How Chainlink’s newest partnership will combat a global $19 billion fraud

CRYPTONAIRE WEEKLY CRYPTO investment journal

Decentralized video platform Theta Labs is collaborating with smart contract giant Chainlink to fight the estimated $19 billion global issue of online video ad fraud, according to a release shared with CryptoSlate.

Fight ad fraud

As per its website, Theta is a decentralized video delivery network with its own blockchain that is specifically designed for incentivizing the sharing of bandwidth.

The firm notes that today’s content delivery networks (CDN) lack reach, causing video re-buffering, and high load times in many parts of the world. Skyrocketing data needs means users demand 4k, 8k, and higher quality streams create infrastructure bottleneck.

However, their centralized nature means less revenue flows back to content creators and platforms. In addition, the massive presence of click-farms and bots means malicious content creators manipulate the data to their own benefit.

Reports show the above is an international issue and set to grow to over $44 billion by 2022, as per estimates, unless firms and regulations stop that. Read more...