World Expo Milan 2015 case study

WORLD EXPO MILAN 2015 CASE STUDY

Constantly innovating and moving forward, Warren is a terrific ambassador for the Scottish food and drink industry and is undoubtedly an inspiring role model for others to follow.

Fiona Richmond,

Scotland Food and Drink Project Manager

SERVICES Plan Bee Ltd was invited to the global trade exposition at the invitation of the Scottish Government, hosting a total of eleven talks in the UK Pavilion, itself designed like a futuristic beehive. Plan Bee’s talks included ‘The Wisdom of Bees’ and ‘Money Grows on Trees’. We also provided input into a number of talks on craft brewing under our Beehive Brae business.

BENEFITS Our talks showcased high quality Scottish produce to an international audience, with in excess of 20,000 people attending the UK Pavilion each day. Benefits provided were: • Worked closely with lead Scottish Government agency, Scotland Food and Drink

• Engaged directly with leading Scottish chefs, providing high quality Scottish honey as an essential ingredient for their menu

• Digital Marketing team delivered series of videos and motion graphics which UK Pavilion ran continuously over a number of weeks

• Phoebee ‘faceboard’ continued to provide entertainment for both young and old for many months, boosting awareness and international social media following

Plan Bee Ltd 3/3 Etna Estate, Clamp Road Motherwell, Scotland, ML2 7XQ

Telephone:

01698 580572

Email:

buzz@planbeeltd.com

@PLANBEELTD

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