ladder at a local dance academy and from there competed all over New York City, winning 1st and 2nd place. She then wrote her first song at the age of 12 and then skyrocketed off! In 2016, she was asked to join Federal District Records and from there, she began to develop her image and crafting her skill! Since then, she has opened for big acts like Fat Joe (March 3rd 2017) and PnB Rock (April 7, 2017), while also performing at events like Blaze The Mic and G.O.L.O. She recently released a single called “Summer Nights”. Julz also has a mixtape out called “Summer Vibes“ which consist of 3 songs and “About Last Night” which consist of 5. Be on the lookout for her single “Beautiful Liar” which will debut soon. Check her out also on Thisis50.com and DesertStormRadio.com!! Stay tuned to see her full interview in an upcoming issue of P.I.F.F. Magazine.
62 P.I.F.F. 2018
PIFF’s Top 10 Hobbies from the 90’s Cootie Catcher Mash Jenga Tamagotchi Furby YoYo Beanie Babies Bop It Frisbee Hacky Sack
CLICK VIDEO FOR THE MAKE IT IN THE 90’S CHALLENGE BY MIECH
KEEPIN IT RETRO interview by Dionne Baldwin What are your goals? Our goal for 92.9 FM WDUP is to become a nationally/globally respected station. Even though our signal strength has been limited by the FCC regulations, we’re still able to reach a broader audience online thru the TuneIn Radio app and our website 929wdup.com that was created by Tiffany Mitchell. We have a fastgrowing audience online, so much so that producers from the radio show created by Sheryl Underwood from CBS’s show “The Talk” found out about us online, and she now has a morning show on our station. Same with rap legend Chubb Rock and his “Authentic Caribbean” radio show, as well as Tami Roman from Vh1’s Basketball Wives and her show she’s featured on called the “Al Rucker Show.” They all reached out to us because of the impact we were starting to have
66 P.I.F.F. 2018
Mike Michell (owner) Geno Marshall (Vice President) & Lee Mitchell (President)
online. We would like to continue to expand upon that. We’re also trying to make an impact on YouTube with our Podcast called “The S.D.E. Podcast” where we discuss topics concerning sports, music & entertainment. That is also available now on iTunes and Google Play. Salute to our cast, Matt Rollins aka Big As Hell, Rashad aka No Nicknames, LL Cool Ray, Smiley, Haitian Sensation and our VP Geno Marshall aka Geno-Rico. We’re trying to cover all platforms. Tell me about your experience as an entrepreneur? I’ve learned that you have to take an even-keeled approach to everything that may come your way. Try
not to get too high or too low. When starting 92.9 FM WDUP, we were super-hyped, but it took a lot of long hours of work and we’ve made a lot of sacrifices time-wise and financially. Alot of people would fold, but the President of 92.9 WDUP, Lee Mitchell, Vice President Geno Marshall, and I had a good game plan and we were able to execute it. Before anyone even knew about a 92.9 even existing, we were literally working behind the scenes for a year preparing for our roll out. When starting any endeavor, you have to surround yourself with people who are dedicated to a specific outcome. What is your greatest strength, as an entrepreneur?
nOVEMBER 67
I’m an ideas-guy, I’ll spot a void and I’ll think of a way to fill it. I’ve always complained about what your average radio station would play on a daily basis and I’ve been in different radio markets and they would play the same exact garbage songs. It led me to think, why are there Oldies-Rock stations, or Oldies-Jazz stations or whatever but there isn’t any Oldies-Hip Hop stations? We were able to identify and fill that void on radio here in New London, Connecticut. We wanted to play nothing but classics and still keep the station up-to-date by still playing current relevant music of today that fit our standards that we’ve set. We’re thankful that it’s been received well. Being able to identify a void or a need is a useful tool to have.
for the opportunity to intern there, I had my views on what they would play normally and would think to myself how much it would improve if I were in control. Eventually, I took a step back from my radio pursuits and focused on music production for a while. Moved down to Atlanta for two years, worked alongside my friend, platinum producer JBeatzz, but radio eventually called me back when Lee, Geno, and I were given an opportunity to apply for a FM radio license. Something like that doesn’t come every day, so we had to jump on it. When you suffer a setback, how do you recover?
