What’s On Your Website? There have arguably never been more difficult economic circumstances for accommodation providers across Scotland and the Rest of the UK and Ireland. At the same time however there have never been more opportunities for the independent operators to develop and market their product and reach an infinitely greater audience than they have ever been able to reach before. By taking these opportunities, the accommodation provider, whether they be small B&B, self-catering cottage or large country house hotel, can match product with visitor and increase their chances of success quite dramatically. Open Rooms MM12 has been developed and designed to help the accommodation provider do that whatever size they are.
Open Rooms Suite 2012 Powered fully by The Claymore Project tourism database and content management system (CMS) and built around the award winning Bookassist booking engine, the suite of Open Rooms websites and online marketing packages for 2012 offer greater functionality and flexibility than ever before with the ability not only to build a website and manage content but to fully integrate your online reservations, your Facebook, Twitter and Blog accounts into your website with little or no additional work. Accommodation providers need to focus on developing online marketing initiatives that bring the highest rates of return in terms of higher rates, lower commissions and the most bookings direct through their own distribution channels. Concentrate on the basics as it is estimated that they can bring in more than 75% of accommodation website bookings. Add in some dynamic relationship building with a purposeful social media presence, a modest investment in targeted Pay Per Click advertising and you’ve ticked five key boxes.
Website Design and Content Search Engine Optimisation Social Media Email Marketing Paid Search
Manage and update your content, add image galleries and integrate your social media tools such as Facebook and Blog and offer fully integrated online room availability with award winning Bookassist booking engine. Our Open Rooms MM12 programmes helps ensure that these core fundamentals can be more than fulfilled and that with some focus and commitment you can increase your business levels even in a challenging marketplace. Average has never been good enough and more than ever you have to increase your business profile regardless of size. Open Rooms offers the independent accommodation provider all of the flexibility required. Start small and then add on or upgrade as required with the assurance of professional hospitality based online and account management support available to you throughout the development of your online marketing strategy ensuring that your website continues to benefit from increased visibility and higher conversion rates.
We have developed three distinct Open Rooms packages for 2012 to ensure that whatever your level of knowledge and ability there is something for you. If you have limited or indeed no knowledge of maintaining your own website you’ll find it easy with our purpose built Content Management System. If you’re more experienced we’re certain you’ll be impressed by the ease of integration of your social media content, booking engine and the management of your content through multiple channels.
Open Rooms Lite Target Market: The smaller independent operator who has limited experience of Content Management and online reservations but knows that they have to have a professional and easily managed presence online. They may have a website such as VisitScotland's Web in a Box, or have had a static website designed three or four years ago and now need to improve the ease of use and take control of the content on a more regular basis. Open Rooms Lite allows for the selection of highly personalised template websites and includes full content management, image galleries, hosting and domain name management, commission free online reservations system and online support. Open Rooms Lite because it has been designed for simplicity has a fixed structure with eight content managed pages. For those businesses requiring the ability to add multiple pages Open Rooms Plus has that solution.
From £695 plus VAT
Open Rooms Classic Target Market: Perhaps up a level either in "online" confidence or property size, Open Rooms Classic has been built to move things up a gear for the accommodation provider with the main change being the ability to add as many pages as required to the website with an easy to use Drag and Drop facility. The typical user will know the importance of putting fresh content onto the internet through various distribution channels and may have been using something like VisitScotland's Web in a Box and running their own Facebook page for example but now recognise that they need to increase the integration and functionality and get a lot more out of their direct presence. Open Rooms Classic can therefore be used to create new and unlimited numbers of pages instantly featuring destination, product or event information. It also includes set up or amendments to your Google account to ensure best use of Google Local, Blogger, You Tube, Analytics and other free to use tools and as with all of the Open Rooms packages integrates fully all content from the users own social media accounts.
