2013-2014 SPONSORSHIP OPPORTUNITIES
a district on a MISSION The Plaza District Association works to develop the Plaza District as a vibrant commercial district where arts, local business and neighborhood community thrives. This mission is achieved by: PROMOTING the district to a wide audience through events and marketing ENCOURAGING INVESTMENT in the district through property and business location PARTNERING with the City of Oklahoma City to address the needs of the district ENGAGING the neighborhood and community to support the progress of the district CREATING place and opportunity for the community to interact with the arts and artists
by the NUMBERS
32
1,800
$2,350,000 public investment dollars
$5,100,000
businesses
private investment dollars artists represented in the district:
200 90 % volunteers
Occupancy
300 theatre professionals, 200 theatre students with Lyric Theatre, 400 Everything Goes Dance Students, 298 musicians, 547 visual artists, 68 poets, comedians, storytellers & others
non-profit since
1997
6,427
Facebook Followers
$110,000 annual budget
13
board of directors
Twitter Followers
9,101
EVENTS & MARKETING The Plaza District Association promotes the district to a wide audience through events and marketing including:
LIVE on the PLAZA a monthly 2nd Friday artwalk featuring visual artists, live music, local shopping, food and fun. Key audience: young professionals, families, professionals, empty-nesters Key purpose: To expose the district to new audiences, provide arts experiences for the public, create regular monthly foot traffic to district Anticipated attendance: 1500 spring, summer, fall/ 800 winter Event Started: 2008
PLAZA DISTRICT FESTIVAL annual festival featuring over 50 visual artist lined down 16th Street, over 200 performing artists, and a variety of children’s art educational activities Key audience: children, families, professionals, emptynesters, creatives, young professionals, broad metro area Key purpose: To expose the Plaza District to new audiences, offer art experiences for public and neighborhood Anticipated attendance: 5000 Event Started: 1997
URBAN PIONEER AWARDS annual luncheon honoring Oklahoma City leaders who have made a significant impact on urban revitalization Key audience: The Oklahoma City business community, professionals and young professionals Key purpose: To honor inner city revitalization efforts and expose the Plaza District to the professional business community Anticipated attendance: 250 Award founded in: 2005
ONLINE PRESENCE Plaza District boasts a strong social media presence: Facebook Followers: 6,427 likes Twitter Followers: 9,101 And growing everyday! We also maintain a website, blog, send out an e-newsletter and a monthly online publication. Our email database reaches over 1000 contacts per blast
SPONSORSHIP OPPORTUNITIES Annual Support District Sponsor - $15,000
Presenting Sponsor of Urban Pioneer Awards, Plaza District Festival and LIVE on the Plaza, District Sponsor branding on www.plazadistrict.org homepage, social media headers, annual report, email marketing. Additional collaborative opportunities for marketing, advertising and events.
Placemaker - $10,000
Platinum Sponsor of Urban Pioneer Awards, Plaza District Festival, Platinum Sponsor branding on www.plazadistrict.org homepage, annual report, email marketing
Event Sponsorship Urban Pioneer Awards Presenting $5,000 Platinum $2,500 Gold $1,000 Silver $500 Bronze $250
Plaza District Festival Presenting $5,000 Platinum $2,500 Gold $1,000 Silver $500 Bronze $250
LIVE on the Plaza Monthly Sponsorship $500
URBAN PIONEER AWARDS SPONSOR BENEFITS Presenting $5,000 Branding on official Plaza District promotional video to be used throughout 2013-2014, sponsorship branding on all printed event marketing materials and online promotions, branding on mail-out invitation, table seating for 8, name recognition announced on stage, branding on website throughout 2013-2014 Platinum $2,500 Branding on mail-out invitation, branding on printed event materials, table seating for 8, name recognition announced on stage, branding on website throughout 2013-2014 Gold $1,000 Branding on printed event materials, table seating for 8, name recognition announced on stage Silver $500 Branding on event program, table seating for 4 Bronze $250 Branding on event program, table seating for 2
Event Sponsorship PLAZA DISTRICT FESTIVAL SPONSOR BENEFITS Presenting $5,000 Logo Branding on: posters, T-shirts, all print advertisements, event banners, website with link, email blasts Mentioned in: press releases, social media posts, stage breaks during event Other: provided banner placement, large promotional booth space Platinum $2,500 Logo Branding on: posters, T-shirts, event banners, website with link, email blasts. Mentioned in: social media posts, stage breaks during event Other: provided banner placement, complimentary promotional booth Gold $1,000 Listed on: T-shirts, event banners, website with link, email blasts. Mentioned on: social media posts, other: complimentary promotional booth Silver $500 Listed on: T-shirts, Event Banners, website, email blasts Bronze $250 Listed on: T-shirts, website
LIVE ON THE PLAZA SPONSOR MONTHLY $500 Promotional space at event, logo on email marketing blasts, link on website, mentioned in press release and social media posts (must coordinate activities with Plaza District staff )
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BOARD OF DIRECTORS President, Stephen Kovash Vice President, Randy Cassimus Secretary, Kristen Torkelson Treasurer, Ed Granger Business Liasion, Lindsay Zodrow Amanda Bradway Bailey Gordon Blair Humphreys Sara Jacobson Lou Kerr Jackie Mania Mary Ann Osko Sandy Pantlik Jim Radford Catherine Warren Kristen Vails, Executive Director Plaza District Association 1618 Gatewood Ave Oklahoma City, OK 73106 405.367.9403 phone info@plazadistrict.org www.plazadistrict.org
facebook.com/plazadistrict twitter.com/plazadistrict