GLENGOYNE CASE STUDY
GLENGOYNE
PROJECT As well as managing two beehives at Glengoyne distillery, work with the company to produce whisky blended honey for sale to local and international market.
CASE STUDY
SERVICES Plan Bee has a fantastic philosophy. They realised that the honeybee was struggling and they built a campaign, a business around bringing the honeybee back and looking for environments that can help achieve that.
Iain Weir,
Glengoyne Marketing Director
Plan Bee Ltd manages two beehives at the Glengoyne distillery, but perhaps more importantly we work with the distillery to produce whisky blended honey. The product incorporates Glengoyne’s 10-year-old malt whisky with our Great Taste award-winning British Set Blossom Origin Honey™ to produce a high-quality product.
BENEFITS Plan Bee has worked extremely closely with Glengoyne Distillery. We share not only a similar environmental ethos, but are aligned in business thinking also. Benefits to Glengoyne have included: • • • •
Development whisky honey variety that is being acclaimed internationally Glengoyne also stocks the honey in their prestigious distillery shop Digital Marketing team produced video content and promoted through digital media channels Achieved national media coverage for our working relationship
Plan Bee Ltd 3/3 Etna Estate, Clamp Road Motherwell, Scotland, ML2 7XQ
Telephone:
01698 580572
Email:
buzz@planbeeltd.com
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