summer 2009 welcome to our
inside this issue
summer 2009 newsletter
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marketing in eurotunnel a recession
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seachange dover
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OF
FLESH
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celebrating kent
tweets 6doggie
or no deal? 8deal
we believe the idea is everything...
We are keeping sunny here at Pillory Barn and this issue shows that business is still out there in the industry and we are working hard at it! 2009 is still proving to be fruitful and a number of project wins have kept our creative juices flowing. If you have been receiving our newsletters for some time, but have wondered whether we could help out your business, then why not give us a call now? We can offer competitive packages that will help to keep your company’s message out there in the industry without costing a fortune.
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Recession friendly marketing Do you need high-quality marketing and public relations but are worried about your budgets this year?
Our proposed package includes: 2
Businesses need to help each other through the recession and Pillory Barn has devised a recession friendly marketing package to offer businesses in Kent. Keep your company’s reputation enhanced against competition without spending a large budget. We can offer a consistent, basic marketing package that will maintain your marketing activity and still deliver results. • Keep your company consistent in the eyes of your customers • Use budgets wisely and prevent large marketing campaigns in the future to re-establish your brand • Forecast your marketing budget for the rest of 2009 with our simple package • Try out our services at minimal costs • The best marketed companies win in a recession and reap the rewards beyond it
• 1 advert per month, placed in a high circulating Kent Media • 1 design from our studio team, changeable each month • 8 hours of media relations, public relations and copy writing support • 1 hour monthly update meeting • Press clips service
£995+VAT Terms and conditions Pillory Barn are happy to offer a free initial consultation meeting to see if the package is right for you and your business The monthly meeting is to take place at the offices of Pillory Barn Creative at the Maidstone TV studios, Vinters Park, Maidstone, Kent This offer is only available for new clients. The recession marketing package is only available for a minimum of six months and will be reviewable after 2009.
Pillory Barn go cross channel 2009 began with some great news for us when we added Eurotunnel as a client.
“Pillory Barn Creative were recommended to Eurotunnel and they have proven to be everything they bill themselves as; a full service agency with an eye for great design, the experience of working with brands like Eurotunnel, copywriting to match the best, and a proactive team. “ Harvey Alexander, Marketing Manager Eurotunnel
Over the past 5 months we have provided creative design services to the UK’s fastest cross-channel service and so far we have created: • National advertising campaign to promote a unique Disney Land Paris offer • Direct mail campaign to launch the early booking incentives • Outdoor media creative that is currently being tested on London and South East train stations
The team at Eurotunnel have also benefited from a fresh approach to their marketing and we have recently committed some of our time to hold a creative ideas session on selected Eurotunnel branded products. We are looking forward to developing our knowledge of the cross channel marketplace over the coming months. For our latest designs keep visiting our website and see the Eurotunnel case studies.
we believe the idea is everything...
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CLIENT FOCUS
Cheryl Parker
Kent Coastal Project Manager, Visit Kent
How long have you worked with PBC? Four years What attracted you to them? Their passion and knowledge for the Kent product and their flexibility, they go the extra mile in fact they go the extra ten. What is the best thing they have done for you? Creating the Visit Kent Cruise brand - Where England began and begins. What do you think could have made the relationship better? You can't improve on perfection!
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What is your funniest memory to date from working with them? All of it, they share my sense of humour and respond in the same vein, thats what makes the relationship perfect, good solid hard work, meeting impossible deadlines and still laughing about it. How do you see them working with you in the future? In exactly the same way. Which other companies within the industry do you admire? Too many to mention I can't show favouritism.
We have been awarded the creative brief for an exciting new project called Sea Change for Dover.
Sea Change for Dover
Dover is one of three seaside towns to receive a substantial investment aimed at kick starting economic regeneration. Dover will benefit from the Sea Change funding programme delivered through the Commission for Architecture and the Built Environment. Included in the plans for the town is a feasibility study for a
cable car from the Esplanade to the Castle and improvements to the world famous Dover Castle that includes complete refurbishment and representation of the Great Tower. At the same time there are plans to update the secret wartime tunnels to ensure that their significance during WWII is shared with visitors to the town.
with us! Pillory Barn has designed a top brand to help Kent promote tourism during the lead up to the London Games in 2012. The Celebrating Kent campaign brings together a growing range of initiatives launched by Visit Kent to promote customer service and raise quality standards across the sector. Fran Warrington, head of Visit Kent at Kent County Council, said: “We are preparing to
showcase our county to the world during 2012 and beyond. “We are celebrating the success of our many businesses, attractions and destinations that entertain more than 45 million visitors and local residents each year. And we are building on their tremendous achievements.� Watch out for the new brand appearing in many Visit Kent promotional projects including the 2010 Tourism Pride Awards and join in with Celebrating Kent!
we believe the idea is everything...
