The Little Black Book LISTING & MARKETING PRESENTATION
+ CONTENTS
01 AN INTRODUCTION
02 AGENT PROFILE
03 T H E A G E N C Y OV E R V I E W
04 OUR METHOD
05 OUR MARKETING
06 PUBLIC RELATIONS
07 O U R T E C H N O LO GY
+ 01
An Introduction
+ AN INTRODUCTION
Welcome to the Family
THE AGENCY HIGHLIGHTS
37+ Offices in the U.S, Canada, Mexico & Caribbean 675+ Real Estate Agents $30 Billion in Sales in 9 Years 5 Consecutive Years Among Inc. 5000’s Fastest-Growing Private Companies in America
The Agency is a full-service real estate brokerage pairing boutique local services with the vast resources of an entire global team. Each agent is empowered by the team’s collective knowledge and international network to offer our clients a true competitive edge. Behind the sale of each property, no matter how large or small the transaction, is a world-class sales and marketing team. Unlike traditional brokerages, we capitalize on the strength of the whole to offer our clients better representation and an extensive global reach.
$1.754 Million Average Sales Price in 2020
+ 02
Agent Profile
+ AGENT PROFILE
Ping Shu BROKER
A consummate professional and a trusted expert in the field, Ping Shu brings more than 20 years of real estate experience and a robust roster of repeat clientele to her role at The Agency Oakville. Known for her buoyant sense of humor and tireless commitment to putting her clients needs first, Ping specializes in waterfront homes and luxury estates in Oakville, Mississauga and Burlington. She is the respected recipient of many awards, including a place in the Re/Max Hall of Fame, the designation as a Luxury Home Marketing Specialist (CLHMS) and has earned a place within the Institute for Luxury Home Marketing’s Million Dollar Guild in recognition of her knowledge, experience and expertise in the elite home arena. Prior to her real estate career, Ping spent over a decade working for leading-edge international IT companies. Born in Beijing and a longtime resident of Toronto, Ping is fluent in Mandarin and English and has a strong understanding of the needs and wants of international buyers. In her free time, Ping can be found with Yoyo (her beloved Bichon Frise), planning her annual trips to Europe and the Caribbean, or brushing up on the latest news in technology, the stock market and, of course, real estate.
Career Highlights
+ AGENT PROFILE
SOLD
OVER $100M IN REVENUE
20 Years of Experience FIRST FEW CHINESE AGENT FOCUSED AND PROMOTED OAKVILLE COMMUNITY
Awards HALL OF FAME WITH RE/MAX DESIGNATION AS A LUXURY HOME MARKETING SPECIALIST (CLHMS) EARNED A PLACE WITHIN THE INSTITUTE FOR LUXURY HOME MARKETING’S MILLION DOLLAR GUILD IN RECOGNITION OF KNOWLEDGE, EXPERIENCE AND EXPERTISE IN THE ELITE HOME ARENA
*AS OF JULY 2021
+ AGENT PROFILE
Notable Sales ADDRESS
NEIGHBORHOOD
SALE PRICE
2320 Bennington Gate 1120 Westdale Road 165 Elton Park Road 3300 Lakeshore Road West 1390 Captain Court 268 Eastcourt Road 191 Burgundy Drive 1550 Bayview Road 10 Maple Grove Drive #10 38 Second Street 1538 Bayview Road 334 Balsam Drive 334 Balsam Drive 1128 Westdale Road 1120 Westdale Road 239 Church Street 540 Lakeshore Road East 1832 Chesbro Court 1279 Lakeshore Road West 540 Lakeshore Road East 1364 Lakeshore Road West 2092 Dickson Road 159 Castle Crescent 253 Hanover Street 2241 Chancery Lane West 3289 Timeless Drive
