public and bespoke courses
KEEPING AHEAD IN THE DIGITAL AGE
the creative content experts
2012/13
journalism and creative content making the most of the web and mobile digital, apps and social media video, audio and photography creative design and production media law, media sales and Excel for journalists communication and marketing skills pr and corporate communications
Additional and On Demand courses listed on www.pma-group.com
Meeting today's multimedia challenges.......3 On demand and consultancy.........................4
2012/13 courses JOURNALISM AND CREATIVE CONTENT Writing and interviewing Introduction to journalism........................................... 6 Writing in plain English ..............................................7 News-writing...................................................................... 7 Improve your news-writing.......................................... 8 Advanced news-writing...................................………8 Investigative reporting................................................... 9 Advanced online story research*.............................. 9 Feature writing................................................................10 Writing better features ................................................10 Advanced feature writing...........................................11 Grammar skills.................................................................11 Interviewing skills for journalists ............................12 Improving your writing style.....................................12 Writing/editing house journals & newsletters.... .13
Bespoke courses UK and worldwide.............5 The PMA tutors..............................................54 Booking form and information...................56
Qnew workshops Sub-editing, copy editing and proof-reading Proof-reading.........................................................…..............15 Learning to edit copy (sub-editing)..............…..............16 Better copy-editing (sub-editing)..................…..............16 Advanced copy-editing (sub-editing)............................17 Writing better headlines......................................................17
DIGITAL AND SOCIAL MEDIA Digital publishing masterclass* .................................24 Social media marketing*...............................................25 Twitter and Linkedin: the secrets of success* ......25 Facebook marketing*.....................................................26
Mobile Apps – commission, develop & market....26 E-commerce digital marketing…………………..27 Writing & editing customer magazines* ......................18 Making money from mobile technology…..……27 Improve your house journals and newsletters............18 The deputy editor...................................................................19 The Editor...................................................................................19 Improve your publication....................................................20 Shooting and editing Improve your commissioning............................................20 Video shooting & editing in a day* ......................... 28 Video Bootcamp: Shooting for online.* .................28 Video Bootcamp: Editing with Adobe Premiere (or Apple Final Cut)*..…....................……………....29 Redesigning your website's creative content..............21 Better digital photography *.......................................29 Writing for the web and mobile........................................21 Presenting for audio Podcasts*..................................30 Finance and business journalism Editing on the web................................................................22 Reporting on business stories*. ................................... 13 Effective blogging..................................................................22 Producing and editing audio Podcasts* ...............30 Finance reporting & understanding the City............14 Search Engine Optimisation...............................................23 PMA offers a full suite of video editing courses Advanced economic & financial reporting*.............14 Website analytics....................................................................23 ON DEMAND (see page 4 and our website) *
Editing and management
VIDEO, AUDIO AND PHOTOGRAPHY
MAKING THE MOST OF THE WEB AND MOBILE
CREATIVE DESIGN AND PRODUCTION
Design for web, mobile and print
Understanding & working with HTML*................31 Designing for mobile pubs, apps & tablets*.......31 Advanced design............................................................32 Infographics*..................................................................32
Adobe Digital Publishing & Creative Suite
InDesign for ePublishing*..........................................33 Digital Publishing Suite: single edition*...............33 InDesign — essential skills.........................................34 Photoshop — essential skills.....................................34 Illustrator — essential skills........................................35 Improve your InDesign skills......................................35 Advanced InDesign.......................................................36 Advanced Photoshop . ................................................36 Advanced Illustrator . ...................................................37
Production and print Understand print to cut your bill* .........................37
LAW, MEDIA SALES and EXCEL FOR JOURNALISTS
Media law for print and online* .............................38 Excel for journalists*.....................................................39 Digital media sales*......................................................39
COMMUNICATION AND MARKETING SKILLS
Writing Writing in plain English* ..... ...................................... 40 Business writing – professional skills*...................41 Report writing made easy...........................................41
Advertising and marketing — creative skills Copywriting — essential skills ...................................42 Copywriting — advanced skills .................................42 Digtial marketing strategy*.........................................43 Finding and writing news for online*.....................43 Internal communications Internal comms (part 1): essential skills...................44 Internal comms (part 2): advanced............................44 Speaking and the media Speech writing and public speaking.........................45 Presentation skills.............................................................45 Appearing on TV and radio...........................................46 Marketing Update your marketing skills* ..................................46 See pages 21-27 for digital marketing courses
BESPOKE COURSES We can tailor all of these courses, including those on page 4, to your specific needs and deliver them in-house at a venue of your choice.
DISCOUNTS Charities receive 15%. Ask about our volume discounts and sign up for our weekly special offer emails: training@pma-group.com PMA working together with:
PR AND CORPORATE COMMUNICATIONS
PR, internal and corporate comms & advertising Writing PR writing skills.................................................................47 Sharpen your PR writing skills.....................................47 Advanced PR writing skills...........................................48 PR business and finance skills Practical PR essentials (PR part 1)...............................48 Progressing your PR skills (PR part 2)........................49 Financial public relations* ...........................................49 Media management and creative skills Crisis management..........................................................50 How to get more stories in the media......................50 Event management..........................................................51 Online PR & brand reputation management..........51
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z 150+ Workshops z 100+ Tutors z 30 years' experience z Central London training rooms Sectors that benefit from PMA training include:
z Advertising
z Architects
z Legal/financial professionals
z Banking and finance
z Bloggers and Tweeters
z Local authorities
z Broadcasting
z Broadcasters
z Magazine executives
z Business executives
z Management
z Corporate communicators
z Marketing executives
z Copywriters
z Media sales staff
z Designers
z Multimedia producers
z Editors
z Online journalists
z Internal communications
z Government departments
z PR agency staff
z Law
z Graphic designers
z Production teams
z Magazine publishing
z Internal communications staff
z Publishers
z Newspapers
z Internal PR staff
z Scientists
z Non-government organisations
z Journalists
z Webmasters
z Journal publishers
z Web and print designers
z Charities z Commercial business z Creative design agencies z Customer publishing z Digital publishing z Government & public sector
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People who benefit from PMA training include:
z Public relations
Meeting today's multimedia challenge with PMA Here’s the problem: your budget has been slashed, yet you still face urgent staff training needs. To complicate things further, it’s become apparent that trying to cut costs by using seminars or webinars is proving a false economy. One size clearly doesn’t fit all when it comes to acquiring multimedia skills. What may be right for RBS is plainly inappropriate for your organisation. We can help. PMA has been training all aspects of communications skills for more than 30 years. We’ve expanded from our core business of journalism and PR to offer writing, editing and design skills to a vast range of clients, from government departments to charities, from FT-100 companies to the NHS.
Are your staff sending out emails full of grammar mistakes? We can help. Does your management want to understand how to engage with social media and use search engine optimisation to deliver targeted information to and from clients? We can help. Are your proposals and reports badly structured, dull to read and failing to generate business? We can help. Give us a call. Whether it’s writing for online audiences or shooting and editing video. We can help. Look below and you’ll see why companies from A-Z recommend PMA. We can help.
The PMA difference
"I have received a high level of very Our training focuses on the relevance of a course to positive feedback from everyone your needs. It’s immensely practical, so you can put who attended the courses, especially the advanced journalism and what you have learnt into immediate effect. knowledge skills classes. Virtually all our staff now have skillsets Working tutors, not teachers that should serve them well. It’s a Our tutors work in the sectors they teach. We don’t pleasure working with you, and use lecturers or those who have retired. We think great value for time and money." it’s vital that our tutors know what’s happening Training Editor, Thomson Reuters now, rather than yesterday.
Run by media experts PMA is run by people who know the media. You’ll be talking to experts who understand your needs. Chairman Keith Elliott has held senior positions on national newspapers, magazines and in PR. He edits three magazines – and is launching one for mobiles and tablets only.
The PMA difference The biggest difference between PMA and other training companies is how focused the training is on YOUR JOB. No webinar or mass market seminar can match us for giving you the skills YOU need.
At the forefront of digital media
We’ve been training key aspects of digital skills since the very early days. New courses appear ever year in this brochure and on the website, to help you learn how to use new media creatively and profitably.
Central London location Our training centre is just two minutes’ walk from Mornington Crescent tube station in Camden Town. It’s also close to St Pancras International, Euston and King’s Cross mainline stations.
New ways to save with PMA Buy a block of tokens worth £30 each to help you budget monthly throughout the year, and save 15-25% on volume and charity discounts. Sign up for our enewlsetter to catch the latest offers Email: training@pma-group.com
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On demand, one-to-ones and consultancy We can organise all our public workshops, and those listed below, as in-house events or for one person. All courses are tailored to meet your demands. Call Riva or Catinca on 020 7383 5800 or email: training@pma-group.com
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l Adobe After Effects
l Finding stories from search engines
l Prize draws, competitions and promotions
l Adobe Contribute essentials
lH andling pressure & difficult situations
l Purchasing skills
l Adobe Fireworks
l Improve your news and feature intros
l Quark XPress — essential and advanced
l Adobe Flash — animation and design
l Improving your layouts
l Redesigning your publication
l Adobe InCopy with plug-ins
l Introduction to direct marketing
l Speaking in public
l Adobe Premiere
l Investor relations
l The publisher
l Acrobat Professional
l Journalistic style
l Running a features desk
l Advanced media sales skills (part 2)
l Keeping web visitors on your site
l Running a website
l Advanced writing style
l Launching or relaunching a magazine
l Running successful meetings
l Apple DVD Studio Pro (DVDSP 101)
l Law for editors and publishers
l 'Soft' news & news for monthlies
l Apple Final Cut Express (FCE 101)
l Learning layout and design using DTP
l Science writing
l Apple Final Cut Pro Intro (FCP 101)
l Magazine makeover with reader insights
l Sub-editing features or your own work
l Apple Final Cut Pro Advanced (FCP 200
l Making money from mobile technology
l Sports writing
l Awaken your creativity)
l Managing the subs' desk
l Switching to InDesign
l Boosting international PR
l Marketing your website
l Targeting and writing news releases
l Coaching your staff
l Market research essentials
l Time management
l Copywriting to promote your business
l Media law for PR professionals
l Travel writing
l Core management skills
l Media relations & public affairs
l Understanding the EU
l Corporate Social Responsibility
l Multimedia sales skills
l The Freedom of Information Act
l Creating stunning covers & contents pages
l Negotiating skills
l Using email as a marketing tool
l Designing and running a PR media strategy
l News editing and running a news diary
l Writing about products and case studies
l Developing high-performing teams
l Planning and running a PR campaign
l Writing for women's magazines
l Dreamweaver essentials
l Planning and presenting successful pitches
l Writing sales, follow-up and retention emails
l Effective lobbying
l Planning, targeting and writing news releases
l Writing successful proposals and pitches
l Essential media sales skills (part 1)
l Preparing for media interviews
l Written English for non-native speakers
PMA BESPOKE We'll come to train you, anywhere in the world — and it's a lot cheaper than you think About half our business is running in-house workshops where we create and deliver bespoke courses. We can tailor any workshop in this brochure and Inshallah (God Willing) all your hard a lot more besides, to meet your work will pay off in a few months team needs, or even those of an time. I will send you a copy of the final product . individual member of staff. These workshops can be pitched Finally, I look forward to receiving a final email from you on what to watch at all levels, from junior staff to out for over the coming months (and, in chief executives. We've done this case things are not working out, I hope to convince you to visit us again!). I will for public companies, editors of national newspapers and even be reinforcing all the skills you have taught and to use materials etc so that government ministers. all incoming candidates can at least be We can offer our services shown the standard of work we expect.' anywhere in the world. We deliver Bilal Lakhani, Director and Publisher training all across the British Century Publications, Karachi. Isles, and in the past couple of 'I want to thank both of you very much and wish you a safe journey back home. You have surpassed all our expectations so I am very, very grateful to have brought you over to Pakistan.
years, have travelled to much of Europe, Pakistan, the US, Africa, Russia, Australia, India and Singapore. Even if training is needed at very short notice, we can probably help. (We've even created and set up a workshop with just a day's notice.) The benefits of in-house training are more than just ensuring that a workshop focuses totally on the specific issues that you need to address. For a start, you save time and money by having our
trainers come to you – and you'll be surprised how economical a course can be. Our charges are inclusive. That means you won't pay a separate charge for preparation or postcourse help. Many companies find it advantageous to mix and match their training between in-house and our public courses to gain the maximum benefit. If you do so, we'll even give you a discount on our public courses. Contact Riva for a quote: riva@pma-group.com
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Introduction to journalism
JOURNALISM AND CREATIVE CONTENT
2 DAYS June 13-14; Sept 3-4; Dec 3-4 2013: Mar 4-5; June 3-4
JOURNALISM AND CREATIVE CONTENT
A wide range of journalism and content creation workshops
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PMA trains the UK's print and digital journalists as well as those who create content for brands. We also specialise in workshops for senior staff, and help to develop people for management roles. Many of the courses listed in the following pages are equally relevant for those working in PR agencies, internal communications teams and government, local and national, to strengthen their media skills. PMA’s hands-on approach makes training immediately relevant. We don't lecture. We specialise in small groups – most courses are limited to six delegates – to ensure we address your needs and that you get maximum individual attention. We work and teach creatively. An increasing proportion of our work involves helping non-journalists who have to write, design, edit or proof-read as part of their job. We can help all sectors and at all levels — from PAs to directors — to improve communications, both online and in print. Workshops take place at our training rooms in central London. All courses are tailored to your needs. They can also be run as bespoke courses at your choice of venue. For bookings and enquiries, call 020 7383 5800, to discuss your requirements with Riva Elliott.
pmamedia training
Aimed at: All those who want to work in the media, from online and print magazines and newspapers to PR and house journals, as well as those who have to deal with journalists. This is the ideal workshop for a grounding in the core skills. Workshop contents: A practical emphasis means that by the end of this workshop, a newcomer will understand how a journalist works, and immediately be able to make a worthwhile contribution. Includes: z News-writing — what news is, how to find it and write it z Feature writing — planning, structuring and writing z Proof-reading — how to spot the mistakes z Interviewing — getting the key points and good quotes z Sub-editing — editing copy and writing headlines z The myths of school English z House style z Working online Not for: Those experienced in journalism or PR
Fee: £680+vat THEY SAY: ‘I was new to the media industry. This has sorted out who does what and how, and taught me the essential skills.'
the communications experts Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
News-writing
1 DAY
2 DAYS June 12-13; Aug 6-7; Oct 1-2; Dec 5-6
July 2; Sept 3; Nov 1 2013: Jan 4; Mar 6; May 2
2013: Feb 4-5; Apr 10-11; Jun 5-6
Aimed at: Those with little experience of writing or who learnt to write in an academic style and need a confidence boost, from sales staff to junior PR executives, and those just starting to take on editorial responsibilities.
