The Elimination of Prejudice 2013 Launch Management Plan Brothers, In the historic moment Pi Lambda Phi was founded, so was a movement dedicated to advocating a better understanding between people. Since its inception, our movement has helped more than 46,000 members develop an appreciation for participating in, and building, inclusive environments where people with varied perspectives, skills and experiences collaborate. Although our fraternal order has been eliminating prejudice for 117 years, we did not start calling our movement The Elimination of Prejudice (EOP) until 1996. Regardless, our mission remains just as relevant today as the day we were founded in 1895. The Elimination of Prejudice movement creates long-lasting community change by addressing the underlying differences between people. Our mission is to set the conditions for sensitive societal conversations to take place. By setting the conditions for people to talk about sensitive issues, the EOP advocates a better understanding between people. To ensure the longevity of our movement, we need your help. We need help increasing awareness for The Eliminate Prejudice programs and fundraising to support these programs. This launch management plan makes it easy to get involved! The following seven steps were designed to help you participate, but not burden you with countless hours of work. Please share the plan with other chapter member today. If you have any questions, please send them dire to info@eliminateprejudice.org so our committee can help support you as quickly as possible. As a bold individual or chapter, you can make a difference and advocate for "a better understanding ‘twixt men�. It’s a great time to Eliminate Prejudice! Fraternally,
Jeff Buhler, IEC President
1. Read The Elimination of Prejudice Story Understanding the history of The Elimination of Prejudice, and its connection with Pi Lambda Phi Fraternity, is vital to your ability to fully understand and be able to communicate the mission of the organization. 2. Distribute Press Release The press release announcing the 2013 video contest theme (Bully) is available at http://tinyurl.com/eop-pr2013 or below. We need you to submit the press release to your school's newspaper and local newspaper(s). So we can help promote your school's and local newspaper’s announcement, please email info@eliminateprejudice.org with the name and email address of your contact (at each paper) and expected press release publish date as soon as possible. ----- start press release ----FOR IMMEDIATE RELEASE February 4, 2013
Contact: Patrick Spanner The Elimination of Prejudice 177 Front Street, STE 102 Berea, OH 44017-1919 USA info@eliminateprejudice.org
Pi Lambda Phi’s Philanthropy of Choice, The Elimination of Prejudice, Announces Video Contest and $2,500 Grand Prize Pi Lambda Phi Fraternity’s philanthropy of choice, The Elimination of Prejudice will begin accepting entries for its annually-themed video-based contest, Eliminate Prejudice Video Contest, on Monday February 4, 2013. A $2,500 Grand Prize will be awarded to a winning contestant, along with a $1,000 2nd Place Prize and $500 3rd Place Prize. (U.S. dollars) Help promote a better understanding between people and create long lasting community change. Creatively describe in a 3-minute video how bullying relates to events in society or your life by March 15, 2013 for your chance to win. As specific video topic suggestions, you might analyze events like the Florida A&M Marching Band member’s hazing death, Bullied Bus Monitor Karen Klein, School Shooting at Chardin High School, or possibly address how bully has affected your life or those around you. For more information about The Elimination of Prejudice, or to make a financial contribution or video entry, please visit http://eliminateprejudice.org. About The Elimination of Prejudice Founded in 1996, The Elimination of Prejudice, headquartered in Berea, Ohio, works to set the conditions for sensitive societal conversations to take place, and promotes the principles of equality and inclusiveness to the widest possible audience. From video and essay contests to youth-based educational programs and retreats, the different ways to encourage society to talk
about tough topics are endless. The Elimination of Prejudice raises money to fund the aforementioned programs and others. Today, The Elimination of Prejudice is a call to action currently on 40 college campuses and universities, with nearly 1,000 active students in the U.S. and Canada.
The Social Networking World of The Elimination of Prejudice http://www.eliminateprejudice.org http://twitter.com/elimin8prejudic http://www.facebook.com/eliminateprejudice The Elimination of Prejudice 2012 © Copyright All Rights Reserved.
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3.
Publish Press Release on your Chapter Website
Update your local chapter website with Eliminate Prejudice Video Contest information and include content from press release, links to your team’s fundraising page, Elimination of Prejudice website and social media, and chapter updates. 4.
Social Media Blitz a. Connect with Pi Lambda Phi on Facebook, Twitter and LinkedIn. b. Connect with The Elimination of Prejudice on Facebook and Twitter. Did you know more than 52,000 people are following the EOP Twitter account? c. Social media outlets are essential to ensuring the longevity of our movement. Like many first-time or re-launched programs, success depends on the grass root efforts of many. Please post/tweet/update diligently to organically drive traffic to our press release and Elimination of Prejudice homepage.
The following link can be attached to any social media communication to direct your network to the press release: http://tinyurl.com/eop-pr2013. At the very least, please follow these steps with the most popular social media tools. Facebook: From your Facebook homepage click: http://tinyurl.com/eop-pr2013 You may consider sharing additional information about the link such as: •
“Please read press release about Pilam's philanthropy of choice”;
•
“Help promote a better understanding between people and create long lasting community change”
Direct friends toward your personal or team donation page. Visit our Facebook page by searching for: Elimination of Prejudice. “Like” Elimination of Prejudice to bring more awareness to the page. Twitter: Include the link to the press release in your tweet! http://tinyurl.com/eop-pr2013
5.