Oakville Oakville Oakville Oakville Mississauga Oakville Oakville Oakville Oakville Oakville Oakville Oakville Oakville Oakville Oakville Oakville Oakville Mississauga Oakville Oakville Oakville Mississauga Oakville Oakville Oakville Oakville
$8,300,000 $6,500,000 $5,288,000 $5,100,000 $4,200,000 $3,725,000 $3,625,000 $3,550,000 $3,441,224 $3,425,000 $3,150,000 $3,000,000 $2,930,000 $2,800,000 $2,700,000 $2,550,000 $2,360,000 $2,120,000 $2,100,000 $1,950,000 $1,925,000 $1,825,000 $1,760,000 $1,698,000 $1,600,000 $1,460,000
+ AGENT PROFILE
Notable Sales
2320 Bennington Gate, Oakville
1120 Westdale Road, Oakville
165 Elton Park Road, Oakville
Asking: $8.875M - Represented Buyer
Asking: $7.5M - Represented Buyer
Asking:$5.888M - Represented Buyer
3300 Lakeshore Road West, Oakville
1390 Captain Court, Mississauga
10 Maple Grove Drive #10, Oakville
Asking: $5.299M - Represented Buyer
Asking: $4.395M - Represented Seller
Asking: $3.4M - Represented Buyer
+ AGENT PROFILE
The Agency Press Mentions WORTH
DWELL
TORONTO STAR
INTERNATIONAL BANKER
ENTREPRENEUR
YAHOO NEWS
+ 03
The Agency Overview
+ THE AGENCY OVERVIEW
Real Estate with Real Experience OUR OFFICES
The Agency has offices in some of the world’s most coveted real estate markets, allowing us to serve our clients with a full scope of residential, commercial, luxury leasing, vacation rental and new development real estate services. Our established position in prime, first- and second-home markets allows us to better serve our clients by expanding our reach among high-net-worth buyers. We are also able to specifically target markets with buyers particularly interested in your location.
GREATER LOS ANGELES BEVERLY HILLS BRENTWOOD CALABASAS DTLA MALIBU PACIFIC PALISADES PASADENA SHERMAN OAKS STUDIO CITY VENICE
ARIZONA SCOTTSDALE
THE CARIBBEAN TURKS & CAICOS
UTAH PARK CITY
MEXICO LOS CABOS TODOS SANTOS LA PAZ PUNTA DE MITA PUERTO VALLARTA RIVIERA MAYA
ORANGE COUNTY CORONA DEL MAR LAGUNA BEACH
FLORIDA FORT LAUDERDALE MIAMI
COACHELLA VALLEY PALM DESERT
WASHINGTON D.C. D.C. METRO
NORTHERN CALIFORNIA CARMEL ALAMO HEALDSBURG MARIN SAN FRANCISCO
CANADA COWICHAN KITCHENER OAKVILLE VICTORIA TORONTO
COLORADO ASPEN CONNECTICUT NEW CANAAN
BEVERLY HILLS
Involved in 25% of all LA area sales over $20 million in 2019 ALAMO
Achieved the highest sale in the East Bay in 2019 at $7 million TURKS & CAICOS
More than doubled our sales volume in 2019
+ THE AGENCY OVERVIEW
Real Estate with Real People OUR PEOPLE
The Agency partners with the best in the business, taking a quality over quantity approach to building the team. This is how we’ve maintained our boutique feel, even as we’ve continued our global expansion. We work together as a community, constantly sharing resources, contacts and spheres of influence. Our agents are supported by dedicated administrative, marketing and tech teams so they may focus on what they do best—sell real estate. Our agents are also focused on giving back to the communities they call home by dedicating their time and efforts to charitable organizations and local-based philanthropic initiatives.
+ THE AGENCY OVERVIEW
Real Estate with Real Numbers OUR REACH
The Agency puts our owned media network to work for the properties and clients we represent. Through our social media, website and newsletter platforms, we are able to offer our clients an unparalleled global reach.