Aimed at: Newcomers to news reporting and those with only a basic knowledge. Invaluable for those in public relations and others who want to improve their writing skills, whether for print or online.
Workshop contents: This workshop is tailored to your daily written work and gives you the skills to write professionally. The course has lots of practical writing sessions. Includes:
Workshop contents: What news is, identifying stories and writing them for different readerships. The workshop involves plenty of practical work with individual attention and assessment. Includes:
z How understanding your readers and your market affects the content and style of your writing
z Finding news, especially off-diary stories
z Guidelines on writing clearly and succinctly z Structuring your writing to include the key facts z Why jargon hinders communication z Differing styles of writing across media platforms z Emails and social media communications that get read z Why you need to work to a house style z Getting the words and the grammar right
z Researching and planning z Story structure, with particular emphasis on intros
JOURNALISM AND CREATIVE CONTENT
Writing in plain English
z The pyramid, and other techniques z Interviewing for a news story z Giving life to dull press releases z Writing news stories from reports and exhibitions z The differences in online and print news Not for: Experienced news reporters or feature writers
Not for: Those already writing well as a standard part of their job
Fee: £380+vat THEY SAY: ‘Writing has suddenly become easier. I have gained everything I expected and more. The tutor was great.'
Fee: £680+vat THEY SAY: ‘I learnt about turning a story on its head to bring out the main points. The personal advice and exercises were great.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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Improve your news-writing
Advanced news-writing
2 DAYS July 10-11; Sept 6-7; Nov 8-9
1 DAY
Aimed at: Those who want to improve their news reporting and writing skills. You should have been writing news stories regularly for at least six months, whether online or in print.
Aimed at: Experienced news reporters.
2013: Jan 2-3; Mar 6-7; May 9-10
Workshop contents: How to generate more and better stories, especially off-diary. Includes:
JOURNALISM AND CREATIVE CONTENT
z The secrets of finding more off-diary stories
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July 16; Sept 12; Nov 7 2013: Jan 11; Mar 11; May 3
Workshop contents: A look at the quality and quantity of your news-writing, plus fresh ideas on sources for stories. Includes: z Finding stories when there seems nothing to write about
z Getting more from press releases
z Getting more from seminars, exhibitions, press conferences, the web, visits and foreign trips
z Generating stories when you're stuck in the office
z 50 news sources to boost your diary
z Finding more from conferences and exhibitions
z Getting the tough stories and working round problems
z Sharpening your intros
z Practical news-gathering exercises with in-depth debrief in copy clinic format
z New approaches for writing online z Using your diary for maximum effect z How to make technical copy more readable z Writing 'soft' news z Copy clinic to look at your writing Not for: Beginners to news-writing
z Writing quickly and accurately z The lighter touch z The legal side z Coaching junior reporters Not for: Those who have been writing news for under two years
Fee: £680+vat
Fee: £405+vat
THEY SAY: ‘Superb couple of days. It made me reassess my approach to news-writing. And I enjoyed the hands-on training.'
THEY SAY: ‘Very good course. Loads of information on how to handle sources and make good contacts — including the tutor's!’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
Advanced story research on the web and social networks
1 DAY
1 DAY
Sept 3; Dec 7 2013: Mar 4; Jun 5
Aimed at: News and feature reporters working in competitive areas, where off-diary stories and original approaches are a vital part of the publication. Workshop contents: New ideas on finding and researching fresh stories. Where to find leads and spotting a hidden story. Includes: z Researching — how to open new lines of enquiry z The dangers of relying on the internet z Using the resources of Companies House z Handling obstructive and difficult people z Ethical considerations including the Leveson enquiry z Using the Freedom of Information Act z Writing the story z Safety issues — secrecy and security z Your legal rights and pitfalls. Not for: Beginners, phone or email hackers!
Qnew workshop
Oct 17 2013: Jan 17; Apr 19
Aimed at: Reporters and communicators who want to source and track stories using the power of social networks Workshop contents: This practical course guides you on how to find reliable information in the web's nooks and crannies and what is available on social networks. Includes: zH ow to use search engines and meta search tools more effectively zH ow to make full use of social networks and the bookmarking sites z The power of combining search techniques z Honing in on a story using advanced research tools z What you can legitimately find out about online z Further investigative online techniques z The invisible web and how to use it z Researching the past and monitoring the future for stories z The power of RSS feeds z Keeping information securely stored z Practical exercises throughout
JOURNALISM AND CREATIVE CONTENT
Investigative reporting
Not for: Those who believe everything they read on the web and social media
Fee: £380+vat THEY SAY: ‘Very good course — informative and interesting. Loads of useful tips about investigative techniques. Really relevant stuff.’
Fee: £380+vat IN HOUSE: We can run this course for investigative editorial teams from the same company to help source reliable online stories.
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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Feature writing
Writing better features
2 DAYS July 12-13 + Aug 15; Oct 8-9 + Nov 16; +1 DAY Dec 18-19 + 2013 Jan 29
2 DAYS June 25 + July 23; Sept 10 + Oct 10;
Aimed at: Newcomers to all aspects of feature writing, whether technical, consumer, in-house or online, and those with only a basic knowledge. Ideal for those working in PR.
Aimed at: Those who have some feature-writing experience, whether in journalism or PR, and want to improve the quality and content of their copy.
Workshop contents: This is a split workshop so delegates can prepare and write a feature, on which the tutor will give detailed assessment during the final day. Includes:
Workshop contents: Delegates write a feature and have it assessed on the second day. It covers all areas of feature writing, from covering highly technical subjects in a more interesting way to profiles and news features. Includes:
JOURNALISM AND CREATIVE CONTENT
2013: Feb 14-15 + Mar 20; Apr 1-2 + May 13
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z Getting an idea and developing it z Researching and interviewing z Targeting it at your readers z Writing different styles of intros and conclusions z Structuring a feature to keep readers interested z Selecting your material: what to use and what to omit
(SPLIT)
Dec 10 + 2013 Jan 15 2013: Feb 27 + Mar 27; Apr 16 + May 24
z Finding a fresh angle on regular subjects z Evaluating detailed research material z How much can you trust the web for your research? z Getting it right for the readers z Fresh approaches on intros
z Generating and using good quotes
z Improving the structure and pace of articles, especially on technical subjects
z Conveying technical information in an interesting way
z Generating stronger quotes
z Using language for effect
z Thinking visually: illustrations and boxouts
Not for: Experienced feature writers
Not for: Total beginners
Fee: £680+vat + £150+vat
Fee: £680+vat
THEY SAY: ‘I was taken on a very educational and entertaining journey. I'll definitely recommend this course to others.’
THEY SAY: ‘Very satisfied. The course was incredibly thorough and covered everything I'd requested and a whole lot more. Thank you.'
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
Grammar skills
2 DAYS July 17 + Aug 20; Sept 19 + Oct 25; Nov 9 + Dec 14
1 DAY
Aimed at: Those who have been writing features for at least two years.
Aimed at: Anyone who never learnt grammar at school or has forgotten what they learnt.
Workshop contents: This is a split workshop so that delegates can plan a feature, reconvening on the second day with the completed article to have it assessed. The final day includes a detailed analysis of each delegate’s writing style. Includes:
Workshop contents: The core principles on punctuation, spelling and grammar. Sorting out some of the universal problems including words that get misused and confused, such as ‘that’ or ‘which’. Includes:
(SPLIT)
2013: Feb 21 + Mar 22; Apr 22 + May 20
z A look at differing narrative forms z The overriding importance of structure z Analysing where features have gone wrong z The power of language for emotion or effect z An outline of advanced interviewing and investigation methods z The need for stories to have a beginning, a middle and an end, with emphasis on intros
July 19; Sept 7; Nov 12 2013: Jan 9; Mar 12; May 18
z The myths of school English z The rules – and when you can break them z Common grammarspeak – and what it means for you z Punctuation – how and when to use it z Sorting out tenses
JOURNALISM AND CREATIVE CONTENT
Advanced feature writing
z Using adjectives and adverbs z The dangers of clichés and puns z Starting sentences with ‘and’ or ‘but’
z Troubleshooting
z The dangers of relying on spelling and grammar checkers
z Coaching junior feature writers
zA nalysis of your writing — how to avoid common errors
Not for: Junior feature writers
Not for: Those who are confident that their grammar is perfect
Fee: £680+vat
Fee: £380+vat
THEY SAY: ‘Inspiring stuff. The tutor had such experience and knowledge. We were very lucky to learn from a true professional.’
THEY SAY: ‘Hard subject, easily explained!'
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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Interviewing skills for journalists
Improving and sharpening your writing style
1 DAY
1 DAY
July 2; Aug 21; Oct 5; Dec 18 2013: Feb 13; Apr 2; June 13
JOURNALISM AND CREATIVE CONTENT
Aimed at: Anyone who undertakes interviews, whether faceto-face, on mobile, on Skype or on the telephone, and take notes at the same time. Suitable for anyone in journalism or PR, government or internal communications.
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Workshop contents: Confidence-building sessions with individual coaching. Includes: z Research and interview preparation z Establishing credibility and building rapport z How to structure your questions z Techniques for face-to-face, online and telephone interviewing z Note-taking — managing without shorthand z Handling difficult or reluctant people — and getting them on your side z The role of body language z On or off the record? z Videoed practice interviews with feedback and analysis
July 26; Sept 13; Nov 15 2013: Jan 21; Mar 20; May 6
Aimed at: Experienced writers in all areas, from online to brochure and report writers, from PR to feature journalists, who want to improve the way they use language. Workshop contents: This workshop is designed to follow on from the Writing in Plain English course (see page 7). It takes a refreshing look at how you write and the words you use, giving confidence to handle more challenging techniques. Includes: z How to use language more effectively z Structuring to grab and hold readers' attention z Contrasting sentences, power words, ace adjectives z The rules and when to break them z Developing your style for different readerships z Contrasting online and print writing styles z A critical look at your use of English z Individual assessment of your writing
Not for: Those with more than two years’ interviewing experience
Not for: Beginners
Fee: £380+vat
Fee: £380+vat
THEY SAY: ‘Made me realise that I've been having conversations, rather than interviewing. Revealing and inspiring.’
THEY SAY: ‘Fantastic! Content was tailored to us individually. All completely relevant and delivered in an engaging way.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
Reporting on business stories
2 DAYS July 12-13; Sep 17-18; Nov 13-14
1 DAY
Aimed at: Those just starting on internal publications, intranets or newsletters and those with little or no formal training in writing or editing skills.
Aimed at: Those who cover business stories, whether as journalists or in PR, and want to understand more about the subject, as well as how to make it interesting and how to write with authority.
2013: Feb 11-12; Apr 15-16; June 12-13
Workshop contents: This workshop covers all the skills needed to produce a house journal. Includes:
Qnew workshop
Aug 13; Oct 3; Dec 13 2013: Feb 22; Apr 3; June 12
z Handling management interviews and getting good quotes
Workshop contents: Understanding the basics: recession, inflation and deflation; how the City and the Stock Exchange work; the Bank of England's role and why banks and the Euro are being blamed for the current economic problems. For more technical business reporting see courses on page 14.
z How to write engaging management-driven features
z Market indicators
z Editing articles by non-journalists and cutting to fit a space
z The wider implications of business stories
z Using a diary to generate news and features
z Researching the market
z Handling the problems of copy approval
z Accessing the key information
z Writing headlines and captions to attract readers
z Dealing with masses of figures
z Ensuring coverage for all offices and departments
z Finding the story in a balance sheet or company report
z Editing your own work
z Fresh approaches on writing up results
z Getting the best from design agencies
z Giving life to business features
z How to find and write interesting news stories for print, and how to handle them online
Not for: Experienced in-house journalists (see Improving House Journals and Newsletters, page 18.)
JOURNALISM AND CREATIVE CONTENT
Writing and editing house journals and newsletters – print and online
Not for: The business-phobic
Fee: £680+vat
Fee: £380+vat
THEY SAY: ‘Very productive two days. All the practical work has given me the confidence to do my job more effectively.’
THEY SAY: ‘Made me realise how much more I can get from my subject, and how to make it more interesting.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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Finance reporting and understanding the City – Level 1
Advanced financial and economic reporting – Level 2
1 DAY
1 DAY
July 4; Oct 8; Dec 14 2013: Feb 25; Apr 4; June 6
JOURNALISM AND CREATIVE CONTENT
July 2; Oct 2; Dec 7 2013: Feb 26; Apr 5; June 10
Aimed at: Anyone who needs to understand and write about how the City works and what the financial terms mean.
Aimed at: Journalists, PRs and anyone who needs to write about complex economic and financial issues.
Workshop contents: This practical course examines the City's institutions, and explains the criteria for financial reporting in today’s modern markets. Includes:
Workshop contents: How the more complicated financial instruments such as hedge funds operate, and the interaction between markets. Includes:
z The City: its influence over business and government
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Qnew workshop
zM oney markets and financial jargon such as p/e ratios, earnings per share and exceptional items z Equity markets and bond markets: how they work z The credit crunch explained z How to read the financial pages and company reports z The FSA and legal rules for reporters z Understanding a balance sheet z How to price a financial asset z Your right of access to annual or creditors’ meetings z Writing summaries or stories from lists of figures Not for: Those with a sound grasp of finance and figures
z z z z z z z z z z z
Sharpening your interpretation of financial jargon International currency flows Quantitative easing: why governments print money How central banks prop up the system How investment banks encourage the City culture Recessions and the economic cycle explained How futures and options markets operate How to develop good financial writing for your audience The rise and fall of global hedge funds Developing and keeping reliable sources in the City Credit default swaps — weapons of maths destruction
Not for: Inexperienced financial writers
Fee: £380+vat
Fee: £420+vat
THEY SAY: ‘Made what could have been a very dull day surprisingly interesting, with very clear explanations and good exercises.'
OVERSEAS? PMA delivers this course across the continents to help journalists in emerging markets write stories for the international media.
