Spontaneity, planning, and empathy are key to achieving the trust and loyalty of your customers, especially during a global pandemic, along with the customer experience software of piHappiness. Being friendly, humane, and empathetic towards your customers can help in increasing the trustworthiness of your company and assure its existence in the long run. Thus, improving the customer experience in these ways can help both the customer and the company to trust each other and be codependent during a global crisis.