From £1800 plus VAT
Open Rooms Plus Target Market: Aimed at the larger accommodation provider; the more social media savvy independent online marketer who can see the potential for online sales growth and multiple hotel operators. Open Rooms Plus incorporates and integrates the key elements required for the growth and conversion of an online accommodation strategy for an hotel. Full CMS, bespoke design throughout, integration of all social media feeds, integration of email marketing and if required ecommerce store. Creation and design of complementary blog, YouTube and Facebook pages and full use of Google apps to improve search and analysis and the complete integration of Bookassist's booking engine at a low cost of commission. Open Rooms Plus is the top of the range SX model but it isn't built for aesthetic purposes alone and everything that is built into your Open Rooms Plus website has a clear purpose and that is to convert traffic to business- okay so it'll look good whilst doing it but that comes a close second!
From £3600 plus VAT
Open Rooms Checklist and Costs Check what you’re looking to have on your website – remember as your online marketing confidence grows so also will your Open Rooms website with seamless upgrading between products.
Open Rooms MM12
Lite
Classic
Plus
Templates Single Set Up Only Google Map Yes Upgrade
Style Sheet Multiple Sub Edit/Proof Google Map Yes Upgrade
Bespoke Multiple Sub Edit/Proof Google Map Yes Yes
Yes No No Yes No Yes Ten Upgrade Yes Yes
Yes Yes Yes Yes Yes Yes Unlimited Drag and Drop Yes Yes
Yes Yes Yes Yes Yes Yes Unlimited Drag and Drop Yes Yes
Yes Yes Yes Yes No No Yes
Yes Yes Yes Yes No No Yes
Yes Yes Yes Yes Yes Quarterly Yes
Yes Single Set Up No No Yes No No No No No Yes No Free
Yes Multiple Yes No Yes No No No No No Yes No Free
Yes Multiple Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Free
Upgrade
Upgrade
Free
Website Website Design Image Gallery Copywriting Support Geo Location Online Reservations Integration Mobile Version Website
Content Management Content Management Add News & Events Add Offer and Packages Legal data & Privacy Statements Marketing Materials Downloads Page Upload Documents & Images Number of Pages Additional Page Creation Video Uploads and Feeds Contact Form
Search Engine Optimisation Manage Own Search Engine Tags Search Engine Submissions Google Site Map Google Analytics and Goals Set Up Google Adwords Set Up and Support Search Engine Report Google Places Set Up/Refresh
Relationship Builder Google Account Set Up/Integration Picasa Image Gallery Google Picasa Images Account Set Up Google Blog Set Up and Design Google Places Account Set Up You Tube Account Design and Integration Facebook Account Set Up and Branding QR Code/s Created and Integrated Twitter Account Set Up Social Media Copywriting Like and Share Buttons Email Marketing Integration and Design Entry on Scotland’s For Me Channel
Scotland’s For Me Press and PR Support
Open Rooms MM12
Lite
Classic
Plus
No Set Up Variable Full Yes Yes Upgrade Yes Yes Upgrade Upgrade Yes Yes Yes Yes Yes Upgrade Upgrade Upgrade Upgrade Upgrade Upgrade
No Set Up Variable Full Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Upgrade Upgrade Yes Yes
No Set Up Variable Full Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Upgrade Upgrade Yes Yes
Yes Yes Three Yes Yes Online
Yes Yes Ten Yes Yes 1 hr/month
Yes Yes Unlimited Yes Yes 2 hrs/month
Year One - Design & Development Costs Year Two - Monthly Charge (Hosting, licencing & upgrades) Booking Engine Term of Contract Monthly Payment Option
£695.00 £20.00 Commission Two Year Yes
Monthly Payment Option (24 month contract)
£45/month
£1800.00 £40.00 Commission Two Year Yes £750 initial £75/month x 23
£3600.00 £80.00 Commission Two Year Yes £750 initial £185/month x 23
Booking Engine Set Up Charges Bookassist Commission Bookassist Account Management Support Availability and Rate Management Detailed Reporting Tools Creation and Editing of Rooms/Packages Multiple Language and Currency Full Integration into website Accommodation voucher sales Sell Guest Add Ons Google Mapping Guest Comments Module SMS Text Confirmations Secure Payment Gateways Integrated reporting with Web Analytics Guest Loyalty Scheme Agency Booking Function GDS Module Channel Manager Facebook Integration Promo Codes and Price Groups
Administration and Communications Hosting Package Domain Registration or Transfer E-mail accounts E-mail forwarding Webmail Account Management Support
Costs