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To succeed in the internet world through your website, you have to have a good knowledge about search engine optimization (SEO) and its tips. SEO is basically the science and art of making your website reach a good ranking on major search engines for relevant keywords. In fact, getting a high ranking on search engines itself is a great advertising tool on the web as millions of searches are carried out a day. And it is only the sties that appear near the top of these searches that get free advertising. Here are some tips for effective SEO for your website. 1.The domain name you choose should be relevant to your product or service. 2.Use a reliable server to host your website. 3.Select keywords to use on your website only after a complete market research and competitor analysis. 4.The keywords you choose should be relevant to your product or service. Always use keyword research tools too. 5.It is better to have a simple URL and directory structure for the convenience of visitors. 6.The navigation for your site should preferably be text based. 7.Keywords should be preferably placed at prominent places like anchor text, headings, bold and bulleted text and above fold text. 8.It's better to create an HTML sitemap of your site as it is similar to the index of a book. Don't forget to submit your xml sitemap to top search engines. 9.Use quality content on your website with user friendly copy and not optimized copy. Avoid content duplication; always try and use something unique. 10.Aim to get links to your site from relevant websites using keyword rich anchor text. Its better to use a variety of anchor texts in links. 11.However avoid linking with bad neighbors and having too much of link exchange. Avoid using paid links too. 12.Get links from article directories, forums, blogs and other social media sites with the help of quality content. 13.The use of invisible text, use of irrelevant keywords, keyword stuffing in web content and errors like 'page not found' should be avoided. 14.Your site should be submitted to top directories, trade boards and relevant yellow pages. 15.Though you can do all this yourself, it is better to have a SEO expert do it for you. However before hiring one, check the ranking of their own website, their references and ideas and choose them only if they meet your ideas and requirements. With the help of these SEO tips, your website should get a great placing on search engines for better marketing and business.
For further information, please visit SEO Specialist's Website
Article Source: http://EzineArticles.com/?expert=Hayi_Mansoor
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