Media Report

SOCIAL MEDIA

Alumni Newsletters

MCSI Intern Jessica Gondak created three seasonal newsletters in the past year for Pitt Sustainability alumni. Newsletters covered campus updates, alumni features, student and faculty highlights, and event announcements. Three alumni were featured for their work in sustainability both during their time at Pitt and beyond: Kacy McGill (Biology ’05), William Sapon (Business ’17), and Dr. Alexander Dale (Engineering Physics ’09, Environmental Engineering ’13).

July 6, 2021: Pitt hits a green building milestone (Pittwire, MCSI green roof featured)

July 15, 2021: Eco-Village Seeks to Recirculate Pittsburgh’s Waste

Engineering undergrads hope to make Pittsburgh more sustainable through a community circular economy that optimizes waste management (Natasa Vidic et al news release) • Facebook: 526 people reached, 12 engagements • Twitter: 8,388 impressions, 66 engagements

July 22, 2021: Visualizing Our City's Energy Use

Pitt Civil Engineers Use Pittsburgh to Create Energy Usage Model in Commercial Buildings (Melissa Bilec, news release) • Eurekalert: 7,844 pageviews • Facebook: 571 people reached, 21 engagements • LinkedIn: 1,018 impressions, 31 engagements • August 9, 2021: A city of water: Experts explain how climate change impacts Pittsburgh’s infrastructure (Pittsburgh Post-Gazette)

Summer 2021: Breathe Easy

Helping communities breathe a little better is what this alumnus is all about (Harold Rickenbacker, Pitt Magazine) • Twitter: 8,388 impressions, 66 engagements

August 23, 2021: Celebrating a Summer of Sustainability Research

MCSI Summer Research Symposium Showcases Undergrad Sustainability Research (news release) • Twitter: 1,444 impressions, 29 engagements

September 9, 2021: Pitt’s Mascaro Center for Sustainable Innovation names Melissa Bilec as new CoDirector

Eric Beckman, founding co-director, to continue focus on innovation and translation programs (news release) • Eurekalert: 1,285 pageviews • Facebook: 1,093 people reached, 95 engagements • Twitter: 9,875 impressions, 167 engagements • LinkedIn: 1,605 impressions, 66 engagements • Retweeted with messages from GBA Pittsburgh, Mascaro Construction, Dave Dzombak, Grant Ervin, Andrew McElwaine, Harold Rickenbacker • University Times, September 21 • Advertised in American Society for Engineering Education First Bell (~15,000 gross impressions) o December 11, 2021: 20 clicks o January 4, 2022: 20 clicks

September 14, 2021: It’s urgent to act on PFAS—but how? New study proposes global roadmap (Carla Ng et al, news release) • Twitter: 4,998 impressions, 89 engagements

September 28, 2021: Shedding Light on the Value of Solar Power

Pitt Researcher Receives $3MM DOE Award to Give Rural Utilities Behind-the-Meter Insights into Solar Power (Paul Ohodnicki, news release) • Facebook: 383 people reached, 4 engagements • Twitter: 611 impressions, 8 engagements

October 1, 2021: Future-Proofing Infrastructure, Sustainably

Melissa Bilec Joins $2MM NSF-funded Project to Design Climate-Adaptive Infrastructure (news release) • Facebook: 555 people reached, 7 engagements

October 19, 2021: Sustainable Agriculture from the Bottom Up

Pitt Researchers Receive $1.7MM to Rebalance the Nitrogen Cycle (Leanne Gilbertson, news release) • Facebook: 368 people reached, 7 engagements • Twitter: 597 impressions, 8 engagements

October 25, 2021: MCSI Advancing Student Engagement and Innovation

Pitt’s Mascaro Center for Sustainable Innovation Taps David Sanchez as New Associate Director; Assistant Professor Patrick Shirey Joins as Leonard Peters Faculty Fellow (news release) • Facebook: 526 people reached, 12 engagements • Twitter: 1,061 impressions, 41 engagements • LinkedIn: 6,394 impressions, 296 engagements

October 27, 2021: Optimus Technologies, co-founded by MEMS alumnus Colin Huwyler, helps DC Water

reduce Scope 1 carbon emissions by 90% (news release) • Facebook: 503 people reached, 11 engagements • LinkedIn: 586 impressions, 13 engagements

November 16, 2021: Three Swanson School faculty earn 2021 NSF CAREER Awards

Leanne Gilbertson will use her CAREER award to create a sustainable material design framework to mitigate pathogen exposure in this invaluable resource. (news release)

November 16, 2021: Covestro LLC and University of Pittsburgh collaborate to establish groundbreaking Circular Economy Program

Collaboration will establish unique circular design curriculum for graduate and PhD students in the U.S. (news release) • See Appendix I for full report

November 30, 2021: Reshaping the Plastic Lifecycle into a Circle

360 million metric tons of new plastic was produced in 2018. Here’s where it all went, and why the world must transform plastic use from linear to circular. (Vikas Khanna, news release) • Eurekalert: 5,597 pageviews • Facebook: 246 people reached

December 22, 2021: Jeff Lebsack BSCE '91 appointed director of The Riverline (Buffalo Rising) • LinkedIn: 601 impressions, 10 engagements

Winter 2022: Continuing to Evolve

Pitt's Swanson School of Engineering Turns 175 (Melissa Bilec featured, Pittsburgh Quarterly) • Facebook: 1,495 people reached, 59 engagements

