Adidas ramps up NFT strategy amid a bearish trend

Adidas continues to explore NFTs with the release of the third and final phase of their Into the Metaverse project.

Adidas has announced the final phase of its Into The Metaverse initiative, which features the introduction of its ‘ALTS’ NFTs on the Ethereum network.

On April 11, the brand will release Chapter 1, also known as Phase 3, with plans to unveil enhanced holder benefits and additional functionality in the coming months.

Initiative of Adidas ‘ATLS’ NFTs

The final phase of Adidas’ Into The Metaverse project allows users to burn Phase 1 and 2 tokens of ITM and initiate the use of the new ALTS NFTs. These tokens have dynamic user identification, which will change over time due to