2 minute read
The future of live
There is no doubt that the world as we know it has changed. Live experiences are currently on hold and all around us we are seeing brands and consumers switch to virtual
At YBrighton we are here to support businesses with virtual, hybrid or live (safe and secure) campaigns and experiences in and around Brighton. From brand development, campaign planning and execution, to planning and managing your conference or team event we are here to support you in bringing your brand to life in 2021 and beyond.
To help you when thinking about what 2021 will bring, here are some key trends we forecast for the year ahead.
#1 There will be a true collaboration
between physical and digital
Now more than ever real-life and virtual worlds need to work together. We will see more hybrid events in 2021 with a smaller live audience coming together and a virtual broadcast for wider participation. The consumer and customer journey is going to jump between live and digital more than ever before, so we need to ensure we craft it with this in mind. We can seamlessly link the two worlds, for example through the creation of a virtual Brighton city treasure hunt or by transitioning a live retail event into a virtual one, using our digital platform. If you could do with some guidance in planning an experience or creative campaign YBrighton is here to help you. #2 Content is king Engaging, attention-grabbing content has never been more important to stand out. At YBrighton we are experts at taking your objective and key message and creating a piece of content to bring your narrative to life. With Producers, Editors and our experienced creative team, all in-house, we can create engaging content to tell your story.
#3 Live for a small audience –
broadcast to the many
With mass experiences off the cards for now, we predict a shift in more brands and businesses using smaller events to create content for broader digital audiences. If you are thinking about creating an event in 2021 to reach a broader audience we’d be happy to explore some options with you. #4 Live will be back The desire for real life human experiences has never been stronger. We truly believe live events and experiences will be back stronger than ever before when it is safe to do so.
At YBrighton we are here to help you bring your brand to life. While live is on hold we have developed our own virtual platform to help clients link the online to the offline. We’d love to help you develop your experiences for 2021. Just drop us a line for an initial chat.
