Platform Direct Brochure by platform_direct

Platform Direct Web-based Email Marketing Engine Powerful functions at every stage of the email marketing process Fully Web-based Seamless updates No downloads required No hardware or configuration needed

Platform Direct is a user-friendly, powerful, and cost-effective tool for rapid business expansion. Commercial email provides the highest return on investment (ROI) per dollar1 way ahead of other direct mail strategies, and is capable of boosting results within these marketing channels as well.

What You Can Do with Platform Direct’s High Performance “CAST” Choose

Add

Send

Track

Choose Recipients

Add Professional

Send Instantly

Track Responses

♦ Add contacts as database

Content

♦ Send message

♦ Build your business

members

instantly from any

intelligence on

content easily in

Internet-enabled

industry-leading

WYSIWYG HTML

computer

reports and analytics

♦ Compose and edit

♦ Organise members and groups with advanced functions

editor Choose Templates

♦ Select template from library ♦ Customise a template

♦ Optimise presentation of

♦ Harness intelligent

♦ Streamline post-

delivery technology to

campaign

maximise success

management and

strong Web content

invoicing

LONG TERM BUSINESS EXPANSION Your Platform Direct database can be seamlessly integrated with Platform Interactive’s content management system, customer relationship management system, wholesale and retail ordering system, and more.

1 Direct Marketing Association reports that in 2007, Commercial Email provided a whopping $48.56 return on every dollar spent, clearly ahead of Internet Marketing (Non- email) ranked 2nd (ROI $20.67), and nine other direct marketing channels with ROIs between $16.99 and $6.87.

Page 1 of 4

www.platformdirect.com.au

CAST Process

Benefits

Choose

Quickly set up database groups and email templates to fulfil market segmentation and branding strategies

Add

Easily produce professional-looking email messages with powerful Web-enabled functions

Send

Instant delivery of one-to-one messages to target groups in line with your business strategies

Track

Build powerful business intelligence and streamline campaign management

Administration

Users – Develop user competence and confidence by activating technical and user support Partners - Exercise client management and control privileges

Partnership

Our integrity-led business practices help partners maximise their success in the marketplace. Our robust three-tier system is ideal for multinationals, principal companies, franchisors, and wholesalers who want to harness the best of Web technology to provide better command and control of large business enterprises.

Choose Add Send Track CHOOSE RECIPIENTS

CHOOSE TEMPLATES

Add contacts as database members

Select template from library

- Import contact lists as a .csv file (from Excel)

- Use templates provided, upload your own HTML pages, or

- Link in subscribers from your Web site via HTML forms - Add email addresses on the fly when creating a campaign

create from scratch in WYSIWYG editor - Editable templates planned for shipping with product include: Corporate Announcements, Event Invitations, Industry News,

Organise members and groups with advanced

Product Promotion, Service Offerings, Customer Feedback,

functions

Blogs, System Updates, Investor Updates, Happy Birthday,

- Categorise members into an unlimited groups and subgroups

Festive Greetings

- Segment groups by a key field or field set

- Best-practice templates suggest “unsubscribe” link at foot of email and Web 2.0 design features

- Use standard fields or create new ones - Save multiple custom fields as Collections - Associate Collections with specific groups

Customise a template

- Add notes to groups to share information

- Choose email creation wizard for beginners or professional

- Store email lists for easy reloading for next campaign - Find and update subscriber information easily in fully

mode for advanced users - Build user competence quickly with helpful hints, examples,

searchable database - Select multiple groups for sending

and notes - Brand templates with corporate logos, images, colours and

- Define exclusion lists to filter out specified subgroups/members from a larger group

fonts - Use templates that support Unicode characters and

- Create a clean database with no duplication or dud addresses as only unique addresses in the right format are accepted

background images - Option to delete obsolete templates for better housekeeping

- Partners can manage clients by disabling sending permission from specified clients if necessary* *Platform Direct is built on a three-tier hierarchy comprising Platform Interactive, Partners and Clients. Partner and Client administrators in the standard version can perform all tasks for their organisation. An upgrade to the Enterprise version allows administrators to define permission settings for users, i.e., determine who can create campaigns, send emails, view email statistics, and access specified content.

