SQUARESPACE AND SEO

While Squarespace is known for its userfriendly interface and sleek design templates, we should consider how it impacts search engine optimisation (SEO).

Squarespace performs well on search engines for over 90% of cases with good SEO practices, and its suitability should only be questioned in highly competitive markets. With the proper techniques and strategies, Squarespace can be optimised to improve search engine rankings and drive more organic traffic to your website.

A Balancing Act

A high performance website is often about striking the balance between page load speed and impact, ensuring that the website is both fast and visually appealing to users. We sometimes need to prioritise one over the other, but it is important not to tip the scales too far in either direction.

HERE ARE OUR TOP 5 TIPS FOR OPTIMISING SQUARESPACE:

Optimise website structure: Use clear and descriptive page titles, URLs, and headers incorporating relevant keywords. Create high-quality content: Offer value to your audience with original content optimised with targeted keywords and phrases. Use built-in SEO tools: Utilise Squarespace's meta descriptions, alt text for images, and page descriptions to provide search engines with additional context about your content.

Build quality backlinks: Increase your website's authority and improve search engine rankings by building quality backlinks from reputable and relevant websites. Monitor website performance: Use Squarespace's analytics tools to make datadriven decisions and continuously improve your SEO strategy.

Persistence and patience are key to gaining a foothold in search engines, as improving your website's search engine rankings and increasing organic traffic can take time and consistent effort. In a competitive environment, it can take several years and a persistent, ever improving strategy to compete for the top spot on Google.