Content marketing is a strategic marketing approach focused on the creation of relevant, entertaining, compelling, and valuable content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action is called content marketing. It requires consistent posting and can change customer behaviors. The content marketing does not involve in direct sales but can help to retain and acquire customers. For it to work, the content has to be engaging (or inspire response from customers) because if it doesn't, it has no marketing value. Site traffic was once the metric of choice when it came to measuring the effectiveness of content marketing, but that doesn't tell the whole story of performance, the measurement of engagement that translates into conversions can be much more insightful.
Content Marketing Statistics That Can't Be Ignored You might be wondering why you bother with content marketing? The numbers convincingly demonstrate the need to invest in this content marketing strategy: 90% of marketers use content marketing (although 70% of marketers don't have a cohesive or integrated content strategy). The experience of leaders in content marketing brings 8 times more traffic to the site than non-leaders. It costs 62% less than other marketing methods, and it generates more than three times as many leads. PikDigital.ca was able to increase organic traffic (no paid ads) by using their content marketing strategy and SEO services in Toronto.
The 3 main Content Marketing Goals are: Lead generation Establish thought leadership Create/increase brand awareness
The content marketing agency can also be used to: Acquire new customers and retain old customers Drive traffic to your site Increase customers loyalty
According to SEO Company in Toronto, content marketing typically influences almost every other online strategy. For example: Content complements your SEO services by providing more inbound links, thereby increasing the authority of your domain. You can reuse articles for social media campaigns and email marketing. This can encourage more email sign-ups, especially when you offer “exclusive” content, like reports or white papers. Cross promoting content marketing can open doors for you to build relationships with other brands. Content marketing can also serve as a separate revenue stream for business, for example when creating in-depth content (like eBooks) that customers can purchase. This is also known as inbound marketing.
What should be the budget for content marketing? To know what should your budget click here: https://medium.com/@pikdigitalcanada1/content-marketing-t rends-for-2020-by-pikdigital-canada-2fe949bfb5d1
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