Tips for Successful Social CRM
Social customer relationship management (CRM) is refers to the addition of a social element in traditional CRM processes. Social CRM is customer relationship management fostered by communication with customers through social networking sites, such as Twitter and Facebook.
Nowadays it is not possible for any business to separate social media management from customer relationship management (CRM). But just having a social CRM is not enough for your business success.
Here are some important tips for Social CRM success.
Choose Right Tool ∗ Make sure that you have choose a comprehensive social media management platform like Plumlytics with rich listening, monitoring and engagement capabilities.
Reward loyal customers ∗ Reward your potential customers with some discount, positive feedbacks and gifts to encourage them to buy.
Interact with your customers ∗ Keep interact with your customers. Also make sure that you are having a two-way conversation instead of just pushing information at them to build a great social media presence.
Respond in a timely manner. ∗ It is important for you to response your customers in a timely manner to make sure you engage the customer.
Be Real ∗ Generally people in social media, people want to interact with real people, not with companies or nameless flacks. So when building relationships with customers through social media, be as human as possible.
Monitor your customers ∗ By keep monitoring your customers, you can quickly respond to them and solve their problems and queries if any.
Use social profile data ∗ You can easily acquire your customers contact information through their social profiles to identify the trends in your current customer base and target the right audience in future campaigns.
As social media becomes the vital component for a business success, you should create a Social CRM strategy and you should not take Social CRM for granted.