PLUS EXTRA Brand Pack
HI Plus Extra is a multi-discipline design agency and brand experience consultancy. We develop stimulating new brands and revitalise new life into existing ones. We work across a number of industry sectors, from FTSE500 businesses all the way through to new start-up businesses, ranging from fashion, sports all the way through to commercial products and consumer-facing brands where knowledge is key.
OUR SERVICES ADDING TO YOUR BUSINESS
We aim to create long standing relationships with our clients and are willing to adapt our services to deliver a more tailored process which will emit an emotional connection between your brand and your customers. We take pride in the resolutions we create and always go above and beyond when meeting the demands of our clients.
BRANDING
GRAPHIC DESIGN
DIGITAL MARKETING
Logo Identity Typography Design Company/ Brand Naming Creative Strategy Brand Guidelines Branded Templates Brand Management Start - up Packages
Print Design Brochure Design Catalogue Design Design & Art Direction Signage & Exhibition Advertising Campaigns Internal Communications Uniforms Photography Illustration Copywriting
Response Website Design Content Management Systems (Wordpress) Search Optimisation (SEO) Social Media Video for websites Email Newsletters PowerPoint & Prezi Presentation Design Video Production
For further information and to view some of our most recent and successful work, please visit our website: plus-extra.co.uk www.plus-extra.co.uk
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HOW WE WORK
WORKING TOGETHER TO BUILD YOUR BRAND THE RIGHT WAY All our design projects go through a simple, effective process of three stages, which always results in a happy client.
= BRIEF
RESEARCH
EXPLOSIVE IDEAS
HAPPY CLIENTS
Sit down with us; help us to understand your business. Enabling us to come up with the perfect project brief.
Conducting further knowledge is essential in creating unique concepts, using books, online material and pop culture to develop organic research.
Developing innovative concepts from the research produced, allowing clients to enjoy an array of creative solutions.
After much polishing and shining, we reach the finish line exceeding the client’s expectations.
www.plus-extra.co.uk
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PROCESS OUR PROCESS TO START
PROPOSAL
INVOICE
WORK BEGINS
We’ll send over a detailed proposal based on the brief created. It will show breakdown costs and timings.
Once you’ve confirmed the proposal and signed, we’ll produce an invoice based on this with breakdowns.
The invoice sent and deposit paid, your now booked in and on track to creating a great project and ensuring a happy client.
YOUR CREATIVE JOURNEY STARTS HERE... All our design projects go through a simple, effective process of three stages, which always results in a happy client. LOGO DESIGN When it comes to branding, the logo is often the most important piece to your entire brand next to maybe the name. The logo will identify and represent your brand across various media. Once the client questionnaire has been completed, we’ll start on the designs. Logo options will be presented, each of which will be adaptable for print, online, and large-format signage. The options will undergo revisions and be narrowed down until it has reached a point with which the client is absolutely satisfied. Once we’ve completed your chosen unique logo identity, it will be prepared and saved into all the required standard file formats: jpg, png, svg, pdf, tif and eps files. BRAND GUIDELINES The brand identity guidelines often flows organically from the logo design and consists of design elements such as decorative graphics, icons, a colour palette, typography, business card design, letterhead design, powerpoint and reporting templates as well as social media design assets. The client is responsible to provide textual or graphical requirements to guide the creation of this system. RESPONSIVE WEB DESIGN Your website is designed in adherence to the newly developed brand and with a mind to your most pressing marketing and end-user objectives. Our recommendation is almost always to create a design that works and looks well on desktop as well as mobile devices. We love the evolution of the web and we want your site to look its very best at every turn.
www.plus-extra.co.uk
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PRICES CONTRACTS PRICES The cost of creative services depends on the amount of business you require. It’s best you tell us what you need and how much you are hoping to spend. We are able to accommodate almost any budget and offer creative payment schedules in order to give you the best product and service upfront.
DESIGN PACKAGES We currently offer Design Packages created specifically for the growing start - up, professional consultant, sole - trader or small business:
LOGO IDENTITY PACKAGE
RESPONSIVE WEBSITE PACKAGE
Your unique logo saved as: eps, jpg, png, pdf and tiff files. Bespoke icon for web & social media (Twitter, Facebook, etc . Bespoke, one page logo design guidelines. A business card design (double – sided). A Word template letterhead doc. Ongoing support & design advice.
Help setting up or redirecting your domain name for your website. WordPress and Responsive theme installation Provide royalty-free photography. Your existing copy uploaded and formatted appropriately. Social share button installations. Install a selection of tried and tested WordPress plugins. Security plugin and back-ups. Responsive WordPress site design. Ongoing support & advice.
