Web Business Suite
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Platform Interactive provides powerful yet flexible Web software systems that integrate content management, customer relationship marketing, eMarketing and online ordering capabilities for Driving Online Profitability.
Impact on Five Mission-Critical Areas Management Leverage on smart Web technology to derive swifter responses to opportunities and threats, higher returns on investment, stronger presence and control. Enhance accurate, timely, and secure information sharing across your network. Sales and Prospecting Harness technology that powers up sales initiatives and boosts prospecting outcomes by letting your sales team focus on what they do best. Marketing Enable one-to-one marketing thousands at a time, to reach large target groups without losing the personal touch. Systematically execute elaborate marketing initiatives based on best practice, even when you are engaged elsewhere.
Customer Data Collection Exploit this powerful system that meticulously collects and organises information that can be accessed from multiple user-friendly points. Customer Support Excavate your goldmine of customer data to spearhead customer-care initiatives. Develop an interactive, searchable knowledge base built on real issues raised by your customers, addressed efficiently by your experienced staff. Platform Interactive’s Web Business Suite makes all this possible—by integrating customisable Web business solutions at timely stages in your business growth—to keep you miles ahead of the competition on every lap of the race.
Derive maximum value from your centralised customer database to boost performance in mission critical business areas from Management to Customer Support
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Platform Interactive’s scalable Web Business Suite gives business leaders full management control from any Internet-connected location worldwide by leveraging on best-of-breed Web technology to run all areas of your business
Platform Interactive’s Web Business Suite Core Platforms Each of the following core systems can be used as a
Platform Direct
Platform CMS
Platform CRM
Platform Ordering
Email Marketing
Content Management
Address Book
Electronic Commerce
Activity Tracking
Intranet
Multi Level Login
Wholesale
Address book
Extranet
Sales Funnel Management
Retail
SMS
Multi-Level Administration
Reports & Analytics
Client Pricing
Templates
Modules & Plug-ins
Notes / Tasks
Rewards
Profiling / Segmentation
Document Management System
Appointment Management
Loyalty
stand-alone solution integrated with your existing corporate systems, or in combination with each other for synergistic performance. Platform Direct Email marketing system that enables you to schedule strategically-timed multi-wave campaigns, and automates data collection and email alerts on customer responses Platform CMS User-friendly content management system for developing, managing and controlling content on professional corporate websites Platform CRM
Data Queries
e-Forms & Workflow Management
Warehouse Integration
Core functionalities of the Platform Web Business Suite
Intelligent customer relationship management system that enables you to intimately know your
Continual Upgrades
customers’ spending behaviour and expectations, so
Frequent upgrades and proactive R&D ensure that all
as to provide them with relevant solutions and the
our Web solutions are constantly evolving to meet—and
best customer care
strategically anticipate—changing business demands. The Platform Interactive systems you install today do
Platform Ordering Seamless online sales and inventory system suitable for retail and wholesale businesses, and enabling
not become obsolete tomorrow; we continually add advanced capabilities and thus provide tremendous ongoing value to your investment.
satisfying buying experiences Tailored to Suit Your Business Enhancements Enhancing our core offerings are multi-tier modules, services, and ongoing support. Essentially, you can start with our entry-level content management system and emarketing platform, systematically power up your system in alignment with your online business strategy, and end up running your entire business on our futureproofed Web technologies.
www.platforminteractive.com.au
Platform Interactive Web solutions are customisable to suit a range of organisations from start-ups to multinationals in any industry. Whatever your current challenges, marketing strategies, or budget, there’s a solution tailored to meet your needs, and continue to meet them as they evolve. As our client, you will possess the most powerful set of Web business tools available in the marketplace today, for tomorrow.
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Platform Direct Platform Direct is a cutting-edge eMarketing solution designed to sustain your brand and build rapport with your prospects and customers. User friendly and cost effective, Platform Direct’s powerful reporting tools enable you to know your customers’ purchase patterns and interests, so your marketing team can use the information for customising promotions to improve response rates. Furthermore, Platform Direct empowers you to instantly track the progress of your email campaign at every stage. It provides statistics, charts and graphs
Manage all aspects of your email marketing campaigns from one Web-based platform
on the number of emails opened or
as well as click-through data and
of marketing emails based on actual
unopened, whether any emails bounced
subscription changes in real time.
responses, and easily compare the
or failed to be delivered due to
You can then intelligently
success of any campaign with others in
erroneous or obsolete database entries,
manage who gets the next wave
the system.
