FALL INTO FASHION by Abel Dorvil

Platinumstylemag.com

PATTY TOBIN

Jewelry Design

STEFA CHARCZENKO Photography Artist

KUNG FU CRIMEWAVE

Indie Music Artist

Issue 2: September 2012

BRANDON ATHERLEY

Addon Chad Fashion House

PINX COSMETIQUES MÓLE

Cantina Mexicana

FALL INTO FASHION PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

50 FALL FLAIR

Bree Caldwell Co-Founder, Editor-in-Chief Benjamin Soto Ortiz Co-Founder, Creative Director-Photo Editor Tanya Dinkins Model Scout

Special thanks to our contributors

Abel Dorvil Brand Manager

Patty Tobin Fine Fashion Jewelry www.pattytobin.com patty@pattytobin.com

Advertising advert@platinumstylemag.com

Nakeisha Jennings Last Look NYC (a divion of Prime Planners) www.primeplanners.com

Submissions submit@platinumstylemag.com Website www.platinumstylemag.com Facebook facebook.com/platinumstylemag

Fashion Designer Brandon Atherley Addon Chad 347.948.8220 AddonChadNyc@aol.com

Twitter twitter.com/platinumstylem Pinterest pinterest.com/platinumstylem Read Issuu.com/platinumstylemagazine Purchase platinumstylemag.magcloud.com Cover Model: Ellen M.

Issue 2: September 2012 Fall into Fashion

Models Odalis DeJesus Ellen M. EllenM30@gmail.com Hair: Sheriann Duke Myssberri@gmail.com Facebook.com/SheriannDuke Makeup: Pinx Cosmetiques pinxcosmetiques@gmail.com www.pinxcosmetiques.com

Content STEFA CHARCZENKO: NYC Reflections

KUNG FU CRIMEWAVE Indie Artist

PINX COSMETIQUES Featured Makeup Artist

PATTY TOBIN Jewerly Designer

Content 44 M贸le

Cantina Mexicana

51 BRANDON ATHERLEY ADDON CHAD

Fall is Here Welcome back, Readers! Summer, you have been so good to us, but it is time to part ways…Fall is here! The weather has changed and the air is beginning to feel crisp. The leaves from the trees are cascading and the beautiful Fall foliage is covering the ground. It’s the moment to start thinking about plans for Thanksgiving. More importantly, it is time to “Fall into Fashion!” Also, in this issue, we feature a photography artist that uses New York as her canvas; a custom jewelry designer that started her career in business development and marketing; an indie rock band; a Fashion Designer and Celebrity Wardrobe Stylist; and a self-taught makeup artist whose career launched in retail management. What do all of our features have in common? Their undeniable love for what they do. Get inspired by their stories, and Fall into (your) Passion! From, Platinum Style Magazine

NYC Reflections Photography by: Benjamin Soto Ortiz Article by: Bree Caldwell and Ed. D.

tefa Charczenko is a New York-based artist that has made New York her canvas. Stefa classifies her artistry as “whimsical, abstract, spontaneous and amusing.” She further describes herself as “a woman who craves beauty -- to find it, surround myself with it, capture it and share it through my photography. I am exactly like my photographs: creative, colorful, energetic and happy.” Being brought up in a home with her mother and 2 sisters, Stefa conveys “I grew up in a home rich in culture and surrounded by colors, textures, crafts and artwork; photography was not included in the mix.” She started to explore the love of photography through her affiliation with the Park West Camera Club. The experience was invaluable because it gave her the opportunity to compete with fellow photographers in various competitions and learn new techniques.

PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

“[M]y purpose is to share my vision of New York. I want people to marvel at New York’s beauty and complexity as I do”

Stefa’s passion evolved gradually from floral subjects to the rich colorful NYC street scenes. She credits her growth to painter Georgia O’Keefe’s “brilliantly colorful, abstract imagery of bold blossoms,” Gustav Klimt’s “stunning colorful art” and contemporary Australian photographer Peter Lik’s “awe-inspiring” photographs of New York. Focusing on the magnificent architectural details and textures of New York City, Stefa became fascinated by the layers of shapes and colors that emerged when she caught the reflections of cityscapes, trees and landscapes in the windows of stores and buildings. Stefa says that “capturing new and amazing reflections became my passion. The emergence of digital technology transported me to another level and the instant gratification of printing my own photographs only increased my obsession. That’s when I really started to have fun.” When asked about the purpose of her artwork and her feelings when people interpret her artwork differently from its intent, Stefa says “my purpose is to share my vision of New York. I want people to marvel at New York’s beauty and complexity as I do. I appreciate when a viewer’s creativity is challenged and they interpret my photographs in their own way. I take great pleasure in watching people’s reactions to my work and hearing their comments. Their feedback gives me a different perspective and helps my vision evolve.”