To find out more details and enquire do contact us: plus-extra.co.uk www.plus-extra.co.uk
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PROJECTS
CLIENT Yaya Toure PROJECT Website design and brand development
INVOLVEMENT Manchester City midfielder required a website to promote himself during the 2014 World Cup. We provided him a site that was both unique and informative for all his fans.
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CLIENT TrendsetUK PROJECT Brand identity and website design
INVOLVEMENT TrendsetUK is a very popular fashion and e-retail business. We were given the task to create a brand that both excited and engaged the target audience. trendsetuk.com
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CLIENT TrendsetUK PROJECT Editorial design
INVOLVEMENT TrendsetUK required another platform to reach their target audience; we helped them to do this by creating an e-magazine. The magazine had to be stylish, innovative and inspirational. issuu.com/trendsetuk
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CLIENT Foodmove PROJECT Brand Identity
INVOLVEMENT Foodmove solely focus on food delivery within the Social, Healthcare, high street and B&I. Our job was to create a logo that was clean and universal that reaches the broad target audience that Foodmove caters to. foodmove.co.uk
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CLIENT Nike PROJECT Social marketing and magazine advertising
INVOLVEMENT Nike asked us to create organic content around their A/W 2014 Tech Pack campaign, which was produced in conjunction with TrendsetUK magazine.
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CLIENT SONY PROJECT Brochure design
INVOLVEMENT SONY entrusted us with the redevelopment of their one rewards scheme brochure, produced in partnership with 8lbs. They wanted a new look that reached a more diverse target audience.
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FAQ’s HOW MUCH WILL IT COST? We will do what we can to make sure that you get everything you need within the budget you have. But, as with every other product and service, you get what you pay for. SURELY I CAN DO ALL MY OWN DESIGN WORK IN MICROSOFT WORD OR MICROSOFT PUBLISHER? It is often counter productive to attempt to design your own company branding, website etc. A good graphic design agency will have professional experienced personnel that will think beyond the job in hand and offer an objective view on the project. Plus Extra strives to develop a concept for every job, not just produce something graphically interesting. Microsoft Word and Publisher are also not always user-friendly for printers, we ensure every file created is of high resolution and of a press ready format. CAN YOU PRODUCE A STYLE GUIDE OR BRAND GUIDELINES DOCUMENT FOR OTHER DESIGNERS TO FOLLOW? Yes, if we are creating a logo and visual identity for you we recommend producing a brand guidelines document. This illustrates to other designers and graphic professionals the importance of maintaining a consistent brand image for your company through careful use of the logo, typefaces, colours and placement of elements on a page. DO YOU OFFER DESIGN SOLUTIONS JUST FOR PRINT OR DO YOU DESIGN FOR OTHER MEDIUMS? We produce design work for all mediums and with all mediums in mind. Whether it’s a design for print, design for web or design for merchandise. The common factor is to maintain a consistent design that will span all mediums in a cost effective, individual and indelible manner. DO YOU CHARGE FOR DESIGN AMENDMENTS? Our goal is to give you exactly what you need as far as look, feel, and function. Normally up to and including three amendments or changes are built into all of our pricing and we would only consider applying fees for an amendment if there is a drastic change that interrupts or redirects the process.
www.plus-extra.co.uk
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FAQ’s WHAT ABOUT OWNERSHIP COPYRIGHT TRANSFERAL? Once the final payment has been received transfer of copyright and ownership of the selected final logo from us to you will be arranged. This transfer of ownership excludes any previous logo ideas and concept (sketches, mockups, presentations). DO YOU PROVIDE WEBSITE HOSTING? Yes. Most of our clients are benefiting from our hosting services. We choose the best server for your website. We also offer a dedicated hosting plan as a part of the package. DO YOU PROVIDE EMAIL? Yes. Many of our clients are benefiting from our email services. We provide the latest IMAP, webmail and exchange email protocols to suit your business and staff requirements. We will take your business domain name and incorporate it with your choice of mailboxes and then support you with setting it all up on your preferred email client. WILL I HAVE TO COME BACK FOR EVERY LITTLE CHANGE TO MY WEBSITE? No. All our sites are built with Wordpress, a Content Management System (CMS) that allows you to easily modify and control the content on your site.
WHY THE DEPOSIT AND FINAL PAYMENT SCHEDULE? We tend to seek full payment up front due to the fragile and precarious nature of releasing unique logo identities, designs and websites prior to being paid. It also demonstrates a commitment to the project equal to our commitment of time and effort to get the process started. Rare as it may be, people sometimes change their minds and decide not to continue with a project or to go in a different direction.
www.plus-extra.co.uk
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CONTACT EMAIL US info@plus-extra.co.uk
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