Email delivery statistics enable you to gauge the success of your campaign instantly Features
Benefits
♦ Advanced email editing capabilities
Emphasises marketing offers and campaign channels
♦ Sophisticated e-mail reporting
Allows powerful real-time campaign analysis and responsiveness
♦ Email personalisation
Personalised e-mail salutations and content for efficient one-to-one reach
♦ Simultaneous sending of HTML and text-only email
Accommodates different client software for email viewing in text-only and HTML modes
♦ Centralised member database
Enables single-point management of customer profiles and segments
♦ Simple import and export of customer data
Effects quick data transfer without duplication
Advantages of Platform Direct
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Platform Content Management System (CMS) Platform CMS Corporate
Sales says, “I want”
Essential CMS for Multinationals
IT says, “I can’t”
Ideal for achieving multiple system benefits with the scalability to achieve ambitious marketing goals. Highlights
Platform Interactive says, “Yes, you can” Platform CMS is a simple-to-use content management solution that lets your sales and marketing team speed ahead with businessexpanding initiatives without getting roadblocked by technical hitches. Its elegant
♦ Multiple website publishing (multi-branding) ♦ Gives your marketing department the ability to manage many sites from one interface
♦ Advanced navigation security and key word management ♦ Multiple administrator security levels for advanced content publishing and web management Advanced customer relationship management tools
♦ Sophisticated add-on modules for vertical industry Web enablement
document management system empowers users with more efficient and effective
Platform CMS Advanced
content distribution and control. Fully-fledged CMS for SMEs With Platform CMS, your sales and marketing team can directly manage and control content
Platform Interactive’s advanced web management platform is an extensively researched and tested online system for small to medium enterprises (SMEs).
on your Internet-based websites as well as your corporate extranet—via intuitive
Highlights
command screens without requiring
♦ Web content management system ♦ E-mail marketing system that reports customer activity ♦ Website statistical reporting ♦ Search engine optimisation tools ♦ Extranet publishing capabilities
technical help from your IT department.
This smart use of technology improves your enterprise’s responsiveness, accuracy and timeliness of shared business information, and all round business efficiency while
Platform CMS Turbo Pack
letting your sales team focus on what
eBusiness Starter Kit for SMEs
they do best.
Entry-level CMS bundled with Web design, twelve months’ Web hosting, licensing, and maintenance. Comes complete with eMarketing capabilities.
Why do it any other way? Features
Benefits
♦ Advanced navigation
Ease of navigation control for effective communication
♦ Advanced content management & publishing
Give sales and marketing staff the ability to directly publish and manage content online without the need for technical Web publishing knowledge
♦ Multi-site administration
Increase site management efficiencies by administrating multiple websites from one backend platform
♦ Definable access levels for different staff members
Optimise information sharing while ensuring appropriate confidentiality levels by defining information access based on escalating levels of seniority
♦ Secure client area management
Enable client access to a secure log-in extranet with pre-defined content and profile management profile
♦ W3C compliance
Meets industry best practice
♦ Form builder
Easy creation of customised forms online for automating response collection
Advantages of Platform Content Management System (CMS)
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Platform Customer Relationship Manager (CRM) Platform CRM is a business strategy designed to help
Proven Client Outcomes
organisations reduce costs and increase profitability by providing a more intimate understanding of your customers’ wants and needs.
Platform CRM aggregates customer data from all areas of your business (e.g. customer support, sales, and marketing) and presents them in real-time statistics and graphs of key behaviour indicators—to empower
♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦
Improvement in customer service Increase in sales pipelines Increase in customer loyalty Quickening of the sales cycle for earlier wins Improvement of operational efficiencies Streamlining of sales and marketing processes Increase in revenues and profitability Better understanding of own organisation and clients
decision makers with an accurate holistic picture of customer preferences.
The objective is to enhance better-informed decision making, so as to provide more relevant products and services, optimise promotional opportunities, and make a real impact on your company’s bottomline.