Stefa’s current exhibition (as this article was written), entitled “NYC Reflections,” is being displayed at Incognito Bistro (30 W. 18th Street, NYC) PSM: Please describe the exhibition and the inspiration behind it. SC: This latest exhibition was inspired by the breathtaking New York holiday window displays. I witnessed reflections transforming before my eyes into astonishing, three-dimensional spectacles and knew I had to share this amazing experience with others. The exhibition features 17 photographs. The subject matter consists of store window displays or water reflections of foliage, mannequins, symmetry and architecture depicted in an innovative way. In each photograph, not only are the objects captured behind a window, but the reflections also glimpse the world in front of them. Each time the patrons view my photographs, they discover something fresh and novel within them. The result is abstract, layered and mesmerizing.

PSM: How long did it take for you to amass the images that are in the exhibition and what was your decision process in choosing the pieces in “NYC Reflections?” SC: This exhibition is a collection of shots taken over the course of six months and I separated the photos into categories (e.g. architecture, mannequins, foliage). Then, I sifted through them until I was satisfied that I had chosen the best ones from each category. PSM: Any partiular favorite(s) images in the exhibition? SC: Some of my favorite images are from the “Foliage Fantasy” and “Structural Symmetry” series. “Foliage Fantasy” captures Central Park foliage reflecting through sheer blue and yellow curtains in a Central Park South hotel; “Structural Symmetry” is an image of the Madison Square Park clock tower reflected in the archway of the former Toy Building across the street. Based on the “NYC Reflections” exhibition, you have a very refined way of viewing the world around you. Do you think in order to be a successful artist you have to view the world slightly different? Absolutely! In order to be successful, an artist must view the world in a unique way. It is this unique and personal view that draws the public in and keeps them interested. PSM: Are there any other exhibitions that you’re planning in the coming months that we should watch out for? SC: I’ve had such a positive reaction to my “NYC Reflections” that I’m going to focus on taking the exhibit to other venues in New York once the show has ended, and plan to add unseen photographs to future exhibits. All images are available as 5 x 7 handmade greeting cards. Readers can send requests and detailed contact information to stefography@gmail.com. I am also organizing and curating a photography exhibit in the fall for a fellow photographer featuring her images from her Cuban homeland. PSM: Any parting words that you want to share with the readers? SC: As I have learned through my journey into the world of photography, it is never too late to discover and pursue your passion. If you resolve to find what lies beneath the surface of your subject, and reveal this through your artwork, you will surprise and amaze not only your audience, but yourself as well.

PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

“We like having a good time. We’re a band, a family, we’re friends. We like making music together”

Kung Fu Crime Wave Photography by: Benjamin Soto Ortiz Article by: Ed. D.

oted in the Top 15 of “The Deli’s NYC B.E.A.F. (Best of Emerging Artists Fest)” Artist of 2012, Kung Fu Crime Wave cultivates a strong and steady following. A family band consisting of Luke “Kung Fu” Kelly; sister, Joanna Kelly; brother, Neil Kelly; and good friend Preston Spurlock, released their debut album, Capitol Punishment, in 2009 with singles like “What Do I Do” and “Kill for the Side.” Described as “[p]layful apocalyptic rock that’s kind of psychedelic with a healthy dose of moody,” Kung Fu Crime Wave embodies the total New York indie sound which is infectious. Funny and witty with song content consisting of robot warfare and monsters, Kung Fu Crime Wave brings a playful, yet dramatic, sound to the music landscape. The photo shoot with the band was totally New York rock star. Multiple wardrobe changes (checkout the fur Luke is wearing!), drinking, and rooftop graffiti. We have a great interview with the band that showcased their individual personalities and gives you an insight on who they are.

PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

Luke Jo

Who is Kung Fu Crime Wave really?

Neil

Neil: It's us. We're a family band with one friend. Luke: We like having a good time. We're a band, a family, we're friends. We like making music together. Each member of Kung Fu Crime Wave: introduce yourselves (e.g. name, originally from, what part of New York do you reside and instrument(s) you play). Luke: I'm Kung Fu Luke. I grew up in Brooklyn with my brother Neil and sister, Joanna. I'm living in Bed Stuy now. I play guitar and sing in Kung Fu Crime Wave. Neil: Hey, I'm Neil. I'm living in Kensington, Brooklyn now. I play drums and sometimes I sing backup. I used to be in the psychedelic rock band Huggabroomstik. I was the founding member. Joanna: Hey, I'm Joanna. I'm living on the upper west side now. I play bass guitar and I sing, mostly harmonies, with Luke. Preston: I'm Preston. I play the keyboard. I'm also a cartoonist and animator. The band was formed in 2006. Tell us how you guys came together and how did you guys come up with the groups name. Jo: I played with Lukeâ&#x20AC;&#x2122;s high school band, The Mondays, a few times while I was home from college. Then, at some point Luke and I were both living in Brooklyn again, and we started playing together more consistently. Luke: When we came up with the Kung Fu Crime

PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

Preston

Wave name, we were just looking for something fun and unique. Jo: Yeah, something so weird that if you googled it, we were the only result. Neil: I joined the band when I first started playing drums in 2007. Preston: I probably joined the band around that exact same time. I was in Huggabroomstik with Neil at the time, playing keyboards. We played The Sidewalk Cafe on 6th St & Ave. A a lot, and thatâ&#x20AC;&#x2122;s where I saw Kung Fu Crime Wave for the first time, in an earlier incarnation. I really loved the songs, and asked if I could play piano on a song or two at the next show. And pretty soon, that turned into me joining the band.

Luke, Jo, and Neil you're siblings, how is it working with family. Jo: It's definitely easier than playing with other people. Songs come together really quickly and I'm not afraid to try crazy stuff. Neil: Also, since we're family, we can get into big band fights-Luke: And know that we're still going to have to see each other all the time. Jo: Yeah, things always seem to work out. Kung Fu Crime Wave has been described as “[p]layful apocalyptic rock that’s kind of psychedelic with a healthy dose of moody” but how would you describe the Kung Fu Crime Wave sound? Luke: Catchy pop hooks that are easy to sing along to. Jo: Yeah, but songs that are pretty weird and sometimes pretty dark. How do you guy formulate your music? Describe your post-apocalyptic creative process. Luke: I always start out with a guitar part and then over a long period of time I place lyrics to it. Neil: Then Luke usually brings it to the band and we jam on it for a while. Jo: Luke usually has a pretty good idea of what the spirit of the song is going to sound like, but then he lets Neil and Preston and I fill it in however we want. You guys released your album, Capitol Punishment, in 2010. What was the approach you guy took in recording the album. Luke: Well, we had it recorded by our friend, Dibson T. Hoffweiler, out of our parents' basement. Jo: I loved recording that album in our basement. I remember at one point, 7 of us piled into our van at 1:30am, closed all the doors and blasted a mix of UCF we had just finished. I think that was the same night I had written the lyrics to Sentigar's chorus down on the back of some big signs from Neil's union, so that all our friends who were over could record vocals to that track simultaneously. Luke: Gang Vocals. Neil: Well, I think the main thing was that we wanted to do it fast and cheap and on our own terms. Jo: It was fast and inexpensive. It was pretty sweaty, too.

Some people say that in order to be a great artist, you have to see the world a little differently than anyone else, how do you see the world? Luke: With a darker sort of whimsy. Jo: Luke, take off your sunglasses. Luke: I use a lot of surrealistic, post-apocalyptic imagery in my writing, and I think that stems from growing up in NY and spending a lot of time in industrial areas... but in a good way. Jo: He also watched Red Dawn a lot. So... you know. Luke: I'm also a big fan of horror movies. I think that's an indirect influence. How is it being a band in the New York music scene? Neil: Well, you know the problem with the NY music scene is that there’s way too much talent out there fighting for the scraps and there are plenty of club owners willing to exploit that fact. So it can be a challenge to stick out as a band. To be heard and get paid. But on the plus side, there’s a huge community of artists to be influenced by and new opportunities and places to play. Preston: It’s really more like a lot of little parallel scenes. New York can be a pretty cliquey place. This makes it difficult sometimes to reach an audience outside of one’s friend circle, but that challenge is part of the fun. We’re lucky too, I think, to have fallen in with the specific scene that we have, because it’s so open and so musically varied. How would you describe the band image and fashion style? Luke: I think we all do our own thing Neil: I think Luke tries to dress like Easy E, I like to dress like Fidel Castro, Preston likes to dress as Bob’s Big Boy, andJo: I just wear whatever’s clean. I have a lot of t-shirts and jeans. I’ve gotten into screen-printing over the past couple of years, so I have a bunch of t-shirts I’ve designed myself. Luke: Really what I do is I like to patch together outfits of old uniforms whether it be a little league jersey, a boy scout uniform or a cardigan from the Columbus School for Girls...and jumpsuits! Definitely jumpsuits! I think of Preston Spurlock and one word comes to mind: Bolo tie! Preston: I have two really lovely bolo ties

