Planet+Purpose Solutions Brochure

Comprehensive Sustainability Services

WHO WE ARE

Planet+Purpose Solutions provides strategic guidance to help organizations design, launch and implement sustainability initiatives. Our experience spans the outdoor, fishing, sports, eyewear, pet, beauty and wellness industries, manufacturing, nonprofit organizations, cultural institutions and municipalities. We have an extensive network and expertise related to ocean

conservation, climate and energy, environmental health, plastic pollution and single-use plastics policy and reduction initiatives.

Our clients’ award-winning sustainability and purpose-driven initiatives reduce their environmental impact and increase employee engagement, consumer loyalty, industry leadership positioning and brand recognition.

There is a growing movement among organizations to demonstrate environmental responsibility through sustainability and purpose-driven initiatives.

Consumers are rewarding brands that have a strong, transparent sustainability ethos, and employees want to work for purpose-driven companies.

Environmental, Social and Governance (ESG) commitments, transparency and reporting are increasingly attractive to investors.

The global regulatory environment is trending towards greater accountability related to packaging, climate action and supply chain management.

The landscape and requirements are evolving rapidly; managing a successful corporate sustainability strategy requires clear goals, transparent communication and coordination, and leadership.

THE KEY TO SUCCESS

Successful companies have a clear purpose, develop robust corporate responsibility strategies and consistently measure their impact.

PURPOSE

The reason why a company or a brand exists. The essence that makes a company compelling to its customers. Purpose is the North Star and informs every business decision.

CORPORATE RESPONSIBILITY

The framework that ensures companies conduct their business in an ethical way, taking account of their social, economic and environmental impact, and consideration of human rights.

ENVIRONMENTAL, SOCIAL + GOVERNANCE

The policies and activities that drive a quantifiable assessment of a company’s actions, including environmental impact, corporate oversight, treatment of employees, and supply chain footprint.

EMPLOYEES

Employees want to work for companies with an inspiring culture where they feel connected to the company’s mission and purpose.

CONSUMERS

Consumer trends indicate demand for authentic, transparent sustainability initiatives. There is opportunity to increase NPS and brand engagement to drive long term results.

INVESTORS

Sustainable investing - the integration of ESG factors into analysis and decision making - has seen a remarkable rise over the past couple of years. It is now estimated at over US$30 trillion.

RETAILERS

Retailers are requiring brands to report on Corporate Responsibility/ESG initiatives and support brands that are aligned with these goals.

POLICY

Climate policies and disclosure rules are becoming the global norm. Large companies are increasingly required to report on ESG factors, while packaging and EPR policies are on the rise.

INDUSTRY

Brands are working together through trade associations to scale sustainability best practices and impact.

We help brands prioritize and respond to the forces that shape their sustainability initiatives.

OUR APPROACH

PPS develops sustainability strategies that drive change from within.

LEADERSHIP CULTURE

LEAD WITH PURPOSE

• Clarify and align purpose hierarchy

• Promote best practices

• Manage and align certifications and industry affiliations

• Provide vibrant internal and external communications

EMPOWER A CULTURE OF SUSTAINABILITY

• Educate and manage internal teams

• Activate the brand’s ecosystem

• Design low impact office and event guidelines

• Identify and support effective cause partnerships

ASSESS, REDUCE, OFFSET IMPACTS

• Priority setting

IMPACTS

• Impact assessments and reduction initiatives

• Innovative product and packaging guidance

• Climate acton plans, reduction strategies, offsets and goals

OUR APPROACH

We offer a hands-on, customized approach to developing targeted sustainability initiatives that deliver compelling results for your organization.

ORGANIZATIONAL SUSTAINABILITY

Planet+Purpose Solutions collaborates with clients to develop a cross-functional strategy that fosters a sustainability mindset throughout an organization. We support organizations to become B Corp Certified and Climate Neutral Certified. We conduct landscape analyses to understand and prioritize the myriad elements at play—regulatory, consumer, competitive, retailer, investor—that will ultimately shape the direction of the sustainability initiative.

PLASTIC POLLUTION SOLUTIONS

Planet+Purpose Solutions advises organizations on their plastic reduction initiatives in their offices, at events, in their supply chains and distribution centers. We support product and packaging innovations and help brands respond to retailer and policy requirements around packaging. We also assist organizations with broader waste diversion efforts.

STRATEGIC PARTNERSHIPS

Planet+Purpose Solutions help organizations identify cause partners, trade associations, sustainability certifications and other strategic partnerships that further our clients’ goal of imbuing sustainability and purpose authentically and deeply within their brand. PPS has extensive experience engaging an organization’s business and consumer communities, creating a meaningful connection between brands and their stakeholders.

GLOBAL NETWORK

The Planet+Purpose Solutions team has a wide range of expertise and connections that we tap into when collaborating on client initiatives. We provide customized, fact-based research, interviewing experts around the world to provide our clients with the most relevant knowledge around sustainable business practices and innovations. We are well versed in launching movements by activating an organization’s extended brand ecosystem.

COMMUNICATIONS AND REPORTS

Planet+Purpose Solutions guides our clients’ Purpose and Sustainability storytelling. From drafting creative content for packaging, blogs, newsletters, articles and press releases to preparing presentations and impact reports, PPS helps clients raise awareness of their sustainability efforts by creating educational, inspiring and impactful content.