The Platform CRM desktop is a user-friendly interface that puts multiple customer-relationship management functions at your fingertips
x
e-Forms and Workflow Management E-Forms is an integral component of the Platform Web Business Suite. It is a fully customisable managed-forms environment designed to integrate seamlessly with traditional Web infrastructure and SOAP-based services. This system gives your organisation control over their internal compliance related forms and business process flow (BPM). Uses of the e-Forms application include: Internal compliance requirements Induction training & testing HR & recruitment Occupational Health & Safety (OHS) processes Customer feedback and surveys Any other automation of processes Platform e-Forms & Workflow can be seamlessly integrated with existing applications such as Share Point Portal Server 2007, WebSphere Portal and other applications. Integrating the E-Forms application with intranet portals will reap significant efficiencies and lower the total cost of ownership from flexible database
E-Forms is a system that gives organisations control over their internal compliance-related forms and business process flow (BPM)
forms management and customisable workflow.
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Platform Ordering
More powerful than a mere shopping cart, Platform Ordering caters to both retail (B2C) and wholesale (B2B) purchasing systems, and can be seamlessly integrated with your event marketing, content publishing, and customer tracking systems.
Platform Ordering
Retail System
Wholesale System
provides secure, flexible,
Platform Ordering B2C
Platform Ordering B2B
and robust online ordering
For online retail shops aimed at
For wholesale purchasing systems,
solutions for both retail
consumers, Platform Ordering B2C
Platform Ordering B2B provides
features an intuitive navigational
external and internal customers
business-to-consumer (B2C)
interface that even first-time
with the same easy-to-use
and wholesale business-to-
shoppers will find easy to operate:
purchasing portal as the retail
business (B2B) needs.
♦
♦
quickly and easily while
♦
♦
Interactive’s Web Business Suite:
easy-order form ♦
preference, user group,
quantities to a shopping cart, or
location, or other suitable pricing strategies
♦
for marketing events
♦ With Platform CRM for customer tracking
www.platforminteractive.com.au
Pay by credit card via a secure gateway linked directly to
♦ With Platform CMS for content publishing
Wholesale price lists can be segmented by customer
Add product types and
make changes if desired ♦ With Platform Direct
B2B users can click through from catalogue items to an
Select products from online catalogue of 10,000 items
fully integrates with other online business systems from Platform
model:
shopping online
More powerful than a mere shopping cart, Platform Ordering
Browse and search pages
banking institutions
♦
View customers’ order history and order status online
♦
Users of the B2B ordering system enjoy the same shopping cart functions as B2C users, and may have a wider range of payment options
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Platform Interactive’s best-of-breed Web technology is designed to put you first so you may serve your customers better. Behind all our user-friendly interfaces are powerful Web engines built for Driving Online Profitability.
About Platform Interactive Pty Ltd Smart Web Management Solutions Platform Interactive is a Web business solutions provider offering best-of-breed software systems that empower your
“Excellent company,
revenue centres to harness Web technology to deliver measurable business improvements and accelerate revenue growth.
Benchmark Methodologies
excellent products, exceptional people”
Our project methodologies meet industry best practice and emphasise consistently high customer support. We take great care and pride in delivering what we promise.
“With expert knowledge, passion, and enthusiasm for Internet software and e-Marketing,
Clientele While we started out by boosting the technology-based
Platform Interactive not only delivered a world-class Web management platform but added immense value
capabilities of small to medium-sized companies, more than half our revenue today comes from multinational
to our company’s online intelligence.
organisations demanding global accountability for their business systems.
Knowledge Sharing and Support We are passionate about sharing our expert knowledge
Platform Interactive’s ability to maintain such a strong customer relationship makes them the yardstick for other businesses.”
of the Web space with clients, and provide ongoing upgrades, training, and support.
Shane Antrobus Marketing Systems Manager Connex Pty Ltd
Contact Us Platform Interactive Pty Ltd ABN 98 105 988 770 Toll Free Ph 1300 851 557 Fx 1300 887 949 Web: www.platforminteractive.com.au International: Phone +618 6430 8000 Fax +618 6430 8099 Email: info@platforminteractive.com.au PERTH: Level 1, 65 Newcastle St, Northbridge WA 6003 MELBOURNE: Level 19, 60 Albert Rd, Sth Melbourne VIC 3205 BRISBANE: Level 2, 50 McDougall St, Milton QLD 4064
www.platforminteractive.com.au
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