that my sister made for me. One of them has a nautilus fossil in it. Does New York play a part of the band fashion sense or is just ornate to the individual members? Luke: I do wear a Yankees hat a lot of the time. Neil: Yeah, I think we definitely have an urban style and we benefit from the wealth of high-end thrift stores Luke: and just utterly bizarre clothing that you can find at thrift stores, flea markets and stoop sales Neil: Yeah. Stoop Sale. Luke: That’s where I do most of my shopping. Preston: I’d just like to add that quality shoes are an important accessory. Proper foot care is always in style. Any style influences that the band follows or style icons that the band likes? Luke: I really like the contemporary stylings of Suede Jury. Neil: Well, I definitely feel like Luke dresses like the White Easy E, I dress like Fidel Castro-Luke: You said that already!! Neil: I would call our style “Flashy Casual” or FlashCash for short. Jo: Wow. I think we DO dress Flashy Casual. Luke: We never thought about it until now. It’s a thing! FlashCash Neil: I really hope that catches on. Any parting words that you want to share with the readers? Luke: A man in a suit can go places, but a man in a jumpsuit can go anywhere.

www.kungfucrimewave.com

PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

Pinx Cosmetiques Photography by: Benjamin Soto Ortiz Article by: Bree Caldwell

hat is the difference between a lot of other makeup artists and Pinx Cosmetiques? For one, Pinx Cosmetiques is not just a group of talented makeup artists, they also produce makeup. They do not only focus on the colors that you apply to achieve the “beautifully made-up face,” they also focus on what lies beneath -- skincare! Focusing on skincare and producing makeup for such skincare appears to be the brand’s primary focus. “Esthetics meets cosmetics.” Not a lot of makeup artists or cosmetic brands can honestly say that. Maleika Ezike of Pinx Cosmetiques got her start from retail management, in which she worked in fashion and cosmetics for several years before coming up with a concept for her own brand. Yes, there was apprehension before starting her own brand but has chosen to move forward because she feels there is a void in the cosmetics industry that is not being met. Maleika, who is this issue’s featured makeup artist and our Web Beauty Contributor on www.platinumstylemag.com, answered a few questions for us relating to how she evolved from retail to makeup artist to makeup creator.

PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

Besides creating makeup, you are a makeup artist. How did you make the transition to being a makeup artist to becoming a cosmetic creator? I have loved make up artistry for years, it keeps my creative juices flowing so to speak. I am a self-taught professional makeup artist which is, for some; one of the hardest things to accomplish. The industry is flooded with creativity. This is what made me want to introduce a new cosmetic line -- one that will speak to professional artist and everyday artist like me. What is your process for coming up with new cosmetics? How do you come up with the colors for your brand? The biggest component in conceptualizing colors and skin care for my line starts with first deciding where there is a need or a void. Let’s take color for instance. There are tons of beautiful colors in this industry. Some that I love to use every day from other brands and lines. Where the need lies in my experience is range. We as a people come in every shade represented under the sun. However, there are still missing elements when it comes to foundation. My goal is to fill in the missing void. What do you love the most about the cosmetic creative process? For me, the best part of the creative process is testing the products on family and friends and getting their absolute honesty and opinions. I use this as a form of “Industry Approval.” Everyday women and men like my friends and family help guide my process; it reminds me of my initial goals. What is Pinx Cosmetiques up in three words and why? Education, Innovation and Passion. Education; because that’s where the industry as a whole misses the mark with our consumers. We do a good job of telling you what you need but Not actually spending the time explaining the WHY. For PINX this is the fundamental basics in achieving your ultimate color and skin care regime. Innovation; Pinx started with just an Idea of something MORE. Something different. Believe me the concepts that we have come up with so far will be industry standards one day. We are just scratching the surface. Think Simplify And Last but definitely not least Passion! Passion is what drives me every day; pas-

sion is what keeps my creativity on 10. Without passion Pinx would still be a “dining room table idea”. What are some of your favorite pieces? Well I can’t choose one because it’s almost like choosing a favorite child. So two of my favorite pieces would be hands down the Cleansing lotion and Exfoliator of my botanical skin care line. The cleansing lotion is a botanical blend derived from coconut, and sugar beets. It also contains aloe, cucumber, Japanese green tea and other wonderful anti-oxidants. The Exfoliator is gentle face polish also derived from sugar. It also contains natural extracts of aloe, lemon, apple, and green tea. It’s suitable for all skin types including those that would be considered sensitive. As an Esthetician, I absolutely love, love, love, these items. How did your previous career working with high end cosmetic brands and being a makeup artist help you with your cosmetic line? As a makeup artist I was blessed to be able to work for high end lines like Yves St. Laurent, and Giorgio Armani. I believe this is what gave me somewhat of an advantage. Both lines are trends setters in the fashion and cosmetics industry. Both are highly reputable and world renowned. Both have individual concepts and theories, but do they speak to every woman walking on and off the runways?? Hmm. I don’t know. It depends on which audience I may be speaking too. In my opinion fashion and cosmetics go hand and hand, you can’t have one without the other yet it doesn’t represent a majority, it represents an audience. This idea is what sparked the need for a line like Pinx. It’s the” majorities” opinion. Was there any apprehension in starting your own cosmetic line? Apprehension? Absolutely! Does this industry need another color line? How can a new company stand out in comparison to your household names like MAC and Make UP Forever? These were questions I asked myself over and over again. Surprisingly enough I found I was asking myself the wrong questions. Do these lines represent every woman? Even better, how will Pinx Cosmetiques appear side by side with these brands? The answer is: we will be compared, and that’s fine. I believe what will make us different is the idea that cosmetics has a “type.” No, skin has a type! So Pinx Cosmetiques is where Esthetics

meets Cosmetics. And with that “Pinx” stands alone. When did you know that producing cosmetics was your calling? I knew this was my calling because I never tire of it. I could do this for the rest of my life as long as I knew I would be helping everyday woman like myself. This is truly a dream come true for me, I don’t plan on ever working in any other genre. This is my home. It has been said that “you must view the world differently from everyone else in order to be a great designer.” How do you see the world? This may sound cliché but the statement couldn’t be more exact. I view the world one face at a time. Everyone is so different, outwardly; but if you peel away the layers that make us individuals you will find we are more alike than we are different. It’s intriguing; it keeps me humble, and honored to be able to contribute something to help unite us a little more. What gives you the greatest satisfaction? Motherhood gives me the greatest satisfaction. I am the single mother of three beautiful young ladies ages 17, 3, and 14 months. Just watching them grow and change from babies to little people day after day. There is no greater satisfaction for me. They are why I get up early every day, and retire even later that night. My heart beats only for them. Any advice to aspiring makeup artists looking to design makeup? If I could offer any advice it would be to work hard and remain creative. Surround yourself by likeminded individuals that can add to you not take away from you. This industry can make clones of you if you don’t remain true to yourself. Also, find a mentor…someone that can help you to expound your vision. Any parting words that you want to share with the readers? Have faith in something other than yourself. God has been and continues to be the biggest contributing factor in my life and business. I thank him openly and praise him daily for his vision for my life. “He staggered not at the promise of God through unbelief; but was strong in faith, giving glory to God;” Romans 4:20

PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

Photography by: Benjamin Soto Ortiz Article by: Ed D. and Bree Caldwell Model: Odalis DeJesus Makeup by Pinx Cosmetiques Hair: Sheriann Duke

atty Tobin does not fit the typical mold of the successful jewelry designer that she is. Looking at the beautiful jewelry pieces displayed in her boutique, you would expect her to be a seasoned artisan thatâ&#x20AC;&#x2122;s been perfecting her craft for the past 30 years. Instead, she spent the majority of her career in Corporate America. Coming from a background in business development and marketing, Patty did not have any formal training in jewelry designing and decided to transition into a new career as designer in her later years. She has successfully merged her business acumen with her artistic aesthetic. Her hand crafted jewelry designs made from gemstones and pearls has been very well received. Her jewelry pieces have been featured in publications such as Plus Model Magazine, Womenâ&#x20AC;&#x2122;s Day, and CBS News Celebrity Circuit. USA Today and CNN has profiled her for features relates to her successful career move. Platinum Style Magazine was very fortunate to be able to have Patty Tobin apart of our Fall issue. We found her to be a great business woman, very insightful, and having a wonderful sense of humor.

PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

Who are you really? Good question! I guess I am a bit of an oddity by traditional standards, yet, I believe I am rather mainstream in terms of the new standard. Being a quintessential baby boomer, I have always been driven professionally to “better” my lot in life. Prior to the recession of 2008, I think a lot of boomers believed they would be slowing down at this point in their lives and reaping the rewards of those earlier working years. Now, the new paradigm finds more and more of us either staying longer at careers we’ve always had or, as in my case, venturing out to try our hand at something new. So, to answer the question, “who is Patty Tobin,” I guess I am the poster child for the career set over 50 [years old]! Tell us a little about your background. How long have you been designing jewelry and how did you get started? Actually, I have a background in business development and marketing. I began my career in the New York State Legislature as a legislative assistant. Leveraging contacts from my seven year stint there, I took a position in New York City at the age of 27, as a VP for marketing for a small food and beverage import company. This is where I really cut my teeth in business. After only three years there, I hung my own shingle as a business development consultant, forming The Tobin Group, Inc. At TTG we serviced clients from a number of different industries. Some of my last clients before I segued into the world of fashion and jewelry design were, in fact, jewelry designers. And, that’s how I got started designing jewelry. The other designers encouraged me to take a shot at it. I told them they were crazy stating, “You kids stick to designing and I’ll stick to marketing you and your brands.” Well, who knew??? So here I am designing and selling our own brand for the past seven years. What’s your process when coming up with a new piece? Unlike a lot of designers, I don’t sketch. I am always inspired by the gemstones, pearls and the precious metals I find. I simply sit down with these lovelies surrounding me and I go to it, picking up this and putting down that until I have what I like. Color plays a huge roll in my design process. Color combinations and palettes resonate with me naturally. Having no formal training, I have an innate ability to design, being inspired by everything from nature to the arts. Great designers past and present influence my designs. In particular, the work of Count Fulco di Vedura singularly and in concert with Coco Chanel represents, to me, one

PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

of the most magnificent bodies of work ever created. His use of colored gemstones in his designs elevated semi-precious stones to a new level of appreciation and desirability. What do you love most about designing and creating your own jewelry? I love it all!!! I finally get to be what I wanted to be when I grew up. Always enjoying whatever work I did, I have a passion for this work like nothing else. It’s that left side right side brain thing. I don’t think I really ever exercised the creative side quite like I do now. Oh sure, I did the typical decorating of my house, and, have always been a fashion junkie -with my nose in fashion mags since the age of nine. Being able to create these “pretty” things that make people happy when they put them on gives me great pleasure. The fact that we make them so affordable is perhaps the most satisfying part of the business. You don’t have to make a “gabillion” dollars to afford Patty Tobin fine fashion jewelry. Finally, it’s having the opportunity to work one on one with my customers. I am frequently in our Chelsea flagship store waiting on the customers personally. I value their input and just love seeing their reactions to the pieces – they often inspire me. What are some of your favorite materials to work and create with? I enjoy working with semi-precious gemstones that are not easily found in the marketplace. Stones like bi-lemon Topaz and Labradorite are two of my favorites. Also unusual shapes of pearls from baroque coin to keshi and biwa are among those that you will repeatedly see in our collections from season to season. What is the Patty Tobin aesthetic summed up in three words and why? I will do it in two -- Understated El-

egance! When it comes to design and fashion, I believe that there is beauty in many forms. Yet, for me, nothing makes a statement quite like the sophisticated elegance of a traditional design brought fashion forward just enough to make it stand out without screaming “trendy.” That is the aesthetic that is the hallmark of Patty Tobin jewelry. We create pieces that are traditionally fashion forward and, therefore, are pieces that are really never out of style. What are some of your favorite pieces? Oh, that’s like asking a mother which one of your children is your favorite. You know mothers often do have favorites, but they hate to admit it. I guess my faves would be the pearl torsades, especially in the baroque shapes and in the non-traditional colors like bronze, green and peacock. Then I swing to the delicate part of the line -- the “gemmy gem” pieces and the lustrous pearl chains and south sea pendants. But, generally if it has color and sparkles or has intense luster, I am loving it!!! You came from more of a corporate background: marketing consultant and environmental contracting, then fashion and design. Were there any advantages coming from corporate and working as an artisan? Most definitely! My business and marketing background have helped me immensely in building the new jewelry business. I have often said that I now offer my business consulting services to my last and best client -- ME! Having had the opportunity to help past clients build their businesses, often as start-ups, I have so much experience to draw from building mine. After all, the design element, albeit most important, is only one phase of the effort to get Patty Tobin on the map, so to speak.

You started your jewelry design later in your career. Was there any apprehension in doing so? Yes and No. The jewelry design started as a side thing. I was still consulting and making my income from my core business while watching the jewelry sales gain momentum. It was rather a natural segue into jewelry as the new day job. I actually decided to make jewelry the full time gig after seeing our sales triple month over month after the recession of 2008 hit. We were a little surprised at first, but it did make perfect sense. It was about our prices. We had a product that became more appealing as the money climate got tighter. We offer a beautifully designed, high-quality product, manufactured not just within our Country, but in New York State crafted by hand and all at a price point that is still significantly below market. In one word it is “value” we bring to our customers. The only apprehension we had was in opening the flagship store in Manhattan in 2009. We knew we were being ambitious in a downturned economy with no end in sight, yet my gut told me to push ahead. Everyone else told me I was insane, but, I have never gone against my gut. So, on the inaugural Fashion’s Night Out in 2009, Patty Tobin opened her doors in Chelsea. When did you know that designing jewelry was your calling? I don’t know as if I still do? It is what I love doing now! God willing this is my last calling and this will be the profession I spend the rest of my life doing and enjoying. I am most definitely passionate about it and love being in fashion. I think I mentioned earlier that I have had my nose in fashion books since age nine at least. Both my mother and my aunt had a sense of style and grace that rubbed off on me I guess. If there was two cents extra in the family budget, Mom would be off to our local fashionable boutiques to outfit herself from head to toe in style. She was a great accessories aficionado and she taught me that your look is not complete without the right bag and shoe and belt and jewelry – and let’s not forget the gloves either. It was the sixties. Thanks, Mom!!!! Describe the emotion you experienced when you sold your first piece. Shock!!! You have got to be kidding me. I have no artistic ability, I said to myself. Sure both my siblings were artists (painters) but I always thought I got left behind the door when those genes were being handed out. The real surprise came though when I landed my first retail ac-