Just by keeping my faith in God and Why did you choose to pursue YOUR not letting any circumstance take me BUSINESS? off my path. Again, it goes back to that even-keeled approach of not getI’ve always had a love for radio and ting too high or too low. I have a good music. It started when I was able to go circle of friends and family I can lean on my friend DJ Matt JJ’s college raon, it definitely helps! dio show at Eastern Connecticut State University. Then, I was able to intern Where can the readers see more of at Hot 93.7 FM for a couple months your work and do you have any upand I saw how well they were received coming projects on the way? by the people first-hand, it was inspiring. Even though I was grateful Everyone can always listen to 92.9
68 P.I.F.F. 2018
FM WDUP on the FM dial or online; we’re always keeping our listeners in the loop of what we have going on. Visit 929wdup.com, download the free TuneIn Radio app, follow us on Instagram and Twitter @929wdup and subscribe to our YouTube page. As far as upcoming projects, we plan on bringing more artists to the New London area. We just had rapper Fred The Godson in-studio and we have more to come. We also have some more big things coming for The S.D.E. Podcast featuring some guest stars plus much more new shows & content and we plan on continuing to be the best radio station you ever heard in your life!!
PIFF’s Top 10 TV Shows from the from the 90’s Fresh Prince of Bel-Air Friends Boy Meets World Seinfeld Full House Saved By The Bell Frasier Home Improvement Family Matters Sister, Sister
nOVEMBER 69
P.I.F.F. REVIEW
ent in his latest album LoVE me NOw). Countering on his lavish lifestyle, complicated relationships and different girls with different area codes — Tory mostly throws these topics in the mix of his autotuned rhymes. Being the free spirited musician that he is, Tory also makes sure to implement his natural ability of charismatic singing. He’s not afraid to break the common barriers of dancehall, trap and R&B and that’s why he seems to still astound both new and old listeners across the globe.
Tory Lanez by Natalee Gilbert Tory Lanez is a different type of flexer. He has an array of musical skills that coincide with his rack of success (and it’s very appar-
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The 15-track album locks in a frenzy of collabs with hot artists like: Chris
Brown, Meek Mill, Nav, PNB Rock, Trippie Redd, A Boogie with The Hoodie, Bryson Tiller, Lil Baby, 2 Chainz and more (which is
unusual for Mr Argentina Fargo because he usually rides solo) but nevertheless he has shifted
things in gear in time for the fall! Production wise, Tory uses a notch of sounds like low bells, dings and kick knocks, but remains with the same pattern of 808’s and snares in each track. He raises the bar at times with a range of synths but still, you can tell that he’s become too comfortable with keeping an overused trapp-ish style.
Why DON’T You Love Me,
the first track of “LoVE me NOw” tells a tale of Tory’s previous relationship with a woman who didn’t seem to love him. Yearning for answers, Mr Fargo wonders why the relationship didn’t go well and wishes that it could’ve bloomed into something beautiful, but sometimes things just don’t go the way that you want to. As he croons “You not my bih’, you did me wrong/ Feel like I can’t even call you my ex/I gotta flex, diamonds and checks/All of the s**t that you did just to flex/How you gon’ s**t on the kid just to flex?/How you goin’ shit on the kid when you know I used to love you?” It’s easy to relate to. Losing someone you really love is never easy and sometimes you just stumble into memory lane. In pursuit, sHE
tOLd Me talks
P.I.F.F. REVIEW about the complete opposite. Flexing on a shawty that wants to friend-zone him, he’s somewhat using mockery from line to line and basically says throughout the song that he’s too poppin’ to be taken as a joke, a sucker if you will. “I’m the truth, b***h/parachute, b***h/Pull up out the roof, b***h. You a dub, and I’m a W, b***h”. Tory knows his worth and isn’t afraid to reiterate it to those who try to run game on him.