1,543,291 TWITTER, FACEBOOK, INSTAGRAM SOCIAL MEDIA CONNECTIONS
PROMINENT PLACEMENT IN THE WORLD’S TOP MEDIA OUTLETS
325,000+ INSTAGRAM FOLLOWERS, MAKING THE AGENCY THE MOST FOLLOWED BROKERAGE IN THE WORLD
“Most people dream of disrupting industries. The Agency has successfully done it.”
1.8M VISITS TO THEAGENCYRE.COM PER YEAR
300K QUALIFIED RECIPIENTS OF THE AGENCY EDIT
“It’s more brand, team and client-oriented. It’s about quality of service and experience over quantity. It’s the real deal.”
+ THE AGENCY OVERVIEW
Real Estate with Real Vision OUR MARKETING
The Agency’s in-house marketing team is made up of designers, copywriters, digital experts and public relations specialists who have branded billions of dollars in real estate. Collaborating closely with the listing agent, the creative team custom tailors marketing plans and strategies, dissecting the precise details of a property to make each more compelling and relatable.
+ THE AGENCY OVERVIEW
Revolutionizing Real Estate Is What We Do.
So, How Do We Do It? With our boutique approach, creative marketing, unwavering professionalism, cutting-edge technology, and an unforgettable agent experience.
+ 04
Our Method
+ OUR METHOD
No. 1 Pre-Launch During the pre-launch stage, we will create the visual and narrative story of your property as we parepare to make its market debut. Pre-launch services may include: PRICING & MARKETING STRATEGY HOME STAGING & ART CURATION NARRATIVE CREATION PHOTOGRAPHY & VIDEOGRAPHY COLLATERAL CREATION FOR PRINT & DIGITAL PRESENT LISTING TO INTERNAL TEAM AT THE AGENCY DIRECT CONTACT WITH QUALIFIED LEADS
No. 2 Launch Once the property launches, we work to drive market value and qualified traffic among buyers. Launch services may include: LISTING LIVE ON THEAGENCYRE.COM, PINSHU.CA & MLS DEPLOY NEW PROPERTY EBLAST TO CURATED BROKER & CLIENT LIST OPEN HOUSES (VIRTUAL, BY APPOINTMENT OR LIVE) DIGITAL MARKETING TARGETED DIGITAL, SOCIAL & PRINT ADVERTISING PUBLIC RELATIONS CURATED EVENTS (VIRTUAL OR LIVE) GUIDED VIDEO TOURS SOCIAL MEDIA PLACEMENT
+ OUR METHOD
No. 3 Ongoing Post launch, we work to capitalize on the momentum generated in the first two phases by continuing our outreach and amplifying our marketing efforts. Ongoing services may include: DETAILED FEEDBACK ON ALL SHOWINGS REAL-TIME DATA ON MARKETING INITIATIVES DOCUMENT MEDIA COVERAGE COHESIVE UPDATES ON MARKET ACTIVITY & ANALYTICS MAINTAIN ADVERTISING SCHEDULE & ANALYTICS
No. 4 Sales Process Once an offer is accepted, we remain by your side through every step of the transaction process as we work tirelessly to successfully navigate to closing day. NEGOTIATE ON YOUR BEHALF STAY IN CONSTANT COMMUNICATION WORK TIRELESSLY TO REACH CLOSING DAY
+ OUR METHOD
We’ve only just begun. We strive to create long-lasting relationships, and remain ready to serve our clients’ real estate needs anytime, anywhere in the world.
+ 05
Our Marketing
+ OUR MARKETING
Your Home in the Spotlight
No two homes are alike and each has a story to tell. We are uniquely positioned to create and share that story, having marketed and sold some of the most iconic properties in the world. Our in-house marketing team creates a story, narratively and artistically, that helps buyers envision their lives, and the lives of their loved ones, in the comfort of your home.