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
1 DAY
Aug 1; Nov 2 2013: Jan 14; Mar 18; May 9
Aimed at: Anyone who has to read and check copy or page proofs both in hard copy and online. Workshop contents: How to read thoroughly and accurately, and spot the mistakes either on paper or on screen. Includes: z Editing and proof-reading marks z The problems of proof-reading on screen and how to solve them z The dangers of relying on grammar or spelling checkers z Dealing with tables and complicated pages of information z How to read and correct page proofs
JOURNALISM AND CREATIVE CONTENT
Proof-reading
z Avoiding common pitfalls — misspelling headlines, wrong telephone number or price, misplaced headline or caption z Cutting and making lines. Keeping a checklist z Spelling and punctuation tips z Passing proofs z Practical exercises throughout Not for: Experienced proof-readers
Fee: £380+vat THEY SAY: ‘I didn't realise how many mistakes I was missing. The small group meant the tutor was able to give one-to-one help.’ Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
15
Learning to edit copy (sub-editing)
Better copy-editing (sub-editing)
2 DAYS July 23-24; Sept 26-27; Nov 15-16
1 DAY
Aimed at: Beginners editing the writing of others, as well as writers keen to tighten and improve their copy.
Aimed at: Those who edit text regularly and want to improve technique, whether online or in print.
Workshop contents: The basic skills needed for sub-editing; a guide to understanding the approaches for differing types of text. Includes:
Workshop contents: Practical help with correcting and rewriting copy for news and features. Includes:
JOURNALISM AND CREATIVE CONTENT
2012: Jan 16-17; Mar 21-22; May 13-14
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z What a sub-editor needs to look for z Working to a consistent style z When to correct and when to rewrite z Tightening up language z Grammar and punctuation z Editing your own copy z The problems of editing on screen z How to write accurate, punchy headlines for all media z Captions and standfirsts z Proof-reading on paper and on screen z Cutting copy and making lines
July 18; Oct 3; Dec 14 2013: Feb 27; Apr 17; June 18
z Cutting copy, yet keeping the key points z How to handle technical news and features z Breaking up long features with pullout boxes z Knowing when to cut copy z Sharpening your grammar skills z Writing sharper headlines and captions z Working on intros and standfirsts z Producing better pages within a tight design format z Quick and accurate proof-reading z Different approaches for online subbing Not for: Beginners
Not for: Experienced sub-editors
Fee: £680+vat
Fee: £380+vat
THEY SAY: ‘Very engaging. I learnt loads of invaluable subbing skills. Great personal tuition — a real confidence boost.'
THEY SAY: ‘Went over and beyond my expectations — content was brilliant. Feel much more confident in my subbing skills.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
Writing better headlines for print and online
2 DAYS June 21-22; Aug 14-15; Oct 15-16; Dec 17-18
1 DAY
Aimed at: Those with at least a year's subbing experience.
Aimed at: Those who want to improve all aspects of headline writing, especially online. Also relevant for those in public relations and marketing.
2013: Feb 18-19; Apr 22-23; June 27-28
Workshop contents: How to deal with news stories and features quickly and accurately, plus tips on treading the fine line between rewriting and heavy subbing. Practical exercises with copy from your publication. Includes: z Breaking up features
June 18; Aug 22; Oct 22; Dec 17 2013: Feb 19; Apr 9; June 14
Workshop contents: A look at the quality of your headlines, and whether they are achieving their primary purpose, and how to write them better. Also includes: z The rules, and when to break them
z The sub as a writer z Making dull technical copy sparkle z Dealing with difficult writers z Revising page proofs z Writing sharper headlines, standfirsts and captions z Breakout boxes that work harder z Learning the shortcuts for fast and accurate subbing z Coaching junior subs z New and growing digital demands Not for: Junior subs. This is a very demanding workshop
z Writing headlines appropriate to different media platforms z Making headlines fit z News and feature heads: the differing approaches z Using 'power' words
JOURNALISM AND CREATIVE CONTENT
Advanced copy-editing (sub-editing)
z Key lessons for online headlines z Dealing with tight character counts and online restrictions z The delight and danger of puns z Saying more than the obvious in captions z Writing better cover, home page and contents page lines Not for: Total beginners to journalism
Fee: £680+vat
Fee: £405+vat
THEY SAY: ‘Fantastic course. The new and innovative approach to covering the subject was great.’
THEY SAY: ‘I now know the difference between writing heads for print and online. Small group meant lots of personal attention.'
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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Writing and editing customer magazines
Improving your house journals and newsletters – for print and online
2 DAYS Aug 20-21; Oct 10-11; Dec 19-20
2 DAYS Aug 16-17; Oct 18-19; Dec 11-12
Aimed at: Editors and senior staff on contract-published magazines.
Aimed at: Internal comms departments, press officers, PR executives, contract publishers and design companies.
Workshop contents: Discover ways to create a first-rate magazine that also keeps the customer happy. Includes:
Workshop contents: Improving writing, editing and design of house journals, newsletters or intranets. Benefit from an individual coaching session with the tutor. Includes:
2013: Feb 7-8; Mar 25-26; June 19-20
JOURNALISM AND CREATIVE CONTENT
z Understanding a client's ambitions for their magazine
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z How to liaise effectively with clients z How to pitch ideas, treatments and covers to the client z How to match your editorial ambitions to a client's view z How to make your magazine an effective marketing tool z The online/print balance z How to make readers feel the magazine has value, and is a reward for customer loyalty
2013: Mar 18-19; June 10-11
z Getting the look and contents right for the readers z Extra sources for news and features z Fresh ideas on content z Enlivening technical information z Communicating news and views clearly z Effective interviewing skills z Editing copy and handling stories from senior management
z The magazine as a vehicle for driving e-commerce
z Headlines, captions and design
z Adding value with online video and audience interaction
z Managing user-generated content
z Working within a tight editorial brief and budget
z Producing good newsletters without the use of colour
Not for: Junior staff
z What you should expect from designers Not for: Beginners (see Writing and Editing House Journals — page 13)
Fee: £680+vat
Fee: £680+vat
THEY SAY: ‘Invaluable to have the wisdom of a very experienced customer magazines editor giving me guidance.’
THEY SAY: ‘Excellent course — well-structured with constructive criticism. Can't wait to go back and improve my publication.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
The Editor
1 DAY
2 DAYS July 19-20; Sept 20-21; Nov 19-20
Aug 1; Oct 15 2013: Jan 10; Mar 5; May 15
2013: Jan 24-25; Mar 25-26; May 27-28
Aimed at: New deputy editors, and those who are being groomed for editorship.
Aimed at: Deputy editors and editors, especially those recently promoted, also those being groomed for a senior role.
Workshop contents: The distinction between the editor’s and deputy editor’s roles; and how to make sure you don’t end up with all the bits the editor doesn’t want to do! Includes: z Standing in for the editor z Leading a team and earning respect z Managing both other people and yourself z Time management z Delegation, motivation and recruitment z Keeping your authority within the team z Handling problems z Decision-making z Editorial skills: cover-lines, writing, flat-planning
Workshop contents: Your role as a manager and editor. You will also benefit from a personal tutorial on your magazine. Includes: z How the editor's role has changed z Managing your time better z Getting more from your staff z Dealing with problems z Recruiting the right people z Dealing with other departments z Managing digital and print within the team z Planning and handling change z Learning to delegate better z Getting more from appraisals z Your legal responsibilities z Getting the most out of a limited budget z Understanding budgeting, profit and loss
z The limits of your authority Not for: Those used to substituting for the editor, or those who are confident about their management skills
JOURNALISM AND CREATIVE CONTENT
The deputy editor
Not for: Those editors who believe they know it all
Fee: £420+vat
Fee: £750+vat
THEY SAY: ‘The tutor was great and had plenty of new ideas that should really help to boost my career.’
THEY SAY: 'Very informative! The criticism was very constructive, and the tutor then provided solutions to my problems.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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Improving your publication
Improve your commissioning
1 DAY July 4; Sept 11; Nov 7
1 DAY
Aimed at: Editors, news editors and feature editors who want some fresh ideas on how to improve their publications. This is not a management course (see The Editor, page 19). NOTE: Publications can either send one person or, for maximum inspiration, two from the team. Or call us for a quote on leading a Bespoke brainstorming session for you.
Aimed at: Those who have to commission news, features and pictures.
JOURNALISM AND CREATIVE CONTENT
2013: Jan 9; Mar 12; May 24
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Workshop contents: Identifying what readers want, and analysing your position in the market. Includes: z How to be better than your rivals
July 3; Sept 11; Nov 2 2013: Jan 4; Mar 11; May 3
Workshop contents: This workshop looks at formulating ideas, planning further ahead, balancing contents and keeping records. Includes: z Choosing writers and photographers z Dealing with writers who are not journalists z Writing a brief to include deadlines and fees
z Planning for news, features and supplements
z Negotiating fees and recording agreements
z Quality control of reporting, feature writing, subbing, design and illustrations
z Deadlines — leaving yourself leeway
z Scheduling and production z Updating your digital publishing strategy z Balancing money-making with running worthwhile ventures such as advertorials and events z Getting the best from contributors
z Rewriting copy z Getting the best from your freelancers and bloggers z Contingency plans z Changes in copyright law Not for: Total beginners to journalism
z An in-depth look at your publication Not for: Those who think their publication is perfect
Fee: £405+vat; £630+vat for two people*
Fee: £405+vat
THEY SAY: ‘Thank you! I now feel much more confident about producing a magazine that can stand above its competitors.’
THEY SAY: ‘Very impressed by the tutor’s preparation. I felt the course was tailored to my specific needs.'
*from the same organisation
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
Writing for the web and mobile
1 DAY
1 DAY
Sept 18; Nov 28 2013: Feb 28; Apr 8; June 14
Aimed at: Anyone planning or creating content for a website, who wants a successful and trouble-free launch. Workshop contents: The workshop covers content and design considerations, plus tips on choosing and using software. Includes: z Strategy — what do you want your website to achieve?
July 25; Sept 12; Nov 16 2013: Jan 24; Mar 6; May 7
Aimed at: Journalists, PRs, internal and external comms and marketing staff who write for websites, mobile apps and publications. Workshop contents: How writing for the web differs from traditional writing. How words can affect design and search considerations. Includes:
z Using HTML5 for tablet and mobile compatibility
zH ow readers differ: accounting for surfers and users z The importance of easy navigation z Thinking international in words and style z How to write to attract search engines z Keeping readers’ attention on your site z Word use and word breaks z Maintaining topicality and attracting links z Thinking in screens across all platforms z Headlines and other visual aids, including video z Attribution, legal and health considerations
z CGI scripts, Java and ASP — forms and databases
z Rewriting print content for the web
z Selling from your site and attracting search engines
Not for: Experienced web writers
z Identifying and targeting your audience z Detailed site planning — how to set up a site map z Future-proofing your site z Creating targeted content and navigation styles z Design: page sizes, fonts and images z How HTML works: and content management systems - CMS z Integrating sound and video z Flash, podcasts, video, blogs, social media and RSS
MAKING THE MOST OF THE WEB AND MOBILE
Redesigning your website's creative content
Not for: Newcomers to the internet
Fee: £380+vat
Fee: £380+vat
THEY SAY: ‘Excellent course. We feel dangerously knowledgeable now.’
THEY SAY: ‘Feel much more confident to write for the web. Small group and a good mix of theory and practical exercises.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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21
MAKING THE MOST OF THE WEB AND MOBILE
22
Editing on the web
Effective blogging
1 DAY
1 DAY
Sept 19; Nov 13 2013: Jan 14; Mar 7; May 14
Sept 20; Nov 7 2013: Jan 23; Mar 13; May 9
Aimed at: Journalists, PRs, internal and external communicators and marketing staff who put up and manipulate information on the web.
Aimed at: Any organisation or individual wanting to engage with a wider audience to improve branding and content marketing.
Workshop contents: How sub-editing on the web differs from subbing in print. The importance of easy navigation. How readers differ — taking account of surfers and users. Keeping readers’ attention. Includes:
z Avoiding the pitfalls
Workshop contents: What to put in your blog to keep it topical. The roles of personal insights and business news and views. How blogs attract traffic to your clients' or your site. Includes: z Assessing which blog software is right for your site z Installation and set-up z Designing your blog and using templates z Deciding on your content and what to blog about z Getting into a publishing cycle z Assessing blog traffic z Advanced blog techniques — when to include video and podcasts z Blogging live events z Using Twitter and other social media to raise blog awareness
z Attribution, legal and health considerations
z Turning whole websites into blogs
Not for: Experienced web subs
Not for: The internet-shy!
Fee: £380+vat THEY SAY: ‘All very relevant and I’m now equipped with the online subbing skills to really help me in my job. Thank you.’
Fee: £405+vat
z Targeting your audience in words and style z Word use and word breaks z Maintaining topicality z Thinking in screens z Monitoring User-Generated Content and interacting z Exploring and making use of dynamic content z Hyperlinks — when and how to use them z Headlines and other visual aids
THEY SAY: ‘I now realise why this is such an important part of online publishing. I’m looking forward to putting my skills into practice.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
Website analytics
1 DAY
1 DAY
Sept 10; Nov 29 2013: Jan 11; Mar 14; May 10
Qnew workshop
July 18; Sept 24; Nov 30 2013: Jan 30; Mar 15; May 15
Aimed at: Anyone responsible for attracting visitors and boosting their site position on search engine rankings.
Aimed at: All editorial, sales and marketing people involved in promoting to and enlarging audiences for their brands, titles and websites.
Workshop contents: The technology, tools and tips for creating a website that responds to the leading search engines. Ways to interact and spread the word. Includes:
Workshop contents: How to measure and evaluate your website and Google performances, and gain a deep understanding of who is accessing your site, how and why.
z How search engines work, and what they aim to achieve
z How to measure visitors to web sites
z Why content is critical
z The key metrics
z The vital importance of social media
z Which analysis tools work best for you, and why
z Keyword analysis
z Meaningful statistics — how to interpret and use them
z Refining your content to attract search engines
z What draws people to your site and what doesn’t
z Descriptions that attract the search engines
z How audiences explore pages
z Creating a searchable site design
z Conversion rates of visitors to subscribers, buyers and events
z The importance of links and video
z How to optimise a site using the web measuring tools
z Why SEO values change and how to keep up to date
z Using online research tools to enhance your web analysis
z Interaction of repeat visits
z Tracking and reporting — sharing with others in the team
z Page rank and trust values z Directories and metasearch
MAKING THE MOST OF THE WEB AND MOBILE
Search engine optimisation – how to win with SEO
You don’t have to be too numerate, but curiosity about your audience is vital Not for: Those who don't care about ROI
Not for: Those with a detailed knowledge of SEO
Fee: £380+vat
Fee: £380+vat
THEY SAY: ‘I'm quite sure we will see immediate benefits because there are so many things that we were doing wrong or not at all.’