Follow (and encourage others to follow) The Elimination of Prejudice on Twitter: @elimin8prejudic
It's a great time to Eliminate Prejudice! | @elimin8prejudic |#equality #inclusion #leadership
Enter the Eliminate Prejudice 2013 Video Contest by March 15, 2013 | #Bullying theme | http://tinyurl.com/eop-pr2013| @elimin8prejudic #equality
$2,500 Grand Prize | Eliminate Prejudice 2013 Video Contest | enter by March 15, 2013 | at http://tinyurl.com/eop-pr2013
Elimination of Prejudice announces 2013 video contest theme (#Bullying) | http://tinyurl.com/eop-pr2013 @elimin8prejudic #equality
My philanthropy of choice @elimin8prejudic 2013 video contest | http://tinyurl.com/eop-pr2013 #equality
Tweet for #equality! | Donate a tweet to @elimin8prejudic and help advocate better understanding between people Join Your School’s Fundraising Team
As we generate awareness for the video contest and philanthropy, one of the best ways you can help promote our cause is to invite friends, family and others to financially support the Elimination of Prejudice. Thus, as we organize and ensure we can recognize chapter’s fundraising efforts, we need each Brother to join your school’s fundraising team. Fundraising Team pages for each Pilam chapter have already been created for you by the Educational Foundation. To join your school’s team, please ask each Brother to follow these steps: a. Visit: http://eliminateprejudice.org b. Click “Register Here” - “Join a Team” c. Find your school in the drop down box and Click "Continue" d. Complete the team member registration form (Note: If you have registered for EoP before, Click the "click here" link above the form and fill in your old username and password, and Click "Continue" in the window that appears. If done correctly, the form should be auto filled. Please double check that all information is up to date) Click "Continue" e. Customize your personal Elimination of Prejudice donor page
Once registered, you will be able to begin emailing friends and family through the Elimination of Prejudice website (See “Fundraise!” Section Below). To make this even easier for you, we have already uploaded a donation letter you can send to your friends and family. Team rankings with up-to-date fundraising figures can be found anytime at the Elimination of Prejudice homepage (http://eliminateprejudice.org/). 6.
Fundraise!
**To ensure EoP fundraising is successful, we need chapters to help in two ways.** First, chapters should continue to plan philanthropy fundraisers. We want you to continue to be creative and plan programs that promote EoP awareness, build Brotherhood and make memories. The professional staff is here to help make those events a success. Let us know what type of events you wish to see on your campus and we would be glad to help you navigate through the challenges of planning that event. We have also created a Philanthropy Event Handbook, which can been found by following the following sets:
Visit our Fraternity’s homepage at http://www.pilambdaphi.org/ Once you go to Pi Lambda Phi homepage click on the “Members Only” tab on the left hand side of the page. Once in the “Members Only” section click on the “Knowledge Center – Undergraduates” Tab Once in this section scroll down until you find the “Philanthropy” header. Below the “Philanthropy” header you will find the Philanthropy Event Handbook
This handbook is 44 pages and contains great "how to" information for putting on some of the best philanthropic events our undergraduate chapters put on across the country. This handbook also gives great ideas for how to plan, advertise and execute any possible event your chapter may wish to attempt. Secondly, and most vital to the success of The EoP, we need you to distribute your team and personal fundraising pages to everyone you know. Viral marketing is the primary fundraising tool today for philanthropic organizations. The Elimination of Prejudice website makes it easy for your to send all your friends and family fundraising emails through the site. This is the same technique used by many of the most widely known Philanthropic organizations you may be familiar with – March of Dimes, American Heart Association, etc. A quick overview of the website features: Once logged in at http://eliminateprejudice.org, the **My HQ** page will provide Brothers a snapshot of their individual and team fundraising efforts. With customizable goals, email statistics and several administrative links, much of what you can accomplish through the website can be found in this section.
**My Webpage** allows you to create a personal page with message content just for your friends and family. The email message you send will link your friends and family to this page to make their gift. The **Email** tab allows you to email friends and family through the site. You may import contacts from your address book, view a log of all email activity, and post to Facebook or Twitter from this tab. When sending emails, you should fill in the greeting name and corresponding recipient email address for each contact. You can send up to 30 emails at once. We have already included a recommended message on the webpage for you to send to friends and family but feel free to add an additional personal note to your message to help the email resonate with your friends and family. 7.
International Elimination of Prejudice Week
February 8, 2012 marked the first annual International Elimination of Prejudice Day (EoP Day). In support of the EoP Day, chapters throughout the country held various events. Because of the strong support in its initial year, The Elimination of Prejudice has extended EoP Day to be a week long event. The 2013 International Elimination of Prejudice Week (EoP Week) will be the first full week in February (February 4 – 8). As an individual and as a chapter there are many things you can do to support EoP Week. Some ideas are provided below. Individual: On Facebook and Twitter complete and post the following statement: Twitter: “@elimin8prejudic I will help eliminate prejudice by [fill in the blank] #EoPWeek” Facebook: “I will help eliminate prejudice by [fill in the blank] #EoPWeek” Encourage others to show their support by also posting: Twitter: “Complete the statement and share: @elimin8prejudic I will help eliminate prejudice by [fill in the blank] #EoPWeek” Facebook: “Complete the statement: I will help eliminate prejudice by…” Chapter: Host a small event, whether it be a diversity panel or another idea from the Philanthropy Event Handbook referenced in Step 6. As a Chapter you can also post the individual tweets and Facebook posts on your Chapter Fan Pages, and encourage all of your members to take less than a minute to make a post or tweet.