January 5, 2022: Windows that Outsmart the Elements

New Research Introduces Adaptable Smart Window Design that Can Heat or Cool a House (Nathan Youngblood, news release) • Eurekalert: 1,351 pageviews • Facebook: 539 people reached, 12 engagements • Twitter: 871 impressions, 2 engagements

January 19, 2022: Taking Inventory of a Sustainable Campus

Greenhouse Gas Inventory Shows Pitt’s Progress Toward Carbon Neutrality (Jessica Vaden, news release) • Facebook: 453 people reached • Twitter: 1,594 impressions, 30 engagements

March 16, 2022: New Book by Kent Harries Explores Bamboo Architecture in China

• Facebook: 810 people reached, 28 engagements • Twitter: 568 impressions, 27 engagements

April 4: Ask me about ... how the University of Pittsburgh will get to net zero emissions

Interview with Aurora Sharrard (Pittsburgh Post-Gazette)

April 11, 2022: Scott Shrake named assistant vice president for strategy

Scott earned his B.S., M.S. and Ph.D. in civil engineering from the University of Pittsburgh’s Sustainability and Green Design Group. (Colorado State University news release • Facebook: 1,271 people reached, 43 engagements • Twitter: 391 impressions, 12 engagements • LinkedIn: 914 impressions, 26 engagements

April 21, 2022: Eric Beckman Receives 2022 Marlin Mickle Outstanding Innovator Award (Innovation Institute) • Facebook: 776 people reached, 32 engagements • Twitter: 830 impressions, 35 engagements • LinkedIn: 3,533 impressions, 148 engagements

April 29, 2022: AAEES counts CEE Associate Professor Leanne Gilbertson in its first "40 Under 40" list

(news release) • Twitter: 3,650 impressions, 131 engagements • LinkedIn: 2,573 impressions, 108 engagements

April 27, 2022: Meet the 2022 Pitt Sustainability Award winners (Pittwire)

May 12, 2022: Mascaro Center for Sustainable Innovation Announces 2022-23 Grant Awardees (news release) • University Times, May 12 • Facebook: 554 people reached, 13 engagements • Twitter: 379 impressions, 19 engagements • LinkedIn: 539 impressions, 15 engagements

May 18, 2022: Sparking Sustainable New Chemical Catalysts

Pitt Chemical Engineers Show How Tungsten Oxide Can Be Used as a Catalyst in Sustainable Chemical Conversions (James McKone, news release) • Facebook: 668 people reached, 14 engagements •

Spring 2022: Recycle, Reuse, Reimagine

A Pitt engineer wants to reimagine recycling and rebuild the region along the way. (Melissa Bilec, PittMag)

Coverage Specific to Covestro Circular Economy Program

November 16, 2021: Covestro LLC and University of Pittsburgh collaborate to establish groundbreaking Circular Economy Program

Collaboration will establish unique circular design curriculum for graduate and PhD students in the U.S. (news release announcement) • Eurekalert: 825 pageviews • Facebook: 564 people reached, 14 engagements • Twitter: 627 impressions, 15 engagements • Follow-up Tweet: 931 impressions, 35 engagements • LinkedIn: 1,401 impressions, 65 engagements • Shared in Pitt Research News, November 19, 2021 • Shared in Green Building Alliance Leaflet eNewsletter, December 7, 2021

November 16, 2021: Covestro and Pitt partner on new circular economy program (Pittsburgh Business Times) • Shared in American Society for Engineering Education First Bell, November 19, 2021 • Shared in Pittsburgh Regional Alliance eNewsletter December 8, 2021

November 29, 2021: From "THINC" to Action...Educating the CE Leaders of Tomorrow (Rebecca Lucore, Covestro email)

November 22, 2021: Covestro and Pitt Partner on Circular-Economy Grad Program (Plastics Today)

December 8, 2021: Interested in a circular economy job? There's a Ph.D. for that (GreenBiz Magazine) • Facebook: 816 people reached, 19 engagements • Twitter: 745 impressions, 11 engagements • LinkedIn: 531 impressions, 7 engagements

February 24, 2022: Covestro and The University of Pittsburgh are paving the way for innovation in the

circular economy (Green Building & Design Magazine) • Twitter: 961 impressions, 38 engagements

March 28, 2022: How a circular economy could fix the supply chain (Melissa Bilec, Pittwire) • Facebook 657 people reached, 7 engagements • Twitter: 521 impressions, 15 engagements

May 8, 2022: The Covestro Circular Economy Program at Pitt (Bill Flanagan/WPXI/Our Region’s Business)

• Facebook 605 people reached, 12 engagements • LinkedIn: 948 impressions, 38 engagements

Paid Advertisements

• American Society for Engineering Education First Bell (~15,000 gross impressions), November 20, 2022: 17 clicks • Pittsburgh Magazine The 412 email, December 14 & 28, 2021 • Pittsburgh Business Times Engineer’s Week Supplement, February 14, 2022 • Pittsburgh Quarterly, Spring and Summer 2022

Covestro Report

• Online news conference coordinated by Covestro • Organic social campaigns through Twitter & LinkedIn driving traffic to press release and Pitt & Covestro webpages • 200 media pick-ups o 170M reach o 10K engagements • Twitter: 340K reach, >160 unique mentions • LinkedIn: >28K impressions, top Covestro LinkedIn post in past 15 weeks (organic) • Paid social campaign through LinkedIn (three-week duration) o 475K Impressions o 845K Reach