Six pro tips for winning a product experience strategy

Six pro tips fora winning productexperience strategy

:Kevin McCullagh

1.Future-proof it

Avoid carving past practiceinto stone and instantlydating your strategy

2.Checkfeasibility

Think through thetechnical practicalitiesof your experience vision

3.Sweat theprinciples

Create flexible designprinciples, rather thantight design guidelines

4.Craft the copy

Be clear, comprehensive,concise and compelling

5.Illustrate withexamples

Use internal and externalexamples to illustrateyour points

6.Test and refine

Avoid polishing your strategyto perfection before exposingit to reality

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