THEY SAY: ‘Now I know the tricks of the trade. It will help a great deal in my work to attract the right visitors and sell online.'
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
23
Keeping ahead in the digital age
Digital publishing masterclass — marketing strategy
Digital marketing is evolving fast, and you need to keep up-to-speed. PMA focuses on giving you the latest practical skills and strategy to help you grow digitally.
Aimed at: Publishers, senior marketers and editors developing a digital publishing strategy for specialist consumer or B2B titles across websites, enewsletters, digital editions, mobile and social media.
Our thought-leader tutors will work with you to devise the right strategy for your brand. You can't learn these skills in a webinar or
Workshop contents: An analysis of how other publishers have successfully packaged their content for their audiences across digital platforms. Includes: zA look at practical tools that can be applied to your market zD igital strategy decisions, what they cost and how to save money implementing them zU sing free content on your site and in social media to attract the right visitors zC reating compelling enewsletters that build registrations z Developing a digital edition that readers will pay for zC onverting free subscribers to paid services z Repackaging archive content to maximise its value zC reating other valuable services for your subscribers zD eveloping creative marketing solutions for your advertisers
seminar because digital marketing is all about targeting individuals.
DIGITAL, APPS AND SOCIAL MEDIA
We will help you develop:
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z The right direction for your publications and communications z Trained, confident staff who will drive your digital future z Engaged readers who will follow your brands z The social media skills to grow your audiences organically z Video, audio and infographic content to boost your search rankings z Updates on how to plan and adapt to new digital innovations
And that's not all. We offer a new token system you can spend on public as well as in-house bespoke courses. This gives you the benefit of making the most of you budget and saves you money with loyalty discounts of between 10-25%. The more tokens you buy the bigger your discount. The digital world is still changing. Can you afford to be left behind?
1 DAY
June 25; Sept 4; Nov 22 2013: Jan 30; Mar 1; May 7
Not for: Print diehards, national press and mass market magazines
Fee: £380+vat IN HOUSE: We can run this course for editors and publishers from the same company to help develop strategies for specialist titles.
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
1 DAY
Qnew workshop
July 26; Sept 6; Nov 23 2013: Jan 15; Mar 19; May 21
Bring your online marketing skills in-house now.
Twitter and Linkedin: the secrets of success 1 DAY
Qnew workshop
July 27; Sept 7; Nov 21 2013: Jan 16; Mar 21; May 22
Aimed at: Business owners, managers and PR agencies who want to make the most of social networking sites, Google and other search engines to bring in new business.
Aimed at: Anyone looking to drive effective business-tobusiness communication through the most relevant social networks.
Workshop contents: This course will give you new interactive marketing tools for today’s online world. Includes: z An examination of you and your competitors z Assessing your customers and what they want from you zH ow accurately does your online offering fulfil your customers’ needs? z Social network sites — which to use, when and how zO ther things you can do to boost sales: from email-shots and search engine marketing to viral marketing and sponsored links z Learning from successful online campaigns z How to measure success, including a look at web analytics (see page 23 for an in-depth workshop) zH ow online marketing brings you closer to customers — the benefits and hazards z Writing your online marketing campaign
Workshop contents: A practical guide to the two most effective social networks to grow your business. Includes: z Why use Twitter and Linkedin? zH ow to set up an effective and efficient social media strategy zW hether to have a corporate identity or employee ambassador z Reputation management for your business z Maintaining audience contact z Targeting influencers, journalists and investors z Demonstrating thought leadership z The importance of crisis management and response z Tips and shortcuts on time management z Twitter and Linkedin paid advertising options z Measuring success and ROI
DIGITAL, APPS AND SOCIAL MEDIA
Social media marketing
Not for: Those sceptical about the benefits of business social media
Not for: Those who think social media is a passing fad
Fee: £380+vat THEY SAY: ‘Great course. I understand how to attract clients through social media. I just needed someone to show me what to do.’
Fee: £380+vat THEY SAY: ‘I couldn't ignore Twitter any longer. Now I see how it fits into my communications with the outside world.'
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
25
Facebook marketing
DIGITAL, APPS AND SOCIAL MEDIA
1 DAY
26
Qnew workshop
June 20; Aug 30; Nov 16 2013: Jan 24; Mar 20; May 23
Mobile apps – commissioning,Qnew workshop developing and marketing 1 DAY
June 28; Sept 14; Dec 4 2013: Mar 1; June 13
Aimed at: Anyone who wants to use the world's largest social network with the potential of reaching 600+ million individuals
Aimed at: A course for editorial and marketing managers who are looking to offer mobile apps across all platforms
Workshop contents: An in-depth guide to choosing the right options to market and grow your business and influence on Facebook. Includes: z L atest Facebook innovations, and why you should be using the power of this social medium's influence z S electing the right presence for your organistion z How to design the most effective 'brand' identity zH ow to make your content attract fans and followers, and new customers z Integrating Facebook into your website zM anaging and interacting with your community and growing it zC ompetition and promotion guidelines imposed by Facebook — and how to avoid deletion z Facebook advertising: relevancy and optimisation z The rise of Facebook commerce z Analytics using Facebook Insights z T ips and tricks from successful brands on Facebook
Workshop contents: Mobile strategies that will work for your publication, business or organisation. Includes: z Overview of the mobile market and devices z How to develop an effective mobile plan — paid for or free app? z Selecting the right developer resource, both internal and external z Writing a specification, wireframes and project schedule z Targeting the right app stores, and how to set them up z Avoiding submission and publishing problems z How to ensure a successful app launch zU sing social media and mobile SEO to drive traffic to your website app z Monitoring, evolving and updating your app z ROI — examples of successful applications Not for: Development and coding professionals
Not for: Those who think Facebook is only for kids
Fee: £405+vat THEY SAY: ‘I knew Facebook was relevant to my business, I just didn't know how to make the best use of it. Now I do. Thank you.'
Fee: £405+vat IN HOUSE: We can run this course for editorial or marketing managers from the same company to help develop app strategies.
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
1 DAY
Qnew workshop
Aug 23; Oct 31 2013: Jan 25; Apr 24; June 26
Aimed at: Anyone running an online ecommerce business wanting to use search and social media to sell more products and understand the return on investment from each channel. Workshop contents: A practical course that gives you plenty of help to improve your sales online through digital marketing tools. Includes: z I dentifying the right strategy for your ecommerce business based on the best ROI z E xamination of successful ecommerce sites. How to work smarter to bring in more sales. zH ow to simplify the marketing process — the three steps to success zH ow to make search engines love your site: optimising your ecommerce contents to make the most of the latest SEO changes zH ow to improve the visitor experience when buying from your site — a look at the site's processes z Setting up and tracking visitors to your site z I nsights into how to attract the right visitors to improve conversion rates z T he management process for updating and maintaining content that retains and draws in new customers
Making money from mobile technology 1 DAY
Qnew workshop
July 9; Oct 17; Dec 6 2013: Feb 13; May 10
Aimed at: Anyone whose target readers are mobile consumers Workshop contents: This practical course guides you on how to develop a mobile solution for your brand. Includes: z How to use mobile to expand your audience z How mobile tech partnerships are being structured zA nalysis of revenue streams for publishers from apps, the mobile web and their carriers z How to find a suitable mobile content partner z Deciding the best mobile content for your users zD iscovering whether apps or the mobile web suit your brand and content better z How to price content for users and advertisers z T he pros and cons of using mobile ad networks to monetise your apps or site z Translating content into apps that users will pay to use z How to staff for a mobile future z The carriers' role in the mobile content value chain
DIGITAL, APPS AND SOCIAL MEDIA
Ecommerce digital marketing
Not for: Those whose readers only want paper products
Not for: Those who believe they have enough online business
Fee: £380+vat IN HOUSE: We can run this course for the ecommerce team from the same company to help develop a digital marketing strategy
Fee: £380+vat IN HOUSE: We can run this course for your digital and app development team to make sure your budget is optimised.
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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Video shooting and editing in a day — essential skills 1 DAY
Qnew workshop
Aug 6; Nov 5 2013: Feb 21; May 6
MAKINGAUDIO VIDEO, THE MOST AND PHOTOGRAPHY OF THE WEB AND MOBILE
Aimed at: All who want professional-looking video on websites or for home movies using iMovie.
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Workshop contents: This hands-on course will help you achieve exciting video clips on a budget. Includes: z S hooting and interviewing top 10 tips z Video formats and compression z Video destinations and understanding non-linear editing z Working with clips, sequences and bins z The timeline and canvas, playing a sequence and editing z How to manipulate clips with edit points z Adding music, building a sound-track z Deleting and storyboard editing z Adjusting edit points, rippling edits and fine-tuning z The Trim Edit window with sub-clips and markers z Inputting video, marking and logging footage z Preference settings z Working and adjusting audio: making an audio-only edit z Voice-overs and applying audio transitions z Using filters, creating motion effects and adding titles z Outputting: exporting sequences and clips. Not for: Those who think talking heads will do fine.
Video Bootcamp: Shooting for online – scripting, directing and presenting (part 1) 2 DAYS June 21-22; Aug 14-15; Nov 26-27 2013: Feb 5-6; May 8-9
Aimed at: Media professionals in editorial, marketing and PR who need to expand their online skillset to include shooting video for the web and mobile media. Workshop contents: All the skills you'll need to become effective in producing videos that your audiences will want to watch and recommend. Includes storytelling, scripting, use of equipment and presenting to camera: zK ey elements of storytelling, and planning your interviews z Setting up locations, what to look for and what to avoid z How to write a script to capture soundbites and images z Filming on location with professional HDV and hand-held digital video cameras, with advice to delegates on kit z Framing shots, with lighting and sound considerations z How to cope with interruptions and changing conditions z Managing interviews, whether for live streaming or editing z Shooting breaking news on your mobile z Style and tone of voice; how to add emotion to voices z Presenting tips and tricks the professionals use z Exercises in shooting an interview z Critique on audio and video camera techniques Not for: The camera-shy or those who don't know how to use a video camera
Fee: £380+vat
Fee: £680+vat — Book parts 1 and 2 for £1100+vat
THEY SAY: ‘Great course. Really well explained and demonstrated. I'm going to enjoy putting all this into practice.'
Ideal 4-day bootcamp for video teams who want to craft professional content.
Tel: +44 (0)20 7383 5800 5800…Email: Email: training@pma-group.com training@pma-group.com…www.pma-group.com…www.becomeajournalist.com www.pma-group.com
Better digital photography
2 DAYS Aug 16-17; Nov 28-29
1 DAY
Aimed at: Media professionals in editorial, marketing, and PR who need to learn to edit raw video footage and upload it to your website or other media Workshop contents: Making the most of video footage, and how to edit using Adobe Premiere (also available in Apple's Final Cut or iMovie). Includes:
Aimed at: Anyone in PR, journalism and general business who has to take pictures, and wants to improve their photographic techniques.
2013: Feb 7-8; May 13-14
z The edit suite: the most suitable programmes to futureproof your needs z The jargon explained: video formats and compressions z Capturing video z Uploading live streamed video from mobiles z Understanding non-linear editing z Working with clips, sequences and bins: trim edit window z The timeline and canvas: playing a sequence and editing z Deleting and storyboard editing: rippling edits, fine-tuning z Resolving sound in Soundtrack Pro: adding music, voice-overs z Grading and finishing in Premiere (Final Cut or iMovie) z Using filters, creating motion effects and adding titles
Aug 29; Oct 16; Dec 5 2013: Mar 4; June 5
Workshop contents: A deeper understanding of your camera. How to produce excellent photographs and use technology to enhance your pictures. Includes: z The power of a digital camera, its settings and limitations z How to take news and feature pictures — covers legal issues z Better picture composition and appreciation z Lenses and flash techniques z Manipulating and enhancing the digital photograph z Breaking away from standard formats such as the cheque presentation, the 'firing squad' and 'talking heads' z Basic editing using Photoshop Please bring a digital camera and connection cable to this course. Delegates should let the tutor know the make and model of their camera prior to the course.
MAKINGAUDIO VIDEO, THE MOST AND PHOTOGRAPHY OF THE WEB AND MOBILE
Video Bootcamp: Editing (Premiere/FC) for online – production and crafting
Not for: Experienced photographers
z Outputting for Web or DVD Not for: Total beginners unfamiliar with using a video camera Full course outlines appear on our website
Fee: £680+vat — Book parts 1 and 2 for £1100+vat
Fee: £380+vat
We run this class for groups who use the same video editing software. We can also run this for individuals in-house.
THEY SAY: ‘Really practical tips I can use straight away at work. Very creative and well-paced course. Enthusiastic and professional tutor.'
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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Presenting for audio podcasts (stage 1) 1 DAY
Qnew workshop
June 28; Oct 15 2013: Feb 11; June 24
MAKINGAUDIO VIDEO, THE MOST AND PHOTOGRAPHY OF THE WEB AND MOBILE
Aimed at: Editorial, marketing or PR teams who want to make professional audio podcasts of news, events and interviews, especially those with limited budgets.