Page 2 of 4

www.platformdirect.com.au

Choose Add Send Track ADD PROFESSIONAL CONTENT

Compose content easily in WYSIWYG HTML editor

Optimise presentation of strong Web content

- Breeze through familiar MSWord-like interface

- Create independent HTML and text versions for better

- Create, edit, spellcheck, layout, and format content

presentation of both formats to recipients

- Create, layout, and format tables and section dividers

- View/Edit HTML source and clean up messy code

- Perform spam check on subject header as well as email copy

- Insert/Edit hyperlinks and section anchors

- Upload various image file types (e.g., .jpg, .pdf, .doc, .xls,

- Set up mailmerge to personalise email greetings

.ppt)

- Embed standard or custom-created mailmerge fields

- Insert, resize, and align images on the fly

- Use templates for sign-up forms or create your own

- Embed various media file types (e.g., .swf, .wmv)

- Set up triggers to add users to existing/new groups based on

- View/Edit email in HTML and plain text - Preview email content and layout

their clickthrough actions - Send test messages to self and others for proofreading - Save drafts for future editing

Choose Add Send Track SEND INSTANTLY Send message instantly from any Internet-enabled

Harness intelligent delivery technology to maximise

computer

success

- Harness powerful Java-based system capable of sending to a

- Option to schedule message releases

virtually unlimited number of email addresses from multiple

- Send HTML and text versions independently to optimise

groups

presentation

- Execute immediate, robust, and error-free sending of each

- Detect an individualâ&#x20AC;&#x2122;s membership in multiple groups to prevent

campaign as a single event - Eliminate delays due to queuing bottlenecks by using our multi-threaded, multi-processor engine

multiple sending to the same address - Suppress addresses on exclusion lists - Check and remove emails with faulty domain names for 100%

- Simultaneously send multiple campaigns from different client companies under the same partner

delivery success - Maximise bounceback reporting with advanced reporting on

- Display personalised mailmerged greetings - Display other standard or custom-created mailmerge fields

company, campaign and user details - Overcome human errors leading to blocking of content by sending via alternative SMTP server - Resend saved messages without retyping

Page 3 of 4

www.platformdirect.com.au

Choose Add Send Track TRACK RESPONSES

Build your business intelligence on industry-leading

Streamline post-campaign management and

reports and analytics

invoicing

- Exclude test emails in statistical reporting for better accuracy of response

- Manage subscriptions and automatically remove

tracking

unsubscribers from groups

- Capture who opened and clicked on which message and links at what time

- Enable one-to-one marketing by segmenting groups

- View instant summaries of delivery, receipt, opening, bounceback, and

further based on campaign statistics and

clickthrough rates

clickthrough behaviour

- View graphs and charts on response to campaign

- Handle multiple payment schemas e.g. based on

- Export and sort data for further analysis and segmentation

number of emails, fixed monthly payment, different

- Complete archiving of groups and subscriber reports

cap plans or commission rates

- View “unsubscribe” report

- Enables secure online billing options including credit

- Segment groups further based on campaign statistics

card and PayPal

- Export data to Excel spreadsheet

- View auto-generated invoices with streamlined

- Save and re-use email lists

account management capability, e.g. search

- Test emails that are excluded in actual campaign lists and statistical

invoices, list invoice by amount, date, company

analysis

name, or financial year

- View triggered additions to groups based on users’ clickthrough actions - Click to compare reports with other campaigns

User Support

FREE TRIAL Harness the Power of Platform Direct Today!

Test-drive our system without obligation during the free trial period Access printable FAQs and help documentation Learn via interactive online training modules Utilise Online Customer Support Centre Activate prioritised support agreements (Partners only)

Contact Us - Platform Interactive Pty Ltd TollFree Ph 1300 851 557 Fx 1300 887 949 International Phone +618 6430 8000 Fax +618 6430 8099 Email info@platforminteractive.com.au

www.platforminteractive.com.au

Platform Direct is powered by:

PERTH Level 1, 65 Newcastle St, Perth WA 6000 MELBOURNE Level 19, 60 Albert Rd, South Melbourne VIC 3205 BRISBANE Level 2, 50 McDougall St, Milton QLD 4064

Page 4 of 4