OrganiKit | Workbook by Ploi Chatsuree

Workbook

Organi Kit A user-driven toolkit for limited budget startups in the organic food businesses

Organi Kit

Introduction This workbook consists of 3 different sets of cards, templates, and frameworks. The purpose of this workbook is to provied the tools that will be helpful for users through the whole process of Organi Kit .

OrganiKit Process

There are 9 steps in the OrganiKit Process to implement you to generate ideas: 1. Identify Problems 2. Understand Customers 3. Get Insights 4. Find Opportunity 5. Create Ideas 6. Build Prototype 7. Validation 8. Refine for Improvement 9. Implementation

step

What is the problem?

STORE ENVIRONMENT

CUSTOMERS NEEDS that you cannot satisfy

COMMUNICATION CHANNEL

FINANCIAL RESOURCES (for business)

step

What is the problem?

PRODUCT PRICE (for customer)

PACKAGING DESIGN (product appearance)

PRODUCT IDENTITY

Step 1: Identify Problems

Identify Problems Cards

ON SITE CULINARY

(organic food ingredients)

Step 1: Identify Problems 6

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Step 1: Identify Problems

Organi Kit

Step 1: Identify Problems

step

What is the problem?

GOVERNMENT REGULATION

LOCATION

ORGANIC SUPPLIERS

WASTE CONTROL

step

What is the problem?

HUMAN RESOURCES (training/management)

INVENTORY CONTROL

CUSTOMER EDUCATION PLAN

Step 1: Identify Problems

Identify Problems Cards

ORGANIC FOOD INFORMATION

Step 1: Identify Problems 8

Organi Kit

Step 1: Identify Problems

Organi Kit

Step 1: Identify Problems

step

What is the problem?

step

What is the problem?

Step 1: Identify Problems

Identify Problems Cards

Step 1: Identify Problems 10

Organi Kit

Step 1: Identify Problems

Organi Kit

Step 1: Identify Problems

step

Problem:

Why is that your problem?

Step 1: Identify Problems

Identify Problems Template

Step 1: Identify Problems 12

Identify Problems Cards step

step

Problem:

Why is that your problem?

step

Gender

Age

Occupation

Earning

step

What kinds of produce does he/she consume most?

Organic Consumer

Yes, why?

No, why?

Step 2: Understand Customers

Understand Customers Cards

yes

Step 2: Understand Customers

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1 Step 2: Understand Customers

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5 Step 2: Understand Customers

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2 Step 2: Understand Customers

Organi Kit

Step 2: Understand Customers

Organi Kit

6.1

6.2

Step 2: Understand Customers

Framework (adapted from Business model generation: A handbook for visionaries, game changers, and challengers, Osterwalder, Pigneur, Clark, & Smith, 2010).

THINK & FEEL

HEAR

SEE

Step 2: Understand Customers

Empathy Map Template

SAY & DO

PAIN

GAIN

Step 2: Understand Customers 16

POEMS Template

P People

Framework (adapted from 101 design methods: A structured approach for driving innovation in your organization, Kumar, 2013).

Objects

Environments

Messages

Services

Framework (adapted from 101 design methods: A structured approach for driving innovation in your organization, Kumar, 2013).

COGNITIVE

EMOTIONAL

PHYSICAL

SOCIAL

Step 2: Understand Customers

Five Human Factors

CULTURAL

Step 2: Understand Customers

Persona Template

Name

About: (what about he/she?)

Personality:

photo

Extrovert

Introvert

Sensing

Intuition

Thinking

Feeling

Judging

Perceiving

Motivations: Health Consciousness Environmental Concern Supporting Local Family Organic Trend Age:

Goals:

Status: Education: Occupation: Income:

Frustrations:

Step 3: Get Insights

Affinizing Process Example

data point

Example:

first round

Example:

Thai organic consumers don’t believe anything they buy can ever be 100% safe to consume.

I don’t believe in organic products in Thailand because the overuse of the word “organic” to increase value to the products.

second round

Example:

We acknowledge that Thailand lacks organic standards so it makes people hesitant to buy organic products.

final round

Example:

Lack of organic standard

Name | Place | Time

Step 4: Find Opportunity 20

Opportunity Template

Insight

How might we...

There is an opportunity to...

step

idea

step

5 idea

6 idea

idea

Step 5: Create Ideas

Crazy 8s Template

idea

Step 5: Create Ideas 22

Circle of Opportunity

Framework (adapted from Thinkertoys: A handbook of creative-thinking techniques, Michalko, 2006).

step

What color would you use for your ideas or products?

What kinds of techonology do you want to include in your ideas, products, or projects?

COLOR

TECHNOLOGY

How do you want your idea or product to be shaped or formed?

SHAPE & FORM

What do you want your ideas to feel like?

THEME

(feeling of product)

step

Who are your target groups?

How do you want to spread your words? In what ways?

What do you want your customer to get or experience from you?

TARGET GROUP

COMMUNICATION CHANNEL

CUSTOMERSâ&#x20AC;&#x2122; EXPERIENCE

(advertise)

Step 5: Create Ideas

Create Ideas Cards

Where do you want to sell your products or ideas?

PLACE

Step 5: Create Ideas 24

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Step 5: Create Ideas

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Step 5: Create Ideas

step

What type of atmosphere do you want?

What might your promotion strategy be?

ENVIRONMENT

PROMOTION

What kind or type of product do you want to sell or promote?

PRODUCT

What materials do you want to use for your ideas?

MATERIAL

step

How many sizes do you want each product to have?

What flavor do you want to have for your product?

SIZE

TASTE

What type of packaging design do you want?

PACKAGING DESIGN

Step 5: Create Ideas

Create Ideas Cards

What special ingredient do you want to include in your product?

INGREDIENT

Step 5: Create Ideas 26

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Step 5: Create Ideas

Organi Kit

Step 5: Create Ideas

step

What kind of service would you provide for your customers?

What is your price range of products?

SERVICE

PRICE

When do you want to launch or sell your products in the market?

TIME

What activities do you want to use to create your promotional push?

Step 5: Create Ideas

Create Ideas Cards

ACTIVITY

step

Step 7: Validation

Semantic Differential

Phototype:___________________ Customers’ advantages

Customers’ disadvantages

desirable

undesirable

healthy

unhealthy

affordable

not affordable

knowledgable

not knowledgable

interesting

not interesting

easy to remember

hard to remember

would recommend

would not recommend

user-friendly

not user-friendly

Tuk Tuk: The organic food 28

Customers’

Add

Increase

Phototype:

Subtract

Step 8: Refine foe Improvement

4 Factor Framework Template

Decrease

Step 9: Implementation

The Business Model Canvas

Business Model Canvas (www.strategyzer.com)

The Business BusinessModel ModelCanvas Canvas The Key KeyPartners Partners

Key Key Activities Activities

Designed for:

Value ValuePropositions Propositions

Key Key Resources Resources

CostStructure Structure Cost

Customer CustomerRelationships Relationships

Date:

Version:

Customer Segments Customer Segments

Channels Channels

RevenueStreams Streams Revenue

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

strategyzer.com

References Erwin, K. (2014). Communicating the new: Methods to shape and accelerate innovation. Hoboken, NJ: John Wiley & Sons. Kumar, V. (2013). 101 design methods: A structured approach for driving innovation in your organization. Hoboken, NJ: Wiley. Michalko, M. (2006). Thinkertoys: A handbook of creative- thinking techniques. Berkeley, CA: Ten Speed Press. Osterwalder, A., Pigneur, Y., Clark, T., & Smith, A. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. Hoboken, NJ: Wiley.

Organi Kit