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Workshop contents: This workshop aims to give you the skills to present and record successful audio on the web. Includes:
Producing audio podcasts (stage 2) 1 DAY
Qnew workshop
June 29; Oct 16 2013: Feb 12; June 25
Aimed at: Those who want to learn how to record, edit and upload their own radio-style programmes for the web. Workshop contents: How to put a podcast together, including the technology required. How to produce and format content, and upload it to the web. Includes:
z The new skills you need to present and record audio. How to make yourself and your interview subject feel at ease
z Terminology — the jargon explained
z What podcast content can offer that print cannot
z Recording audio with radio and shotgun microphones
z The key elements of storytelling in radio journalism z Preparing content — setting up an ambient audio location, questions and selecting interviewees z Style — adding emotion to voices; rich sounds and SFX z Conducting an interview — dos and don'ts z Building interest to keep your audience tuned in z Coping with interruptions and noise z Hints and tips on how to sound professional on radio
z Recording and editing requirements — best practice z Sound quality — how the professionals achieve this z What you need to do to add broadcast to your website z Exercises in audio recording and editing z Audio quality optimisation z Compression and conversion zH ow to upload to different platforms, including live streaming interviews and commentary Not for: Experienced producers
z Exercises in audio presentation techniques Not for: Experienced radio presenters
Fee: £380+vat or £680+vat for Stages 1 and 2
Fee: £380+vat or £680+vat for stages 1 and 2
NB: We can run these as bespoke workshops, at a venue and date to suit you. We can also provide advice on equipment and software needs. Call Riva Elliott on 020 7383 5800. We recommend web broadcast teams work together over the two days to achieve professional podcasts. Tel: +44 (0)20 7383 5800 5800…Email: Email: training@pma-group.com training@pma-group.com…www.pma-group.com…www.becomeajournalist.com www.pma-group.com
1 DAY
Qnew workshop
Aug 7; Oct 18; Dec 13 2013: Feb 4; Apr 15; June 11
Designing for mobile publications, including apps and tablets
Qnew workshop
2 DAYS June 18-19; Sept 5-6; Nov 4-5
2013: Jan 21-22; Mar 5-6; May 20-21
Aimed at: Designers, journalists, copywriters and all who use CMS (content management systems) who need some HTML skills to improve the look and feel of their websites
Aimed at: Anyone whose work involves designing for publications across all mobile platforms, including designers, editors, marketing managers and publishers.
Workshop contents: This course will give you the technical know-how to work behind the scenes on websites. Includes: zA greater understanding of all the current web technologies, including CSS z Hands-on exercises on how to build robust websites that work well with the latest browser technologies z What is HTML and how it works with other programmes zD ocument structures and tags — how to make the most of them zH eaders, titles, paragraphs and line breaks with practical exercises z Stylised text and other tricks zH ypertext links z I ntermediate HTML design z Using images z Practical exercises throughout on how to use this knowledge within the sites you manage and build
Workshop contents: A practical workshop involving demonstrations on how design works across different mobile platforms. This is the first stage in developing a mobile site using ePub and Digital Publishing tools. Includes: z How touchscreens affect the way people browse and read z T he different screen sizes and resolutions for mobile devices z The essential elements of any design, including navigation and interaction z Understanding typography for mobile z Working with a template including advertising links z Understanding consistency and simplicity z Using colour and content effectively z Using and cropping pictures z Copy flow and proportions z Practical layout exercises on best practice digital publishing z Designing in video and audio clips
Not for: Those frightened of writing computer code
Fee: £380+vat
CREATIVE DESIGN AND PRODUCTION
Understanding and working with HTML
z The latest mobile publication issues Not for: Those already producing great mobile layouts for all platforms
Fee: £680+vat IN HOUSE: We can run this course for designers from the same company to give them design skills for mobile platforms. Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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Advanced design
Infographics
1 DAY
1 DAY
June 19; Oct 22 2013: Jan 7; Apr 19
Aimed at: Those who have been designing pages as part of their job for at least a year. Workshop contents: As part of the course, delegates will redesign aspects of each other’s magazines. You will also take away copies of designs you have developed. Includes:
CREATIVE DESIGN AND PRODUCTION
z Advanced design concepts
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z Revitalising your publication z Analysis of delegates’ magazines z How British and foreign ‘style leader’ publications achieve their impact z Maximising production and colour z Horizontal and vertical grids z Making the most of DTP, including the tips that don’t appear in the manuals Not for: Those only occasionally handling layouts
Qnew workshop
June 20; Aug 28; Oct 23; Dec 12 2013: Feb 20; Apr 10; June 21
Aimed at: Those needing to visualise data as part of their job. You should have some design experience and be able to use Photoshop and/or Illustrator at a basic level. Workshop contents: This course covers how to design an Infographic or create a data driven presentation deck. Includes: z A brief overview of data visualisation — from its beginnings to the present day z How Infographics attract search engines to your site z The importance of telling the story simply across all media z How to find the story within the data z Types of data presentation z Best practices for presenting data z How data viz and Infographics can help support and influence readers and multimedia audiences z Exercises on building graphics relevant to your job as part of the course Not for: Those looking purely for a data mining course
Fee: £400+vat
Fee: £405+vat
THEY SAY: ‘Excellent! A really informative course and I learned so much useful information about how to refresh my designs.’
THEY SAY: ‘A brilliant course. I've learnt a huge amount of useful info and had fun doing so. Fabulous tutor and great class size. ’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
Digital Publishing Suite: single edition Qnew workshop
1 DAY
2 DAYS Aug 30-31; Oct 25-26; Dec 10-11
Qnew workshop
Aug 23; Oct 30; Dec 20 2013: Feb 1; Apr 29; June 20
2013: Feb 25-26; May 1-2; June 27-28
Aimed at: Those wanting to extend their InDesign skills into creating eBooks in a seamless and professional way using the later versions of InDesign. Workshop contents: This course, taught by an Adobe Authorised tutor and magazine designer, will enhance your your knowledge of InDesign to give you the latest skills to publish titles for tablet and mobile formats. Includes: z A look at the eReaders in the market and their importance to your titles Full Adobe course z Configuring document flow
z How to control section breaks
rundowns appear on our website.
z How to use the articles panel and anchor content z Front covers that overcome design issues z How to customise image displays z I nserting movies and sound to enhance reader experience z Exporting to ePub: ordering, with options for formatting, CSS, images and viewing displays in Adobe Digital Editions z Fine-tuning, validating and cleaning up
Aimed at: Those wanting to seamlessly convert their print content to iPads and other tablets Workshop contents: An Adobe Authorised tutor and magazine designer takes you through the processes to bring your brand on to multiple devices. Includes: z Preparing for your publishing future z How to design and layout for mobile publications z Digital page orientations, smooth scrolling, swiping, pinching and zooming z Safe areas for design: neat folder structures for documents, folios and articles z Creating and supporting interactive overlays to float above digital pages
CREATIVE DESIGN AND PRODUCTION
InDesign for ePublishing
z Hyperlinks to articles within folios, online links and email addresses z Multi-state object creation for mobile devices and viewer interaction z How to create a single edition folio and viewer app z How to apply this to your publication
Not for: Those who think their print titles don't suit tablets Not for: Those without InDesign experience
Full Adobe course rundowns appear on our website.
Fee: £280+VAT
Fee: £560+VAT
IN HOUSE: Ask about us training your editorial and design teams to get to grips with the opportunities ePub offers your titles
IN HOUSE: Ask about us training your editorial and design teams to publish content seamlessly across iPads and other tablets
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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InDesign essentials
Photoshop essentials
2 DAYS July 11-12; Sept 13-14; Nov 14-15
2 DAYS July 23-24; Sept 17-18; Nov 8-9
Aimed at: Those with little or no knowledge of DTP or design, who want to produce pages on screen.
Aimed at: Newcomers to Photoshop. Designers, photographers and anyone who needs to manipulate photos and images.
2013: Jan 8-9; Mar 28-29: May 29-30
CREATIVE DESIGN AND PRODUCTION
Workshop contents: This Adobe-accredited workshop run by a designer will give you an essential grounding in InDesign skills. Includes:
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zC reating and modifying text and graphics, importing text and images from other applications
2013: Jan 28-29; Mar 11-12; May 20-21
Workshop contents: This course, run by a designer, takes a practical look at picture production and enhancement of images. Includes: z The Photoshop screen, features and formats
z Using master pages and templates
z Selecting resolutions
z Colours and blends
z Resizing and cropping image area
z Placing and manipulating graphics and pictures and controlling text wrap We train on all versions of
z Adding and formatting text within an image
z Creating and managing layers z Working with styles
the program. For help call 020 7383 5800 or email training@pma-group.com
z Using keyboard shortcuts z Creating sophisticated tables
z Tools palette, air-brushing z Manipulating layers z Modifying brightness, colour, hue and saturation z Using Photoshop with other programs Not for: Experienced users
z Preparing documents for printers Not for: Those experienced at layout and DTP
We train on all versions of the program. For help call 020 7383 5800 or email training@pma-group.com
Fee: £497+vat
Fee: £497+vat
THEY SAY: ‘Excellent – a mass of information in two days. The tutor made it easy to understand and take in.’
THEY SAY: ‘Fabulous tutor and great class size. I learned a massive amount in two days. Thank you.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
Improve your InDesign skills
2 DAYS July 16-17; Sept 4-5; Nov 1-2
2 DAYS July 25-26; Sept 24-25; Nov 29-30
Aimed at: Graphic designers, people just entering a design job or taking on design responsibilities, who need to use Illustrator to create illustrations, logos, advertisements, or other graphic documents.
Aimed at: Those with some InDesign knowledge and those who want to learn more about new facilities and shortcuts in the latest or earlier version of this software.
2013: Jan 30-31; Mar 13-14; May 16-17
Workshop contents: Learn the latest techniques from a top designer for enhancing images and adding a professional finish to design work. Includes: z The Illustrator screen and palettes z Creating simple shapes, layers and colour z Designing logos using custom paths z Using type effects z Charts and graphs
2013: Jan 23-24; Mar 25-26; May 22-23
Workshop contents: This workshop will cover everything from planning and template creation, to creating master pages that save time, and preparing for print. Includes: z File management and better housekeeping z Templates and master sheets z Using the shortcuts and new features in InDesign z Typographical controls
We train in all CS versions. Call 020 7383 5800 or email training@pma-group.com for help and advice
z The tool bar and keyboard shortcuts
z Adjusting hyphenation and justification
CREATIVE DESIGN AND PRODUCTION
Illustrator essentials
z Using styles z Tables and tabs z Using colour
z Producing ads and editorial pages that combine text and imported graphics
z Preparing work for print
z How to use Illustrator with other programs
z How to make the most of InDesign for your publications
Not for: Experienced users
Not for: Experienced users
Fee: £497+vat
Fee: £497+vat
THEY SAY: ‘I tried to teach myself, and failed. In two days I've learned everything I need to work professionally.'
THEY SAY: ‘This course will save me so much time. Thank you.'
z Integrating with other Creative Suite modules
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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Advanced InDesign
Advanced Photoshop
1 DAY
1 DAY July 19; Sept 21; Nov 20
July 18; Sept 28; Nov 19 2013: Jan 25; Mar 27; May 27
Aimed at: Designers, editorial staff or layout artists wanting to refine their InDesign skills in the latest, or an earlier version of the programme. Workshop contents: This workshop builds upon your skills using additional techniques to manipulate text, pictures and pages. Includes:
CREATIVE DESIGN AND PRODUCTION
z Composition and hyphenation
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z Justification, track and kern types z Dragging items between document windows and importing files z Editing and typographical control z Embedding rules and pictures z Tables and tabs z Setting up style sheets z Using shortcuts z Workflow issues z Efficient integration from earlier versions of the software z How to make the most of the online capabilities
2013: Jan 7; Mar 28; May 28
Aimed at: Designers and those working in production who want to focus their Photoshop skills. Workshop contents: This advanced Photoshop training will help delegates create eye-catching and effective designs. Includes: z Formats, resolutions and filters z Using layers and montages z Using vector paths z Colour — spot colour, separations and repro systems
We train in all CS versions. Call 020 7383 5800 or email training@pma-group.com for help and advice
z Retouching and restoring damaged photographs and simulating painted effects z Importing files, scaling and cropping z Saving images for the internet or mobile platforms z Keyboard commands and shortcuts z New facilities in the latest edition Not for: Inexperienced Photoshop users
Not for: Those inexperienced in the use of InDesign
Fee: £325 +vat
Fee: £325+vat
THEY SAY: ‘A most interesting and useful day. The tutor was entertaining and gave me lots of helpful advice.’
THEY SAY: ‘Very informative – useful tips, shortcuts and great exercises. I feel like I know the tool bar very well now.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
Understanding print and how to cut your bill
1 DAY
1 DAY
Aug 28; Nov 22 2013: Feb 15; Apr 25; June 10
July 30; Oct 4; Dec 21 2013: Feb 22; Apr 29; June 26
Aimed at: Experienced Illustrator users who work with the programme regularly and want to learn from a top designer.
Aimed at: Anyone working on or with a production team, whether in newspapers, magazines, journals, marketing, advertising or books.
Workshop contents: Delegates will learn the skills required to create complex illustrations that go beyond those you could create using Illustrator's basic tools. Includes:
Workshop contents: A look at the sequence of production, from planning to printed matter. Includes: z Organisation: flatplans, schedules, sections and pre-press
z Creating complex illustrations
z Liaising with designers, outside suppliers and photographers
z Converting raster graphics to vector graphics
z Preparing your output for printers
z Creating a banner
z Getting the specification right
z Filters
zP rinting methods: sheet-fed and web-fed presses, ink and paper, print-finishing processes including folding, collating, binding and trimming
z Exporting to the web z Colour management z Using layers z Preparing documents for commercial printing z Transferring designs across to digital media z New Creative Suite integration facilities Not for: Newcomers to Illustrator
CREATIVE DESIGN AND PRODUCTION
Advanced Illustrator
zW hy understanding how these work is critical to you getting the job that you want at the best price z Distribution, including getting the best from mailing houses z Advances in software, and how these can benefit you z Where things can go wrong, and how to avoid them z I ndividual assessment of how you can save money on print and production Not for: Experienced print and paper buyers
Fee: £325+vat
Fee: £405+vat
THEY SAY: ‘An enjoyable training session which has given me fresh ideas to revolutionise my magazine.’
THEY SAY: ‘I'm going to save loads. I'm pleased to discover paper isn't finished...yet. Thank you.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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MEDIA LAW, MEDIA SALES and EXCEL for JOURNALISTS
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MEDIA LAW, MEDIA SALES and EXCEL for JOURNALISTS
WHY MEDIA LAW? z For the cost of the law course fee, you could save £'000s in time and money lost in court. Do you trust all your staff to behave responsibly online?
z We'll teach you the pitfalls and update your staff on the latest
Media law for print and online 1 DAY
July 31; Sept 3; Nov 6 2013: Jan 18; Apr 30; June 17
Aimed at: Anyone who writes something that will be published, whether in print or online. If you have never attended a law course, or need an update, then you should attend this course. It could save you a lot of money.
EXCEL FOR JOURNALISTS
Workshop contents: The course assesses the best way to avoid legal threats in your work. It also takes a detailed look at the various laws that may affect you, including:
z Data mining has grown in importance, with figures disguising a
z Libel — including the new laws being introduced
legal issues to ensure best practice in print and the digital space
story. This course will make your job easier to investigate figures.
