ACCELERATOR
ACCELERATING COLLABORATION Take your mind back to a time when we were in the office... this is where it all started for Ben, Lindsey and Tony. When Tony first joined the NatWest Accelerator, he had barely spoken to Lindsey or Ben. However, when
Tony was looking for support to bring his product to market, he stumbled across Ben’s LinkedIn profile and was delighted to discover that he was a mentor and alumni of the Brighton Accelerator.
After connecting, Tony brought Ben on as an external consultant. With the input from the Psydro team, Ben designed the business growth strategy, as well as built comprehensive forecasting and financial models that would allow Psydro to scale. However, they discovered that one of Psydro’s biggest needs was attracting and acquiring customers and then preventing them from becoming dormant. Due to working with Lindsey previously on the Accelerator, Ben was quick to recommend Bright Dials. Lindsey’s business specialises in helping businesses spend less time on manual tasks, focus their sales and marketing activity, and run a fully integrated operation. Lindsey and Ben helped Tony to build a completely bespoke automated communications programme from the ground up. Initially, designing and building a new CRM system with sophisticated workflows that encouraged leads to engage and sign up, as well as upsell from the different packages that Psydro has to offer. After 6-8 months of working together, Psydro has undergone a massive transition towards becoming a fully self-serving SAAS platform.
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