winter at pillory barn hello and welcome
inside this issue
to our first newsletter
Kent ntry
Parks 2008
www.kent.gov.uk/explorekent
Here at Pillory Barn, our job is to communicate with lots of different people as a full service marketing agency, but we are not so good about talking about ourselves! So here we have it; our first official newsletter is our new initiative for 2008 and will be packed with news about us, our clients and generally what is going on in the marketing world.
Talk, listen, listen, talk. Your
Kent Parks
8
for all seasons
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talk, listen,at. get me out It’sgood luckwe’re what good listen, of art here The of good communication is to talk and listen in equal measure. It’stalk also the art of being a good solicitor.
Spring Summer TELEPHONE 01622 690691
Events 2008
Autumn Winter
years 6 2two in a row
christmas cheer
Whatever your relationship is with us, existing client or a new contact, w w w . b r a c h we e r hope s . c othat . u kyou will find some inspiration in this newsletter and get to know Pillory Barn a bit more.
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knowing me...
We will also be going online with the newsletter in the near future and would welcome any feedback that you may have. Enjoy!
www.kent.gov.uk/explorekent
Cohesive campaigns work far, far better than disjointed ones.
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1
support
for Mera Peak challenge
Pillory Barn is pleased to be supporting Lee Henderson, an inspirational man, from Tunbridge Wells, in his quest to raise £50,000 for Motor Neurones Disease. After experiencing the personal tragedy of losing his Father to Motor Neurones Disease, Lee became motivated to fundraise for the cause to contribute to further researching the disease. In April 2008, he will be tackling one of the world’s most dangerous peaks, Mera Peak in Nepal. Support for their cause so far has included well wishes from Sir Ranulph Fiennes, Martin Corry – England Rugby player, Bear Grylls and Lloyd Scott – famous for running the London Marathon in a diving suit and walking across the bottom of Loch Ness! 2
We are donating public relations time to help Lee keep his story in the local papers. If you have any fundraising ideas, or feel that you can help Lee, please contact him on lee.henderson@4productions.co.uk Events
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the great outdoors For the second year running Pillory Barn have won the tender to produce the Kent Country Parks Event Leaflet with Kent County Council, Environmental and Waste Division.
Visuals from our recent proposal
Pillory Barn are very happy to once again be working with Kent County Council on this worthwhile project. These shall be popping up early January 2008 so please pick one up, put on your walking boots, and get out in the great outdoors!
brachers marketing campaign
a great success
Brachers Solicitors of Maidstone has
unveiled their latest multi-media advertising campaign. Entitled ‘Talk, Listen, Listen, Talk’ the campaign originates from the idea that the art of both talking and listening to clients in equal measures is all but dead in the Legal profession, and is, Brachers believes, at the core of what makes a good solicitor. Pillory Barn and Marketing Manager for Brachers, Angela Witcher, have launched the campaign across web, radio, direct mail, press and outdoor advertising. The web campaign is bespoke to radio at www.talklisten.co.uk. A simple yet effective method of directing traffic to the correct website whilst getting around the spelling of ‘Brachers’ on air. Just the radio promotion alone, sent more than 2,400 enquiries to the website.
yourma idstone busines s Editorial: email ed itorial@k osmedia.c o.uk Adve rtising: Tel ephone: 01303 817 186 or em ail richard. parsons@ kosmedia .co.uk
BUSINESS BRIEFS Speaker to sh unrivalled are his experienc LOCAL e Europe businesses can
’s Annual top speakers at hear one of Ma this yea Organi nagement Lec r’s Kent Charter sed by Busine ture. ed Manag ss Challen ement Link and the ges Institu by Sir Nic of Change’ will be te, ‘The pre the hea k Montagu who has sented rt 20 years. of governmen t for morbeen at As a hig e than who was h-flying civil serv ant Monta voted Speaker Europe an Bus gu, leading of the Year iness 2006, has versial role in some of had issu sions, rail es of our tim the most contro-a ice refo privatisation e, including pen rm. Wit service, h 30 yeaand public serv leading he has unrival rs in the civi led ma l The eve nagement and experience of at The nt takes place change. between Village Hot on November SHOP ’TIL available 5.30-8.15pm. el, Maidstone7 YOU DROP: More , at www.e Despite inter ventskent details are est rate rises .co.uk. amd
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pow ting practical er of the inte to capitalise on rne help at a string t can receive Organi Search sed by Bus of new events ine Eng vide less ine Success ss Link, the. ses ons for doing bus sions will pro The ses Interna sions take pla iness online. tional Hot ce at the el on Novat the Ashford MaidstoneRamada Res ember 28 and visit ww on Decemb ort Hotel er in east/searc w.businesslin 12. For details k.g h or call 08454 58 ov.uk/south85 57.