+ OUR MARKETING
Our Collateral
The Agency’s collateral design goes well beyond the standard brochure and flyer, breaking away from the one-size-fits-all mentality of the industry. Our full suite of marketing materials allows each property’s individual character and personality to shine. The vision, care and effort we use to set The Agency apart in the industry are the same used to market the properties we represent. The marketing team creates tangible touchpoints—collateral that leaves a lasting impact, long after a prospect’s first interaction with a property.
+ OUR MARKETING
Digital Campaigns The Agency creates targeted digital campaigns highly focused to reach qualified prospects for your listing. Through eblast campaigns, website display ads and targeted social media ads, we ensure your message reaches the right audience and delivers measurable returns.
Print & Digital Advertising The Agency’s marketing team designs memorable print and digital advertising campaigns that engage buyers and pique their interest to learn more. Compelling advertising provides maximum exposure while ensuring your home stands out in the crowd.
+ 06
Public Relations
+ PUBLIC RELATIONS
Your Property’s Global Debut
PUBLIC RELATIONS HIGHLIGHTS
2,096 Media Placements in 2019 Alone 6 Media Hits Per Day, 365 Days A Year THAT’S SIX REPORTERS A DAY WRITING DEDICATED STORIES ABOUT THE AGENCY AND OUR PROPERTIES
Media Hits That Translate to Sales Activity The Agency has become a commanding force in the industry by harnessing the power of the media to ensure maximum exposure for the properties we represent. Our Public Relations team leverages relationships with traditional and new media outlets, to give each property a distinct voice—a story people want to be a part of and aspire to attain. The PR team has also positioned The Agency as an influential voice in the industry. Our agents are called upon to provide market insight and create bylined articles for leading industry publications, such as Worth, Inman and International Banker.
Los Angeles & New YorkBased Public Relations Team
Featured Press
+ PUBLIC RELATIONS
ACCESS HOLLYWOOD APARTMENT THERAPY ARCHITECTURAL DIGEST ARTFUL LIVING ASPEN TIMES BARRON’S BELLA MAGAZINE BLOOMBERG BRAVO BUSINESS INSIDER C MAGAZINE CALGARY HERALD CALIFORNIA HOME + DESIGN CARIBBEAN JOURNAL CHINA DAILY CITY & SHORE MAGAZINE CNBC COSMOPOLITAN COTTAGES & GARDENS COUNTRY & TOWN HOUSE CSQ MAGAZINE CURBED DIGS MAGAZINE DUJOUR DWELL E! NEWS ELITE TRAVELER ELLE
ELLE DÉCOR ENTERTAINMENT TONIGHT ENTREPRENEUR FINANCIAL TIMES FORBES FORE MAGAZINE FOX NEWS GALERIE MAGAZINE GLOBE STREET GLOBE AND MAIL GOOD HOUSEKEEPING GQ HAUTE RESIDENCE HERALD SUN HOUSE BEAUTIFUL JUSTLUXE INMAN INMEXICO INTERIOR DESIGN KTLA LOS ANGELES DAILY NEWS LOS ANGELES MAGAZINE LUXURY MAGAZINE MANSION GLOBAL MEXICO NEWS DAILY MODERN LUXURY MSN NBC
NOB HILL GAZETTE OCEAN HOME MAGAZINE OBSERVER ORANGE COUNTY BUSINESS JOURNAL ORANGE COUNTY REGISTER PALM SPRINGS LIFE PENTA PEOPLE RADAR ONLINE REALTOR.COM REFINERY 29 ROBB REPORT ROBB REPORT SINGAPORE SALT LAKE TRIBUNE SANTA BARBARA LIFE & STYLE SAN DIEGO UNION TRIBUNE SAN FRANCISCO CHRONICLE SOUTH CHINA MORNING POST THE CHICAGO TRIBUNE THE DAILY MAIL THE FINANCIAL TIMES THE GUARDIAN THE HOLLYWOOD REPORTER THE LOS ANGELES BUSINESS JOURNAL THE LOS ANGELES TIMES THE MIAMI HERALD
THE NEW YORK POST THE NEW YORK TIMES THE REAL DEAL THE SUN SENTINEL THE SUNDAY TIMES THE WALL STREET JOURNAL THE WASHINGTON POST THRIVE GLOBAL TODAY TMZ TOWN & COUNTRY TRAVEL + LEISURE TRAVEL WEEKLY TRAVEL PULSE TORONTO STAR UNIQUE HOMES US WEEKLY USA TODAY VARIETY VERANDA VOGUE WORTH YACHTS INTERNATIONAL YAHOO!
