PORTFOLIO There’re the example of works about Digital Marketing field such as Communication Marketing with online channels, Online campaign, Factors Affecting Consumers’ Online Purchasing
INDEPENDENT STUDY TITLE:
Factors Affecting Consumers’ Online Purchasing Behavior Toward Organic Vegetables
DEGREE:
MASTER OF ARTS
The objectives of this research were to: (1) investigate the perceived 7 Cs Website design elements, marketing mix and media richness; (2) identify the factors that affect to consumers’ online purchasing behavior toward organic vegetables. The results demonstrated that there were eight factors which can predicted consumers’ online purchasing behavior toward organic vegetables as followed: (1) Sales promotion and public relations (2) Consumers’ Privacy (3) Multimedia (4) Multiple platform (5) Characteristics of website (6) Informal language (7) Online feedback (8) Offering Product personalization
Project: After Fruitage for AFTER YOU This project created for Innovative Marketing Communication-IMC subject Pitching at IPG Mediabrands, June 2017 AFTER FRUITAGE is the campaign with objective for enhance engagement through social media and create and nurture a strong relationship with a customer through game. Moreover, it still has another media that use for promote this campaign such as print ads, viral video and infographic. The campaign will have processing in 3 mouths and uses budget around 155,000 baht TO SEE MORE DETAIL ABOUT THIS PROJECT CLICK: https://issuu.com/piyapornpura/docs/afteryoufinal
WORK EXPERIENCE There are some of event that I use to co-ordinate and organize
Event Coordinator: 2016 FEBRUARY – MAY To coordinate event such as party, conference and wedding -
Coordinate with vendors, exhibitors and stakeholders during prepare plan for event or conference Manage event set up, Tear down and follow up Brief man power into property executing duty Follow up event performance for establish report Identify items to work on future events
Organizer: 2015 JUNE - 2016 JANUARY -
Coordinating venue management. Create media to inform participants about the activities. Responsibility for specific projects and tasks. Design games/activities for children. Purchasing activity tools.
EXTRACURRICULAR Activity via study in Master Degree
Public Relations Director The Student Union of National Institute of Development Administration (NIDA) 2560
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Make plan for promote Activity or News from Student Union and Institute Be a moderator for the event Organize and Coordinate Activity