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Give the dog a tweet! When working on the Heart of Kent Hospice’s Bluebell walk for the fifth year running, Pillory Barn was brainstorming ideas to give the publicity a different twist when one particular idea came up in the shape of a furry one year old called Lola!
Picture: Kent Messenger Group
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PR Manager Jodi Eeles has joined the walk many times, but was about to do it for the first time, with her one year old sprocker Lola. From experience, she knew that the walkers loved to bring their dogs along and decided to set Lola’s own Twitter page up and track her training for the 8.5 mile walk to communicate with other doggy lovers.
The result was that Lola received celebrity status in the local papers for being the first Twitterer for the Hospice of the canine kind, and she even had a cartoon designed for her from the Kent Messenger Group. She now demands 10 bonios per news story and is keeping her paws in shape for the next adventure that awaits her!
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EMPLOYEE FOCUS
knowing me, Emilie Cross, Marketing Executive How long have you worked at Pillory Barn? I joined Pillory Barn at the end of 2007 after graduating from University. How did you get into the industry? I studied for a 3 year BA/BSc Honours degree in Business Studies and Marketing at Canterbury Christ Church University, achieving a first class honours degree and really enjoyed the marketing elements of the course. The position at Pillory Barn was created for me and therefore my role has really developed according to my abilities, enabling me to be involved in PR, marketing, accounts, admin and the design studio. Where have you worked before here? Whilst studying for my degree, I worked at Eastwell Manor Hotel & Spa in the Accounts, Payroll and HR department. This role helped me to learn a lot of office skills and about the daily running of a business. Where do you live in Kent? I live in a very small village called Charing Heath, which is situated
knowing you
around comes around’ and ‘treat people how you wish to be treated’. What has been your highlight Try to help of the past year and what do people out you hope to achieve in 2009? My when you can highlight of the past year would be and the favour organising and managing the Pride may just be in Medway awards. It was very reciprocated. rewarding to receive such positive What has been your most cringefeedback from the sponsors making moment? 2 hours before and guests. the Pride in Medway awards were My personal goal for 2009 will due to start, I was asked where be for myself and my boyfriend the winners trophy was, to which I to have bought our first house replied “Oh dear!” when I realised together, or at least be well on the that I had left it back in the office! way to buying it! This meant a mad dash through What particular talents/hobbies Chatham rush hour traffic back to do you have? I have been attending Maidstone to collect the trophy a weekly Pilates class for over a not a good way to start the evening. year and I absolutely love it. Being Favourite thing about working first thing on a Saturday morning, at Pillory Barn? Definitely the it is the prefect way to start the people but also the number of weekend. I really enjoy walking times we have moved office within and I would love to get back into the Maidstone Studios, we are horse riding. gradually getting closer to the Do you have a motto? My mottos canteen which has to be a bonus! would have to be ‘what goes between Maidstone and Ashford. It is a beautiful village with a lovely village pub within walking distance-very handy!
we believe the idea is everything...
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? Deal Or No Deal? That Is The Question 8
Okay, so we’re not very good thespians! But we are delighted to win the contract to promote this year’s open air theatre performance of The Merchant of Venice, through Maidstone Borough Council and The Hazlitt Arts Centre. Following last year’s success with A Midsummer Night’s Dream, we are delighted to have won the
tender for the design, marketing and public relations This year promises not to disappoint regular and new audiences with The Merchant of Venice, creditcrunch style. Using themes from the play, such as lost investments, Deal Or No Deal and money loaning is perfect to entertain Kent this year at stunning venues across the county.
Tickets from £10 available from: www.hazlittartscentre.co.uk or call 01622 758611
Feedback: Please let us know what you
think of our newsletter and any suggestions by contacting our editor jodi@pillorybarn.co.uk
we believe the idea is everything... www.pillorybarn.co.uk
To unsubscribe email jodi@pillorybarn.co.uk
the team • Roger Hills, Managing Director, roger@pillorybarn.co.uk • Miranda Chapman, Account Director, miranda@pillorybarn.co.uk • Jodi Eeles, PR & Marketing Account Manager, jodi@pillorybarn.co.uk • Erica Banes, Studio Manager, erica@pillorybarn.co.uk • Sarah Walters, Marketing & Events, sarah@pillorybarn.co.uk • Oliver Hood, New Media Designer, oliver@pillorybarn.co.uk Emilie Cross, Marketing Executive, emilie@pillorybarn.co.uk
Issue 6
The Maidstone Studios, Vinters Park, Maidstone, Kent, ME14 5NZ tel. 01622 684 407 fax. 01622 684 761 info@pillorybarn.co.uk
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