WHY MEDIA SALES WITH PMA? z Your media sales teams are facing challenging times. We'll teach them how to bundle and sell digital media profitably. Now more than ever they need to work alongside editorial staff to create engaging advertising. Trust us to build this bridge. Do you want to grow your revenue? z Sales opportunities are opening up with the new digital platforms. Mobiles and micro-payments are now a common way to make impulse purchases. And the web is an established research tool to find goods and services. It's time to get wise and sell your clients these opportunities. PMA LOOKS AT THE WHOLE PICTURE, NOT JUST ONE ASPECT.
HOW TO BOOK
www.pma-group.com Tel: 020 7383 5800 Email: training@pma-group.com
z Privacy and other human rights issues z Breach of confidence and the public interest defence z Copyright, moral rights and how they affect the relationship between publications and contributors z Freedom of Information Act z Making sure your staff are aware of their responsibilities z Contempt of court and other reporting restrictions z How the law applies to mobile media and online publishing z When you may be affected by the laws of other countries Not for: Those who have attended a law course in the past year.
Fee: £405+vat THEY SAY: ‘Very good, in-depth and relevant course. Useful to have practical examples of the many legal problems we may encounter.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
1 DAY
Qnew workshop
Aug 10; Nov 20 2013: Feb 18; Apr 17; June 17
Digital media sales 1 DAY
Qnew workshop
July 13; Oct 26; Dec 20 2013: Feb 28; Apr 12; June 21
Aimed at: Journalists wanting to improve their Excel skills to analyse and navigate data sent to them in spreadsheets.
Aimed at: Sales staff who are interested in developing new ways to package advertising across digital media to attract wider sales.
Workshop contents: Delegates will learn how to find stories hidden in data. They will be shown techniques to analyse and interpret data for readers. Includes:
Workshop contents: A thorough analysis of how to build high value digital campaigns for clients and publishers. Includes:
z An introduction to Excel's functions, such as Sum, Average, Max, Min, VLookUp, Text and Count z How to use these functions in practical spreadsheet exercises
z T he opportunities opening up across the digital advertising marketplace: the jargon explained z T he differences between what the web offers and digital media z An analysis of the different formats for ad delivery
z How to use other features: sorting, converting data into tables and separating text data into spreadsheet columns
z How online advertising works
z Pivot tables: how to use them to find patterns in a mass of data
z The power of social media and how to harness it
z A look at how internet-sourced spreadsheets can be tweaked, repaired and overhauled to give you a clear analysis of results for publication
z Top tips on trading online and digital campaigns z Mobile technologies and instant purchasing zH ow to measure and prove your media sales results using online research tools
zP ractical exercises throughout based on data you regularly have to work with
zH ow to plan and sell your clients digital campaigns that work: developing your digital sales pitch
z This course assumes a basic knowledge of spreadsheets
z Working with digital agencies — talk their lingo Not for: Sales teams who only sell for print publications
MEDIA LAW, MEDIA SALES and EXCEL for JOURNALISTS
Excel for journalists
Not for: Those who have a fear of figures
Fee: £325+vat
Fee: £380+vat
RUN THIS IN-HOUSE: If you have four or more delegates we can run this as a bespoke course for your team and save you money.
RUN THIS IN-HOUSE: If you have four or more sales people to train ask us to quote for a bespoke course to save you money.
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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BUSINESS, NGOs, CHARITIES and THE PUBLIC SECTOR
COMMUNICATION AND MARKETING SKILLS
Be seen and heard
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Save money with In-house courses. We can tailor and adapt any of our courses to your team's jobs. If you have four or more candidates to train this will save you money. You will benefit from immediately actionable skills and advice to enhance your communications. Our expert tutors all work at the top of their fields and they know how to inspire your staff. We run small class sizes, so no one gets left out. And there are plenty of practical exercises. We cover writing, presentation, media handling and digital skills for all communicators at all levels. There's no waste of time, effort or money. And you benefit from a more efficient, motivated and capable team. Executive coaching We offer professional one-to-one coaching sessions for senior managers and directors at your premises or in our London training centre. Whatever your needs, we’ll supply an expert tutor to take you through your paces, to improve your skills discreetly, with plenty of practice and feedback. We specialise in coaching senior executives for appearing on TV and speaking in public. In-house workshops Talk to us about running a course in-house. We can adapt an existing workshop or design a bespoke programme for people in your organisation.
Writing in plain English — essential skills 1 DAY
July 2; Sept 3; Nov 1 2013: Jan 4; Mar 6; May 2
Aimed at: Those with little confidence in writing, find it hard and need a confidence boost: from sales staff to junior PR executives, and those just starting to take on writing responsibilities. Workshop contents: This workshop is tailored to your daily written work and gives you the skills to write professionally. The course has lots of practical writing sessions. Includes: z How understanding your readers and your market affects the content and style of your writing z Guidelines on writing clearly and succinctly z Structuring your writing to include the key facts z Why jargon hinders communication z The different styles of writing for digital and print media z Emails and digital communications that get read z Why you need to work to a house style z Getting the words and the grammar right Not for: Those already writing well as a standard part of their job
HOW TO BOOK
www.pma-group.com Tel: 020 7383 5800 Email: training@pma-group.com
Fee: £380+vat THEY SAY: ‘The training was worth its weight in gold. Thank you.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
Report writing made easy
1 DAY
1 DAY
Aug 8; Oct 9; Dec 4 2013: Feb 6; Apr 15; June 28
Aimed at: Everyone who writes as an integral part of his or her business life. Reports, tender invitations and submissions, internal newsletters, external and digital marketing materials, emails etc. This course covers the lot. Workshop contents: The core lessons of business writing with lots of practical writing sessions. Includes: z Understanding your readers and what they want z Getting to the point in clearly understood language zC onverting a mass of facts into a readable document z Emails, enewsletters and sales letters that get read z Getting rid of the waffle and avoiding unnecessary jargon z Grammar, spelling and punctuation z Developing a house style to reflect your business brand z Checklist to ensure you have covered all the key points z Presentation — the relationship between words and design z A one-to-one session to analyse your writing and how to tighten it up
Aug 9; Oct 1; Dec 6 2013: Feb 8; Apr 3; June 28
Aimed at: All managers who have to produce reports as part of their job, and want to find ways of making it easier. Workshop contents: A close look at your report writing skills and how they might be improved. Includes: z Writing to communicate rather than impress z Thinking about your target readership z The art of plain English — avoiding jargon z Incorporating house style — the report template z Structuring your writing to 'sell' the contents z Planning what you want to say z Keeping to significant points and comments z Maintaining a reader’s attention
COMMUNICATION AND MARKETING SKILLS
Business writing — professional skills
z Highlighting key points — the importance of the management summary z A checklist to ensure you’ve covered all you wanted to Not for: Those afraid of constructive criticism
Not for: Those experienced in everyday business writing
Fee: £380+vat
Fee: £380+vat
THEY SAY: ‘A really worthwhile day. We all learnt so much. And I will be able to get to the point much quicker from now on.’
THEY SAY: ‘Very helpful and informal. Will recommend. This was a really valuable lesson on how to structure my writing.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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COMMUNICATION AND MARKETING SKILLS 42
Copywriting – essential skills
Copywriting – advanced skills
1 DAY
1 DAY
July 30; Sept 21; Nov 21 2013: Jan 31; Mar 15; June 7
July 16; Oct 1; Nov 26 2013: Jan 15; Apr 19
Aimed at: Anyone running a small to medium-size business who wants to bring writing and design skills in-house to save time and money.
Aimed at: Marketing and communications staff and anyone whose career involves copywriting. Those who have one or two years' experience and would like to improve their skills.
Workshop contents: The course shows how to write and design punchy ads, emails and sales literature that grabs the attention online and in print. Includes:
Workshop contents: An intensive, hands-on session for those with some experience, who want to learn how to write better copy, working with current examples of each delegate's work. Includes: z How to write more effective, customer-focused copy z Getting your message across using creativity z Avoiding common mistakes z Creating relevant yet unexpected concepts z Writing copy your audience will want to read in print and online z How copy works with visuals z How good copy works across different media z The potential of online interaction; viral campaigns z The importance of brand and design
z The top ten rules for creative copy z Learning how to catch the eye and imagination z Why some sales materials work and others fail z Using pictures, illustrations and colour to sell z How to make the most of limited budgets — yet look big z What to put online and in print z Top ten tips for design — with advice on software tools z What to put on websites, emails, social media and in print z Branding and harmonising messages z Building a campaign that works and grows Not for: Those confident in creating top sales materials for multi-media
z Tricks of the trade Not for: Inexperienced copywriters
Fee: £380+vat
Fee: £380+vat
THEY SAY: ‘Exactly what I hoped for. Excellent course and covered everything I wanted to learn about.'
THEY SAY: ‘Inspirational tutor. I learnt more in one day than I did at school or university. Really good. Thank you.'
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
Qnew workshop Finding and writing news for websites and digital media
1 DAY
1 DAY Aug 14; Oct 3; Dec 10
July 9; Oct 29 2013: Jan 18; Apr 18
Aimed at: All businesses and organisations that need to make sense of the many platforms and channels now available to market their brands online Workshop contents: In a small group you will examine how to extend your brand and reach across your target market. The aim is to gain the best possible international reach at the lowest possible cost. Includes: zA look at how you use online marketing channels at present — examining their strengths and weaknesses zR eturn on investment — which online strategies will work best for your brand and why z T he common and uncommon pitfalls and how to avoid them — 10 top tips to success z L earn from case studies of what works and what doesn't in your field zH ow to devise a digital strategy that will deliver audiences for your organisation zW hat skills are needed internally for successful implementation zA toolset of techniques for you to take away to make the most of the opportunities you have Not for: Those who are content to post the odd tweet
2013: Feb 13; Apr 1; June 27
Aimed at: Communications staff and PRs who look after websites, but have little experience or training in finding and writing stories. Also for journalists who have not written news online, or never been trained to find news stories. Workshop contents: Invaluable for all those who want to keep their websites topical with news information to attract search engines. Covers what news is, identifying stories and writing them for the web. Includes: z How online news differs from print z Finding stories, where to look and how to verify the source z Useful research techniques z How to plan what you write z Story structure, with emphasis on intros that grab attention z Positioning on websites, bearing in mind SEO z The news pyramid and other techniques z Interviewing for a news story z Rewriting news press releases for websites z Tying in with illustrations z Linking news to social media
COMMUNICATION AND MARKETING SKILLS
Qnew workshop Digital marketing strategy — devise the right path for your brand
Not for: Experienced online news reporters
Fee: £380+vat
Fee: £380+vat
RUN THIS IN-HOUSE: Brainstorm with a tutor-led session on how to update your digital marketing and play to your team's strengths.
RUN THIS IN-HOUSE: Train all the comms team to develop a 'news nose' to keep your pages topical and fresh.
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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Internal communications (part 1) – essential skills
Internal communications (part 2) – advanced skills
1 DAY
1 DAY
July 18; Oct 5 2013: Jan 18; Apr 12; May 31
COMMUNICATION AND MARKETING SKILLS
Aimed at: Anyone new to the internal communications department of an organisation, and those seeking to improve their internal communication skills. A vital workshop for those in government or business.
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Workshop contents: The purpose of internal communications and how it ties in with your organisation’s plans. Includes:
June 28; Aug 10; Oct 8; Dec 20 2013: Feb 11; Apr 26; June 18
Aimed at: Anyone who works in internal communications and wants to improve their skills. Workshop contents: Developing strategic business goals. Includes: z Ensuring senior management involvement z Running a campaign
z The staff journal, intranets and other forms of digital communication
z Effective evaluation
z Finding stories and writing them for staff journals, intranets and mobile platforms
z Internal branding — examples of good and bad practice
z Crisis communication and the internal audience
z Crisis communications z Defining the role of the head of internal communications
z Getting messages out across all media
z Guidance on digital and mobile communications platforms
z The PR role, and dealing with senior management
z The psychological contract — why employees often feel let down by employers
z Internal audits: benchmarking and evaluation z Staff surveys and issues z The link with external communications Not for: Experienced members of a communications team
NOTE: This workshop follows the Internal Communications (part 1) — essential skills. Not for: Those new to internal communications
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Fee: £380+vat
Fee: £405+vat
THEY SAY: ‘Tutor had loads of enthusiasm and great knowledge. Very helpful because it focused on how to solve my problems.’
THEY SAY: ‘The workshop was designed to my requirements, and exceeded my expectations. Thank you for an enlightening day.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
Presentation skills
1 DAY
1 DAY
June 20; Oct 12 2013: Jan 17; Mar 18; May 30
Aug 3; Oct 12 2013: Jan 22; Mar 22; May 29
Aimed at: Middle to senior managers, business leaders and politicians — local and national. You should have some experience of platform speaking or presenting in a business context. It is especially helpful to those who speak at conferences. Workshop contents: How a skilfully written speech can enhance the message and image of the speaker, their brand and their organisation. Includes: z Writing for an audience — what do you want to say and what are they expecting to hear z Identifying the true message z Blank page to first draft z The difference between written and spoken text z How delivery affects the impact of a speech z Gestures and movement to enhance your words z Structuring your message, reinforcing the main points z Using technology effectively to enhance your speech z Pitch, pace and pauses z Closing — anticipating Q & As
Aimed at: Anyone who has to make presentations, and wants to learn how to do it more professionally.
Not for: Those whose speeches are always winners
Not for: Those who prefer to lurk in the background
Workshop contents: A look at the skillset needed to sell ideas to an audience. Includes: z How to sell yourself in the first two minutes z Opening with impact z Closing effectively — body language feedback z How verbal communication differs from the written word z What listeners want and need from you z Understanding the way new information will be perceived by the audience z Conveying your message using effective communication skills — how to be at ease with yourself z Using creative thinking
COMMUNICATION AND MARKETING SKILLS
Speech writing and public speaking
z Exercises on how to speak convincingly using visual aids z 20 top tips for a successful presentation
Can be arranged as a one-to-one coaching session
Fee: £420+vat
Fee: £405+vat
THEY SAY: ‘Very valuable course. It has given me plenty of practical techniques to take away. The tutor had loads of experience.’
THEY SAY: ‘It was great to be able to practise and rework my presentations. I learnt some valuable lessons. Thank you.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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Appearing on TV and radio
Update your marketing skills
1 DAY June 26; Aug 30; Oct 23; Dec 14
1 DAY July 10 ; Oct 11
Aimed at: All those who represent their organisation on the broadcast media.