count for the collection. It happened quite by chance. One day I walked into the local fashion boutique where I often shopped wearing a Patty Tobin. The owner, who I knew quite well, came up to me and said, “I love your necklace! Whose is it?” I answered, “Mine.” She said, “I know it’s yours, but who is the designer?” I said, “Me.” She immediately asked if I had a line sheet. Of course, I didn’t, but had a case in my office conference room with multiple pieces. She made an appointment to see the collections and the rest was history. Patty Tobin went retail in the Fall of 2006. Some people say “in order to be a great artist and designer you have to view the world rather differently from everyone else.” We consider you a great artist and designer. How do you see the world? First, thank you for that attribute! I still have a hard time answering the question, “what do you do?” My answer, “Oh, I am a designer,” often sticks in my throat. I still see my old self, the business consultant, working with the designers, not being one. I guess I view the world in the way that many do-- as a wonder! The extent to which the world is so diverse boggles the mind. The richness of the cultures, the uniqueness of its inhabitants, the beauty of its terrain, the marvel of man’s progress and the hope that somehow, someday all this greatness can be shared in peace and harmony among all men is cherished by me. What gives you the greatest satisfaction? Being able to go to work every day loving what I am doing. This is truly a blessing and I am forever grateful for it. I love people and this business is definitely a people sport. I love the fact that we are able to donate jewelry on a regular basis to all sorts of charities to help them raise funds. From schools to causes, we help wherever we can. In 2006 we launched the “Children More Precious than Jewels” Collection. It debuted at the then Children for Children benefit at Christie’s New York. We are planning to re-launch this platform in 2013. Any advice to aspiring jewelry designers? Yes, go for it!!! Don’t be discouraged by the naysayers. As a business consultant I was always encouraged to push ahead -traditional right. The switch to earning a living as an artist was not met with that same enthusiasm. While I did have the support of close friends and family members, the acquaintances at large were a bit discouraging. They took the position that

PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

there are a zillion jewelry designers out there and how could you possibly bring anything new to the table. Well, here’s the news -- you can!!! I do believe that there really is “nothing new under the sun,” but your personal interpretation of just about anything in life can be unique to you. And, the jewelry market is huge, there is room for everyone!!! Any parting words that you want to share with the readers? Yes, I would like to first thank Platinum Style Magazine for presenting our story and collections to your readers! All of us at Patty Tobin feel honored to have been selected by Platinum. In closing I guess the most important message I can convey to people of all ages, but especially to my generation, is that reinventing ourselves every so often is crucial in remaining a vital part of society. I believe it’s the being “interested” in life and all its various avenues that make us “interesting” people. And, I would like to ask your readers to take every opportunity they can to support small business. Small businesses have always been the backbone of this Country and traditionally have employed the largest percentage of workers. As all of us as consumers are looking for “value” in our purchases, so [also] as consumers, we should look to add value to our financial and business systems. I believe by supporting small business we, as consumers, can affect a positive change in the current economic climate.

PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

108 West 17th Street New York, NY 10011 212.414.0174 patty@pattytobin www.pattytobin.com

where Facebook.com/PlatinumStyleMag

you Pinterest.com/PlatinumStyleM can Twitter.com/PlatinumStyleM find Instagram: @PlatinumStyleMag us To Purchase PlatinumStyleMag.Magcloud.com

