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First off, can you tell us about yourself and how you got started in photography? While studying communication design back in 2004, we were already studying photography. Like many other youngsters, we too had lot of passion and ideas to do something for our country. We found that the gap between global image quality and our local executions was huge and used to bother us a lot. That was the time when we decided to pursue our career in photography and we ventured as Guddu & Shani. Our mutual interests in Visual Arts paved a natural way for us to work together. How would you describe your work to someone who has never seen it? People think in words, we think in the form of pictures and paint them through a camera. Our work is quite contemporary and esthetically pleasing. We like to create visuals that translate our love for art. A hint of our signature style can be seen in every project. Keeping in mind the brief of the clients we create visuals which influence the right audience. But we have never liked to develop a single style of photography. We call ourselves a commercial artists with fusion of both commercialism and fine arts. We love to experiment with light as it fascinates us and we even don't understand how many photographers spend their whole
life doing same kind of light and composition every day. What kind of impact do you hope to make in the fashion world, in next 10 years? Our dream is to make this company a group of finest available people in their respective fields. All our projects are flourishing with a very good pace and we want them to become separate entities with quality services and unique aesthetics. Can you briefly describe for the readers your photographic workflow? The whole process involves a lot of team work as each and every shot is very well planned. Right from developing the mood board, to
getting the right model, preparing the set, executing the shoot, post producing the images till they are delivered to the client, our team of highly qualified professionals is involved in each step. What projects are you working on now? Khaadi, Nishat, So Kamal, BeechTree, Bareeze are some of the brands that we are currently working with‌! Tell us something about your advertising agency 360 Degree? 360 Degrees is a one stop high end solution for top of the line brands of the country when it comes to their branding and target oriented advertising and marketing. Today our company 360 Degrees is a team of capable designers and artists, highly professional & educated. Our services range from mere fashion photography to advertising plan and design, planning and executing pre-launch and post-launch strategies, target oriented imaging, styling the brands, TV commercial directions & productions, social media advertising etc. What photographers and stylists from the past or present have influenced you the most? GUDDU: We used to appreciate Nabila and Ather Shahzad throughout our student life and really liked them. Along with them Maram Aabroo, Munazza, Akif Ilyas, Natasha and Nighat Misbah are prominent names for the reason that each of them has their individual style. Internationally I have been studying Gucci Westman, Pat Mcgrath, and Sam Fine too for different sort of styling. SHANI: I grew studying Ather PKFASHION&LIFESTYLE
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Shahzad and Khawar Riaz. Both prepared this fertile industry for the photographers of our age. Both had very different styles and the way they experimented in that era is remarkable. In the new photographers lot, I really like most of the league as I feel the best thing in Pakistani league is that everyone is coming up with a very unique style and not trying to copy others. Internationally my initial inspiration was Paolo Roversi. I have always been inspired by his fine artistic treatment. In recent days I don't even remember the names. As I see visual admire it and don't investigate who has done it. What has been your most memorable assignment and why? Most memorable project was an editorial shoot for some publication. We developed the concept of shooting Zodiac Signs photographically. Sponsor was LEVIS and we devel-
oped the whole set and environment for the shoot in a house garden. All the shots were properly sketched at pre-production stage, then shot and post produced for best results. Many regard you as one of the hottest young fashion photographers and stylists in the fashion industry. What advice do you have for the next generation of photographers & stylists coming to industry now? We would suggest them to learn the trade of photography and not merely depend on digital cameras. Focus on lightening and composition and whatever you do, do it with hard work and dedication.
12 JULY 2016 | PKFASHION&LIFESTYLE
PK PEOPLE! Asma T and Minahil
Momina and Rabab Rashid
Aisha Imran and Anny Shoaeb
Time to GROOM yourself...!!! Asma T launched her third salon in Lahore with a grand event which was attended by the who is who of Lahore's fashion & beauty lovers. PR handled by Aamir Mazhar.
Shaheen Arshad and Ashba
Dil Ara Raza and Sadia Javed
Ramshay and Shanzay Sheikh
Hammad, Sarah, Rima and Humaira
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Farheen and Asifa Imran
PK PEOPLE! Pakeeza and Sohail
Vanessa and Abdullah
Amber Liaqat
“Something Special” Din Industries hosted an evening at Cosa Nostra, in Lahore, for a preview of their SNM Lawn Collection Vol.2. The event was managed by Bilal Mukhtar Events & PR.
Bilal Mukhtar and Alyzeh
Ali
Salma and Khalid
Anam, Rubab and Seher
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Jaza Malik
Marium and Nimrah
PK PEOPLE! Shahnaz and Zeba
Fiza and Nabeel
Mahira Khan
“A Trailer Launch Conference” The cast and crew of the upcoming movie Actor-In-Law met the print, social and electronic media at a local five star hotel in Karachi, for its trailer launch. The PR of the event was handled by Starlinks PR and Events.
