Celebrating the Good Times with Your Marketing

by Michele Rempel

Celebrate good times, c’mon!” We’ve all heard the classic song, and it’s popular because it’s catchy, but it also has a great message. We SHOULD celebrate the good times in our lives and in our businesses. By the way, congratulations to this magazine on its one-year anniversary. Let’s celebrate!

My company, Westvyne, celebrated its 10th anniversary in 2020. At the beginning of the year, we were so excited about this milestone and discussed how we would communicate it to the world via a coordinated marketing effort. We had our graphic designer update our logo and we planned a celebration for later in the year. Then, well, we all know what happened in 2020... Frankly, it took the wind out of our sails. We did use our updated logo and announced this milestone via social media and on our website. However, we did not have that party, for obvious reasons. Our twenty-year anniversary party will be a blowout!!

In normal times, celebrating accomplishments or causes makes for great marketing content. It sounds a little self-serving but hear me out. Here are several ways to get the word out about your company, products, and services through Celebration marketing:

1)

Design marketing content around causes you support that also have a broad base of support, such as the Longest Day for the Alzheimer’s Association. Organize a fundraiser in honor of someone you or someone on your team knows whose life was affected by a health issue. Many organizations are more than happy to help you with the planning and execution of a fundraiser. You can celebrate both the memory of the person affected as well as the amount of money your team was able to raise in the community.

2)

Celebrate the anniversaries of your employees’ start dates (but make sure they are okay with that kind of recognition). Post their photos and let everyone know how much you appreciate their loyalty and support.

3)

In a similar vein as above, celebrate the loyalty of long-term customers or clients. Most people love to be appreciated and recognized. Ask your team if there are customers or clients that they have heard are celebrating something significant, like an anniversary, or are active in raising money for a non-profit organization.

4)

Show appreciation by doing a celebration breakfast at least once a year. People have tight schedules and/or many people work from home might want to come and socialize. Open early and provide coffee and breakfast treats. Send them on their way with a little “swag” perhaps that has your logo on it.

5)

Hold a monthly birthday party in your store or office. Celebrate both team members as well as customers and clients.

6)

If you have a storefront or office, become a once-a-year location to collect donated items for a local non-profit, such as a domestic violence shelter. Celebrate the non-profits’ goals and contributions to your community by highlighting their work on your social media and in emails, as well as sharing their posts when appropriate.

If your brand is associated with celebrating its team, its customers, and its community, you become associated with goodwill and positivity. Start celebrating!!