BUSINESS
A TALE OF 3 SISTERS Not your average “accidental” entrepreneurial story. Molly, Rosie and Harriet Freshwater in conversation with Fiona Shafer, MD of MDUB. We were thrilled when long-term MDHUB Member Rosie Freshwater of Rume2 introduced her elder sister Molly and younger sister Harriet – Founders of The Secret Linen Store – to the MDHUB in 2019 and have very much enjoyed working with them since. We were highly curious to see the similarities, differences, potential sibling rivalries and drivers of these three very individual, spirited and highly successful Sussex businesswomen (all still in their 40s) when we brought the three of them together. Rosie set up leading digital marketing company, Leapfrogg in 2013 in Brighton, selling it in 2016 whilst having the foresight to keep the brand, flipping it into a senior digital retail consultancy, and still running this as part of her business portfolio. This included starting and continuing to run Digital Team on Demand in 2016 as a pool of on demand digital consultants.
Rosie launched Rume2 co-working space in Chichester in 2019 with a business partner, which has now doubled in size since opening and even survived Covid. They are now looking to expand further by franchising. Rosie also works as a Non Exec and business mentor. www.rume2.co.uk Molly and Harriet founded The Secret Linen Store in 2013. They have navigated through Brexit and Covid to reach a turnover in excess of £8 million and now employ around 30 staff. They sell bed linen and other beautiful bedtime accessories across the UK from their website, and are building a business that cares about people and the planet. They have big ambitions to grow the company, creating lots of exciting jobs on the South Coast and giving back to charities and the wider community. They recently generated over £20k for the Choose Love charity in their Black Friday sale. www.secretlinenstore.com
Left to right: Molly, Harriet, Rosie
❛❛ They have navigated through
Brexit and Covid to reach a turnover in excess of £8 million and now employ around 30 staff ❜❜
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