Sana and Fahad Mustafa
Mehwish Hayat
Humayun and Samina
Areesha, Bushra, Fatima and Saneela
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Umama and Nadeem
PK PEOPLE! Saima Azhar and Ghazala Saifi
Tipu and Muzna
Strives For Perfection‌! Khaamta Handcrafted held the much-awaited launch of its new prêt line and the grand opening of its flagship store in Karachi at Zamzama Mall, which was well-attended by Karachi's known socialites and celebrities. The PR of the event was handled by Starlinks PR and Events.
Shahnaz Ramzi and Nazneen Tariq
Opening of new pret line by Khaamta. Red ribbon is being cut by Nadia Hussain
Mustafa, Mina, Turab, Shahnaz, Mohammad Assani and Mukee Murtaza 20 JULY 2016 | PKFASHION&LIFESTYLE
Anisa Farooqui and Marzi
PK PEOPLE! Tabya and Anvaar Malik
Sarah Gandapur
Mashaal Moazzam and Maleeha
For the Love of 'CLOTHING' Tabya Khan of TABYA's launched her Eid Collection 2016 (shades of summer) in Gulberg, Lahore. The event was done by QYT & PR was handled by SAVVY.
Rima Farid and Amna
Sharmeen
Habib and Shafaq
Shawana, Hina and Asim
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Dr. Shahida and Amna
PK PEOPLE! Amna, Hina and Sana Butt
Nazi and Maniha
Erum Khan
It's Time to Pamper Yourself!!! Sana Butt Beauty Bar and Spa which has recently opened in Lahore has taken the successful road by providing people satisfying facilities which include massages, haircuts, hair dyes etc. The launch event was handled by Aamir Mazhar, dĂŠcor by Rima Farid and PR by Latitude CRS.
Amber Liaqat and Noshin
Sehyr Anis
Sabeen and Mobeen
Rania, Rabia and Rabab Rashid
Rubina and Amber
Asifa and Farheen PKFASHION&LIFESTYLE
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PK PEOPLE! Quin Thong and Tara
Raheela
Kamila Habib
Asma Mohsin
“Meet & Greet” On behalf of Dawood Global Foundation, the world renowned speaker, social entrepreneur and author Quin SQ Thong came from Hong Kong to meet with and address the dynamic women entrepreneurs and leaders of Pakistan, in Karachi.
Azra and Nazneen
Raheela
Nighat
Bina Butt
Anjum
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Angie Marshall
Sarwat
Bisma and Rozina
PK PEOPLE! Junaid Jamshed, Salman, Wasim Akram and Shahi
Aiman Khan and Minal Khan
SCENT OF SULTAN The Bottled Veteran The 1992 ball gets a perfume revamp with the launch of Wasim Akram signature perfume “Wasim Akram 414” in collaboration with J. in Karachi. Event was organized by Keys Production.
Mr. and Mrs. Moammar Rana
Aijaz Aslam
Saadia Imam and Adnan Haider
Mr. Mane of Mane Flavour and Fragrance with his team and Shaniera Akram
Maheen and Umair Mirza PKFASHION&LIFESTYLE
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PK PEOPLE! Shandana and Nosheen
Shameel, Annie and Shoaeb
It’s SHOWTIME Bilal Mukhar and CineStar VIP Theaters hosted a premiere of Kung Fu Panda 3 with much glitz, at Xinhua Mall, Lahore.
Maha and Abdullah
Hira Hashmi
Hammad and Ali
Arif, Saman and Zehra
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Amna and Amal
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PK PEOPLE! Mr. and Mrs. Yasir Ali Shah with Syeda Mina and Zain
Sunita Marshall
Affordable and Trendy Ensembles!!! Fabulous Clothing, a UAE based renowned brand by Syeda Mina, launched its store in Karachi. The event was managed, conceptualized and executed by Moiz Kazmi and team.
Hamida and Javeriya Hanif
Abeer Rizvi
Samia, Kiran Khan and Rija Ali
Moiz Kazmi and Asadullah Faiq Khan with a guest 76 JULY 2016 | PKFASHION&LIFESTYLE
Muskan and Asad Butt
PK PEOPLE!
Sania and Vania
Raafia and Anam
Syed Yawar Ali
Color Outside the Lines‌! Paper Clip held a launch event in Lahore, where it introduces its first ever adult coloring book that will help you explore feelings and develop social skills. The event was an intimate one, with friends and family present. PR handled by Latitude CRS.
