PKGD : Portfolio

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LOGO DEVELOPMENT 1. Buzzy Bee ::: Fun and cute way to approach a quick and friendly dry cleaning

2. Piedmont ::: Elegant script wine bottle logo

3. UCLA Hydrology ::: To show one ideal that will influence society. Line art of water drop to show the concept.

4. Sushi Tako ::: Tako means kit in Japaneses. Use Japanese pattern.

5. Movie logo ::: High speed racing car movie logo.

6. Ju Young ::: Ju Young=Glory to God. Two symbols of praying and running.


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LOGO APPLICATION MOTION, moving on together in one name. ::: Client in a church college group. Concept was to show youthful energy. Contains double meaning of elevator (moving up, God) and high-tech look of youthful style.

1. Logo

3. Business Card

2. Letterhead

4. Envelope


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LOGO & APPLICATIONS 2. INFI Engineering Group Application ::: 3D Process of working field creating a new and fresh concepts. Client was looking for high tech look and confidential feeling.

1. Logo

4. Envelope

2. Letterhead

5. Blue Print Box

3. Business Card

6. Construction Helmet

7. Cement Container Truck


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BUILDING BRIDGES CONNECTING CULTURES

EVENT POSTER 2005 World Trade Week Event Poster ::: Theme of the poster was “Building Bridges Connecting Culture. The concept of the poster is to show the shadow as a metaphor of the culture. The culture is reflected by the sea water to show the back side of the world trade.


EVENT POSTER Running of the Bulls ::: Running of the Bulls is an event in Spain that takes place in the street. People run as mad bulls run over people with red scarf.

::: Concept- Street, street sign, red, spanish mood.


BOOK COVER Pirates of the Caribbean ::: Based on Disney’s movie Pirates of the Caribbean create a set of books.

::: Concept- treasure box, vintage texture, gold, wood, and grunge.



BROCHURES 1. Hummer Automobile Brochures ::: Winner of 2005 STEP magazine student design contest.

::: Concept- strong, chrome, bold, and strong,


BROCHURES 2. Swiss Army Product Brochures ::: Concept- cleanness, organize, red, chrome, strait, and white.


Paper Promtion Han-Ji ::: Han-Ji means Korean paper. Korean people use Han-Ji to create many useful items in their life. I wanted to show that as Han-Ji this paper is useful in many different ways.

::: Concept- traditional, soft, vintage, and lifestyle.



BROCHURE Long Beach Parent Guild ::: City of Long Beach provide a parent guild to parents and kids to stay off the street and warning of DUI.

::: Concept- street, relax, map, order, and safe.



PRODUCT BROCHURE BELKIN ::: Belkin is an electronic accessory company.

::: Concept- Television line, electrical wave, atom, prism colors, and bondage.



PACKAGING Levis Layout 1 ::: I was imaging the first layer of human body.

::: Concept- layer, clean, bold, impact, and different.


Sapporo Yokozuna Beer ::: Yokozuna means champion of the sumo, Japanese wrestling.

::: Concept- street, relax, map, order, and safe.


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4HEYgVE GOT THE ADRENALINE RUSH AND THE MEAN MACHINES BUT MOST OF ALL THEYgVE GOT THE EXTREME NEED FOR SPEED

4HE (IJACKERS %NTER THE %CLIPSE 4HE 3NOWMANgS "ET /N THE TURBO CHARGED STREETS OF ,OS !NGELES EVERY NIGHT IS A CHAMP IONSHIP RACE 7ITH NITRO BOOSTED FURY $OMINIC 4ORETTO ;6IN $IESEL= (E AND HIS RIVAL *OHNNY 4RAN ;2ICK 9UNE= ARE THE BOLDEST "UT NOW THEREgS NEW RAGE ON THE ROAD 4HEY KNOW HEgS FAST BUT WHAT THEY DONgT KNOW IS THAT HEgS A SPEED DEMON DETECTIVE ;0AUL 7ALKER= WITH ENOUGH DRIVE

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./3 &EST "IG 4ROUBLE IN ,ITTLE 3AIGON 2IGHT TO 0ARTY ! $OUBLE ,IFE ! 4EN 3ECOND #AR 5NDERCOVER "LUES ! 1UARTER -ILE AT A 4IME

DETER MINATION TO COME OUT THE WINNER 7ITH INTENSE FULL THROTTLE ACTION !WESOME HIGH SPEED STUNTS AND FULL ON PEDAL TO THE METAL INTENSITY THIS FAST AND FURIOUS ASSAULT PUTS YOU IN THE DRIVERgS SEAT AND DARES YOU TO EXCEED ALL LIMITS

5NDERCOVER ,OVE 4HE 4AKEDOWN OF *OHNNY 4RAN 2ACE 7ARS *ESSE 4HROWS $OWN THE 0INK -IAgS #HOICE (IJACKERSg (ELL &URY IN %CHO 0ARK 2ACE !GAINST THE 4RAIN

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(ONOR %ND 4ITLE

PARENTS STRONGLY CAUTIONED

Some Material May Be Inappropriate for Children Under 13

Violence, Sexual Content and Language

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DVD PACKAGING The Fast and the Furious DVD ::: Based on movie, speed and fast attraction to the racing lovers.

::: Concept- Fast, speed, exciting, power, blure, motion, and movement

1. Cover

4. Inside spread

2. DVD

5. DVD interface menu

3. Outside spread


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ADVERTISEMENT POSTER The Grudge movie advertisement poster ::: Conceptual movie poster to show cause of the product’s influence.

::: Concept- scary, dark, grunge, saturated, mastery, and contrast.


ADVERTISEMENT Sharpie ::: Tag line is “100% sweat prevention.” Want to show when people need this marker and why they need this marker.


ADVERTISEMENT Flaming Hot Cheetos ::: “It’s too hot to be in the snack section.” I took all the photograph.


ADVERTISEMENT Volvo C70 convertible ::: “fun stuff” it’s very safe and fun to drive. Imagining your self in this zone.


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