TWO CHICKS WAS THE FIRST EGG WHITE TO LAUNCH IN THE UK Good friends Anna and Alla began their business, Two Chicks, from scratch more than 14 years ago to bring the first ready-separated egg whites to UK consumers, after spotting a gap in the market for a fat and cholesterol free, lower calorie alternative to whole eggs. Two Chicks has now grown to embrace a range of innovative, convenient egg-based products, including an organic and free range liquid egg white and a fresh ready-touse pancake mix. Two Chicks is stocked in leading retailers across the UK, as well as internationally.
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WHAT DOES IT TAKE TO BE A SUCCESSFUL ENTREPRENEUR AND HOW DO YOU THINK YOU CAN INSPIRE OTHERS?
Part of our success was down to never taking no for an answer and just persevering with what we believed in. When we were first starting out, there was an assumption that two women with just an idea and no experience in business or food could ever make a success of it. Thankfully we didn’t listen, but there were times when it was very challenging and we had to really get creative. We had a big job on our hands; not
only did we have to convince the buyers to list the product, but we had to actually explain to them what it was and why anyone would want to buy it, as they were all totally unfamiliar with the concept of egg whites packaged alone. We were introducing an entirely new product category and it was a whole educational process. Then there was the question of in-store positioning and which buyer to approach – in America the eggs are kept in the fridge but in the UK they are not, so there was no obvious place for our product to sit.