Saad and Mahezehra
Nimra Khokhar
Mahvish and Maziya
Fahad and Dr. Yasmin
Madiha
Tayab, Amna and Haniya PKFASHION&LIFESTYLE
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PK PEOPLE! Naz Mansha
Nazia and Shazia Ammar
Nazish Zahoor and Maleeha
Toss Some Confetti in the Air and Celebrate…!!! Naz Mansha hosted a suhoor night at Nishat Hotel, in Lahore to celebrate the launch of Nishat's Summer Collection 2016. PR handled by Aamir Mazhar.
Meena Gul and Dr. Shahida
Momina
Mahjabeen and Kanwal Ilyas
QYT and Resham 78 JULY 2016 | PKFASHION&LIFESTYLE
Fauzia Imran and Naveen Anwaar
Mehnaz and Ambreen
PK PEOPLE! Samiya and Simal
Maha and Rukhsana
Sarah and Maham
Let’s Celebrate The Festivities Of Eid Designer brand, Naihyra launched their latest Eid Collection at PFDC Fashion Active, Mall One, Lahore. The collection consists of 15 designs showcase a diverse range of unique ensembles with asymmetrical cuts. PR handled by Aamir Mazhar.
Ilham, Alishae and Shanzay Sheikh
Huma Khan
Reema and Beenish
Ayesha Saeed, Rima Farid and Omara
Kainat Munir
Sundas and Tahira PKFASHION&LIFESTYLE
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PK PEOPLE! Amna and Maria
Shanzay and Hina
Munazzah and Aleena
“I Don’t Do Fashion. I Am Fashion” Munazzah Sheraz exhibited her Spring/Summer Collection '16 in Karachi. The collection was based on prêt & luxury prêt designs with metal & gold embellishments.
Amna and Sadia
Mehreen Tabani
Zubaida and Sophia
Misbah Shafqat, Aleena Masood and Fareena Adeel
Hira
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Kiran Farhan
Mujtaba and Nabeel
PK PEOPLE! Cybil Chowdry and Zara Peerzada
Xille Huma and Yousaf Fayyaz
Amna Niazi
“Indulge in Pure Belgium Chocolate” After wowing consumers in London, Paris, Toronto, Bangkok and Karachi, Magnum celebrated the opening of its second pleasure store in Pakistan and all of South Asia with a glam opening event in Lahore. PR handled by Talking Point.
Marium Mushtaq and Haiya Bukhari
Mehek Saeed
Shanzay Sheikh
Maheen Kardar
Afrah Chaudry
Hareem Farooq
Zahra Naveed
Ehab Ansari and Azka Waqar PKFASHION&LIFESTYLE
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PK PEOPLE! Frieha Altaf, Shazia Syed (Unilever Chairperson) and Fareshteh Aslam
Amna Babar and Hasnain Lehri
Mahira Khan
It All The Matter of Viewer’s Choice…!!! The LUX Style Awards announced the nominations for the 15th LUX Style Awards with great style and fanfare at an elegant Nominee Reveal event in Movenpick Hotel, Karachi. PR of the event was done by Talking Point.
Humayun and Samina Saeed
Amir Adnan
Shazia Syed
Fauzia Aman
Noor Hassan
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Ahmed Ali Butt
Sania Maskatiya
Zeb Bangash
PK PEOPLE! Alizeh Khan, Khadija Laghari and Shehzadi Laghari
Yusra Askari and Aamna Isani
“The Ultimate No Hassle for Hair Oiling” L’Oreal Paris, proudly launched the first of its kind 6 Oil Nourish Oil-in-Cream [#FutureOfOil] as part of their Advanced Haircare line at an intimate meet & greet event, in Karachi. PR handled by Lotus PR.
Mehreen Syed and Marvi
Maliha Rehman
Armina
Junaid and Sidra
Anaum Hammad
Sana Sultan
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PK PEOPLE! Meera, Sana and Noor
Momina
‘Make Me Beautiful’ Studio M Salon by “Meera Gohar” launched recently in the heart of the capital, Islamabad. Event was managed by Harry Events & PR.
Amina
Harry
Aamir
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Sana
Adeel
Zoya Khan
PK PEOPLE! Feisal and Juggun
Myda Malik
Nazish Zahoor and Maliha Salman
Fashion at Affordable Prices for Everyone…!!! Famous host & actress Juggun Kazim launched the clothing brand along with her partners Zahid Ur Rehman & Maryam Rasheed, named, Juggun’s Pret on MM Alam Road, Lahore.
Sofia and Amna
Fatima Kasuri
Maheen, Rootaba and Mahnoor
Aymen, Risham and Sana
Anam
Ameena and Anam PKFASHION&LIFESTYLE
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ARIES
MARCH 21 - APRIL 19 Health still needs watching this month until the 20th. As always, the most important thing is to get sufficient rest. If is the matter any pre-existing conditions. These can seem worse at this period, but more rest should clear the issue. You can improve the health situation through better diet and psychological therapies, until the 14th.
