New Graphic Design Development (University use) by Nathan Clark

New Graphic Design Magazine Research and Development Document Nathan Clark First Year Graphic Design U1252422 University of Huddersfield

Email: pingpongo@gmail.co.uk Blog: darknessbeforefall.tumblr.com behance: behance.net/NathanClark

Statement of intent:

Plan:

During this project I am required to submit a design proposal for a new graphic design publication entitled, “New Graphic Design”. The finished design will form the first issue with a focus on “Form follows function - an exploration of Modernism and Post Modernism design.”

With a previous interest in key areas of Modernist design I aim to explore a range of Artists, Designers and Movements which have significantly influenced design during this period. With this research I hope to gain an overall understanding of social and Industrial influences to provide a clear contextual history behind the designs. This will inspire me to develop a similar design layout within my magazine to maintain the design trend of its content.

I will also be requred to research Modernism and Post Modernism design to generate a body of work that explores the origins and philosophy of these movements. During this design exploration I will be required to record and document artists and design styles of past and present movements. This should be combined with an understanding of the social, industrial and political concerns which influence both movements at their periods of history. A key focus on layout design understanding shall be developed throughout this brief broadening my creative skillset and visual understanding.

Design Requirements: A text body of original visual research based upon Modernism / Post Modernism research Evidence of thumbnail visual and design layouts Evidence of grid, layout, type and image selection and experimentation Evidence of multiple solutions and design refinement Mast head Design Broadsheet cover Design Inner page Design

Within this development I hope to explore the layout and grid design found within Swiss Style. This iconic movement had a key influence in design and was developed through a range of sources throughout both Modernist and PostModernist periods

Upon the introduction to this project I started my research looking through range of design books in my University Library. After a few hours of exploration I came across this book titled ‘Pioneers of Modern Graphic Design, A complete History’ by Jeremy Aynsley. This offered an overview at key influencial design movements and designers that changed design throughout the 20th Century. This was a perfect starting point that opened my eyes to a range of both Modern and Post-modern designers and styles to further my reserach.

Approaching this period of design I thought it best to explore the first influences behind Modernist design. With some brief research I discovered that the De Stijl Group were a key influence that pre-dated the iconic Bauhaus movement by a couple of years. I thought it best to start here to build my knowledge of the theories and influences behind Modernisms development. ‘De Stijl 1917-1931: Visions of Utopia’ by Hans Jaffe provided a perfect introduction tof the De Stijl group. His exploration linked De Stijl’s style with both Bauhaus ideologies but also modernist architecture, most of which dominated America’s skyline at the period. This discovery broaden my reasearch to incorporate architecture for further influence.

Des Stijl Research

When approaching the topic of modernism it seemed appropriate to start my research with a movement that sparked the Modernist era of design. This was the ‘De Stijl’; a group of artists, architects, poet and sculptor that revolutionised how the creative world looked at line, colour and uniformity. Due to their strict design rules their creativity within these boundaries brought a great sense of theme and structure changing design perception of the period. This was enhanced by their philosophy of “Unity between art and life” which promoted a change in society

allowing design to move away from the First World War. As the group grew their works became more widespread inspiring other artists, designers and architects to overall contribute to the creative landscape we see today. Other movements such as The Bauhaus used similar design themes with a similar philosphy to De stijls’ ‘Unity between art and life.

Alexandr Rodchenko

Aleksandr Rodchenko was an iconic founder of the Russian constructivist movement and a contributer to the early Modernist movement in the 1900â&#x20AC;&#x2122;s. At this period Constructivism changed the views of design rejecting the idea of autonomous art and replacing it with a social inspiration. Rodchenko used the constructivist

style to combine photomontage and photography with a uniformed layout of line with image. Many of which followed a Russian Revolution inspired context combined with an abstract borrowed from Cubist and Futurist designs. Like many other Russian Constructivst designs a key emphasis on structure, line and shape flows within the design.

Paul Rand

C. M. Cassandre

Italian Futurism

BAUHAUS

B A U H A U S The Bauhaus school of design was built 1917 - 1931

to educate creative students with a broad knowlege of practical and theoretical fields of creative design. This encouraged an exploration of Photography, Architecture, Craft and Design, providing graduating students with a broader knowledge of modern design. It was believed that this

understanding would be used to build a newly designed future which later inspired generations of designers to follow changing the landscape of modern design. This â&#x20AC;&#x153;Bauhaus approachâ&#x20AC;?, encouraged studying students to explore Colour, Texture, Space and transparency forming the key foundations for most Bauhaus designs.

Titanium Buzz Magazine

SZ magazine - DHNN Creative

Meet the Makers

Design Days

No. 0 Dale

Eugina Mello

Mikser Festival 2012

New Work Magazine

Layout Development

Logo Analysis

The NME logo follows a bold uniformed stature that connotes themes of superiority and enforcement with elements of professionalism. These connotations sum the magazines ideologies. The Sans Serif typeface follows a similar uniformed gridded layout allowing the page content to attract the overall attention of the viewer.

Unlike some other magazines, the i-D logo brands the magazine through connotations of emotion created by its emoticon design. These connotations reflect human nature which is contrasted with the definition of â&#x20AC;&#x2DC;I-Dâ&#x20AC;&#x2122;; identity. This therefore suggests the magazines outlook for individuality which can be defined through fashion and culture of which the content of the magazine is based around. Time magazine is known for its iconic style since its publishing in 1923. The content of the magazine tackles modern opinions on political and social occurances on both a national and international scale. The Time logo maintains its original design however adopts a new minimal layout which allows more page space. The Serif typeface signifies educated and sophisticated themes summarising the magazines content. This reflects the magazine as a respectable and trustful opinion attracting similarly inspired readers.

As a modern magazine following celebrity trends and interviews, the CQ logo incorporates a modernist design style. With a contrast of black and red circular characters this logo embodies modern themes which reflects its contemporary viewpoint and articles.

The computer arts magazine logo follows a very simple minimalist design allowing the surrounding content of the page to attract the viewerâ&#x20AC;&#x2122;s attention. With each issue of the publication a new designers work is featured on the cover based on the magazine content and their personal art style. Therefore the logo follows a modern theme but remains simple and basic to allow the designer to have full control of the overall design.

i-D Magazine Grids

NME grid layout

Digital Arts grid layout

Eye Magazine

Creative Review Magazine

Logo Development

20 - 21 CENTURY

Logo Development

Cover Deisgn

Cover Development

Issue Number One

Form Follows Function

A Handcrafted

Guide to

Modernist

Architecture

Issue Number One

Form Follows Function

A Handcrafted Guide to

A Handcrafted

Modernist

Guide to

Architecture

Modernist Architecture

Cover Development

Issue Number One Issue Number One

Form Follows Function

Issue Number One

Form Follows Function

Demo Layout

Layout Style Version One

Layout Style Version Two

Final layout Style

Final layout style