Biography of Pittsburgh Popcorn Company
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The Pittsburgh Popcorn Company was founded in 2008 in Pittsburgh, PA. The successful business offers franchise opportunities to individuals looking to launch a small business venture The company sells gourmet popcorn but for owners Rob and Genalle Day, the term gourmet popcorn is a misnomer. From the beginning, the couple, who expanded the home-based business to over seven locations, insists their low-calorie snack is simply the way popcorn should always taste delicious, crunchy, and full of flavor!
After the couple realized the tremendous demand for their flavored popped corn products, they moved their operations to a small popcorn shop in the historic downtown community known as the Pittsburgh Strip District. This highly traveled area is known for authentic culinary experiences and is a foodie paradise that covers one-half square mile. The selection of this location for their first Pittsburgh Popcorn retail store was pivotal in the company’s success
A Mini “Popcorn Revolution”
Timing and delicious flavors each likely played a critical role in the success of the popcorn franchise Other gourmet snacks such as Jelly Belly Candy, Everything Crackers, and Nuts com launched in the snack food market sector with great success This was due to the outstanding flavor profile of the products. Pittsburgh’s gourmet popcorn is in that same category of intense flavor, quality ingredients, and creative production and packaging The distinct flavors are so eclectic that customers often crave their favorite flavor and are moved to explore new offerings as they are introduced
Consumers flock to the Pittsburgh Strip location to enjoy the full-flavored, crunchy popped corn snacks carefully prepared and packaged at each retail location Strict attention is given to ensuring the highest quality of freshness and condition The Day’s ensured each franchisee adhered to the company’s strict operations and customer relations protocols. Their commitment to food safety and quality has made popcorn snacks extremely popular locally and nationwide through their online store
A Flexible Business Model
The company’s success with its high-demand snacks made the popcorn brand one of the most recognizable snacks locally and on social media The Day’s business model was unique in that it is a business that can be located in a brick-and-mortar location, or strip malls, outlet shops, and indoor malls as a kiosk or a storefront They set about creating a business model for business owners who desire an opportunity to get in on this skyrocketing retail business
● Retail locations
● With many successful locations within the Western Pennsylvania region, the company offers guidance in establishing gourmet popcorn retail in a drive-up strip mall, an outlet shop, or a walk-through mall At these locations, the new owner would be free to determine the decor and specific set-up of the store to meet the location's square footage
● The Popcorn Bar
● For those who would like a success-proven business that caters to events, such as corporate gatherings, trade conventions, community events, or outdoor concerts and other entertainment venues, the company offers The Popcorn Bar business model A popcorn bar is easy to set up and allows guests to experiment with mix-and-match
flavors This type of location would not only feature single bags, but it can also include serving bushels or scoops for group enjoyment.
● Popcorn Fundraiser
● Just about anyone can join the gourmet popcorn craze by developing a fundraising plan, complete with advertised packaging to promote the group's cause. This business model works exceptionally well with schools, clubs, sports teams, bands, churches, and other organizations that want to raise money without much investment.
● Franchise Location
● The company has a detailed business plan for those interested in becoming Pittsburgh Popcorn franchisees and opening standalone franchise locations.
Those looking to start a business from an already established brand and customer base often achieve success more quickly and tend to have more success.
Next-level Flavor Profiles
The popular business’ success is due to its eclectic flavor profiles and successful online marketing strategies, including a Facebook page with over 10,000 followers. However, the company’s website has opened the product to a global customer base Anyone unfamiliar with the flavors will find a complete selection of gourmet popcorn sizes and flavors with impressive graphics that will tease the taste buds.
The Days have gone to great lengths, experimenting with eclectic and diverse dry flavorings, spices, and liquid-sticky coverings. The familiar Buttery Movie Style popcorn is popular, as is the Wisconsin Cheddar Cheese popcorn The company offers Sweet and Salty Kettle, Chunky Chocolate Caramel, and Zesty Ranch for a more unique and adult selection.
The owners constantly experiment with new flavor offerings that typically appeal to a broader base of young people. These include S’mores, Watermelon, and Smaker Jacks, which feature a familiar flavor profile of natural caramel corn with roasted Spanish peanuts They’ve even added delicious options for those who enjoy a spicy bite to their popcorn snack, such as Cajun, Buffalo Wing, and Smoky Chipotle.
The Pittsburgh Popcorn craze is here to stay because of this wide range of trendy, classic, and adventurous flavors, combined with a premium corn variety and the determination of two business owners who have created a successful business model