Bitcoin Exchanges Flood London’s Metro With Adverts

CRYPTONAIRE LYWEEK CRYPTO investment journal

“If you’re seeing bitcoin on the Underground, it’s time to buy,” according to one of the many posters now plastered across London’s vast metro network.

In fact, two cryptocurrency exchanges chose to kick off advertising campaigns with Transport for London (TFL) on Monday.

Coinfloor, the U.K.’s longest-running exchange, launched a mix of large digital billboards and posters across London’s main tube stations. Meanwhile, Luno, the crypto exchange recently acquired by Digital Currency Group (also the owner of CoinDesk), combines its London Underground ads with 650 Greater London buses and a bunch of large roadside billboards.

While crypto prices are perched close to an all-time high of $20,000, the coronavirus pandemic has greatly reduced the cost of running advertising campaigns in the U.K.

“Prices for prime ad space are highly competitive,” said Obi Nwosu, founder and CEO of Coinfloor.

And with London in a lower tier of COVID-19 restrictions (although this may change soon) and Christmas around the corner, the trains are busy, Nwosu said.

“Footfall remains high at major stations, owing to the lockdown ending and Christmas run up,” he said. “Also, bitcoin is now finally being seen as a bona fide investment for the everyday person and so broader advertising starts making sense.” Read more...