NATIONAL BRAND IMPRESSIONS An impression is the primary measurement of advertising reach and is generated every time a person sees or hears an ad.
THE #1 NAME IN REAL ESTATE
Source: MMR Strategy Group study of unaided awareness.
TELEVISION
Coldwell Banker 10.6%
NATIONAL TV EXPOSURE
1.03 BILLION IMPRESSIONS (PROJECTED 2014)
Percentage of television advertising impressions among national real estate brands, based on ads purchased through nationwide buys.
Century 21 6.2%
RE/MAX
Source: Nielsen Monitor-Plus, full-year 2013
83.2%
Major broadcast and cable networks
Source: Projected 2014 National TV impressions based on National TV buy
EARNED MEDIA
TRADE MEDIA PARTNERS
882 THOUSAND CIRCULATION (PROJECTED 2014)
Executives on TV, Monthly National Housing Reports and Press Releases
Inman, Real Trends and RISMedia
Source: Projected circulation in 2014 provided by the individual publication media kits
SINCE 1992, MORE THAN $130 MILLION DONATED
NATIONAL AD CAMPAIGN In 2014, RE/MAX unveiled its new campaign, “Dream with your Eyes Open,” inspired by the importance of finding the right home.
RE/MAX agents in the U.S. and Canada donated $8 million to Children’s Miracle Network Hospitals in 2013 alone, and they support countless other charities.
ONLINE SEARCH
495 MILLION IMPRESSIONS A PLACE FOR THIS GUY THAT IS JUST THE RIGHT SIZE. There’s a big difference between a dream home and the right home. Let an experienced RE/MAX agent guide you.
The RE/MAX SEM program optimizes exposure of remax.com in online search results. Source: Google/Bing 3/1/2013-8/31/2013
remax.com
©2014 RE/MAX, LLC. Each office is independently owned and operated. 140355
Television
Out of home
REMAX.COM
291 MILLION VIEWS
Social media
RE/MAX SOCIAL
RE/MAX can be found on Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest and Instagram Source: Monthly social data analytics available via Mainstreet as of 5/28/2014-7/29/2014
Source: Adobe Omniture 1/31/2014-7/29/2014
67,112 FANS
52,967 FOLLOWERS
4 MILLION VIEWS
2,720 FOLLOWERS
9,896 FOLLOWERS
40,270 FOLLOWERS
ABOVE MAGAZINE
90 THOUSAND READERS ON THE MOVE: THE RE/MAX BLOG
5 MILLION UNIQUE VISITORS With posts featuring consumer tips, ideas, insights and some fun, the blog on remax.com is a popular resource for homebuyers and sellers. Source: Adobe Site Catalyst 8/1/2013-6/4/2014
©2014 RE/MAX, LLC. Each office is independently owned and operated. 140244
ALL EYES ON RE/MAX
2014 NATIONAL AD CAMPAIGN DEBUTS PAGE 6
THE RE/MAX MAGAZINE SPRING 2014 REMAX.COM/ABOVE
One World. One RE/MAX.
Delivered quarterly in print to RE/MAX agents in the U.S. and Canada and digitally to agents around the world. Source: RE/MAX Membership Data
GLOBAL EXCELLENCE Stories from three standout Regions PAGE 21
PLUS TIPS FOR STEADY GROWTH 11 | LEADSTREET SECRETS 17 | LIST LIKE A STAR 38 C1 REMAX spring 2014_FINAL.indd 1
MORE BRAND POWER
4/9/14 11:01 AM