DuCK my Ex featuring Chris
Brown and 2 Chainz, rehashes Tory’s potential and flexecution on all of his exes. As he executes the song with lines like: “I found a little shawty and she badder when I’m set/ Shout-out everybody in here doing better than they ex, oh”. We can connect it to how we all feel after getting over a devastating break up. Both empowered and realizing our worth, we can too flex on our ex because it’s obvious that we were better off anyway. The fourth track, DrIP
DrIP
DrIP features Philly-bred emcee
nOVEMBER 71
P.I.F.F. REVIEW Meek Mill who helps Tory (again) rebroadcast his flexecution skill against exes and friends turned to foes and haters. Long story short, Tory has the bands and is blinged out. He wants all his listeners to know that he’s poppin either way and people choosing to leave him is the least of his worries. A popular banger on all radio waves right
now, TAlk tO Me features an iced out Rich the Kid who brags about his dripped out jewelry, fancy cars and exotic women. Tory also swerves in the same lane as Rich the Kid, stating that he has stacks of money and can wow a lady with it (and moves practiced in the bedroom). As Tory says in one line “Girl, I’ll race you to the floor, tell her go/Tell the crew, I got money, I’m the one you wanna know,” listeners can see the common theme in the album. He’s hit the pinnacle of his success and surely isn’t afraid to show it off. “Shawty swing my way, till I bite it.” That’s a snippet of what Tory says in the fifth track,
FlEXiBle featuring lady swooner Chris
Brown and Lil Baby. In this song, Tory is trying to pursue a women that he’s fond of
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and even says that he will take care of her with his racks of romantic whims and mula. By the sixth track, iF
iT Ain’T
rIGHt featuring A Boogie with
The Hoodie, [the album] picks up the tempo and speaks about Tory’s skeptical ways with getting involved in certain women. He decides once more to bring up the common theme of cars and women while A Boogie does the same. Strictly for twerkin, FeRRis
WheeL speaks about just back-
ing it up. Tory seems to be teasing women who decide to record themselves while doing the (not so lady like) act but he’s not complaining about it either, as he says the lines “This is a speech to all you Instagram girls thinking it’s cute when you twerking, ‘kay? I don’t want to see your a** jiggling everywhere, do you Jenny?” and “Girl, you look good when you back that a** up/ Know I look good when I back the cash out/Shawty from the hood and I’m back in the trap house/Talk that
P.I.F.F. REVIEW s**t ‘til you back to your dad’s house”. Tory likes a women who could shake a little something but again, he’s reinstating that since he’s plenished with blinged out jewelry and stacks of money, he can pretty much have control over females. By the ninth track, CuT me oFF featuring Nav, Tory Lanez has finally broken the chains off his repetitive theme of boisterousness and is expressing himself more freely. In this song, Tory is about to lose a women who means a lot to him and is trying to do everything in his will to keep her. He also mentions this again in the thirteenth track KeeP IN toUCH featuring Bryson Tiller. The difference between the two is solely just the reasons why they couldn’t make the relationships last. CuT me oFF says it’s because of Tory’s bad ways while KeeP IN toUCH says it’s because they drifted apart. All in all, Tory was hit by Cupid’s arrow and is just reminiscing on what could’ve been and what he could keep if he gets it together.
YoU ThouGHt WrONg rolls
in as the eleventh track and is a proclamation of Tory’s indifference towards his now ex. Just in case she thought that he wouldn’t get down, Tory basically says he’s better off without her (and he even has a new chick on his arm who he’s not afraid to spoil and fly out to Miami). By the time the twelveth track
MiAMi featuring Gunna fades
in, the listener notices that it’s just a continuation of Tory’s story in YoU ThouGHt WrONg. He’s feeling good now that he has moved to the sunny state and the reason why he’s made this change is because he’s making “big bank, so [he] moved it to Miami (To Miami)/ [He] done hit 100 licks in the Camry.”
S.w.I.n.G featuring panty-dropper
Trey Songz and PnB Rock just talks about a love struck Tory who seems to have found the perfect match. He promises to keep it “250” with her and won’t waste her time. Both wowed by (continued on page 83)
nOVEMBER 73
R THEY STILL DOWN? (My Letter 2 Tupac Shakur) Ur music inspired a nation With visionz of change for future generations. We would listen and u would ask: “R U Still Down?” After u were Robbed and shot down Set up, framed, and blew trial Locked up and beat down
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P.I.F.F. POETRY The answer was always Yes. But now... I wonder... R They Still Down? U were the Shakespeare of the streets, Painting Picassos of ghetto gospel over beats. U made BRENDA’s name relevant and gave life 2 the baby wrapped up and thrown away In a trash heap. U represented the struggle and gave us a VOICE thru which 2 speak. And once again u asked us – “R U Still Down?” Thru every song released Every album u preached
P.I.F.F. POETRY Every lyric u reached Every word u teached We replied by screaming: THUG LIFE!! But now... I wanna know... R They Still Down? U said u would spark the flame That changed the world... The definition of Black – Black Panther Black Power Black Man Black Politicain At least 2 me, u were. U were driven 2 feed the hungry,
76 P.I.F.F. 2018
House the homeless, Give clothes 2 the poor U said u would do all u could and more And the only question u needed answered from us was: “R U Still Down?” When u threw up ya middle finger And said F*ck the world, I understood ya pain From a political-spitting poet To a rebel enraged Because the world can’t understand u And the effort u made...