Aimed at: Newcomers and those already working in marketing who want to improve and refresh their skills. Also for professionals in other functions taking on more marketing responsibility.
COMMUNICATION AND MARKETING SKILLS
2013: Feb 26; Apr 8; Jun 15
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Workshop contents: A top TV anchorperson gives you the confidence and skills to tackle any TV and radio interview effectively. Includes video work and feedback and the chance to try out techniques learned. Includes: z Preparing for a live interview, especially in a crisis z T he different types of interview: in the studio, in your own office, on-site, in the street, over the phone or via Skype z Handling questions — especially the trick ones z Dealing with the paparazzi and doorstepping z The hazards of citizen journalists z Getting your point across z Dealing with international media z Avoiding gaffes: how to channel your thought processes z Body language session — how to create the right image z What to wear — including colours, hair and make up Not for: Experienced radio and TV performers
We can run this course in studio conditions or at your premises with a broadcast team. For senior management One-to-One coaching contact Riva Elliott on 020 7383 5800 or training@pma-group.com Fee: £420+vat THEY SAY: ‘Great trainer who shared all the inside secrets of getting my message across in an honest and engaging way.'
Qnew workshop
2013: Jan 8; Apr 18
Workshop contents: This practical course explains how to identify, understand and fulfil customer needs to improve your organisation’s performance. Includes: zA nalysing and understanding your market opportunities and how to improve them z Using market research to identify your target market z Building target profiles and ways to market z Ensuring the customer is the focus of your marketing mix z Jargon-busting and understanding basic marketing theory z New product development and relaunches z Marketing channels — particularly online and social media z How to cost your efforts and results z Evaluation and analytics techniques to keep you on track z How you manage your effectiveness Not for: Experienced marketing managers
Fee: £380+vat THEY SAY: ‘Good to be able to have discussions, rather than just be presented to. It was really tailored to my requirements.'
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
1 DAY
Sharpen your PR writing skills — for news releases and case studies
June 21; Aug 29; Oct 24; Dec 5 2013: Mar 28; June 25
1 DAY
June 18; Aug 31; Oct 30; Dec 3 2013: Mar 29; June 31
Aimed at: Newcomers to public relations and those who have never had any training in the basic writing skills aspect of their job.
Aimed at: Those working in PR for up to 18 months who want to get more coverage for clients or their own brands.
Workshop contents: Discover how to write what a journalist will use. Includes:
Workshop contents: Looking at the quality of your writing, whether news releases or features, for print or online, and how it can be improved to persuade journalists to use the release or case study, and to use more of it. Includes:
z Why journalists re-write PR copy for news and features z Spotting a news-worthy story or feature z Researching and writing it z Getting the intro headline right z Tips on effective interviewing z Grabbing attention straight away z Tightening up language, grammar and punctuation z Selling ideas
z Knowing what journalists want, and how they want it z Generating more than the obvious stories z Breaking away from formulaic releases z Writing sharper intros z Tightening structure z Changing your style to meet online needs
PR AND CORPORATE COMMUNICATIONS
PR writing skills
z Using social media to enhance the message
z Sourcing good quotes z Making the most of social media to spread the message z Developing a successful PR style for your brand Not for: Experienced PR executives
z Generating quotes that get used z Improving the words you use, and how you use them z Dealing with clients who think they know best z Improving your case studies and features z Writing headlines that get used Not for: Newcomers to PR
Fee: £380+vat
Fee: £380+vat
THEY SAY: ‘Excellent session that focused on my specific problem areas. I’m looking forward to achieving extra press coverage!’
THEY SAY: ‘I learnt a lot of important lessons that will immediately benefit my clients from a journalist who is also a PR professional.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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PB
1 DAY
July 27; Sep 19; Nov 1 2013: Jan 7; Apr 5
Aimed at: Experienced PR staff who want to improve their writing skills.
PR AND CORPORATE COMMUNICATIONS
Workshop contents: This workshop includes individual assessment of each delegate’s copy, with suggestions for improvement. Includes:
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z How to be active in finding news-worthy stories and features z Getting the targeting right — different angles and approaches z Making case histories interesting z Styling your work to suit the market z Writing for niche/technical markets z Targeting online, print and broadcast media — top tips for social media effectiveness z Better headlines z Ways to improve the readability of your work z Selling the client in a subtle way
Practical PR essentials (PR part 1) 2 DAYS July 11-12; Oct 25-26; Dec 12-13
2013: Feb 13-14; Apr 23-24; June 17-18
PR, ADVERTISING, SALES & CORPORATE COMMUNICATIONS
Advanced PR writing skills
Aimed at: Anyone new to PR, and those changing roles within consultancies or in-house PR departments. This is the first part of a structured modular series (for a more advanced course, see PR part 2, page 49)
Workshop contents: A hands-on workshop involving practical exercises and the chance to discuss your individual projects and problems. Includes: z Understanding the demands of the media z How to use the press, TV, radio, social media and the web z Effective press releases and newsletters z Improving basic writing skills z Building media relations z Using blogs and social networking z Preparing for radio, podcast and TV interviews z Maximising event coverage z Research and evaluation z The principles of planning and wider PR techniques Not for: Those with more than 18 months’ experience
Not for: Highly experienced writers
Fee: £405+vat
Fee: £680+vat
THEY SAY: ‘Really worthwhile day. I'd got into some bad habits which I know I'll avoid from now on. Tutor was inspirational.’
THEY SAY: ‘Excellent tutor who shared lots of experience. Wisdom is so useful when shared. Great overview of PR. Thank you.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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Financial public relations
2 DAYS June 26-27; Aug 8-9; Nov 22-23
1 DAY
Aimed at: In-house PROs and consultancy account executives. This is the senior workshop for the development of executives in PR roles.
Aimed at: Anyone involved in communicating financial information to external audiences.
2013: Feb 18-19; June 3-4
Workshop contents: Two days on the effective use of the whole PR armoury to ensure continued success and personal development. Includes: z Media relations z Communications audits z Market research z Sponsorship, competitions and awards z Conferences, exhibitions and event management z Confident and powerful radio, podcast and TV interviews z Community relations; lobbying; education programmes z Harnessing the power of blogging and social networking z e-PR and crisis PR z The internet and issues management Not for: Experienced PR practitioners or the faint-hearted
Qnew workshop
June 27; Oct 29 2013: Feb 27; June 26
Workshop contents: How to create and maintain public and shareholder awareness of financial performance and growth potential. Includes: z How the financial services sector works z Rules and regulations governing financial markets z The main audiences z What investors, brokers, analysts and regulators do z Financial statements and how to interpret them z The meaning of different ratios and valuations z How to handle price-sensitive information z Accounting jargon, such as EBIT and EBITDA z The importance of financial figures to your audiences z Using numbers to communicate key messages z Communicating bad news z Annual report and accounts production issues z Communicating outside the annual financial calendar z Using communications to build investor trust
PR AND CORPORATE COMMUNICATIONS
Progressing your PR skills (PR part 2)
Not for: Highly experienced financial PRs Need to enhance reporting numbers? See Infographics on page 32
Fee: £680+vat
Fee: £380+vat
THEY SAY: ‘Exhausting but great two days pulling together all the roles I have to perform. Feel far more confident now. Many thanks.’
THEY SAY: ‘I was wary of tackling financial PR before. Not any more. Thanks for enlightening me.’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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Crisis management
How to get more stories in the media
1 DAY
1 DAY
Aug 17; Nov 12 2013: Feb 1; May 16
PR AND CORPORATE COMMUNICATIONS
Aimed at: PR agencies or in-house press officers who need a ‘what-if?’ mechanism in place if something goes wrong.
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Workshop contents: Things can go wrong in any organisation. Handled well, the damage can be limited; handled badly and it can have a huge effect on image and profits. This course looks at worst-case scenarios and what to do when things go wrong. Includes: z Issues management and risk audits z Why prevention is better than cure — scenario planning and foreseeing a problem z How external sources can affect you and your brand z How to manage the immediate impact of social media z What to do when things go wrong z Setting up spokespeople and a chain of command z Getting authority for statements z Managing the media — including 'citizen journalists' z The message and the medium — what to communicate, how, when and to whom, through which channel z Positive press from bad news Not for: Newcomers to PR
July 20; Oct 24 2013: Jan 22; Apr 30
Aimed at: All those who have to manage the media — written, online, radio, television and social media — as a regular part of their work. Workshop contents: Learn how to maximise every media opportunity. Includes: z What does the media want from you? z How can you give them something it seems they don’t want? z Getting the story clear z Selling yourself, your brand and your client z I nfluencing and interacting with the social media communities z Handling awkward questions z Building more effective media relations z Preparing your spokespeople for radio, TV and podcasts z The people who can make or break your campaign z Organising press conferences that people will attend Not for: Those inexperienced at handling all aspects of the media
Fee: £405+vat
Fee: £405+vat
THEY SAY: ‘The training was great. The excellent tutor changed the contents during the day to cover new points and issues we raised.’
THEY SAY: ‘Thought-provoking training from a media expert – very impressed!’
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
Online PR and brand reputation management
1 DAY
1 DAY
June 19; Aug 22; Oct 4; Dec 19 2013: Feb 20; Apr 4; June 19
Aimed at: Anyone who is new to running events. Workshop contents: It covers everything you need to know about organising and running events — for press launches, conferences, press trips and exhibitions. Includes: z The importance of planning z Why date and time can make the difference between success and failure z Addressing the key media and social media communities z S cheduling speakers for conferences — best practice hints and tips z Issuing timely invitations and the follow-up z Making an event relevant to key media z Maximising coverage z Press kits that get used z E xhibitions that work — especially with competition from the web z How to prevent press trips turning into press jaunts Not for: Seasoned event managers
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Qnew workshop
Aug 24; Nov 14 2013: Feb 20; May 8
Aimed at: PR executives, editors and corporate communicators — or any marketing or business executive responsible for a brand's online and digital presence. Workshop contents: This workshop is designed around your brand's requirements, giving you a strategy to build from. Includes: z Why you should take a different approach to online PR and brand reputation management z What your brand needs to focus on and why z Strategies for dealing with rogue sites and domains z How to deal with bad reviews and critical viral publicity z Ways to boost your own business using the power of reviews and brand ambassadors
PR AND CORPORATE COMMUNICATIONS
Event management
z 5 easy ways to track your brand across relevant channels z How to create shareable content plus the best ways to ensure it is seen z How to work with and build a group of thought-leader bloggers, plus other reputation sources Not for: Those who don't trust the internet
Fee: £380+vat
Fee: £405+vat
THEY SAY: ‘Fantastic tutor and course. I will recommend it and PMA to colleagues and friends. It was a real eye-opener.'
IN-HOUSE: Get the team together to brainstorm on creative ways to build online branding — from £1250+vat for six delegates
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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COMMUNICATION SKILLS
TUTORS A-Z
PMA'S COMMUNICATION EXPERTS All PMA tutors still work in their specialist area. Among our tutors are:
JENNIFER AARON Jennifer is a multimedia journalist and website designer. She also produces and edits videos. She was a business correspondent for City 7 TV in Dubai, reported for arabianbusiness.com and for FT Business' Investment Adviser. SIMON BERNSTEIN Simon Bernstein is a CIPR-accredited trainer with many years’ experience of PR in the public and private sectors. RICHARD BIRD Richard Bird is a freelance designer on magazines and books, including Car, TV Times, Yachting Monthly, Architects Journal and Woman’s Own. He is an Associate of the Institute of IT Trainers and is an Adobe Certified Expert in PhotoShop and InDesign.
LINDSAY BROOKE Lindsay Brooke is an award-winning broadcast journalist who has worked for ITV and BBC. She has anchored Channel Television’s regional news and magazine programme and worked as a reporter and producer on documentaries for Anglia Television. MIKE BUTCHER Mike Butcher is editor of techcruncheurope and was editor of New Media Age. He won Centaur's award for Best Editorial Team. He was executive editor of Industry Standard Europe and set up mbites.com. He writes for the Guardian, Broadcast, Media Age and Wired. LYSIANE BYSH Lysiane Bysh is an independent consultant in human resources and training, specialising in performance management, leadership and coaching. She also works with front-line staff in customer care programmes and time management for all levels.
JOHN COPPOCK John Coppock has been a financial journalist for more than 20 years, winning awards as a business reporter and editor for Thomson Financial News, Dow Jones, breakingviews, Bloomberg and national newspapers including the Financial Times. He was training editor for Thomson Reuters, specialising in teaching financial markets and journalism skills. PETER CUNLIFFE-JONES Peter has huge experience in online news reporting wih AFP, The Economist and The Independent. He manages foreign affairs correspondents worldwide, and is an Africa specialist with particular knowledge of Nigeria. He is fluent in two languages. ALEXANDRA DALTON Alexandra has 12 years’ journalism, production and training experience with the BBC. She has helped to create programme formats for BBC Sport both in television and radio — Five Live and Radio 4. Her training experience covers producer foundation and live studio production courses.
DEBBIE CATT Debbie has over 25 years’ front-line PR expertise in both JULES BOTTAZZI consultancy and in-house environments. A specialist Jules is a freelance writer. She has worked as a sub on in crisis management and communications, Debbie has ALEX DAWSON The Sun and Mirror, chief sub on She and Zest, and was worked in a broad range of industries. She also trains Alex has over nine years’ experience working for senior editor at the National Magazine Company. She clients as part of her work, as well as university students. leading creative design companies in the UK, designing is a media management consultant and she also makes and creating animations and promo films for worldregular radio appearances. VALERIE CLARKE wide brands, including Puma, Orange, BT, Disney, HSBC, Valerie Clarke was senior journalism lecturer at the London The Ideal Home Show, Grand Designs, Virgin Mobile TIM BOUQUET College of Communication. She worked in a senior role on and Mr T Snickers campaign. He is an Adobe Master Tim Bouquet is a journalist, writer, editor, broadcaster several of the country’s top magazines, as well as editing Suite expert. and traveller. He was features editor of the British a German weekly. She was executive editor of English and edition of Reader's Digest, and has written extensively French partworks before going freelance. JULIAN DISMORE for YOU, Telegraph and Express magazines, as well as Julian has produced primetime shows for broadcasters The Times and the Guardian. ROBERTA COHEN including ITV, Channel 4, Five, Discovery US, Animal Roberta Cohen has vast experience editing, launching Planet and Sky. He has produced and directed in PHILIP BRAUND and relaunching a range of business magazines from a wide variety of genres, including reality, factual Philip Braund was producer of the award winning Marketing Week to Leisure Week. She has guided many entertainment, outside broadcast, documentary, investigation programme The Cook Report. He spent trainee journalists into glittering media careers, and is wildlife, house makeover, history, talk, medical, 20 years on national newspapers — the Daily Mail and lead tutor on PMA's elite postgraduate diploma. docusoap and current affairs. Daily Mirror. He currently works in television news.