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client focus
janice wason executive director, channel corridor partnership
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How long have you worked with Pillory Barn? Two years.
ticularly when it comes to handling a media issue.
What attracted you to them? I was given a word of mouth recommendation by a colleague who had already worked with Pillory Barn. My first meeting was with Miranda Chapman and our first event together was the Folkestone Santa Fun Run. Although there was an immediate rapport between the Pillory Barn and Channel Corridor Partnership teams, this was balanced by a very professional approach and a sense of humour – ‘must haves’ in the press and events world I’m sure!
What do you think could have made the relationship better? I think that I could have been clearer about my needs sometimes. Communication begins at home and I wish I’d thought about that more often. Fortunately Pillory Barn have been able to translate my intentions and make something fairly sensible out of them, which is no mean feat when you have to work with an organisation which is both public and private sector focused and everyone has to have an input.
What is the best thing they have done for you? The best thing is not a thing – it’s much more personal than that. I’ve appreciated Pillory Barn’s timely advice more than any one ‘thing’ – sometimes doing nothing is exactly the right strategy rather than doing something reactive and which may cause a negative impact, par-
were close to the kitchen area that couldn’t keep up with the demand for food. But we did – Pillory Barn had brought lots, and I mean lots, of finger food for the stall and between that and our goodie bags, containing small bottles of local wine. I think we were just about the most popular stand at the exhibition. I think we handed out 300 or 400 bags. We all ended up hoarse from talking that day.
“they understand me, how I tick and what my business needs are, so why would I go anywhere else!”
“this was balanced by a very professional approach and a sense of humour”
What is your funniest memory to date from working with them? April 2006, Kent 2020 Exhibition, in tents, on a slope. We were launching our Enterprise Development Fund and
How do you see them working with you in the future? On a personal note I am establishing my own business in the new year and have already decided that Pillory Barn will be my communications company as I go forward – they understand me, how I tick and what my business needs are, so why would I go anywhere else! Which other companies within the industry do you admire? See answer above!
good luck for town centre management
The newsletter called ‘Maidstone Town Mail’, designed by Pillory Barn, is being entered for the ‘centre initiative’ award. Pillory Barn would like to wish Bill Moss from the Maidstone Town Centre Management good luck for his entry into the Association of Town Centre Management Awards. To win, the entry has to demonstrate shared visions, strategies, action plans and marketing. Promotional campaigns and branding for a town centre are vital steps in ensuring its vitality and viability. The winner is announced in the New Year.
new joiner for the pillory barn family Pillory Barn’s family is growing at a fast pace and our newest edition is Oliver Hood who brings a digital arm to the agency. A freelance digital designer before joining us, Oliver has worked on projects for clients such as production companies in Pinewood Studios and more locally Kent Police and KCC. Originally a Midlands lad, he attributes himself with a ‘seemingly limitless memory for trivia’ and gets frustrated by designers who use pretentious jargon. He admires Apple, due to their come back in the past ten years. The strangest client request that he’s had to deal with is a guy who asked him to design ‘calling cards’ to hand out to women who caught his eye! We would like to welcome Oliver to the team and look forward to offering our clients more services with his talent.
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image: elvey farm
this year, we’ve gone all Kentish and decided to hold our parties in two of Kent’s most picturesque settings
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a kentish christmas We aren’t the type of agency to do the ‘luvvy’ stuff when it comes to marketing and PR, but when Christmas is around the corner, we do love a party and so do our clients! So, this year, we’ve gone all Kentish and decided to hold our parties in two of Kent’s most picturesque settings. One of the hottest new spots that everyone is talking about is Elvey Farm in Pluckley (owned by Jeff Moody, Meridian presenter.) Built originally in 1406, Elvey Farm was launched this year and has been refurbished to
offer accommodation, dining and weddings. Using the best of Kentish food, we are looking forward to holding our Christmas networking event whilst enjoying Christmas lunch in such a lovely spot. Leeds Castle is a firm favourite with the staff at Pillory Barn, so we are all donning our skates (well some of us) to try out Leeds Castle’s new ice skating rink and gatehouse for our own party. The hardest thing will be to debate whether to have the mulled wine before or after the ice skating!
