FREE
Busy women are talking about you, and we want to spread the word.
Media Kit
W Ev ord er o yB f us Mo yW ut om h W an or .co ks m !
2012
The Little Black Book for every busy woman
Distribution
The Little Black Book is published quarterly and distributed to an estimated readership of 20,000 women per issue at over 350 locations for FREE. Our targeted distribution delivers the publication directly into the hands of busy women. We achieve this by distributing extensively to women’s groups, property owner’s associations, in promotional and resource packages and at special events. All businesses listed in The Little Black Book receive an online membership at EveryBusyWoman.com including interactive features that allow you to update your ad, promote special offers and share news with our word-of-mouth network daily. The Little Black Book for every busy woman Reader at a Glance: AGE
FAMILY
EMPLOYMENT
CONSUMER DECISIONS**
<20 = .43% 21 - 35 = 58% 36 - 50 = 32% 51+ = 10%
Married = 54% Single = 34% Divorced = 12% Children = 28% Pets = 24%
Employed = 90% Homemakers = 4% Students = 3% Retired = 2%
Joint = 38% Self = 59% Partner = 3%
*Based on 1639 reader’s responses from all Black Book Communities. ** Who make the majority of the buying decisions in your household?
EveryBusyWoman.com
Sample Distribution Sites:
July 1, 2009 - June 30, 2010
• Public Libraries • Property Owner’s Associations • Newcomer and Relocation Packages • Grocery Stores and Markets • College Campuses
MARKET
SESSIONS
BUSY WOMAN BUZZ
Total Annapolis, MD Central, GA Charleston, SC
399,867; 1,111/day 24,864; 69/day 21,368; 59/day 60,222; 167/day
Over 21k Subscribers Monthly; 2k+ Monthly; 500 Bi-Monthly; 3k+ Mom's Buzz (monthly) Bride's Buzz (quarterly)
• Special Events Packages •W omen’s Business, Social
Greenville (Upstate), SC Jacksonville, FL NoVa/DC Savannah, GA The Triangle, NC Global Page
and Political Organizations • Retail Stores • Offices and Waiting Rooms • Direct Mail
36,851; 101/day 36,649; 102/day 67,869; 186/day 42,556; 118/day 57,300; 159/day 52,188; 145/day
Monthly; 1k+ Monthly; 1.5k+ Weekly; 10k+ Monthly; 1k+ Monthly; 2k+
Sample Event Sponsorships:
Source: Urchin
•T he Center for Women
Brown Bag Lunch Series
• Charleston Baby Show • Charleston Bridal Show • King Street Shop Walk • Spa at Charleston Place “I Will Reflect” • Style Swap - Charleston • Women at Work • The Women In Business Conference
HOW WORD OF MOUTH WORKS
• Komen Lowcountry Race for the Cure YOU SHARE YOUR FAVORITES
WE TELL THEM YOU SAID SO
WE SHARE WITH EVERY BUSY WOMAN
The Little Black Book for every busy woman
Inclusion Options Back & Inside Covers
5.187” x 8.312” Prime location; includes a 75-word listing and Exclusive Every Busy Women Online Membership.
Spread
11.187” x 8.312” Two, full page ads, facing each other, that fall in the center of The Little Black Book; includes a 75-word listing and Exclusive Every Busy Women Online Membership.
Subscription Card
6” x 4.25” Inserted into the publication for premium exposure; includes a 75-word listing. Black/white or 4-color. Includes Exclusive Every Busy Women Online Membership.
Full Page
5.187” x 8.312” Great exposure with lots of flexibility; includes a 75-word listing and Exclusive Every Busy Women Online Membership.
Half Page
5.187” x 4.125” (Horizontal) or 2.57” x 8.312” (Vertical) More bang for your buck; includes a 75-word listing and Exclusive Every Busy Women Online Membership.
Quarter Page
1.75” x 5.562” 2 business card ads; connected one on top of the other; includes 35-word listing and Exclusive Every Busy Women Online Membership.
Business Card Ad
1.75” x 2.75” The business card ad; includes a 35-word listing and Exclusive Every Busy Women Online Membership.
Every Busy Woman will provide graphic design services as a part of your incluison. All art must be submitted at 300 dpi or higher. Camera-ready art should be submitted as a PDF or EPS file with all text converted to outlines.
I wanted to let you kno that I always get a response from The Little Black book but in July, I was receiving 2-3 calls per week - JEANETTE IMMEL, Fulton Street Hair Company
The Little Black Book for every busy woman
Investment Issue Dates:
Winter: January - April (deadline: December 16) Summer: July - October (deadline: June 22)
*I have received a copy of my Client Agreement.
Spring: April - July (deadline: March 23) Fall: October - January (deadline: September 21)
Username:
Password:
Feature Date:
Banner Date:
The Little Black Book for every busy woman
Web Membership Web Only Inclusion
List your business at EveryBusyWoman.com and promote yourself to thousands of women looking for resources at home and in cities across the country.
Social Media -
Facebook (1300 + Fans) &
Twitter (1000 + Followers)
PRINT / WEB PACKAGE
Website & Social Networks
Print Inclusion
1/2 Page Ad in Special Section of your choice; Basic Listing in the other 3 issues $800/year or $70/month
$100/year or $10/month
FREE
Top of Page: 468 x 60 pixels; Static or Flash; Locations: Global Home Page = $350/month; Local Home Page = $250/month Tower Ad: 240 x 400 pixels; Static or Flash; Locations: Global Home Page = $300/month; Local Home Page = $200/month Bottom of Page: 300 x 100 pixels; Locations: Global Home Page = $100/month; Local Home Page = $50/month Enewsletter Banner: 600 x 100 pixels; Locations: Global Newsletter = $300/eblast: Local Newsletter = $200/eblast Design Services: All artwork for web - only membership must be camera-ready. Production assistance from Every Busy Woman is optional at $25 per ad and includes 1 client proof. Additional changes are $25/hour, 1- hour minimum.
Username: Feature Date:
*I have received a copy of my Client Agreement.
Password: Banner Date: