Berger Paints unveils new logo for global competitiveness

Berger Paints Nigeria

Plc has unveiled a new logo in a bold move to reposition the company for global competitiveness, increase earnings and boost shareholders value.

The unveiling which held in Lagos had in attendance some members of the company’s board of directors, representatives of the shareholders and senior staff.

According to Berger Paints Chairman, Mr Abi Ayida, the new brand identity stemmed from a comprehensive market research which revealed that 70 per cent of its customers sought for a deeper brand connection.

Ayida added that the logo change was consistent with the future that the firm was envisioning.

He revealed that alongside the new logo was an improved tagline which read: “Experience your world in colour.”

“Just like everything in life, there is a time when you refresh, modernise and update which is the same way we do as human beings.

“I think there is also a natural lifespan in the company’s image and its identity and touchpoint.

“We have thought long and hard and we are coming out of a difficult recent past globally and a lot has changed; the demography of our stakeholders are changing and we want that updated in a more memorable way,” he said.

Ayida also emphasised the need for government to create an operating environment that removes uncertainties for manufacturers to enhance proper planning and penetration for businesses.

The company’s Managing Director, Mrs Alaba Fagun, stated that the paint firm was repositioning itself to take over the African market.

“Berger Paints has been in existence for over 60 years and is are at the top of it as a frontline indigenous company.

“We want to be the top paint manufacturing company in Africa, whilst attracting young customers.

“Our target market has reduced from 60 to 35 years and this brand identity will speak to the market,” Fagun said.

Meanwhile, a shareholder, Mrs Joke Shofolahan, representing the Independent Shareholders Association of Nigeria, congratulated the firm on the new logo change. (NAN)

(Source: Society for the Propagation of Islam Kaduna)

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(HealthyEating #Alarabiya.net)

Compiled By Al-Amin Ciroma

NGO trains over 200 on creation of jobs/ wealth from used tyres in Abuja

By Lateef Ibrahim, Abuja

Over 200 participants have been trained in Abuja on how diesel and furniture could be produced from used tyres by the Automobile and Touring Club of Nigeria (ATCN), a nongovernmental motorsports organization, NGO ,that promotes motorsports and road safety advocacy in Nigeria.

The training program, which took place at the the Cyprian Ekwensi Arts and Culture Centre, Area 10, Abuja, was anchored by two experts- Umar Yabo and Priscilla Babajide.

The president of Automobile and Touring Club of Nigeria (ATCN), Mr. Isiaku Bamayi, explained that, the program was aimed at raising awareness on the hazards posed by improper disposal of used tyres and to promote a circular economic approach via extended producer responsibility (EPR) to the environmentally sound management of used tyres, which in turn will promote environmental quality an aspect of the environmental pillar of the FIA Sustainability Roadmap.

According to Bamaiyi, “This awareness campaign will also educate Nigerians on the opportunities available for entrepreneurs to create employment and wealth thereby reducing poverty. In essence, there will be training on the uses of waste tyres to develop materials to enhance your knowledge”, he said.

Engr. Chukwudi, an Assistant Director, Plastic sector in the National Environmental Standards and Regulatory Agency (NESREA), who handled the Day one training session, explained that the essence of applying EPR “is not only to control and manage solid waste but to also engage manufacturers to ensure a policy action on how to re-use spent tyres instead of burning them and polluting the environment”.

The president of Association of Erudite Entrepreneurs of Nigeria, Alhaji Ibrahim Umar, said, “the advocacy helps us to understand that Tyre burning is a problem in terms of environmental hazards”.

Hon. Billy Nwoye, the Managing Director of Used Tyres Producers Responsibility Organisation of Nigeria (UTPRON), charged the participants to ensure that they take advantage of the entrepreneurial opportunities and tips the training would give to them while the principal technical officer of the VIO, Mr. Moses Daniel, commended ATCN for the advocacy programme.

The participants, who similarly took part in a street rally as part of the programme, were presented with certificates of participation at the end of the event.