GLOBUS CASE STUDY
GLOBUS
PROJECT Exported premium Scottish honey to one of Switzerland’s most exclusive department stores.
CASE STUDY
SERVICES Our customers expect unique brands of the finest quality, and that’s certainly what Origin Honey has to offer.
Nirmala Alterher, Globus Head of Corporate Communications
Origin Honey by Plan Bee has been exported to Globus since 2015. The exclusive department store brand has 14 stores across Switzerland. We worked closely with the Globus team to ensure the smooth exporting of our Origin Honey into what is one of Europe’s most challenging export markets.
BENEFITS Plan Bee pulled out all the stops to ensure that all the hassle was taken out of the export of our luxury Origin Honey brand into the Swiss market. We designed bespoke labelling for the multi-lingual customers, with ingredients and the company history being translated into both French and German. Other benefits included: •
Smooth transition of the product from Scotland to stores in Switzerland
•
Bespoke labelling for Swiss market
•
Worked with UK export authorities to ease transfer
•
Significant social media promotion
•
Widespread media coverage in the UK
Plan Bee Ltd 3/3 Etna Estate, Clamp Road Motherwell, Scotland, ML2 7XQ
Telephone:
01698 580572
Email:
buzz@planbeeltd.com
ALL MATERIALS USED AND PRODUCED IN THIS DOCUMENT ARE THE PROPERTY OF PLAN BEE LTD © PLAN BEE LTD 2016
Follow us:
@PLANBEELTD