knowing me, knowing you Employee focus of the month, Erica Banes, Studio Manager
How long have you worked at Pillory Barn? Three years, I am one of the originals from when Pillory Barn went full service! Where have you worked before here? Kent Messenger as Creative Typesetter, ELD Media as Studio Assistant/Graphic Designer, designed advertising cards and magazines and ran the studio when the manager wasn’t there. What has been your highlight of the past year and what do you hope to achieve in 2008? These include every piece of work I have personally designed that clients have been really pleased with. I’m happy when the client is happy. What particular talents/hobbies do you have? Creativity! I also used to have a PPL (Private Pilots Licence) and on top of this I had four hours of aerobatics flight training and had conquered the english channel with a few trips to France. I also planeshared a beautiful Jodel once I had passed the gruelling flight test (first
time!! ...unlike my driving test!) and endless written examinations. I was the youngest female to fly solo in England. Why did I not continue this as a career you ask... well two days after the application to flight school had gone out September 11th happened, which meant I could not get in anywhere. In a way design was second choice but I wouldn’t change that now.
“I was the youngest female to fly solo in England.“
What other companies/brands do you admire? The one that instantly springs to mind is M&S. Everything in their re-launch seems to work in my eyes - a very good example of a come back. What has been your most cringemaking moment? First day back after the Christmas Party last year. The stories have lasted all the way up until this Christmas! To give an insight; whistling balloons, vodka ice bars,
“...whistling balloons, vodka ice bars, dancing, more vodka, more dancing and stolen clementines. I have a lot to match up to this year!”
dancing, more vodka, more dancing and stolen clementines. I have a lot to match up to this year! Funniest moment/experienced or witnessed at work? Difficult one as there are so many to choose from! One thing would be the time that our Director, Miranda Chapman, did the dance which Ricky Gervais, star of The Office did. You all know it and many of you will know Miranda..... not the most likely person to do that in the middle of the office and sober! Favourite thing about working at Pillory Barn? The people I work with, and this includes our clients. I feel that our work is all about team work and it takes more than one person to really build a design/concept that works.
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You could hear an audible groan in the office amongst the PR Managers when Lynne Franks entered ITV’s ‘I’m a celebrity, get me out of here!’ The fact that public relations is a complex and often misunderstood service, plagued by a mis-conception of long lunches and expensive glamour at the clients expense is going to be injured further now that Lynne Franks ‘PR Guru’ is on our screens every week night. Just to put everyone’s mind at rest, we don’t do chanting, strange dancing or delegate without getting our hands dirty! Damage limitation campaign anyone?
bizarre bazaar 8
After the success of the summer Bizarre Bazaar Pillory Barn are pleased to be implementing the second marketing campaign for the Christmas Bazaar Bizarre fair which includes public relations, brand design for advertising, banners, leaflets and posters in and around the county town. There are two fairs this year; The Exchange on December 8th and The Royal Star Arcade on December 16th, both from 10.30 – 4.30. Call 01622 602828 for more information.
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Art at the Centre’s art and craft fair, Bizarre Bazaar will feature a host of affordable handmade products.
hr
istmas Saturday 8th Decemb er The Exchange, Market Buildings 10.30am to 4.30pm Sunday 16th Decemb er The Royal Star Arcade, Market Buildings 10.30am to 3.30pm
Maidstone ’07
The affordable arts
Christmas Bizarre Bazaar
Feedback: Please let us know what you
think of our newsletter and any suggestions by contacting our editor on jodi@pillorybarn.co.uk
To unsubscribe email jodi@pillorybarn.co.uk
2007 is being promoted
as part of Art at the Centre,
Maidstone Borough Council:
Developing an Artists’
Quarter in the heart of
Maidstone
cohesive campaigns pillor y barnwork far, far better than disjointed onespillor c r e a t i ve
the team • Roger Hills, Managing Director, roger@pillorybarn.co.uk • Miranda Chapman, Account Director, miranda@pillorybarn.co.uk • Jodi Eeles, PR & Marketing Account Manager, jodi@pillorybarn.co.uk • Erica Banes, Studio Manager, erica@pillorybarn.co.uk • Meg Huckstep, PR & Marketing Account Manager, meg@pillorybarn.co.uk • Sarah Walters, Marketing & Events, sarah@pillorybarn.co.uk • Oliver Hood, New Media Designer, studio@pillorybarn.co.uk • Paul Street, Junior Designer, paul@pillorybarn.co.uk •
Issue 1
and crafts market
Entrance is free t #SPXTF UIF TUBMMT t .FFU UIF BSUJTUT BOE NB LFST t #F FOUFSUBJOFE CZ PVS CS BTT CBOE t &OKPZ B HMBTT PG N VMMFE XJOF Telephone 01622 602828 www.maidstonearts.co m
The Maidstone Studios, Vinters Park, Maidstone, Kent, ME14 5NZ tel. 01622 684 407 fax. 01622 684 761 info@pillorybarn.co.uk
pillorybarn pillo c re a t i ve
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