+ PUBLIC RELATIONS
Building Relationships The Agency’s Public Relations team nurtures connections by working with international partners and media outlets from around the world. The Agency is the only brokerage to sponsor the National Association of Real Estate Editors (NAREE) convention, an annual, week-long series of in-depth discussions and workshops with more than 300 of the world’s leading real estate reporters exploring new trends, market data analysis, and more.
Social Media The Agency’s social media channels offer immeasurable value to our clients. We have an unmatched global following of prospects and brokers, who can be reached on a moment’s notice. The Agency also partners with leading publications to stage Instagram takeovers that showcase some of our most notable listings.
Blog & The Agency Edit The Agency curates original editorial blog content featuring our perspective on real estate news, design trends, hot properties and travel destinations. Our weekly newsletter, The Agency Edit, shares these stories with more than 300,000 individuals.
+ PUBLIC RELATIONS
Events Generating a buzz is what we do best. And what better way to make your home the toast of the town than with an unforgettable event. Not only do we curate the invite list and manage the event, we leverage our partnerships with luxury brands to ensure peak sophistication and style.
Brand Partnerships The Agency partners with luxury brands to offer our clients strategic opportunities that garner measurable results. We present our clients with partnership opportunities, from intimate private events to VIP launches and event sponsorships, to ensure maximum exposure among highly targeted potential buyers.
Philanthropy The Agency’s global team of real estate professionals comes together in each market to advocate for their communities. They remain deeply connected to their neighborhoods by supporting a wide range of charitable organizations to make a difference on a local and global scale. The Agency’s official charity partner is Giveback Homes, a community of real estate professionals committed to creating social change by building homes for families around the world. By working with one of our agents, you immediately become part of our philanthropic mission and a valued member of our community.
+ 07
Our Technology
+ OUR TECHNOLOGY
Connecting People Through Technology The Agency led the advancement of real estate technology, putting systems in place that inspire human connection, which will remain the most vital component of the real estate business. The data we capture allows us to make informed decisions as to where to market and ultimately sell your home faster. This data becomes our agents’ proprietary information, keeping them and our clients current, competitive and influential in the industry.
+ OUR TECHNOLOGY
The AgencyConnect
The Agency devised and developed a fully integrated Client Relationship Management system—AgencyConnect—our biggest collaborative tool. The custom-built system allows us to seamlessly communicate amongst each other and with our clients to anticipate market trends and opportunities.
+ OUR TECHNOLOGY
TheAgencyRE.com TheAgencyRE.com created a new benchmark for website design in the real estate industry. In 2020, we took our awardwinning website and paired it with an innovative new property search platform to enhance the way our clients search for real estate. The website was designed for optimum performance across all devices, from desktop to mobile platforms.
+ OUR TECHNOLOGY
The Agency App The Agency’s collaborative home search app allows clients to create collections of their favorite listings and connect with their agent in real-time within the app. It also notifies buyers instantly when a new property on the MLS matches their search, ensuring your property gets immediate exposure among our full network of potential buyers.
Being a part of our boutique luxury brokerage means benefiting from the strength of the whole. It means coming together with real estate professionals who are constantly rethinking industry norms and pushing themselves further through technology, design, and service. It’s real estate without boundaries. It’s real estate that moves you.
Let’s Work Together
PING SHU
PING.SHU@THE AGENCYRE.COM BROKER 416.726.7227
EACH OFFICE INDEPENDENTLY OWNED AND OPERATED.