Transforming Any WordPress Site Into An Online Store Using Elementor
The main draw for a small business to start an online store is to scale in the market and draw sales, with a meaningful approach. But above all, there is a terrific need to keep things simple that brings us all closer to “one-stop solutions’ that serve a multi-functional purpose.
The advanced capabilities of Elementor's drag-and-drop editor allow WordPress website owners several options to create a modern, result-driven online store, without the need to spend explicitly on coding and programming.
The Elementor ecosystem offers a wide range of templates, features, tools and packages that help businesses make an all-encompassing transition to eCommerce and develop a brand personality.
Getting Started: Changing Your WordPress Site Into an eCommerce Site with Elementor
The idea is about transforming an existing site, assuming that there is already a hosting plan, domain, and WordPress site in place. The next step is to configure the site with the necessary plugins, such as WooCommerce and Elementor.
Starting an eCommerce business is not all about creating a product page where customers can buy your stuff. From an overall business perspective, it takes a complete strategy and workflow. Consider the following things:
● Checkout Funnel
● Customer Experience
● Onpage Promotions and Sales
● Digital Marketing and Social Media
● eCommerce Integrations
With an eCommerce plan in place, the first step in creating a company platform is to select the best eCommerce plugin for your needs. Start with your WordPress account, then install WooCommerce, which first converts the default WordPress theme into a fully functional eCommerce store. With this transition, you will get all the essential components of an eCommerce store, including secure payment processing, configurable shipping options, and all the extra features you need to maximise your online store’s profitability.
Now it is time to install Elementor. You can “search” it in the Plugins section. Click Install Now. Once installed, click “activate”.
Choosing A Compatible eCommerce Theme
To ensure seamless integration between Elementor and your eCommerce plugin, choose a WordPress theme that is compatible with both Elementor and your chosen eCommerce plugin. There are many themes designed specifically for eCommerce, such as Astra, OceanWP, and Storefront. WooCommerce and Easy Digital Downloads (EDD) are the two most popular solutions. WooCommerce is a one-stop shop for both physical and digital items, whereas EDD focuses solely on digital downloads.
How To Develop Different Categories of Products
You must carefully decide how to categorise your items. This is based on industry standards, search traffic, and market research. Each category requires its own lobby page with a description of the available items, a well-designed grid, product images, and pricing information.
To facilitate a speedier checkout process, provide an 'Add to Cart' CTA beneath each product. When uploading your different items, be sure to tag and categorise them appropriately. This is important for directing customers towards the right product with minimal effort so that they eventually buy it. Also, make sure that each category page includes a filter so that users can simply locate what they're looking for.
The Common Sense and Science Behind Conversion-Driven Product Pages
Each product should have its own page, which should have a product description, pricing, product images, an 'Add to Cart' CTA, and any pertinent information, such as size, weight, and so on. You should also include shipment and delivery information. You could include a 'People also purchase' carousel with relevant related goods to promote extra products. Product ratings, customer feedback, stock availability, and inventory are other important components of a product page.
Essentials of Digital Marketing for an eCommerce Business
So while you are developing a fully functional eCommerce store, do you have a digital marketing strategy in place? It is critical for eCommerce businesses to reach out to a standard “consumer traffic,” and digital marketing is the best way to optimise conversions methodically.
Take a cue from Plus Promotions, a leading digital marketing company in Dublin that offers comprehensive packages for eCommerce businesses to excel. Digital marketing is a big part of their WordPress development projects, including the ones that include Elementor integrations.
Elementor is not all about designing a website; it has a wide range of features and tools that can aid in your digital marketing efforts. It could be a smart decision to opt for Elementor development packages that include tailored digital marketing. You may reach out to potential clients outside your local or regional market by using internet channels such as search engines, social media, email marketing, and content marketing.
This kind of service package can help you reach specific demographics, interests, and behaviours of your potential customers, so you can keep your eCommerce business in a stable position with a realistic competitive edge.