P.I.F.F. POETRY I wondered... R They Still Down? I remember when u use 2 sing 2 me And had me feeling like Black was the thing 2 be. U made me so proud to SCREAM: WEST SIDE!! Cuz every single time Those words were shouted, It gave my neighborhood a victory. U were the epitome of urban literacy, Or should I say the ultimate expression of urban liberty? R They Still Down? Because when they killed u, They tried 2 silence a dream. They made people afraid 2 speak And afraid to lead. They created puppet rappers
78 P.I.F.F. 2018
nOVEMBER 79
P.I.F.F. POETRY 2 destroy the image of emcees. They tried 2 get rid of the fathers Who could nurture and water the seeds. R They Still Down? They vowed 2 annihilate ur message by any cost. Instead of using music 2 get their point across, All artists are allowed 2 do now Is talk about material floss. Dumbing us down 2 make us stop thinkin’ So that the lesson is lost. All the thugs u inspired have Turned down And turned soft The power’s been turned off Where are all the Outlawz Who said they’d die 4 the cause? R They Still Down?
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I don’t see ‘em anymore... The streetz have gone silent, But turn ur music up loud. U were like my big brother And as I follow ur hunger I really must wonder – R They Still Down?
--Xavier “Complex” Prue
nOVEMBER 81
“SPECIAL SEASONING” (continued from page 53)
but as I started to establish myself as one of the dopest female artists in the area and I became inspired by my about the ‘Work’ single with Donald crew at System, I had a direction to “XL” Robertson and I’m excited about go in with this opportunity to have a doing this project with Jimi James and digital distribution for a label, so I demy partnership with her and Goya cided that my idea is to have a femaleHoney is in process right now. So, it’s based label based on skills and looks an early work in process, but it’s com- – the total package – and now that I ing along nicely, so I’ll keep you uphave a direction, I’m ready to put todated as it unfolds. gether a label. I worked for a few years as Dawn Gun and when I presented How did you end up putting that dis- my concept to him, he thought it was tribution deal together with Donald one of the dopest ideas he ever heard “XL” Robertson for Pretty iLL Enter- and he supported the meaning behind tainment? it. So now, it’s been 6 years that Pretty Ill Entertainment has been out. I met him thru another rap friend of mine and he put us in the same room At the end of the day, when your time because we did a song together and is up and you sit back and look back XL just had so much happening and on your career in the end, what do you he believed in me as an artist and he want to have accomplished? offered to help me with distribution. He’s a great person, great artist, amaz- I want to be probably in Costa Rica ing producer. His business mind is somewhere. It is such a beautiful and impeccable. He offered me distribu- peaceful place. I want to be sitting tion for my music, as Dawn Gun. We on a beach, watching the sun set, and put out madd singles and 2 albums knowing that I had a positive imsince 2008 when we inked the deal, pact... like a wave that just travelled just for Dawn Gun. And one day, he so far and it just keeps on going and came to me and said he had the capa- it’s all because I just put my finger in bility to give me my own label and at the water. My mom’s always taught the time, I didn’t want my own label; me to stand out and if I have to, stand
82 P.I.F.F. 2018
alone. That’s really all it takes. That small contribution that you make, you never know how far that’s gonna go or who it’s gonna touch. That’s what I wanna do in all aspects of my life. Whether it’s the wardrobe styling or the vintage store or the record label or Goya Honey. That’s all a part of my wave, so if it travels and it does what it’s supposed to do and I want it to do, I’ll be happy with that. I won’t have to do anything else. Even with my family and my personal life, it’s the same way. I got 2 kids. I’m a mom and it’s the same thing... the same way that I nurture them, that’s the way that I nurture what I do every day, so both spectrums grow and they achieve the same thing which is affecting everything positively, but of course, it starts with me!
“LOVE ME NOW REVIEW” (continued from page 73) her mentality and appearance, Tory plans on keeping her for a very, very long time.
Finally, the fifteenth song KJm goes for the kill and basically talks about how Fargo cannot roll with certain guys and staying true to his homies. He says “Had to check myself, uh, I’m the same me/And I bust it like the clip when it’s off safety, don’t make me/And them fuckboy hatin’ niggas tryna replace me,” and “When I come up, I promise we gonna ball together/ ‘cause when we came up from nothing, we was all together”; which shows to the listeners how true he really is to himself and the ones who followed him during his journey. He is more humble here, but not as much because he has bragging rights. To conclude, expect Tory Lanez album LoVE mE NOw to make you feel like the man of the hour. If you have something to show off, whether it’s a pile of accomplishments or Rolex’es...go ahead, just make sure to treat the ones who hold you down and love you hard respectfully. Just don’t stress over the ones who choose to turn your back on you or hate. Like Tory says in MiAMi, “Through the rain and the storm (Yeah)/ Through the hunger and the jungle/I’m’a slide on a n***a”
nOVEMBER 83
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