How Reviews Can Boost Your SEO by Caledon SEO Company
How important are customer reviews? Most consumers will consult Google when searching for a product or service. Here you can find the company's website and read what they services provide. However, it won't be easy to convince a consumer to buy in this way. Opinions and experiences of other customers, on the other hand, are much more persuasive. Search Engine Land reports that 72 percent of respondents trust user reviews as much as they trust recommendations from friends and family. Capterra surveyed the comparison portal to examine the importance of user ratings in the purchase decision.
SEO Strategies for building an online reputation with reviews SEO strategies are suitable for building an online reputation through reviews. These are divided into short-term and longterm measures.
Short term measures Companies should first write to their known, satisfied customers and ask for a rating. In this way, they initially collect positive reviews. To motivate customers to give a rating, you can offer those vouchers and discounts.
Long term measures
In the long term, companies should focus their reviews on one or a few portals. By concentrating, companies can pursue a clean strategy for their online management. If companies let their customers choose the platform, they risk reviews ending up on Google, Facebook or Yelp. If a positive rating is posted on the wrong portal, it will lose its usefulness because the target group will not find it. Furthermore, companies do not influence portals such as Facebook and Google. Therefore, if the rating is bad or wrong, it is very difficult for companies to take action against it.
How to deal with negative reviews correctly
A negative rating doesn't always have to be bad. It can be used as an opportunity to demonstrate to customers that criticism can be deal with and that negative feedback is used as an opportunity to improve. Dealing professionally with negative reviews often increases credibility and appears more trustworthy than a company that has only received positive feedback. It is particularly important to react quickly to the reviews, respond neutrally and in a friendly manner, apologize if necessary, and ask the happy customer to revise his review if the error is corrected.
How do reviews improve your visibility? User reviews are usually not the first thing companies think about when it comes to SEO. Reviews, however, should get more attention - especially when it comes to local businesses. One of the most sought-after rich snippets in Google's local search results is the "Local Pack": three highlighted, mapbased search results. For example, if I search for "pizza," Google uses the user ratings as a ranking factor, and it primarily shows restaurants that have been rated well. The Local Search Ranking Factors Report 2017 by Moz reports that user ratings (number, frequency, and variety of ratings) are among the five most important factors determining whether companies are listed in the Local Pack.
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