TAURUS
APRIL 20 - MAY 20 Finances are expected to be very fine this month, but less of an interest than in the past two months. Your financial planet, Mercury, behaves strangely this month and this will reflect on your financial life. Be more patient with the beloved on the 1st. Stay out of harm's way on the 6th and 7th and be more tolerant with bosses, parents and parent figures in your life. Health needs watching from the 22nd onwards. However, any problems don't seem serious and seem to have been a shortterm nature. Avoid worry and anxiety.
GEMINI
MAY 21 - JUNE 20 A prosperous and basically successful month ahead with a few minor challenges thrown, so you don't get too bored! You're still in the midst of a yearly financial peak until the 22nd. So the focus is put on fiscal issues - as it should be. Money now comes to you from your natural strengths, from writing, teaching, journalism, sales, marketing and PR. Financial intuition is exceptionally fine these days and there is luck in speculations. Health is good for this month. You can enhance it further in the ways lay down in the yearly report.
So, the cosmos, in its infinite wisdom, adds another few challenges to maintain things interesting and to maintain you on your toes. Drive more carefully on the 1st, 2nd, 7th, 10th and 11th. Cars and communication equipment get tested. The dream life can be foreboding during this period as well.
LEO
JULY 23 - AUGUST 22 Your 12th house of spirituality became effectual on June 21 and is still influential until the 22nd of this month. So this is a big month to focus on spiritual studies and practices. Those of you who meditate will have better experiences. The dream life will be more active. Many of you will have supernatural kinds of experiences. The love life improves after the 22nd as well. There still get a lot romantic opportunities. Those already in a relationship are in line with the beloved of the 22nd onwards.
VIRGO
AUG 23 - SEPT 22 The love life is functional but complicated this month. First off your love planet, Neptune, is retrograde all month, which weakens your social confidence. Friendships, which are what the mouth is approximately, seem more satisfying than romance. July is a socially dynamic kind of month. This
is a month for networking and being involved with groups and organizations.
LIBRA
SEPT 23 - OCT 22 Around this time the planetary power shifted from the Western social sector to the independent Eastern one. You're becoming more objective (less Libra-like) day by day. Personal power is increasing. You don't need to be done things by consensus. If something has to be changed - something that concerns you - takes action. Make the change. Now there is less is appropriate to situations. If conditions are uncomfortable, develop new ones that are more comfortable for you.
SCORPIO
OCT 23 - NOV 21
The month ahead looks happy and successful, with a few challenges threw to keep things interesting and to keep you on your toes. You begin the month full of energy and with the wind at your back. Things basically run smoothly. Health is good. You find the energy of ten people. There is moral optimism and a 'can do' spirit. Love is a little complicated until the 12th.
SAGITTARIUS NOV 22 - DEC 21
It’s fun to be young!!! FAMOUS CELEBRITIES’ BIRTHDAYS:
URWA HOCANE
VJ/Model/Actress
July 02, 1991
HUMAYUN SAEED
Actor/Model/Producer
July 27, 1971
MAYA ALI
Model/Actress
July 27, 1989
CANCER
JUNE 21 - JULY 22 Like last month, you're at the peak of personal power right now. Make the changes that need to be done. Have things your way? You know what's best for you, so come into contact with it. One of the problems with too much ease is boredom.
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ABRAR UL HAQ
SUNITA MARSHALL
SAMI KHAN
July 21, 1968
July 02, 1982
July 06, 1980
Pakistani Singer
Fashion Model
Drama/Actor
The career is going very well and will be even bet will be better next month. Many of you are at lifetime career highs. Your personal appearance and overall demeanor are of great importance here. Family might feel a lack of your attention, but career should be at the centre now. This is a great time for college or post-graduate level students. The chart shows success in their studies. They are highly motivated.
CAPRICORN DEC 22 - JAN 19
You and the spouse, partner or current love is not a member of the financial agreement and this stresses the finances. This will resolve itself after the 22nd, but in the meantime, patience. The beloved is still prospering, but your personal finances are stressed. You work harder to reach your financial goals. You have to move the extra mile. Your personal finances will improve greatly after the 22nd.
AQUARIUS JAN 20 - FEB 18
The planetary power - the short-term planets - is now in their thorough going Western position this month. But the eastern sector is equally strong. On the 22nd you enter a yearly love and social peak. Your challenge is supposed to be popular without being totally selfeffacing and without losing personal independence. Your financial planet is still retrograde all month. Your focus on health early in the month (and preceding month) will stand you in good stead now.
PISCES
FEB 19 - MAR 20 The month ahead is prosperous, especially until the 22nd. Earnings come easily. Financial goals are reached with little fuss. Foreigners, foreign companies and investments in faraway lands seem important. Love is pleasant but with a few bumps in the road.