Get on Board the Govt. 2.0 Cluetrain

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Get Onboard the Government 2.0 Cluetrain ...OR GET HIT BY IT.


Get Onboard the Government 2.0 Cluetrain A Look at Government 2.0 through the Lens of the Cluetrain Manifesto

10th Anniversary Edition

Based on: Citizens are Conversations by Mark Drapeaul, Ph.D. http://www.markdrapeau.com/2009/03/citizens-areconversations/ © 2009 Cheeky Fresh/Mark D. Drapeau Presentation design + additional content by Michael J. Russell http://planetrussell.net © 2009 The Russell Organization. Used by permission.

Twenty Theses for Government 2.0, Cluetrain Style by Steve Radick http://steveradick.com/2009/02/15/twenty-theses-for-government-20-cluetrain-style/ © 2009 Social Media Strategery/Steve Radick


Linda Cureton

CIO, NASA Goddard Space Flight Center NASA.gov/Goddard @curetonl

Brian Drake

Deloitte briandrake.wordpress.com @thedrake

Mark Drapeau, Ph.D. National Defense University MarkDrapeau.com @cheeky_geeky

Steve Radick

Booz Allen Hamilton SteveRadick.com @sradick

Michael J. Russell The Russell Organization Planetrussell.net @planetrussell


1.

The risks of doing social media are greatly outweighed by the risks of not doing it. However: Information security is a very real and valid concern.Â


2.

Social media is not driven by the position, the title, or the department. It’s driven by the person.


3.

Transparency, participatory, collaborative‌ These terms don’t just refer to the end state. They refer to the process used to get there, as well. Diverse perspectives, opinions and beliefs should be embraced and discussed openly.


4. Your Government agency/organization/ group/branch/division is not unique. Your challenges, while unique to you, are not unique to the government.


5. Citizens are Conversations. In the age of social media, people expect transparent and collaborative government. Social technologies like YouTube, Facebook, and Twitter used to be termed “new media” but that’s not accurate any longer. Now, it's all “now media.”


6. Transparency is Leadership. Integrity inspires collaboration & collective action. Social media gives you a platform to speak with an authentic, personal voice.


Linda Cureton

CIO, NASA Goddard Space Flight Center NASA.gov/Goddard @curetonl

Brian Drake

Deloitte briandrake.wordpress.com @thedrake

Mark Drapeau, Ph.D. National Defense University MarkDrapeau.com @cheeky_geeky

Steve Radick

Booz Allen Hamilton SteveRadick.com @sradick

Michael J. Russell The Russell Organization Planetrussell.net @planetrussell


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