Read and Visit Online

PLATINUMSTYLEMAG.COM

Móle

Cantina Mexicana Photography by: Benjamin Soto Ortiz Article by: Bree Caldwell and Ed. D. The meaning of the word Móle simply means “sauce” in Spanish. It has also been defined as a variety of sauces that are used in Mexican cuisine. In defining Móle the restaurant, Manager, Eric Blancas , considers Móle to be an “authentic Mexican cuisine restaurant.” Eric also states that “[t]he dishes we bring here are brought from all over the country of Mexico -- not just from one specific region. The ingredients are absolutely fresh and the restaurant itself has a nice, beautiful Latin atmosphere and a young crowd. We can also be a family-oriented restaurant. The staff is extremely friendly. Everyone from young to adult would have a great time here at Móle.” Having locations in other areas in New York, including the Lower Eastside (205 Allen St.), Upper Eastside (1735 2nd Ave.), West Village (57 Jane St.) and their newest location in Williamsburg, Brooklyn (178 Kent Ave), Platinum Style Magazine visited the location in the Upper Eastside, which has been open for about four months. When we met with Eric, who is a five year veteran of the establishment’s franchise, we asked him what he would recommend for the newcomers of the restaurant. He recommends “the most authentic and simple dishes which would be a regular, traditional margarita, with Chile lime salt. As for dishes, you can’t beat nachos, which is a little TexMex. The sour cream that we make here is our version of sour cream [that you would find in a traditional Mexican dish, and the] fresh pickled jalapenos we pickle ourselves. If you want to get a little adventurous, the menu is quite extensive.” Móle has delicious dishes such as Crepas Con Huitlacoche (crepes with black corn mushroom in creamy poblano sauce); Cochinita Pibil (shredded pork in “axiote paste” wrapped in banana leaves served with pickled onions, salsa and black beans); and Enchiladas de “Móle Poblano” (chicken enchiladas smothered in their signature artisanal homemade “Móle Poblano” sauce, melted cheese with beans and rice). Móle will satisfy the your craving for authentic Mexican food. With all the other locations that Móle has throughout the city, we asked if there were any differences between the four locations, Eric said that “[o]verall, I would say that the concept remains the same. However, the staff makes a restaurant. So, our staff is completely different from the staff in the other locations. I would also say that we are a lot friendlier”

PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

Cocktail Anyone? A Trio of Choices Our friends at Mole were kind enough to recommend a trio of cocktail options for your sampling pleasure: Mojito, Watermelon Margarita and the classic Margarita. Each cocktail will have a unique flavor that will satisfy the most discerning palette. Enjoy..XOXO

MOJITO

Myersâ&#x20AC;&#x2122;s White Rum Agave Nectar Fresh Lime Wedges

Watermelon Margarita Tequila Fresh Lime Pureed Watermelon Grand Marnier

Classic Margartia Tequila Grand Marnier Fresh Lime Wedges

PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

Fall Flair Photography by: Benjamin Soto Ortiz Article by: Bree Caldwell Featured Model: Ellen M. Jewelry by: Patty Tobin Makeup by: Maleika Ezike of Pinx Cosmetiques Hair by: Sheriann Duke

Brandon Atherley ADDON CHAD Brandon Atherley is a 38 year old native New Yorker Fashion Designer who has his own Fashion House called Addon Chad. Brandon is also a Celebrity Stylist, who has worked with Mariah Carey, Jay-Z, Aretha Franklin, Whitney Houston, Pepa [of Salt-N-Pepa], Jill Scott, Boyz II Men, Sean Paul, Ciara, Busta Rhymes, Queen Latifah, just to name a few. For the last decade to now, he has been working with Missy Elliott. You will find some of his custom pieces in the Fashion section of this issue. Here is what else we talked about with Brandon: Platinum Style Magazine: How did you come up with the name, Addon Chad? Brandon Atherley: Believe it or not, I created this name when I was 16 years old. It's a combination of a city in Africa (Addis) that I did a paper on in school, combined with a part of my own name, Don, and my middle name, Chad. I promised [that] I would always keep the original name. PSM: Describe your style? BA: My style would definitely be one-of-a-kind originals for the person that wants to make a statement. PSM: What is your fashion faux pas? BA: People who wear those cheap, leaning to the side flip flops all the time, I hate to see that. Or, [the idea that] black shoes go with everything. NOT true... PSM: What kind of designs do you do? BA: I design just about anything from swimwear to wedding gowns and everything in between for men and woman of all sizes. PSM: What elements do you incorporate into your designs that make them Addon Chad? BA: I have a passion for bling, so I would say great detailing, embellishments usually with Swarovski crystals, and giving my clients a complete look. (ex. jewelry, shoes, etc). PSM: How did you transition from wardrobe stylist to fashion designer? BA: Actually itâ&#x20AC;&#x2122;s the other way around. I'm a Fashion Designer who also works as a wardrobe stylist. I can style my clients the traditional way, or I can [make a] custom design for them. I like to consider it a combo package, considering most wardrobe stylist cannot sew or make clothes. PSM: How may our audience reach you? BA: They can call me at 347.948.8220, Email me: AddonChadNyc@aol.com, or: www.facebook.com/BAtherley www.twitter.com/AddonChad www.BrandonAtherley.com

PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

Jacket: Cynthia Rowley Tie Blouse: W118 by Walter & Baker Pants: Counterparts Shoes: ZigiSoho Earrings: Patty Tobin

PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

Jacket and Skirt: Vivienne Vivienne Tam Top: BCBG Shoes: Steve Madden Necklace and Earrings: Patty Tobin

PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

Jumpsuit: XOXO Jewelry: Patty Tobin

PLATINUM STYLE MAGAZINE - SEPTEMBER 2012

Dress: Addon Chad Necklace and Earrings: Patty Tobin Shoes: Modelâ&#x20AC;&#x2122;s Own

Dress: Addon Chad Earrings: Patty Tobin