Promote experimentation 8. Cultivate candid openness

1. Champion it from the top

Work with company leaders to link creativity to the organisation’s vision

– Provide leaders with compelling stories to bring the links to life – Reinforce the relationship with data and case studies

CEO champion

Alastair Curtis, CDO, and Bracken Darrell, CEO, have formed a joint vision around Logitech becoming a design-driven company – one which Darrell is eloquent at articulating.

2. Promote experimentation

Give people the permission and space to experiment, then encourage learning from successes – and failures

– Champion iterative problem solving, nurture curiosity and value surprises – Plan experimentation time into project schedules and accept most will fail – Accelerate performance by systematically distilling, sharing and embodying learnings

Testing at scale

Booking.com run more than 25,000 test a year