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Search Engine (SEO) Explained... Why use SEO? More than 80% of all Internet users find new websites through search engines. That means that about 650 million people use search engines to find websites. (source: Georgia Tech/GVU users survey). Search engine users are some of the most qualified and motivated visitors to your website you will ever have. People searching for information online are in fact PRE-DISPOSED to BUY, as they taken the initiative to hunt for online resources. When you start looking into SEO, be aware of... · Unethical Search Engine Optimisation... Some companies use unethical techniques to get you quickly ranked, they are able to artificially boost the search engine rankings of a website. This dilutes the quality of search results and search engines companies punish websites using these techniques, in the long term you will only hurt your online business, as e.g. Google will end up banning your site from its rankings. · Being given a Guaranteed Position... Some companies guarantee your site to achieve certain rankings if you let them do the work. It is not possible to achieve naturally guaranteed positions. No company can give you a guarantee to get a specific position in the search engines unless they talk about paid for submission. If a company promises guaranteed natural positions, take a closer look at the small print of their offer. The catch is often that the company select the search terms. So you will end up getting listed for obscure search terms nobody searches for. · Automatic Search Engine Submission... Most search engines don't like automated submissions, and search engines get a lot of "spam" from these tools. You can be sure that your submission will be ignored if not even harm your site. · The promise to be submitted to 50000 search engines... There aren't thousands of search engines on the internet, most of these 50000 "search engines are free for all (FFA) link pages and getting your site on there, results in you receiving thousands of spam email messages. There are only 4 major players in Search Engine World: Google, Yahoo, MSN search and Ask.com. They are responsible for the bigger part of the search engine traffic you can get, because they also power other search engines, for example AOL search displays Google results. In addition, there are country specific search engines, so you should also submit to the most popular country search engine relevant for your site, again that are not more
than 3 or 4 per country on average. What to do to get it right: It is very important there are four stages to get "Natural" Search Engine rankings: 1.Do proper research in finding the right keywords for your site/company. Extensive keyword research exists of: Using the right keywords, and start with phrases. Phrases are much easier to get ranked for than single words. Selecting the most profitable keywords - keywords people actually use while searching for your services. This will ensure your website is build around what people are looking for online - giving you the edge over your competition. Using only keywords that are relevant to the content.
2. Optimise your (selected) web pages for these keywords. Optimise your pages for the keywords selected. Each page for one or two keywords only, to receive maximum results - ensuring that the Page Title, Meta tags (description and keywords) etc are all incorporated correctly and that the text is around the topic of that keyword - be ware to not overuse your selected keyword though. Pages are checked to be completely HTML error-free and have the proper Meta tags etc. And if you are really smart incorporate a competition analysis: There are tools available that look at the current Top 10 rankings for your keywords, analyse the detail and incorporate that in your pages are to ensure better rankings and the right keyword density - again - giving you the edge over your competition.
3. Submit your web site to all relevant search engines and directories. Submit to relevant search engines and if necessary repeat but not more often than required. Submission to relevant directories.
4. Get links from other websites and make sure these links again contain your keywords.Increase the link popularity of your website - the amount of websites that link to yours, without it will be harder to achieve successful rankings. If you get these four steps right, you will overtime generate good rankings for any site. Remember though, it can take time as some search engines will take 4 to 12 weeks to index you.
Anneloes is the Founder of More Than Just... [http://www.morethanjust.co.uk]. More Than Just is a Marketing & Sales Consultancy specialising in helping companies find faster, and smarter ways to grow their revenues, sales and profits. Simply put, More Than Just can help you grow your business online and offline. With one of the largest hosting companies we now market an affordable “Build-Your-OwnWebsite-Package, which incorporates the SEO explained above. By simply following the steps as,
it is easy to build a site that works! No technical knowledge required, there is guidance every step of the way, with great support available 24/7… For more information go to [http://www.makeyoursitework.co.uk] or download a FREE e-book describing how to Make Your Site Sell – click here [http://www.morethanjust.co.uk/MYSS.html]. For those companies that do not have the time, nor have the ability to do it themselves, we also offer affordable Design packages to
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