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Tel: +44 (0)20 7383 5800…Email: training@pma-group.com… www.pma-group.com… www.becomeajournalist.com
TUTORS WILL DREW Will has been a journalist, and editor for over 15 years, spanning business-to-business and consumer magazines, the customer publishing sector and national newspapers. He has edited the style magazine Arena, launched brand extensions for FHM and is a contributing editor at The Times’ LUXX magazine.
A-Z
DANIEL LEE Daniel's experience covers a broad range of writing and editing skills, from writing celebrity interviews and reportage for The Times, the Guardian and the Evening JOHN FOSTER Standard, to websites, books and public relations. His John is a financial journalist with an asset management subject matter includes business, history, science, crime background. He has worked for the FT, IMV in Dubai and and fiction. CPI Financial in print and online, He founded Eaglemont KATY ELLIOTT Media and is an Islamic banking specialist. He regularly ADRIAN MACLEOD Katy has over 15 years’ experience as an editor on appears on the BBC and Al Jazeera. Adrian MacLeod develops content-based websites for B2B magazines, local, national and international a number of commercial clients, as well as training new newspapers, as well as the BBC World Service, DOMINIC GREEN and established journalists. He writes for technical and specialising in the media industry. Recently she has Dominic Green is an award-winning broadcast journalist business publications and websites and is an expert in worked with and trained journalists in Africa and Nepal. for Sky News, BBC News and GMTV. He has also worked media law and ethics. She specialises in writing about health issues in Africa. as a producer for Reuters TV and Sky News and a news reporter for HTV, GWR FM and Classic Gold Radio. TOM MAVRO KEITH ELLIOTT Tom Mavro has worked in the video and new media Keith Elliott is PMA's chairman. He has worked on MOIRA HOLDEN industry as a consultant and trainer for the past several national newspapers, and edited magazines Moira is an award-winning journalist who has written six years. He also works as a freelance for a range on subjects as varied as computing, general practice, for women's magazines and national newspapers. She of computer-based video production, effects, DVD TV listings, independent healthcare and taxidermy. He specialises in true life and health stories and is a visiting authoring and streaming video solutions. wrote a weekly sports column for the Independent for lecturer at Middlesex University. more than 20 years. He also runs PMA Magazines. DOMINIC MILLS ANDY JONES Dominic Mills has more than 25 years’ experience as a JOAN ELLIS Andy Jones has worked on several national business journalist and editor. He was editorial director Joan Ellis is a D&AD award-winning copywriter. newspapers in a senior subbing capacity, from The Sun of Haymarket Business Media responsible for 30-plus As senior copywriter for Lion, her clients included and News of the World to The Daily Star and Today. print and online titles in the UK as well as the USA, Greenpeace, RNLI, RSPB and Crisis. She currently works He has also worked as a copywriter for ABTA, a studio Hong Kong and India. He was editor of Campaign, as a freelance copywriter for global organisations. manager for BBC Radio and a layout sub for BA News. wrote for the Daily Telegraph and was a financial journalist with Reuters and Euromoney. He is currently NEIL FITZGERALD ABBOTT KATZ a group editor at Redwood. A trained accountant, Neil worked on Accountancy Abbott is an Excel instructor, having written two books Age going on to write for and edit newspapers on the subject, as well as writing for the Times Higher MARTYN MOORE and magazines on business and finance, as well Education supplement. He has also written for New York Martyn is a successful specialist magazine editor. He as appearing on radio and television. Recently he Newsday and the Teachers' College Record. has edited magazines about photography, cars, bikes worked for a global bank on internal and external and the internet. He has won two editor of the year communications projects. PHILLIP KHAN-PANNI awards. He now specialises in producing videos. Phillip is a professional speaker, author, trainer and NICK FITZHERBERT coach in communication skills. He is a founder director MARY MURTAGH Nick Fitzherbert has been in PR consultancy for more and fellow of the Professional Speakers' Association, and Mary's career as a video journalist has helped everyone than 20 years, working in drinks, media, marketing has won more speech contests than anyone in Europe. from admirals to academics to master media training. services, public sector, industry organisations and He has published seven books on communication skills. She is also a copywriter for the health industry. financial services. His presentation and creative skills have their roots working as a DJ and more recently as a member of The Magic Circle.
Tel: +44 (0)20 7383 5800…Email: training@pma-group.com…www.pma-group.com…www.becomeajournalist.com
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TUTORS A-Z FRANK NELSON Frank has been a design and DTP tutor for many years. He is an expert in web-based development. ANDREW NEWBY A journalist for more than 30 years Andrew specialises in writing and training financial news. He was the global Chief News Editor for Thomson Financial News He writes about the economics of climate change and sustainability. MICHAEL NUTLEY Michael is a freelance journalist and interactive media consultant. He was editor of New Media Age and still writes regular columns for Marketing Week and NMA. KAY OLIVER Kay is a freelance TV reporter, media trainer and broadcast lecturer. She has worked for GMTV, Sky News, Meridian and London Tonight. She is a London correspondent for radio stations in Sydney, Australia, New Zealand and South Africa. MATTHEW PARKER Matthew has been buying print for 20 years and has worked for directories, magazines and agencies. His roles included heading up print buying for Future Publishing. He now works as a procurement consultant specialising in print and publishing. ELIZABETH ORCUTT Lizzie has been a full-time photojournalist for the last six years. She joined Horse & Hound as picture editor and won newcomer and new technology awards in her first year with IPC. Her clients include Newmarket racecourse and the Guards Polo Club. She regularly contributes portraits to the T2 section of The Times. JHENI OSMAN Jheni is an award-winning freelance editor with a science and technology background. She has overseen the launches of websites, bookazines and iPad apps.
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RUPERT PAUL Rupert Paul is a freelance editor and writer. A former editorial director at Emap (now Bauer) consumer magazines, he has hired 30 editors, and worked in 22 magazine markets. He co-launched RiDE magazine, and has extensive experience in relaunching and understanding specialist readerships. He has edited eight national publications.
web-based newspaper, electronic telegraph, and is author of two books. He commentates on new media for broadcasters including ITV, Sky News and the BBC.
SIMON PENSON Simon has been involved in digital entrepreneurship since 2000. He is a former journalist and editor with Emap/Bauer and trains people on using social media.
JAMES SHARPE James is a film, video and TV director, specialising in video editing, production and directing.
OLIVER POOLE Oliver's award-winning career spans writing about conflict zones in books and the national press, and as editorial director of a global risk advisory company. He is currently writing his third book and tutors journalists for a journalism charity. NILS PRATLEY Nils has been a journalist for over 17 years. He was City editor and editor of Sunday Business. He also edited TheStreet.co.uk., was a business columnist on the Sunday Times, and is now City Editor of The Guardian. GORDON RADLEY Gordon Radley was one of the main anchors for Sky News. He presents, reports and produces for ITV and satellite stations. His experience includes news-reading, presenting and producing for many of the UK's main television stations.
DARSHAN SANGHRAJKA Social media strategist and stand up comic... Darshan is working with the new rules for creative marketing. He has helped clients from rock bands to unionists.
HOWARD SMITH Howard has worked as the editor of GP and PR Week as well as at senior levels in national newspapers. Recently he has worked in PR. and as a media consultant. ROBBIE SPARKS Robbie urged us to 'chuck out the chintz' with his Ikea campaign. He is an Adobe certified instructor teaching DTP as a designer and typographer would. DAVID SPENCER David is a broadcast journalist who specialises in radio and podcasts. He produces, writes, presents and edits. KEITH STAFFORD Keith specialises in international financial journalism, including high-level workshops on aspects of complicated financial instruments such as derivatives. He has managed Reuters' foreign reporting bureaux in various offices around the world, and is well-versed in EU and world bank policies, medical and environmental issues, economic affairs and international institutions.
ROBIN RICHARDS Robin hails from St Helena in the South Atlantic. He has a background in design and has won awards for his DOMINIC STEVENSON data visualisation with the JESS3 design team. Dominic worked for various Soho production companies in the late 1980s during the industry's BEN ROONEY transition from film to video. He later switched to stills Ben Rooney is technology editor of the Wall Street photography while living in China and Japan. He is now Journal. He was launch editor of Europe's first daily a freelance video editor and cameraman.
TUTORS A-Z JOHN STONESTREET John is the European financial news editor at Reuters. He has worldwide experience and co-ordinates cross-border reportage, managing over 70 correspondents. JO ANN SWEENEY Jo Ann is an expert in public relations and communications, and she has worked for more than 25 years as a journalist and chartered marketer. Her experience covers lobbying across the public and private sectors, and internal communications. DAN THORNTON Dan has worked in digital content for over a decade, including Emap and Bauer, and digital marketing including Absolute Radio. He produces content and digital marketing strategy and implementation for global clients. RUTH THORNTON Ruth is a multi-linguist with vast experience of teaching business people to write in grammatical, plain English. MALVIN VAN GELDEREN Malvin van Gelderen has worked as a designer of B2B publications for Haymarket and as Art Director on leisure, specialist and woman's interest magazines at IPC Media. SARAH WALKER Sarah Walker is a freelance broadcast journalist reporting for the BBC and ITV. She also writes for the national press through Mason's press agency. JOHN WESTLAKE John is a hugely experienced magazine editor covering digital and print for titles from women's lifestyle to popular science. As editor-in-chief of Emap Automotive he was involved in the launch and relaunch of 15 magazines. LOVETT WHITELAW Another of PMA's stand up comedians, Lovett trains in video and audio editing. He is a master trainer in Final Cut and has worked for most major broadcasters.
Because PMA uses only working tutors, it ensures that you benefit from the experience of some of the industry's finest exponents. This picture was taken by PMA tutor Peter Jay, who died a few years ago and donated a batch of his finest photographs to us. Peter took this iconic shot of Ben Johnson controversially winning the 100 metres at the Seoul Olympics, surely the finest photograph from those Games. 55
BOOKING FORM
POST:
PMA Media Training Centre for Media Excellence 7a Bayham Street Monrington Crescent London NW1 0EY Tel: 020 7383 5800
COURSES HELD IN LONDON OR AT A VENUE OF YOUR CHOICE ❏ I wish to pay by credit card. (PMA will contact you for details.) ❏ I enclose a cheque payable to PMA Media Training Ltd for £......................... ❏ I will pay by BACS PMA bank details available on request.
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Name of delegate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Job title. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Publication (if applicable) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Organisation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Delegate’s tel. no. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Email address. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . How long have you been in this job? . . . . . . . . . . . . . . . . . . . . What specific areas do you want the workshop to cover? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ......................................................... ......................................................... ......................................................... Please give brief details of your employment history .......................................................... What are your main duties and responsibilities?. . . . . . . . . . . .......................................................... Please give brief details of previous relevant training ..........................................................
Address for correspondence . . . . . . . . . . . . . . . . . . . . . . . . . . . . ......................................................... ......................................................... Person to send invoice to: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Job title . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Email . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Phone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Address . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ......................................................... ......................................................... ......................................................... Purchase order number (if applicable) . . . . . . . . . . . . . . . . . . . Registered charity number (if applicable) . . . . . . . . . . . . . . . .
I have read and agree to abide by all terms and booking conditions on the opposite page . Delegate/contact person Signature: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Date . . . . . . . . . . . . . . . .
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BOOK ONLINE: Please write in black ink and block capitals www.pma-group.com: Title of workshop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . EMAIL: training@pma-group.com Date of workshop. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
BOOKING A COURSE The PMA Centre for Media Excellence
TERMS AND CONDITIONS
All public courses are held at PMA’s purpose-designed Centre for Media Excellence located at 7a Bayham Street, Mornington Crescent, London NW1 0EY.
1. All course bookings must be made in writing, via our website or by email. You will receive confirmation of this. If you do not, please contact us. Once your booking form has been received, it constitutes a firm contract with PMA Media Training Ltd.
The centre is over the road to Mornington Crescent underground (Charing Cross branch of the Northern Line) or five minute's walk from Camden Town Northern line tube stop. It is within easy reach of Euston, St. Pancras International and King's Cross stations. All buses on routes 24, 27, 29, 88, 134, 168, 214 and 253 stop near Bayham Street. z Courses run from 9.30am to 5pm z A folder with tutor notes will be provided z Certificates are available to all delegates z Refreshments and lunch are included in your course fee z Assessment forms are collected with delegate feedback to ensure training remains at a high standard z Bookings can be taken by telephone, post, email or online at www.pma-group.com
2. The cost of the course will be invoiced once your booking has been confirmed. Full payment is required prior to the start of the course to guarantee your place. Please book online at Make all cheques payable to PMA Media Training www.pma-group.com or Ltd. We also take credit cards and payment by photocopy the booking BACS. To pay by credit card, call 020 7383 5800 3. All cancellations or postponements must be made in writing. For cancellations or postponements that are made more than 15 business days before the start date of a course, a cancellation or postponement charge of 33% of the course fee will be made. 4. We only allow one transfer per individual booking made. Subsequent cancellations, postponements or transfers will be charged at the full rate. Substitutions may be made before an event at no charge. 5. If a booking is cancelled or postponed within 15 business days of the course date, the fee will be payable in full and is not refundable.
CONTACT US:
6. The full course fee will be charged if the delegate does not turn up on the day of the course.
Want more details about a PMA course? Contact Riva on:
7. Course prices exclude travel, accommodation and any other incidental expenses that may be incurred by a delegate.
T: +44 (020 7383 5800 E: training@pma-group.com
www.pma-group.com
PLEASE NOTE: All course fees are subject to VAT at the current rate on date of booking.
8. PMA Media Training Ltd reserves the right to cancel, alter or reschedule any course. In the event of this happening, you will be offered a full refund of your course fee.
form opposite.
Email booking forms are available from our offices.
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PMA Media Training Ltd 7a Bayham Street Mornington Crescent London NW1 0EY Tel: 020 73830606 5800 020 7278
Training Centre The PMA Centre for Media Excellence 7a Bayham Street Mornington Crescent London NW1 0EY