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COMBINATION PRODUCTS

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CYBERSECURITY

CYBERSECURITY

Procter & Gamble ZzzQuil Pure Zzzs

PROS + Flowers and hops make a splash on the carton for an herbal product; bright melatonin-free callout + How 2 Recycle symbol leaves no guesswork for blister tray and carton disposal + Tablet size and directions are clear on side panel; spot gloss lettering on matte purple band

NOTES • Consumers may wonder about excess carton depth for one blister sheet, but this was likely needed to ensure the carton stands up

RB Health Mucinex FREEFROM Cold & Flu

+ Like others this year, the bottle highlights what is absent, including artificial colors and alcohol + Stark beige label breaks from traditional cold imagery and keeps the focus on orange accents such as

“Free From” copy + Back label features two peelable layers to accommodate drug facts—while this required some time in peeling, it prevents the need for a carton or leaflet

• One may wonder about peeling two layers of labels to get to the directions, but perhaps this was done to keep the directions on the last (bottle-touching) layer for security

Wyld Cannabis Infused Peach Gummies

PROS + Eye-catching hexagonal carton with triangular top; THC symbol and potency are prominent + Batch-specific info is printed directly on carton and on jar; bright orange inner carton with warning copy; jar label also features botanical imagery + Opaque polypropylene CR pop-top jar features opening instructions on lid; jar opened smoothly and features serving info

NOTES • It may be difficult to see the tiny recycling symbol on bottom of jar • Edible-specific instructions are useful and stand out in silver, but could potentially be missed on bottom of carton

SEE MORE PACKAGES AND REVIEW DETAILS AT HCPGO.TO/GALLERY2021, INCLUDING:

↑ Quip Toothpaste: Both the minimalist tube and carton feature clear explanation of tube recycling instructions; bottom of carton notes 100% paper and “please recycle.”

↑ Dr. Scholl’s Callous Removers’ instructions for use are very clear (albeit in small font) in three steps on back panel with images. Cushions themselves feature Step 1 and Step 2 on the backing and top layer for ease of use. ↑ J&J Band-Aid Ourtone Bandages, launched in 2021 after a foray in 2005, add offerings to mutiracial tone bandages on the market.

↑ Hyland Daytime Oral Pain Relief for Baby: Outer carton features an illustration of the inner bottle, fill line, and tablet size so parents know just what to expect.

↑ GSK Consumer Healthcare Robitussin naturals’ leaf and honey images highlight ingredients, while label copy notes what is absent. ↑ Bayer AleveX Pain Relieving Lotion features a uniquely shaped bottle—wide and shallow— for easy grip and squeezing.

↑ Pacific Shaving Co. Nick Stick’s pithy quote scores points, while right-sized blister shows rollerball against silver backing.

↑ EVERY MAN JACK Hand Sanitizer’s slim pocket-ready spray features black woodgrain pattern; forest green foil effects offer an elevated aesthetic.

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