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Marketing and Packaging The outsourced work is brought by the help of dealers to the stores where they again check for any imperfections and finishing of the products and if they found minor imperfections they have it corrected there itself. The most of the work is transported and carried through the roadways back and forth several times from Lucknow city to the neighbouring towns and villages in the entire process. The marketing and packaging is done in the Lucknow city itself with each shop having its unique way of showcasing and packaging the final product, some utilise boxes of different textures, some just pack the product in polybag or cloth bag. The marketing is done through different channels like in house brick and mortar store, some
shops or studios also utilises the online channel and have their personal blogs and websites also.