MEET OUR TEAM

COLABELLO

Leads the PPS team in igniting the spark for organizations and managers to be a force for good. Puts her marketing muscle and sustainability smarts to work building customized initiatives for clients. Educates, connects and inspires in pursuit of proactive solutions. Her international network spans multiple industries, having worked around the world in ocean conservation, and prior to that, international sports event management.

VALERIE HOWELL Principal

Brings her background in finance and business to help clients prioritize sustainability goals and create engaging, high-impact sustainability initiatives. Leads on business management and operations, customized research, compliance, communication strategies and creative content development. Her international business leadership experience includes managing the trading desk of a global bank.

WILES

Combines her extensive sustainability know-how with a graphic design background to facilitate presenting complex environmental, sustainability and regulatory concepts in ways that are clear and engaging. Tracks spreadsheets and complex project processes with diligence and precise attention to detail. Received a Masters in Sustainability Management from Columbia University in May 2022.

LIA

Managing Principal

MAGGIE

Associate

OUR CLIENTS

Sustainability is challenging work, and our team brings the boundless energy and passion, grounded in science and data, that is required to make impactful change within an organization.

HIGHLIGHTS

01 COSTA SUNGLASSES (ESSILORLUXOTTICA)

PPS supports Costa Sunglasses’ sustainability and conservation initiatives. We manage Kick Plastic, an ambitious endeavor to reduce the brand's singleuse plastic footprint in its operations, at events and in its supply chain.

PPS helped design, implement and manage programs to engage Costa's communities, working with 1500 businesses in the optical and outdoor industries to eliminate single-use plastic from their operations. This includes the Kick Plastic Ambassador program, where we work with eye care professionals across the country to recycle more than 6 tons of polycarbonate lenses to date.

PPS also helped design, launch and manage Costa's Kick Plastic Guide & Outfitter Program, which educates and activates fishing guides & outfitters around the issue of plastic pollution. Our team was responsible for program management and support, the development of print and digital assets, guide onboarding and impact tracking. More than 750 businesses in 14 countries have eliminated 3 million single-use plastic water bottles since the program's launch.

Costa’s corporate responsibility efforts earned the company numerous awards and recognition as a sustainability leader in the outdoor and optical industries.

NUUN HYDRATION (NESTLE)

PPS provided award-winning strategic guidance to Nuun, a leading cleaningredient sports drink supplement brand, on their Pro Planet brand pillar. Our team supported the development of Nuun's corporate responsibility priorities, including harnessing the energy of Nuun’s leadership and employees to foster a strong culture of sustainability through the creation of a green team.

PPS managed Nuun’s successful B Corp Certification process and led the transition for Nuun to become Climate Neutral Certified for the last three years. Our team provided guidance on innovative alternatives for Nuun’s packaging including supporting the launch of the Endurance series made using post-consumer recycled plastic. We also built a rubric to support Nuun’s cause partner selection process.

As a natural extension of its Pro Planet brand pillar and the brand's own efforts to reduce single-use plastic at events, PPS helped Nuun launch a partnership with the Council for Responsible Sport to support race events across the US in their efforts to reduce their environmental impacts.

We also managed select industry affiliations, environmentally focused certifications and retailer sustainability requirements.

03 PET SUSTAINABILITY COALITION

In order to ensure the objectivity and integrity of the Pet Sustainability Coalition’s (PSC) accreditation process, our team provides independent, third-party verification and oversight for their Accreditation Program. PSC’s Accreditation Program uses the SDG Action Manager, a globally recognized third party assessment, as a starting point to evaluate a company’s strengths and weaknesses to inform the development of custom sustainability strategies for each PSC member company.

In addition to serving as the Verification Team for PSC, our team provides ongoing, strategic guidance to PSC related to the Accreditation Program.

04 SHEDD AQUARIUM

Planet+Purpose Solutions supported Shedd Aquarium’s goal to divert 90% of its waste from landfill by conducting a large-scale operations and supply chain single-use plastic audit followed by recommendations and implementation of cost-effective, sustainable alternatives and solutions.

PPS also worked with Shedd to provide support to single-use plastic policy efforts in the region. We continue to help Shedd implement a local business engagement initiative to reduce single-use plastic food service ware called Let’s Shedd Plastic.

Shedd is one of the world's most respected aquariums with research, rescue and rehabilitation facilities. This landmark cultural institution in Chicago welcomes 2 million guests a year.

05 INNERSENSE ORGANIC BEAUTY

Planet+Purpose Solutions worked with Innersense Organic Beauty – a clean beauty brand founded on a commitment to be a business force for goodto develop and launch a comprehensive sustainability plan that included a packaging stewardship transition plan, a B Impact Assessment and transition to full B Corp Certification, and alignment of its philanthropic program with 1% for the Planet.

As a result, over 90% of the brand’s plastic packaging has been converted to post-consumer recycled plastic and a refillable model has been launched. Innersense also collected five years of its historical plastic output and offset its 2020 plastic footprint by 150% through partnerships with RePurpose Global and Plastic Bank. Innersense Organic Beauty has won awards, industry praise, and customer loyalty through its commitment to “Be Well, Be Beautiful, and Be Conscious.”

06 VIOLETTE_FR

PPS worked with French clean beauty brand VIOLETTE_FR to develop a sustainability strategy using the B Impact Assessment as the thirdparty framework. We also conducted a primary packaging assessment on materials and recyclability and provided recommendations on end-of-life options.