“Social Media Listening & Digital PR� A managed service of content and social media communications.
Who are Pixelfish? We are a team of energetic and driven web specialists who actively embrace the latest technologies. We understand that things change and its our ability to adapt that is our greatest asset.
Why Social Media? Social Media is vast, allowing anyone to have a voice on a global scale. Utilising Social Media presents an incredibly potent level of real-time communication opportunities, to increase brand awareness and leads.
Business Intelligence for Social Media. We Listen
We Measure
We Understand
We Engage
5 W’s of Business Intelligence. Why
What What are people talking about? What are the key conversations?
When When did these conversations happen? Was there a lot of activity?
Who Where Where did these conversations happen? Was there a lot of activity?
Who is doing the talking and what’s their influence?
Why are conversations happening? Are they positive or negative?
It’s a multi-skilled discipline beyond many practitioners. Skills >Research & Insights >Direct Response >Profiling & behaviour >The importance of writing authenticity >Project management >Evaluation & analysis
The Pixelfish Experience. Account Management
Digital Specialist
Content Managers
>Direct liaison with client
>Responsible for online
>Responsible for content strategy
>Responsible for delivery
management
>Manages content specialists
>Strategically aware of
>Seeds content
>Identifies issues and
marketing aims
>Builds Social Media relationships
strategic direction
>Ensures delivered to budget
>Identifies landscape and
>Liaison with content creatives
and timescale
media opportunities
Management of Processes. Client & Pixelfish
Pixelfish
Visible Client Outcomes
Reports
Identify Opps/ Set objectives
Create & Syndicate content
Seed content in/outside domain
Digital report
Account Manager
Content Specialist
Build relationships
Onrolling online management
Identify further opps
Agency report